Upsight
Upsight is a leading mobile analytics and marketing platform that processes over 500 billion data points each month, serving thousands of applications globally. The company offers a robust, flexible, and scalable data platform that supports large-scale data ingestion, collection, processing, and storage, catering to the needs of enterprises. Its data-driven marketing tools allow businesses to analyze user behaviors and execute targeted engagement, retention, re-engagement, and monetization campaigns. Accessible through flexible APIs, these tools integrate seamlessly with both third-party solutions and Upsight's own offerings. Upsight is trusted by a diverse range of mobile-focused companies, including prominent brands such as Warner Brothers, Viacom, and Turner, along with major game publishers like Electronic Arts, Activision, Glu Mobile, and BigFish. The platform empowers marketers to build meaningful relationships with customers by providing comprehensive data visualization and analysis tools that enhance campaign effectiveness and maximize customer lifetime value.
Fuse Powered
Acquisition in 2016
Fuse Powered is a privately held company that specializes in providing a player-centric platform to optimize mobile game experiences for publishers. It offers a unique monetization and advertising mediation solution that combines targeted in-app purchase offers, rewarded video, and relevant ads, all accessible through a single software development kit (SDK). With over 700 million installs, Fuse Powered has established partnerships with some of the leading mobile game publishers on both iOS and Android platforms, helping them to maximize revenue effectively. Headquartered in San Francisco and Toronto, the company focuses on enhancing game publishers' abilities to engage and monetize their player base. In January 2016, Fuse Powered was acquired by Upsight.
PlayHaven
Acquisition in 2013
PlayHaven is a mobile game solutions provider based in Santa Monica, United States, specializing in tools designed to help developers manage player acquisition, engagement, and monetization. Offering an end-to-end platform, PlayHaven supports over 20,000 games and has a significant reach with more than 800 million unique users and 176 million monthly active users. The company processes over 14 billion in-game events each month, providing valuable insights into user behavior. Game developers such as Cartoon Network, Glu Mobile, and SEGA utilize PlayHaven's technology to enhance the performance of their advertising campaigns, thereby improving user acquisition and monetization strategies.
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