Upside Partnership

Upside Partnership is a venture capital firm focused on seed-stage investments in early-stage startups. Established in July 2014 by Kent Goldman, the firm is headquartered in Mill Valley, California. Upside Partnership aims to build a community of purpose-driven founders by making them partners in the fund, fostering a collaborative environment where founders can share insights and support each other in overcoming challenges. Kent Goldman, the founder, previously held a partner position at First Round Capital, where he was involved in notable investments across various successful companies.

Kent Goldman

Founder

Christina Hunt

Partner, Operations

101 past transactions

Actuate

Series A in 2023
Actuate specializes in developing advanced security software that leverages computer vision and artificial intelligence to enhance public safety. The company's solution automatically identifies firearms and other potential threats within existing security camera feeds, providing real-time alerts that improve response times and enable security teams to act swiftly. In addition to detecting guns, Actuate's technology monitors intruders, crowd dynamics, and loitering, offering valuable insights for better safety management. By integrating seamlessly with current security systems, Actuate helps organizations utilize their data effectively, ultimately fostering safer environments and more informed decision-making.

Haus

Series A in 2023
Haus is a provider of a marketing science platform that enables brands to conduct geo-experiments and assess the effectiveness of their marketing investments. By prioritizing real business outcomes over traditional metrics, Haus assists companies in optimizing their marketing expenditures. The platform facilitates data-driven decision-making in a privacy-centric environment, offering growth analytics that analyze performance and generate insights. Additionally, it provides robust attribution capabilities, ensuring clients achieve high accuracy and precision in their measurement efforts. Through these features, Haus supports brands in making informed decisions related to revenue, customer acquisition, and other essential performance indicators.

The Easy Company

Seed Round in 2023
The Easy Company is working to improve Web3's usability and security.

Fursure

Seed Round in 2022
Fursure is the first financial platform for pet parents, spanning debit cards, insurance, and more — disrupting how Americans spend money on their cumulative 185 million pets, a >$120B market, growing to $275B by the end of the decade. Fursure simplifies getting insurance with a national pet insurance marketplace, rewards pet parents for everyday spend that they can redeem on veterinary care and save in a rainy day fund for emergencies, and offers exclusive discounts on best-in-class products across pet categories. Fursure's cofounders were Princeton classmates, former Facebook Senior PM (CEO) and Amazon Architect (CTO), and featured as Forbes 30 Under 30 in Consumer Technology 2022.

Stable

Series A in 2022
Stable provides software solutions designed to assist electric vehicle (EV) fleets and charging providers in efficiently planning and managing their charging infrastructure. Founded in 2016 and based in San Francisco, the company offers a siting and forecasting platform that utilizes a proprietary machine learning model to predict site utilization and optimize the placement and sizing of charging stations. By consolidating essential data and insights, Stable enables customers to make informed decisions regarding the deployment of charging stations, ensuring that they are installed in locations where they are most needed.

Smallstep

Series A in 2022
Smallstep provides an identity authority designed for development, security, and operations teams, enabling them to integrate security into their delivery pipelines. By making code identity-aware, Smallstep enhances the security of connected applications across various environments, including cloud, containers, and serverless systems. The company offers an open-source toolkit that translates security best practices into actionable tools, allowing developers and operators to effectively protect their infrastructure. Additionally, Smallstep's comprehensive suite of operational tools facilitates the construction and maintenance of zero trust systems, securely connecting users and services across any platform globally. This approach reduces reliance on traditional security measures such as virtual private networks and firewalls, thereby streamlining security processes.

Apella

Series A in 2021
Apella is an artificial intelligence startup focused on enhancing surgical procedures through advanced healthcare technology. Founded in 2019 and headquartered in San Francisco, California, the company develops systems that utilize AI, computer vision, and modern communication to digitize operating rooms. By collecting data from these environments via sensors, Apella analyzes the information to provide insights that can improve surgical quality, streamline operations, and aid in training and real-time decision-making for medical staff. Its innovative approach aims to elevate surgery outcomes and optimize the overall efficiency of healthcare delivery.

Forma

Series B in 2021
Forma is simple, easy to use and gives employees direct access to all their available benefits options through an intuitive interface. Employees spend benefits stipend through a curated collection of vendors that offer preferred pricing without the hassle of reimbursements, which saves time and money.

CommonStock

Series A in 2021
CommonStock is a company that offers an online platform designed to facilitate collaborative investing among users, allowing them to trade stocks together with friends, family, and colleagues. Founded in 2016 and based in San Francisco, the platform enables users to link their brokerage accounts, share their investment holdings by percentage, and receive real-time notifications when peers make trades. Users can also replicate each other's trades and invest collaboratively while tracking performance against one another. The service aims to create a community of engaged and informed investors, making investment decision-making more interactive and supportive. The platform is accessible for free on the web and through an iPhone app, with plans for an Android version in development.

Retain.ai

Series A in 2021
Retain is the first Customer Insights Engine (CIE) that enables everyone responsible for delighting customers to be customer-obsessed. Retain delivers a trusted, flexible system for identifying and sharing customer teams’ best habits that drive revenue and retention. By sitting naturally in a team’s workflow, Retain enables everyone responsible for engaging customers to make data-driven decisions by giving them a complete view into every customer lifecycle. As one of AngelList’s “Hot Startups Hiring Now,” the company is headquartered in San Francisco and is backed by Emergence Capital, Baseline Ventures, Upside Partnership, Afore Capital, and Industry Ventures.

Metrist

Seed Round in 2021
Metrist is a software-as-a-service (SaaS) company that focuses on monitoring the performance and availability of cloud applications and APIs. Its platform provides real-time visibility and actionable data, allowing businesses to understand the impact of external services on their operations. Metrist's software includes features such as service level agreement (SLA) reporting and embedded analytics, which support businesses in optimizing customer experiences. By delivering critical insights into application functionality, Metrist enables developers and users to make informed decisions without uncertainty regarding external service performance.

