VEF

VEF is a venture capital firm based in Stockholm, Sweden, founded in 2015. The company focuses on investing in growth-stage private fintech companies in emerging markets, taking minority stakes in its portfolio holdings. VEF is an active investor, often obtaining board representation to support the development of its investments. The firm is committed to navigating macroeconomic uncertainties and believes that the long-term growth potential of fintech in emerging markets outweighs short-term challenges. By targeting innovative financial technology firms, VEF aims to capitalize on the transformation towards a digital financial landscape, positioning itself to benefit from the resilience and adaptability of these companies during market fluctuations.

Alexis Koumoudos

Chief Investment Officer

David Nangle

Managing Partner, CEO

Past deals in Pakistan

Mahaana

Pre Seed Round in 2022
Mahaana is Pakistan’s first digital wealth manager, offering a platform designed for asset management. The company provides money management services that focus on various financial objectives, including retirement, education, and tax savings. By facilitating investments in a diversified portfolio tailored to individual goals, Mahaana enables clients to effectively achieve their saving and investment targets.

Abhi

Series A in 2022
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Abhi

Seed Round in 2021
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Abhi

Seed Round in 2021
Abhi is a financial wellness platform based in Pakistan, founded in 2021, that focuses on providing salary advances to employees based on their accrued wages. The platform enables users to withdraw a portion of their earned salary directly into their bank accounts, thereby offering a solution to immediate financial needs without hidden charges. In addition to its salary advance services, Abhi supports employers by streamlining payroll processes and reducing the administrative burden on HR and finance departments. The company aims to enhance financial access and flexibility for employees while ensuring timely payments for employers, ultimately transforming the way individuals manage their finances.

Finja

Series A in 2021
Finja is a Lahore-based company focused on providing innovative payment solutions and digital banking services in Pakistan and other emerging markets. Founded by experienced professionals from the tech and banking sectors, Finja aims to facilitate online money transactions through its digital payment platform. The company specializes in rolling out various payment types and systems while offering services in business process management, retail-led marketing, and user experience across multiple channels, including mobile and e-commerce. Additionally, Finja engages in managing and executing ROI-driven marketing campaigns to enhance brand positioning and differentiation. Through its comprehensive approach, Finja is committed to transforming the digital payments landscape in the region.

Finja

Series A in 2020
Finja is a Lahore-based company focused on providing innovative payment solutions and digital banking services in Pakistan and other emerging markets. Founded by experienced professionals from the tech and banking sectors, Finja aims to facilitate online money transactions through its digital payment platform. The company specializes in rolling out various payment types and systems while offering services in business process management, retail-led marketing, and user experience across multiple channels, including mobile and e-commerce. Additionally, Finja engages in managing and executing ROI-driven marketing campaigns to enhance brand positioning and differentiation. Through its comprehensive approach, Finja is committed to transforming the digital payments landscape in the region.

Finja

Convertible Note in 2019
Finja is a Lahore-based company focused on providing innovative payment solutions and digital banking services in Pakistan and other emerging markets. Founded by experienced professionals from the tech and banking sectors, Finja aims to facilitate online money transactions through its digital payment platform. The company specializes in rolling out various payment types and systems while offering services in business process management, retail-led marketing, and user experience across multiple channels, including mobile and e-commerce. Additionally, Finja engages in managing and executing ROI-driven marketing campaigns to enhance brand positioning and differentiation. Through its comprehensive approach, Finja is committed to transforming the digital payments landscape in the region.

Finja

Series A in 2017
Finja is a Lahore-based company focused on providing innovative payment solutions and digital banking services in Pakistan and other emerging markets. Founded by experienced professionals from the tech and banking sectors, Finja aims to facilitate online money transactions through its digital payment platform. The company specializes in rolling out various payment types and systems while offering services in business process management, retail-led marketing, and user experience across multiple channels, including mobile and e-commerce. Additionally, Finja engages in managing and executing ROI-driven marketing campaigns to enhance brand positioning and differentiation. Through its comprehensive approach, Finja is committed to transforming the digital payments landscape in the region.

Finja

Seed Round in 2016
Finja is a Lahore-based company focused on providing innovative payment solutions and digital banking services in Pakistan and other emerging markets. Founded by experienced professionals from the tech and banking sectors, Finja aims to facilitate online money transactions through its digital payment platform. The company specializes in rolling out various payment types and systems while offering services in business process management, retail-led marketing, and user experience across multiple channels, including mobile and e-commerce. Additionally, Finja engages in managing and executing ROI-driven marketing campaigns to enhance brand positioning and differentiation. Through its comprehensive approach, Finja is committed to transforming the digital payments landscape in the region.
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