Upsight

Upsight is a leading mobile analytics and marketing platform that processes over 500 billion data points each month, serving thousands of applications globally. The company offers a robust, flexible, and scalable data platform that supports large-scale data ingestion, collection, processing, and storage, catering to the needs of enterprises. Its data-driven marketing tools allow businesses to analyze user behaviors and execute targeted engagement, retention, re-engagement, and monetization campaigns. Accessible through flexible APIs, these tools integrate seamlessly with both third-party solutions and Upsight's own offerings. Upsight is trusted by a diverse range of mobile-focused companies, including prominent brands such as Warner Brothers, Viacom, and Turner, along with major game publishers like Electronic Arts, Activision, Glu Mobile, and BigFish. The platform empowers marketers to build meaningful relationships with customers by providing comprehensive data visualization and analysis tools that enhance campaign effectiveness and maximize customer lifetime value.

Jon Walsh

President

2 past transactions

Fuse Powered

Acquisition in 2016
Fuse Powered is a mobile supply-side monetization and advertising mediation platform tailored for game development. The company provides a player-centric solution that allows mobile game publishers to enhance the player experience through targeted in-app purchase offers, rewarded video ads, and relevant advertisements. With over 700 million installs, Fuse Powered has collaborated with leading mobile game publishers to optimize revenue generation on both iOS and Android platforms. The company operates from offices in San Francisco and Toronto and was acquired by Upsight in January 2016.

PlayHaven

Acquisition in 2013
PlayHaven is a mobile game management platform based in Santa Monica, offering developers tools to efficiently handle player acquisition, engagement, and monetization. Its comprehensive solution supports developers throughout the entire user lifecycle, optimizing their ability to manage over 20,000 games and engage with more than 800 million unique users, including 176 million monthly active users. With a staggering 14 billion in-game events processed each month, PlayHaven's services are utilized by notable game developers such as Cartoon Network, Glu Mobile, and SEGA, enhancing their advertising strategies and overall game performance.
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