Side Door

Seed Round in 2021
Side Door is an online platform that facilitates the booking of live performances by connecting artists and hosts, enabling shows to be held in various locations. The platform provides tools for booking, ticketing, audience management, and revenue sharing, allowing artists to organize events on their own terms. By streamlining the show-booking process with user-friendly digital tools, Side Door aims to create a more inclusive and equitable ecosystem for live performances, making them accessible to a broader audience. The company is focused on fostering connections between performers and hosts, thus supporting a diverse range of artistic expressions and experiences.

Trustworthy.

Seed Round in 2021
Trustworthy provides an OS designed to safeguard, organize, and optimize sensitive family information. Trustworthy arranges information in an organized view without the need for tagging, classification, or thinking. Families are organized and completely prepared for all of life's moments with Trustworthy, now and across generations.

Privacy Dynamics

Seed Round in 2021
Privacy Dynamics specializes in a de-identification tool that addresses data privacy and disclosure risks for engineering teams. This tool allows organizations to safely access the data necessary for development, testing, model training, and analytics while maintaining referential integrity and preserving original data formats. By ensuring that lower environments include the complexities found in real-world data, Privacy Dynamics enables clients to utilize data effectively without compromising privacy. The solution integrates seamlessly with projects, maximizes data utility while minimizing privacy distortion, and eliminates the need for classification, policy management, or data mapping.

ChannelApe

Series A in 2021
ChannelApe, Inc. is a software company that specializes in supply chain and e-commerce management solutions. Founded in 2016 and based in Scranton, Pennsylvania, ChannelApe offers an enterprise fulfillment platform that automates back-end processes for direct-to-consumer brands. Its software includes features such as third-party logistics reporting, data modeling, and distributed order management, as well as integrations for major e-commerce platforms like Amazon, BigCommerce, and Shopify. By providing real-time inventory management, label event tracking, and ship-from-store capabilities, ChannelApe enables businesses to streamline their operations, saving time and resources while allowing them to focus on growth.

Rewatch

Series A in 2021
Rewatch is a communication platform that provides teams with a private and secure video channel for managing video content. The platform automatically integrates with popular video conferencing tools such as Zoom and Google Meet, allowing users to seamlessly import office video chats. Rewatch transcribes these videos, making the spoken content searchable and organized. This feature enhances collaboration by enabling teams to easily access and utilize their collective knowledge, ultimately improving workflow and productivity.

Lobus

Venture Round in 2021
Lobus, Inc. is a company that specializes in designing and developing an art management platform aimed at assessing the value of artworks through both qualitative and quantitative measures. Founded in 2017 and based in New York, Lobus provides artist-verified information and publicly available market data, facilitating informed decision-making for art owners. The platform also incorporates features from NFT marketplaces, allowing art owners to maintain partial ownership of sold works, thus enabling them to benefit from future secondary transactions. Additionally, Lobus offers financial management tools and reports on artists and industry news, helping clients effectively manage their digital assets and the overall value of their art collections.

Actuate

Series A in 2021
Actuate specializes in developing advanced security software that leverages computer vision and artificial intelligence to enhance public safety. The company's solution automatically identifies firearms and other potential threats within existing security camera feeds, providing real-time alerts that improve response times and enable security teams to act swiftly. In addition to detecting guns, Actuate's technology monitors intruders, crowd dynamics, and loitering, offering valuable insights for better safety management. By integrating seamlessly with current security systems, Actuate helps organizations utilize their data effectively, ultimately fostering safer environments and more informed decision-making.

Distrobird

Pre Seed Round in 2021
Distrobird is an engagement tool that helps businesses manage their sales processes efficiently by consolidating various communication channels into a single platform. It offers functionalities for email and SMS sequences, inbound and outbound calls, shared inbox management, form tracking, and lead routing. By automating manual tasks associated with managing leads and closing sales, Distrobird enhances the productivity of sales teams and provides valuable insights into each prospect’s journey through the sales funnel. The platform also delivers prospect data and sales intelligence, facilitating improved customer engagement through various messaging formats, including emails, text messages, and social media posts. Distrobird aims to support small businesses in increasing revenues and optimizing their return on investment.

Ease

Series C in 2021
Ease is a cloud-based platform that streamlines benefits enrollment for insurance brokers and employers, enhancing the employee experience. Founded in 2012 in San Francisco, California, by Courtney Guertin and David A. Reid, Ease simplifies the processes of setting up and managing employee benefits, onboarding new hires, and ensuring compliance with regulations. The platform serves as a centralized hub for human resources information, allowing over 70,000 businesses to efficiently manage their HR needs. Ease's commitment to modernizing HR practices has garnered recognition, including being named one of the fastest-growing software companies and one of the most popular HR software solutions.

Gowalla

Seed Round in 2021
Gowalla is a company based in Austin, Texas, that focuses on creating social games played in real-world locations. Launched in 2009, it offers an award-winning mobile app and website, which serve as a social guide to popular places and cities worldwide. The platform features an extensive collection of guides to cities, parks, and regions, curated by both the Gowalla community and experts from organizations such as Disney and National Geographic. This allows users to easily share and discover photos, experiences, and recommendations while on the go, fostering a sense of connection among friends and families. Gowalla's innovative approach to blending social interaction with real-world exploration has garnered attention and support from various prominent investors.

Projector

Series B in 2020
Projector, founded in 2015 and based in San Francisco, California, develops a mobile notification platform designed for developers and product teams. The company focuses on enhancing product experiences beyond traditional app boundaries by offering a set of collaborative tools aimed at visual communication. These tools include capabilities for creating videos, GIFs, social media content, and presentations, allowing teams to engage audiences more effectively. Projector's browser-based platform enables real-time collaboration, equipping creative professionals with the necessary resources to deliver compelling visual storytelling and improve communication within their projects.

AlphaFlow

Series A in 2020
AlphaFlow, Inc. operates an online investment platform focused on real estate assets, providing professionally managed portfolios of real estate loans primarily for institutional investors. Founded in 2015 and headquartered in San Francisco, California, with an additional office in New York, AlphaFlow collaborates with residential real estate lenders nationwide, underwriting loans based on over 50 criteria. By employing best practices in investment management, such as diversification and institutional-quality data analytics, AlphaFlow automates these processes to deliver a more accessible and efficient investment experience. This approach allows investors to build diversified portfolios across multiple states while avoiding the high fees and minimum investments typically associated with traditional real estate investing.

