VEF

VEF is a Stockholm-based venture capital firm founded in 2015 that focuses on fintech companies in emerging markets. It invests in early and growth-stage startups, takes minority stakes, and provides active governance through board representation in portfolio companies. The firm aims to support innovative financial technology businesses across the emerging world, helping drive digital financial inclusion and efficiency as markets evolve.

Alexis Koumoudos

Chief Investment Officer

David Nangle

Managing Partner, CEO

Past deals in Pakistan

Mahaana

Pre Seed Round in 2022
Mahaana is Pakistan's first digital wealth manager, providing a platform for asset management that focuses on personalized financial growth. The company offers a range of money management services tailored to help clients achieve their retirement, education, and tax savings objectives. By facilitating investments in a diversified portfolio, Mahaana ensures that individuals' savings are strategically allocated according to their specific financial goals. This innovative approach to wealth management allows clients to effectively navigate their saving and investment journeys.

Abhi

Series A in 2022
Abhi is a financial wellness platform based in Pakistan that enables employees to access a portion of their accrued wages as a salary advance. The service allows employees to withdraw funds into any bank account and supports on-demand payroll for employers, helping them pay staff timely and reduce HR and finance workload. The platform also offers features such as access to unpaid wages, invoice factoring and payroll processing, empowering employers with flexible wage payment options. Founded in 2021, Abhi seeks to redefine personal finance by giving workers more control over their earnings.

Abhi

Seed Round in 2021
Abhi is a financial wellness platform based in Pakistan that enables employees to access a portion of their accrued wages as a salary advance. The service allows employees to withdraw funds into any bank account and supports on-demand payroll for employers, helping them pay staff timely and reduce HR and finance workload. The platform also offers features such as access to unpaid wages, invoice factoring and payroll processing, empowering employers with flexible wage payment options. Founded in 2021, Abhi seeks to redefine personal finance by giving workers more control over their earnings.

Abhi

Seed Round in 2021
Abhi is a financial wellness platform based in Pakistan that enables employees to access a portion of their accrued wages as a salary advance. The service allows employees to withdraw funds into any bank account and supports on-demand payroll for employers, helping them pay staff timely and reduce HR and finance workload. The platform also offers features such as access to unpaid wages, invoice factoring and payroll processing, empowering employers with flexible wage payment options. Founded in 2021, Abhi seeks to redefine personal finance by giving workers more control over their earnings.

Finja

Series A in 2021
Finja is a digital payments solutions provider based in Lahore, Pakistan, focused on delivering innovative financial services in emerging markets. Founded by experienced professionals from the tech and banking sectors, the company leverages over 40 years of expertise to drive digital transformation in the payments landscape. Finja's offerings include a digital payment platform that facilitates online money transactions, alongside services such as business process management and digital marketing campaigns. The company emphasizes retail-led marketing and merchandising, enhancing the user experience across various channels, including mobile and e-commerce. By building robust payment ecosystems, Finja aims to simplify money transfers and cash transactions for individuals and businesses alike.

Finja

Series A in 2020
Finja is a digital payments solutions provider based in Lahore, Pakistan, focused on delivering innovative financial services in emerging markets. Founded by experienced professionals from the tech and banking sectors, the company leverages over 40 years of expertise to drive digital transformation in the payments landscape. Finja's offerings include a digital payment platform that facilitates online money transactions, alongside services such as business process management and digital marketing campaigns. The company emphasizes retail-led marketing and merchandising, enhancing the user experience across various channels, including mobile and e-commerce. By building robust payment ecosystems, Finja aims to simplify money transfers and cash transactions for individuals and businesses alike.

Finja

Convertible Note in 2019
Finja is a digital payments solutions provider based in Lahore, Pakistan, focused on delivering innovative financial services in emerging markets. Founded by experienced professionals from the tech and banking sectors, the company leverages over 40 years of expertise to drive digital transformation in the payments landscape. Finja's offerings include a digital payment platform that facilitates online money transactions, alongside services such as business process management and digital marketing campaigns. The company emphasizes retail-led marketing and merchandising, enhancing the user experience across various channels, including mobile and e-commerce. By building robust payment ecosystems, Finja aims to simplify money transfers and cash transactions for individuals and businesses alike.

Finja

Series A in 2017
Finja is a digital payments solutions provider based in Lahore, Pakistan, focused on delivering innovative financial services in emerging markets. Founded by experienced professionals from the tech and banking sectors, the company leverages over 40 years of expertise to drive digital transformation in the payments landscape. Finja's offerings include a digital payment platform that facilitates online money transactions, alongside services such as business process management and digital marketing campaigns. The company emphasizes retail-led marketing and merchandising, enhancing the user experience across various channels, including mobile and e-commerce. By building robust payment ecosystems, Finja aims to simplify money transfers and cash transactions for individuals and businesses alike.

Finja

Seed Round in 2016
Finja is a digital payments solutions provider based in Lahore, Pakistan, focused on delivering innovative financial services in emerging markets. Founded by experienced professionals from the tech and banking sectors, the company leverages over 40 years of expertise to drive digital transformation in the payments landscape. Finja's offerings include a digital payment platform that facilitates online money transactions, alongside services such as business process management and digital marketing campaigns. The company emphasizes retail-led marketing and merchandising, enhancing the user experience across various channels, including mobile and e-commerce. By building robust payment ecosystems, Finja aims to simplify money transfers and cash transactions for individuals and businesses alike.
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