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Playbook

Acquisition in 2018
Arming our clients with intelligence and data-driven analysis needed to accomplish their most ambitious goals.

PureWow

Acquisition in 2017
PureWow is a digital publication dedicated to making women's lives more interesting, beautiful and manageable. PureWow's motto, "Elevate the Everyday," drives the company to deliver irresistible discoveries to its readers every single day. Think of PureWow as a savvy friend who knows the next book you should read, the must-have jeans that fit and flatter and the purse that holds your keys and charges your phone. PureWow publishes across multiple platforms so readers can access content where it's most convenient for them, whether it's via PureWow.com, on a mobile device, through email or on social or video platforms. In addition to National articles, PureWow offers local and interest-specific editions so readers can personalize their experience. Local PureWow editions--in New York City, Los Angeles, Chicago, San Francisco, Dallas & the Hamptons (in the summertime)--bring readers the best under-the-radar discoveries right in their hometown. PureWow also publishes topic-driven editions focused on Recipes, Money and Books.

MikMak

Seed Round in 2016
MikMak helps brands better understand consumers by connecting digital investments to online retailer insights. It offers a dashboard that aggregates the eCommerce customer journey across any number of digital channels and retailers. Brands get standardized reporting and benchmarks, so users can act on unbiased insights in real-time. It was founded in 2014 and headquartered in Brooklyn, New York.

Betabox

Acquisition in 2015
Betabox was founded in 2013 by Mondelez Global and Prehype to solve industry-wide product sampling problems. The team is comprised of experts in brand marketing, sampling, logistics, social media, and mobile-consumer technology. During Betabox's closed beta, the team has already begun working with many of the world's most notable brands.

Namely

Venture Round in 2014
Namely is an all-in-one platform that manages all HR data in one place, with personalized service to help companies get better and faster. The company's early service offering included HR information system, social newsfeed, payroll, and performance management tools. Namely give companies the software and support they need to evolve their company cultures It has evolved along with company needs. They handle administration and compliance across HR, payroll, time, and benefits, so HR teams can focus on developing their people and providing a great employee experience. Name was founded in 2012 and is based in New York, NY, USA.

Venmo

Seed Round in 2010
Venmo offers an app that allows users to share and make payments with friends for a variety of services. Venmo offers a debit card in partnership with Mastercard (MA). It was founded in 2009 by Andrew Kortina and Iqram Magdon-Ismail.

DailyBooth

Angel Round in 2009
DailyBooth lets users follow their friends and update them in real-time through the use of pictures and status updates.

WakeMate

Angel Round in 2009
WakeMate makes personalized alarm clocks that sync with both a user's body and their cell phone, enabling the iPhone alarm system to sound at the end of a REM cycle. The application/ wristband system also provides a full sleep analysis on their Analytics Platform. The WakeMate uses a science called actigraphy to analyze your sleep. Actigraphy uses an actigraph (the WakeMate unit) placed on a subject’s wrist to monitor the motion. The motion data is then analyzed to determine sleep patterns and circadian rhythms of the subject. WakeMate was funded by the startup incubator [Y Combinator](/comany/y-combinator).
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