Forma

Series A in 2020
Forma is simple, easy to use and gives employees direct access to all their available benefits options through an intuitive interface. Employees spend benefits stipend through a curated collection of vendors that offer preferred pricing without the hassle of reimbursements, which saves time and money.

CommonStock

Seed Round in 2020
CommonStock is a company that offers an online platform designed to facilitate collaborative investing among users, allowing them to trade stocks together with friends, family, and colleagues. Founded in 2016 and based in San Francisco, the platform enables users to link their brokerage accounts, share their investment holdings by percentage, and receive real-time notifications when peers make trades. Users can also replicate each other's trades and invest collaboratively while tracking performance against one another. The service aims to create a community of engaged and informed investors, making investment decision-making more interactive and supportive. The platform is accessible for free on the web and through an iPhone app, with plans for an Android version in development.

PANTASTIC

Seed Round in 2020
Pantastic was created to help independent brands collaborate to showcase their products, protect their creations, secure their data, and scale their businesses. It aims to provide indie brands with the technology they require, the data they deserve, and the exposure they seek.

Sora

Seed Round in 2020
Sora is a low-code intelligent workflow automation and data integration tool that connects different corporate applications such as HR, IT, and other systems and data sets to provide a smarter, more user-friendly experience for employees, business owners, and HR professionals.

Command E

Seed Round in 2020
Command E develops a computer tool that simplifies workspace navigation by providing an easy keyboard shortcut to access various documents, contacts, files, and records stored in the cloud. This functionality allows users to quickly search the cloud without the need to sift through multiple tabs or systems, improving efficiency and productivity. The tool is compatible with both Mac and Windows operating systems, specifically using Command-E and Control-E, respectively. By streamlining the process of locating vital information, Command E enhances the user experience in managing digital content.

Lobus

Seed Round in 2020
Lobus, Inc. is a company that specializes in designing and developing an art management platform aimed at assessing the value of artworks through both qualitative and quantitative measures. Founded in 2017 and based in New York, Lobus provides artist-verified information and publicly available market data, facilitating informed decision-making for art owners. The platform also incorporates features from NFT marketplaces, allowing art owners to maintain partial ownership of sold works, thus enabling them to benefit from future secondary transactions. Additionally, Lobus offers financial management tools and reports on artists and industry news, helping clients effectively manage their digital assets and the overall value of their art collections.

Textio

Venture Round in 2020
Textio, Inc. is a company that has developed an augmented writing platform focused on enhancing the creation of job listings. Founded in 2014 and based in Seattle, Washington, Textio Hire utilizes predictive analytics and artificial intelligence to analyze the effectiveness of job posts, offering insights that help organizations improve their hiring outcomes. The platform aims to eliminate bias in the recruitment process, enabling companies to attract and retain diverse talent. By streamlining the writing process and providing guidance on effective communication, Textio supports organizations in building high-performing teams and fostering career growth for all candidates.

Range

Seed Round in 2020
Exploring how software can cultivate healthy, inclusive, and creative organizations.

Privacy Dynamics

Pre Seed Round in 2020
Privacy Dynamics specializes in a de-identification tool that addresses data privacy and disclosure risks for engineering teams. This tool allows organizations to safely access the data necessary for development, testing, model training, and analytics while maintaining referential integrity and preserving original data formats. By ensuring that lower environments include the complexities found in real-world data, Privacy Dynamics enables clients to utilize data effectively without compromising privacy. The solution integrates seamlessly with projects, maximizes data utility while minimizing privacy distortion, and eliminates the need for classification, policy management, or data mapping.

Planetary

Pre Seed Round in 2019
Planetary is a humane decentralized social network. We've built an open protocol and platform for social media and software. A place where you control your data and relationships. This new platform does for social media what open source did for software, creating a common platform for all to build upon secure scuttlebutt. Social media is the public sphere and it needs to be owned and controlled by the people who create it.

Forma

Seed Round in 2019
Forma is simple, easy to use and gives employees direct access to all their available benefits options through an intuitive interface. Employees spend benefits stipend through a curated collection of vendors that offer preferred pricing without the hassle of reimbursements, which saves time and money.

Skylight

Series A in 2019
Skylight is a technology company specializing in interactive patient care systems for hospitals. It offers the ACCESS interactive patient system, a comprehensive two-way digital communications platform that enhances the hospital experience by transforming television sets into interactive networks for information, education, and entertainment. This system allows patients to access vital information about their care, request assistance, view health education content, and provide real-time feedback through surveys. Additionally, Skylight provides iCarePassport, a web-based system that fosters ongoing patient engagement and personalized communication throughout the care continuum. Founded in 1999 and based in San Diego, California, Skylight aims to improve health literacy and the flow of critical information between patients and caregivers.

Actuate

Seed Round in 2019
Actuate specializes in developing advanced security software that leverages computer vision and artificial intelligence to enhance public safety. The company's solution automatically identifies firearms and other potential threats within existing security camera feeds, providing real-time alerts that improve response times and enable security teams to act swiftly. In addition to detecting guns, Actuate's technology monitors intruders, crowd dynamics, and loitering, offering valuable insights for better safety management. By integrating seamlessly with current security systems, Actuate helps organizations utilize their data effectively, ultimately fostering safer environments and more informed decision-making.

CybeReady

Venture Round in 2019
CybeReady Learning Solutions Ltd. is a company that specializes in developing automated anti-phishing training solutions. Founded in 2014 and headquartered in Tel Aviv, Israel, CybeReady offers a platform focused on enhancing security awareness through behavior-based learning, phishing simulations, and continuous training assessments. Its solutions are designed to engage employees effectively, leveraging machine learning to adapt training content to real-world phishing threats. By providing a fully-managed service, CybeReady aims to reduce the percentage of high-risk employees by up to 80%. The company serves a diverse clientele, including financial institutions, healthcare organizations, insurance companies, and government agencies, and has been adopted by numerous enterprises globally, highlighting its commitment to reducing the total cost of ownership for security training.

Emparty

Pre Seed Round in 2019
Emparty, Inc. is an online marketplace that specializes in party and gathering planning. Founded in 2018 and headquartered in Palo Alto, California, the company provides a platform where users can discover, build, and book events with ease. Emparty's services encompass event management and a growing selection of venues, allowing clients to choose locations based on their preferences. The platform also includes a mobile-friendly application for convenient online booking of vendors and necessary party items. This approach simplifies the process of organizing social events, enabling users to focus on enjoying their gatherings rather than dealing with logistical challenges.

Projector

Seed Round in 2019
Projector, founded in 2015 and based in San Francisco, California, develops a mobile notification platform designed for developers and product teams. The company focuses on enhancing product experiences beyond traditional app boundaries by offering a set of collaborative tools aimed at visual communication. These tools include capabilities for creating videos, GIFs, social media content, and presentations, allowing teams to engage audiences more effectively. Projector's browser-based platform enables real-time collaboration, equipping creative professionals with the necessary resources to deliver compelling visual storytelling and improve communication within their projects.

Retain.ai

Funding Round in 2019
Retain is the first Customer Insights Engine (CIE) that enables everyone responsible for delighting customers to be customer-obsessed. Retain delivers a trusted, flexible system for identifying and sharing customer teams’ best habits that drive revenue and retention. By sitting naturally in a team’s workflow, Retain enables everyone responsible for engaging customers to make data-driven decisions by giving them a complete view into every customer lifecycle. As one of AngelList’s “Hot Startups Hiring Now,” the company is headquartered in San Francisco and is backed by Emergence Capital, Baseline Ventures, Upside Partnership, Afore Capital, and Industry Ventures.

CybeReady

Seed Round in 2019
CybeReady Learning Solutions Ltd. is a company that specializes in developing automated anti-phishing training solutions. Founded in 2014 and headquartered in Tel Aviv, Israel, CybeReady offers a platform focused on enhancing security awareness through behavior-based learning, phishing simulations, and continuous training assessments. Its solutions are designed to engage employees effectively, leveraging machine learning to adapt training content to real-world phishing threats. By providing a fully-managed service, CybeReady aims to reduce the percentage of high-risk employees by up to 80%. The company serves a diverse clientele, including financial institutions, healthcare organizations, insurance companies, and government agencies, and has been adopted by numerous enterprises globally, highlighting its commitment to reducing the total cost of ownership for security training.

Ease

Series B in 2019
Ease is a cloud-based platform that streamlines benefits enrollment for insurance brokers and employers, enhancing the employee experience. Founded in 2012 in San Francisco, California, by Courtney Guertin and David A. Reid, Ease simplifies the processes of setting up and managing employee benefits, onboarding new hires, and ensuring compliance with regulations. The platform serves as a centralized hub for human resources information, allowing over 70,000 businesses to efficiently manage their HR needs. Ease's commitment to modernizing HR practices has garnered recognition, including being named one of the fastest-growing software companies and one of the most popular HR software solutions.

Side Door

Seed Round in 2019
Side Door is an online platform that facilitates the booking of live performances by connecting artists and hosts, enabling shows to be held in various locations. The platform provides tools for booking, ticketing, audience management, and revenue sharing, allowing artists to organize events on their own terms. By streamlining the show-booking process with user-friendly digital tools, Side Door aims to create a more inclusive and equitable ecosystem for live performances, making them accessible to a broader audience. The company is focused on fostering connections between performers and hosts, thus supporting a diverse range of artistic expressions and experiences.

Airlock

Seed Round in 2019
Airlock is a decentralized security platform that strengthens the ability to tackle online threats.

Skylight

Seed Round in 2019
Skylight is a technology company specializing in interactive patient care systems for hospitals. It offers the ACCESS interactive patient system, a comprehensive two-way digital communications platform that enhances the hospital experience by transforming television sets into interactive networks for information, education, and entertainment. This system allows patients to access vital information about their care, request assistance, view health education content, and provide real-time feedback through surveys. Additionally, Skylight provides iCarePassport, a web-based system that fosters ongoing patient engagement and personalized communication throughout the care continuum. Founded in 1999 and based in San Diego, California, Skylight aims to improve health literacy and the flow of critical information between patients and caregivers.

Dragonfruit AI

Seed Round in 2019
Dragonfruit AI develops an enterprise video AI platform that provides video analytics at scale. It helps enterprises leverage their existing video infrastructure to remotely manage all their locations, investigate incidents centrally for safety and loss prevention, optimize occupancy across buildings, and combine real-world traffic with revenue data to deliver actionable insights.

NextGrid

Seed Round in 2018
NextGrid is a renewable energy company specializing in solar development, policy, and finance. The company works directly with landowners and their representatives to purchase or lease land to host solar farms, provides capital and support to developers, and assists funds, companies, and individuals to directly invest in distributed energy, enabling clients to efficiently develop portfolios of distributed energy projects and accelerate the deployment of distributed renewable energy. The company has offices in San Francisco, Denver, and Boston, with partnerships across the US.

Turvo

Series B in 2018
Turvo Inc. operates a real-time collaborative logistics platform that connects shippers, brokers, and carriers to enhance supply chain management. The company provides a Transportation Management System (TMS) that facilitates seamless communication and collaboration among various stakeholders, including freight brokers, 3PLs, and logistics service providers. Turvo's solutions allow users to track assets, drivers, and freight in real time, manage tasks, create and track digital invoices, and receive updates on shipments. Additionally, the platform offers features such as order consolidation, carrier matching based on availability and performance, and data synchronization with various business systems. Founded in 2014 and headquartered in Sunnyvale, California, with an office in India, Turvo serves a diverse clientele, including Fortune 500 companies and small to mid-sized freight brokers, aiming to streamline operations and improve customer experiences within the logistics industry.

SFOX

Series A in 2018
SFOX is a cryptocurrency prime dealer that provides professional traders and institutional investors higher returns when trading large volumes, through smart routing and a global integrated order book.

CommonStock

Seed Round in 2018
CommonStock is a company that offers an online platform designed to facilitate collaborative investing among users, allowing them to trade stocks together with friends, family, and colleagues. Founded in 2016 and based in San Francisco, the platform enables users to link their brokerage accounts, share their investment holdings by percentage, and receive real-time notifications when peers make trades. Users can also replicate each other's trades and invest collaboratively while tracking performance against one another. The service aims to create a community of engaged and informed investors, making investment decision-making more interactive and supportive. The platform is accessible for free on the web and through an iPhone app, with plans for an Android version in development.

EveryTeam

Seed Round in 2018
EveryTeam offers an online platform designed to connect and organize shared content for various teams. By emphasizing principles similar to those that established GitHub as a leading collaborative workspace, EveryTeam aims to create a centralized repository that enhances trust and accountability among team members. The platform facilitates efficient work management through task assignments, review schedules, and document revisions, ensuring that content remains reliable and accessible. By helping teams identify important information and find relevant resources, EveryTeam strengthens collaboration and improves overall productivity.

Grove

Series A in 2018
Grove is a personal trainer for the client's moneyThe company assesses where you are today and create a plan to make the client confident about their money. Through proprietary software combined with a team of Certified Financial Planners, Grove is able to offer personalized advice at a fraction of the price of traditional financial advisors.

Perceptive Automata

Seed Round in 2018
Perceptive Automata, Inc. specializes in developing machine learning and computer vision solutions focused on human behavior prediction for automated vehicles. Founded in 2014 and based in Somerville, Massachusetts, the company addresses critical challenges in the safe deployment of highly automated and fully autonomous vehicles, particularly in urban settings. Its technology enables these vehicles to anticipate the actions of pedestrians, cyclists, and other drivers, allowing for safe navigation in human-dominated environments. By employing advanced AI inference models, Perceptive Automata enhances the driving experience, facilitating smoother and more natural interactions between autonomous vehicles and their surroundings. The company collaborates with original equipment manufacturers (OEMs), suppliers, and technology firms in the development of advanced driver-assistance systems (ADAS) and autonomous driving technologies, leveraging expertise from leading institutions such as Harvard, MIT, and Stanford.

FoxCommerce

Seed Round in 2018
FoxCommerce is a Seattle-based company that offers an intelligent modern commerce platform tailored for digitally-native brands. Founded in 2014, the platform enables users to create scalable and feature-rich eCommerce websites equipped with advanced tools for pricing, promotion, and personalization. With its API-first architecture, FoxCommerce facilitates multi-channel selling across various devices and regions from a centralized interface. The platform is designed to enhance user conversion and experience through real-time caching capabilities, making it a valuable resource in the competitive eCommerce landscape.

Turbine Labs

Seed Round in 2018
Turbine Labs is a computer software that improves the iteration pace of current architecture or rebuild it from scratch.

WhaleAlerts

Seed Round in 2018
WhaleAlerts develops enterprise SaaS sales acceleration tools on top of a user data platform

Quilt

Seed Round in 2018
Quilt is a new kind of social wellness space to connect, share, and learn with others through daily conversations. They believe that community is the greatest form of self-care. Because journaling and meditation alone can only do so much. They believe the best way to create healthy rituals is through spontaneity and play. They use technology to do just that.

AlphaFlow

Seed Round in 2017
AlphaFlow, Inc. operates an online investment platform focused on real estate assets, providing professionally managed portfolios of real estate loans primarily for institutional investors. Founded in 2015 and headquartered in San Francisco, California, with an additional office in New York, AlphaFlow collaborates with residential real estate lenders nationwide, underwriting loans based on over 50 criteria. By employing best practices in investment management, such as diversification and institutional-quality data analytics, AlphaFlow automates these processes to deliver a more accessible and efficient investment experience. This approach allows investors to build diversified portfolios across multiple states while avoiding the high fees and minimum investments typically associated with traditional real estate investing.

Notable Labs

Series B in 2017
Notable Labs, Inc. is a clinical-stage company based in Foster City, California, focused on developing personalized testing services for cancer patients, particularly those with brain cancer. The company operates a platform that conducts drug combination experiments on tumors, providing actionable reports to doctors. These reports prioritize combinations of FDA-approved treatments that can be immediately prescribed, avoiding the need for lengthy clinical trials. Notable Labs utilizes its proprietary Predictive Precision Medicines Platform to bio-simulate cancer treatments, predicting patient responses to specific therapies. This approach aims to streamline the identification of patients likely to benefit from targeted treatments, thereby enhancing therapeutic development for cancer care.

Stable

Seed Round in 2017
Stable provides software solutions designed to assist electric vehicle (EV) fleets and charging providers in efficiently planning and managing their charging infrastructure. Founded in 2016 and based in San Francisco, the company offers a siting and forecasting platform that utilizes a proprietary machine learning model to predict site utilization and optimize the placement and sizing of charging stations. By consolidating essential data and insights, Stable enables customers to make informed decisions regarding the deployment of charging stations, ensuring that they are installed in locations where they are most needed.

Clara Labs

Series A in 2017
Clara Labs, founded in 2014 and based in San Francisco, California, developed an online platform named Clara that automates meeting scheduling via email. The service is designed for both enterprises and individual employees, facilitating efficient communication and organization. Clara Labs is recognized for its innovative work in human-in-the-loop natural language processing systems, contributing to the development of a conversational user experience. In 2019, the company was acquired by TopFunnel, which continues to operate the Clara service, while Twitter acquired its research and development talent along with some intellectual property for content moderation purposes. Clara Labs operates as a subsidiary of Third Street Data, Inc.

Skylight

Seed Round in 2017
Skylight is a technology company specializing in interactive patient care systems for hospitals. It offers the ACCESS interactive patient system, a comprehensive two-way digital communications platform that enhances the hospital experience by transforming television sets into interactive networks for information, education, and entertainment. This system allows patients to access vital information about their care, request assistance, view health education content, and provide real-time feedback through surveys. Additionally, Skylight provides iCarePassport, a web-based system that fosters ongoing patient engagement and personalized communication throughout the care continuum. Founded in 1999 and based in San Diego, California, Skylight aims to improve health literacy and the flow of critical information between patients and caregivers.

Ease

Series A in 2017
Ease is a cloud-based platform that streamlines benefits enrollment for insurance brokers and employers, enhancing the employee experience. Founded in 2012 in San Francisco, California, by Courtney Guertin and David A. Reid, Ease simplifies the processes of setting up and managing employee benefits, onboarding new hires, and ensuring compliance with regulations. The platform serves as a centralized hub for human resources information, allowing over 70,000 businesses to efficiently manage their HR needs. Ease's commitment to modernizing HR practices has garnered recognition, including being named one of the fastest-growing software companies and one of the most popular HR software solutions.

Range

Seed Round in 2017
Exploring how software can cultivate healthy, inclusive, and creative organizations.

Grove

Seed Round in 2017
Grove is a personal trainer for the client's moneyThe company assesses where you are today and create a plan to make the client confident about their money. Through proprietary software combined with a team of Certified Financial Planners, Grove is able to offer personalized advice at a fraction of the price of traditional financial advisors.

Turvo

Series A in 2017
Turvo Inc. operates a real-time collaborative logistics platform that connects shippers, brokers, and carriers to enhance supply chain management. The company provides a Transportation Management System (TMS) that facilitates seamless communication and collaboration among various stakeholders, including freight brokers, 3PLs, and logistics service providers. Turvo's solutions allow users to track assets, drivers, and freight in real time, manage tasks, create and track digital invoices, and receive updates on shipments. Additionally, the platform offers features such as order consolidation, carrier matching based on availability and performance, and data synchronization with various business systems. Founded in 2014 and headquartered in Sunnyvale, California, with an office in India, Turvo serves a diverse clientele, including Fortune 500 companies and small to mid-sized freight brokers, aiming to streamline operations and improve customer experiences within the logistics industry.

Smyte

Series A in 2017
Smyte Inc. is a Software-as-a-Service company that offers trust and safety solutions for websites and mobile applications. Founded in 2014 and based in San Francisco, Smyte employs a combination of manual heuristics, machine learning, and proprietary reputation data to assist businesses in proactively combating spam, fraud, bots, phishing, harassment, and account takeovers. The company's technology is designed to scale to complex trust and safety challenges, processing nearly five billion online actions each month. Smyte integrates its code into client platforms, allowing it to monitor user interactions and identify potentially harmful activities through an automated labeling system. This system flags suspicious behavior for manual review, enabling enterprises, marketplaces, and social networks to enhance security and maintain user trust. Smyte operates as a subsidiary of Twitter.

Astro Technology

Series A in 2017
Update: Astro has been acquired by Slack, September 2018. We’re Astro, a software startup in Palo Alto, pursuing ambitious challenges in workplace messaging, collaboration, and AI. We have intelligent email apps for Mac, iOS & Android. Our AI-powered assistant, Astrobot, also brings your key emails and important insights to Slack and Amazon Alexa. We invite you to signup at www.astro.ai In March 2017 we announced our $10M Series A funding led by Redpoint Ventures, and joined by Harrison Metal, Aspect Ventures and Upside Partnership. Our founding team has worked together at various companies as co-founders, VP of engineering, chief architect and founding engineers, with multiple successful outcomes. Our experience ranges from starting companies, to Google, LinkedIn, VMware, Cisco, BEA, Zimbra and Stanford University. We're hiring outstanding server-side & mobile engineers to join us here in Palo Alto, if you're interested please contact us at jobs@helloastro.com. We’re an equal opportunity employer and invite applicants of diverse backgrounds and experiences.

DashBase

Seed Round in 2017
DashBase Inc, incorporated in 2016 and based in San Francisco, California, specializes in providing a database platform that delivers real-time semi-structured data solutions. The platform is designed to allow clients to efficiently ingest large volumes of data, processing several terabytes of logs daily while maintaining a smaller operational footprint. By utilizing open-source software standards, DashBase enables reliable aggregation and collection of extensive data logs, thereby supporting high-quality VoIP services and enhancing data management capabilities for its users.

Delete

Seed Round in 2016
Delete, founded in 2015 and based in San Francisco, California, specializes in the cleaning and removal of household products. The company has developed a user-friendly service that enables customers to send pictures of unwanted items via text, facilitating the arrangement of pickup. As of 2017, Delete operates as a subsidiary of Rubbish Boys Disposal Service Inc.

CommonStock

Seed Round in 2016
CommonStock is a company that offers an online platform designed to facilitate collaborative investing among users, allowing them to trade stocks together with friends, family, and colleagues. Founded in 2016 and based in San Francisco, the platform enables users to link their brokerage accounts, share their investment holdings by percentage, and receive real-time notifications when peers make trades. Users can also replicate each other's trades and invest collaboratively while tracking performance against one another. The service aims to create a community of engaged and informed investors, making investment decision-making more interactive and supportive. The platform is accessible for free on the web and through an iPhone app, with plans for an Android version in development.

Knit Health

Seed Round in 2016
Knit Health, Inc. is focused on enhancing sleep quality for families through its innovative product, Knit, a device that monitors children's sleep patterns. Founded in 2015 and based in San Francisco, the company utilizes advanced computer vision and machine learning technologies to gather insights on children's sleep health. The device identifies when a child is in bed and analyzes their pose, position, and breathing patterns, integrating decades of sleep research to predict their sleep stages. The mission of Knit Health is to provide families with personalized feedback and actionable insights to improve their sleep without the need for wearable technology. Founded by three parents with backgrounds in design and technology, the multidisciplinary team aims to create impactful solutions for family health.

Foray Collective

Pre Seed Round in 2016
FORAY is an inventory-less online retailer with a built in marketing platform that enables tastemakers to create UGC and drive traffic to their own digital storefronts. Its platform merges content and commerce, allowing consumers to #shopbyinfluencer seamlessly and easily. In 2016, Foray also launched FORAY GETAWAYS: unique travel experiences that bring together top brands and our close-knit network of style influencers. Every month the Collective travels to a new destination, creating awareness and buzz for the brands involved. Getaways can be LA local, within the US, or international, and focus on bringing brands to life with high quality, curated content shoots and organic social posting campaigns.

Smallstep

Seed Round in 2016
Smallstep provides an identity authority designed for development, security, and operations teams, enabling them to integrate security into their delivery pipelines. By making code identity-aware, Smallstep enhances the security of connected applications across various environments, including cloud, containers, and serverless systems. The company offers an open-source toolkit that translates security best practices into actionable tools, allowing developers and operators to effectively protect their infrastructure. Additionally, Smallstep's comprehensive suite of operational tools facilitates the construction and maintenance of zero trust systems, securely connecting users and services across any platform globally. This approach reduces reliance on traditional security measures such as virtual private networks and firewalls, thereby streamlining security processes.

Liveneighborly

Pre Seed Round in 2016
LiveNeighborly operates an online platform that simplifies the process of hiring local gardeners. The platform allows users to easily book pre-screened and background-checked gardening professionals who have established good ratings. This service aims to make yard maintenance more convenient and accessible for users, ensuring that they can find qualified help to manage their gardening needs effectively.

Openvote

Seed Round in 2016
Openvote is a crowd-voting platform founded in 2015 in San Francisco, California. On it, you can pledge to vote a certain way, and spread your vote out to friends with arguments for your position.

June

Series A in 2016
June is a smart oven for your home that makes cooking perfectly easy. June’s mission is to use the power of technology to make cooking perfectly easy for everyone. we make kitchens feel like magic. We’re here to help the world look forward to cooking dinner again (and breakfast, lunch, snacks, and late-night leftovers too) because we love food. We live for it. So, we wake up every day on a mission to make life taste better. Our team of designers, hardware, and software engineers is committed to transforming the kitchen experience.

Lily

Series A in 2015
Lily started in September 2013 in the basement of a UC Berkeley robotics lab, where Henry and Antoine built the first prototype using a Raspberry Pi and an Arduino. In Spring of 2014, leading investors Shana Fisher and SV Angel supported the Lily vision and showed them the yellow brick road. Along the way, Robb gave Lily a heart, Rowland gave Lily courage, and Nghia gave Lily a brain. Our mission is to release human creativity by inventing tools that allow for effortless expression. We believe that great products are built with a clear purpose.

Textio

Series A in 2015
Textio, Inc. is a company that has developed an augmented writing platform focused on enhancing the creation of job listings. Founded in 2014 and based in Seattle, Washington, Textio Hire utilizes predictive analytics and artificial intelligence to analyze the effectiveness of job posts, offering insights that help organizations improve their hiring outcomes. The platform aims to eliminate bias in the recruitment process, enabling companies to attract and retain diverse talent. By streamlining the writing process and providing guidance on effective communication, Textio supports organizations in building high-performing teams and fostering career growth for all candidates.

Turvo

Seed Round in 2015
Turvo Inc. operates a real-time collaborative logistics platform that connects shippers, brokers, and carriers to enhance supply chain management. The company provides a Transportation Management System (TMS) that facilitates seamless communication and collaboration among various stakeholders, including freight brokers, 3PLs, and logistics service providers. Turvo's solutions allow users to track assets, drivers, and freight in real time, manage tasks, create and track digital invoices, and receive updates on shipments. Additionally, the platform offers features such as order consolidation, carrier matching based on availability and performance, and data synchronization with various business systems. Founded in 2014 and headquartered in Sunnyvale, California, with an office in India, Turvo serves a diverse clientele, including Fortune 500 companies and small to mid-sized freight brokers, aiming to streamline operations and improve customer experiences within the logistics industry.

Tonal

Seed Round in 2015
Tonal is a smart home gym that combines artificial intelligence with expert-led coaching to deliver personalized strength training experiences. Founded in 2015 and headquartered in San Francisco, California, Tonal manufactures fitness equipment that is wall-mounted and eliminates the need for traditional weights by using a system of magnets and electricity to provide adjustable resistance. The device features sensors and a touchscreen display that tracks workouts in real-time, allowing users to engage in full-body fitness routines without the inconvenience of switching machines. Additionally, Tonal offers tailored workout plans aimed at various fitness goals, including muscle building and athletic performance, along with live and recorded classes led by certified coaches.

Ease

Seed Round in 2015
Ease is a cloud-based platform that streamlines benefits enrollment for insurance brokers and employers, enhancing the employee experience. Founded in 2012 in San Francisco, California, by Courtney Guertin and David A. Reid, Ease simplifies the processes of setting up and managing employee benefits, onboarding new hires, and ensuring compliance with regulations. The platform serves as a centralized hub for human resources information, allowing over 70,000 businesses to efficiently manage their HR needs. Ease's commitment to modernizing HR practices has garnered recognition, including being named one of the fastest-growing software companies and one of the most popular HR software solutions.

Smyte

Seed Round in 2015
Smyte Inc. is a Software-as-a-Service company that offers trust and safety solutions for websites and mobile applications. Founded in 2014 and based in San Francisco, Smyte employs a combination of manual heuristics, machine learning, and proprietary reputation data to assist businesses in proactively combating spam, fraud, bots, phishing, harassment, and account takeovers. The company's technology is designed to scale to complex trust and safety challenges, processing nearly five billion online actions each month. Smyte integrates its code into client platforms, allowing it to monitor user interactions and identify potentially harmful activities through an automated labeling system. This system flags suspicious behavior for manual review, enabling enterprises, marketplaces, and social networks to enhance security and maintain user trust. Smyte operates as a subsidiary of Twitter.

Copper

Seed Round in 2015
Copper puts you in charge of your personal information. Repeat yourself less. We’re designing tools to improve how you use online services, starting with signups. Every app wants information to identify and protect your account. With Copper, enter that info once then use it everywhere.

Assist

Series A in 2015
Assist is a developer of a platform that provides automated services tailored for leading brands such as Fandango, 1800Flowers, and Hyatt. The platform aims to create a new standard by moving away from pre-defined scripts, offering users more dynamic and adventure-type experiences. It integrates seamlessly with major messaging platforms, utilizing its proprietary data and APIs to enhance user interactions. This approach enables customers to obtain the services they need with minimal friction, streamlining the overall experience.

Laurel & Wolf

Series A in 2015
Laurel & Wolf, Inc. is an online platform that offers affordable interior design and decorating services across the United States. Founded in 2014 and headquartered in West Hollywood, California, the company aims to make professional design accessible to a broader audience. It serves as a marketplace where customers can connect with experienced designers, allowing these professionals to showcase their work, earn additional income, and build their personal brands. By leveraging an online model, Laurel & Wolf provides tailored design solutions for individuals, ensuring that each space reflects the unique needs and lifestyles of its clients.

Textio

Seed Round in 2015
Textio, Inc. is a company that has developed an augmented writing platform focused on enhancing the creation of job listings. Founded in 2014 and based in Seattle, Washington, Textio Hire utilizes predictive analytics and artificial intelligence to analyze the effectiveness of job posts, offering insights that help organizations improve their hiring outcomes. The platform aims to eliminate bias in the recruitment process, enabling companies to attract and retain diverse talent. By streamlining the writing process and providing guidance on effective communication, Textio supports organizations in building high-performing teams and fostering career growth for all candidates.

Clara Labs

Seed Round in 2015
Clara Labs, founded in 2014 and based in San Francisco, California, developed an online platform named Clara that automates meeting scheduling via email. The service is designed for both enterprises and individual employees, facilitating efficient communication and organization. Clara Labs is recognized for its innovative work in human-in-the-loop natural language processing systems, contributing to the development of a conversational user experience. In 2019, the company was acquired by TopFunnel, which continues to operate the Clara service, while Twitter acquired its research and development talent along with some intellectual property for content moderation purposes. Clara Labs operates as a subsidiary of Third Street Data, Inc.

BlockCypher

Seed Round in 2015
BlockCypher, Inc. is a technology company that provides a cloud-optimized platform for developing blockchain applications. Established in 2013 and headquartered in Redwood City, California, BlockCypher offers a range of APIs that simplify the process of building and deploying applications across various blockchain networks. Its services cater to business and consumer needs, including B2B/B2C payments, peer-to-peer transactions, identity management, and fraud prevention. The platform's blockchain-agnostic infrastructure allows developers to create scalable applications without the complexity of managing multiple blockchains, enabling efficient integration and future-proofing of their projects. By providing robust data storage and a multi-payment system, BlockCypher empowers developers to focus on application layers and cryptocurrency wallet development, enhancing operational efficiency in the blockchain ecosystem.

TINYpulse

Series A in 2014
TINYpulse is a developer of an employee engagement platform that focuses on enhancing workforce communication and fostering transparency within organizations. The platform allows companies to gather real-time feedback from employees, which helps leaders to understand engagement levels and identify areas for improvement. By providing actionable data, TINYpulse enables enterprises to enhance employee performance and cultivate a healthier workplace culture. Through its user-friendly feedback tools, the company aims to support organizations in building transparent and positive environments for their employees.

TINYpulse

Seed Round in 2014
TINYpulse is a developer of an employee engagement platform that focuses on enhancing workforce communication and fostering transparency within organizations. The platform allows companies to gather real-time feedback from employees, which helps leaders to understand engagement levels and identify areas for improvement. By providing actionable data, TINYpulse enables enterprises to enhance employee performance and cultivate a healthier workplace culture. Through its user-friendly feedback tools, the company aims to support organizations in building transparent and positive environments for their employees.

Digit

Seed Round in 2014
Digit is a finance app that analyzes your spending habits and automatically saves the perfect amount every day. The platform automates the day-to-day work of managing money so you don’t have to think about it. They help eliminate the stress and anxiety people feel about their finances while helping them build a proven foundation for the future they’re trying to achieve. Digit keeps your money socked away in a separate account and your savings will depend on a number of variables, including how much money you keep in your checking account and what your saving and spending pattern. Their technology combines machine learning and behavioral psychology to provide a financial assistant you can trust to work toward your goals while you spend your time and effort on what’s most meaningful in your life. It saves the amount of money every day based on your spending and income and tells you the intelligent timeline for achieving them. Digit was founded in 2013 and is headquartered in San Francisco, California, United States.

Zen99

Seed Round in 2014
Zen99 is an all-in-one dashboard to manage your 1099 work. We help with tracking finances, estimating/minimizing taxes, and getting insurance - things every contractor is required by law to do, but struggles to figure out due to complex regulations. Why contractors? They’re about to be over 40% of the workforce, and are growing at twice the rate of traditional employees. Our platform serves contractors both in service industries (rideshare drivers, web development and creative services, athletic trainers, etc) and in asset-based industries (Airbnb hosts, Ebay sellers, etc). Ultimately, we make it easier to manage being a contractor, and allow people greater control over their economic freedom.

Laurel & Wolf

Seed Round in 2014
Laurel & Wolf, Inc. is an online platform that offers affordable interior design and decorating services across the United States. Founded in 2014 and headquartered in West Hollywood, California, the company aims to make professional design accessible to a broader audience. It serves as a marketplace where customers can connect with experienced designers, allowing these professionals to showcase their work, earn additional income, and build their personal brands. By leveraging an online model, Laurel & Wolf provides tailored design solutions for individuals, ensuring that each space reflects the unique needs and lifestyles of its clients.

Lily

Seed Round in 2014
Lily started in September 2013 in the basement of a UC Berkeley robotics lab, where Henry and Antoine built the first prototype using a Raspberry Pi and an Arduino. In Spring of 2014, leading investors Shana Fisher and SV Angel supported the Lily vision and showed them the yellow brick road. Along the way, Robb gave Lily a heart, Rowland gave Lily courage, and Nghia gave Lily a brain. Our mission is to release human creativity by inventing tools that allow for effortless expression. We believe that great products are built with a clear purpose.
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