Verance Capital

Verance Capital is a venture capital firm established in 2020 and headquartered in New York, New York. The firm focuses on providing early and growth-stage capital to companies within the sports, media, and live entertainment industries. By targeting these dynamic sectors, Verance Capital aims to support innovative businesses that are poised for expansion and success.

Lyle Ayes

Investor

Jeremy Hoffman

Principal

Julian Kershaw-Weih

Principal

Past deals in Sports

League One Volleyball

Venture Round in 2024
League One Volleyball is a sports platform for female athletes. It specializes in transforming the ambitious potential of volleyball players, from cramped backyard dreamers to professionals, into a nationwide network of celebrated champion athletes. It helps women-led players inspire girls across the country through training, scholarships, and professional development.

Swag Golf

Series A in 2023
Swag Golf manufactures innovative golf equipment and accessories, aiming to modernize the sport by offering premium milled putters, headcovers, and other accessories for golfers of all ages.

MVPindex

Series B in 2023
MVPindex, headquartered in Austin, Texas, operates a social media intelligence platform that helps brands measure the digital value of their sponsorships in the sports and entertainment sectors. The platform employs a transparent methodology and contextual performance analysis to evaluate the effectiveness of partnerships and activations. By providing precise and transparent data, MVPindex enables nearly 100 brands, media entities, and sports organizations worldwide to benchmark sponsorship performance, understand audience engagement, and optimize campaign strategies. This allows clients to make informed investment decisions and accurately assess the value of their assets in a rapidly evolving industry.

League One Volleyball

Series A in 2022
League One Volleyball is a sports platform for female athletes. It specializes in transforming the ambitious potential of volleyball players, from cramped backyard dreamers to professionals, into a nationwide network of celebrated champion athletes. It helps women-led players inspire girls across the country through training, scholarships, and professional development.

Winners Alliance

Private Equity Round in 2022
Winners Alliance is a global commercial solution that focuses on optimizing and maximizing the collective value of athletes. Established in August 2022, it operates as the for-profit affiliate of the Professional Tennis Players Association and the Federation of International Cricketers’ Associations. The company specializes in creating group licensing, partnership, sponsorship, content, event, and investment opportunities for athletes worldwide. It offers services aimed at enhancing the professional and personal development of athletes through sports programs that include trading cards, collectibles, and video games. By leveraging the collective commercial rights of numerous athletes, Winners Alliance fosters impactful opportunities for both athletes and brands.

Stix Golf

Series A in 2022
Stix Golf provides headcovers, bamboo golf tees, golf balls, eco-hybrid golf glove, magnetic golf towel, stand bag, clubs, and accessories. Their customers inquiries are addressed through phone, email, and online applications.

TAPPP

Series B in 2022
TAPPP is a New York City-based company that facilitates access to sports content and betting through innovative payment solutions. By providing multiple payment options, TAPPP allows consumers to easily engage with sports streaming products, including those from major leagues like MLB and NFL. The company enhances the sports viewing experience by offering a gaming and transaction platform that delivers real-time, content-specific experiences across various devices. TAPPP's services include on-screen, at-event, and in-store products aimed at creating impactful and contextual commerce opportunities. This approach not only improves customer engagement but also supports companies in acquiring new customers and increasing their overall satisfaction. TAPPP's mission is to make sports content more engaging and accessible to fans while ensuring a safe and convenient betting experience.

Wave Sports + Entertainment

Series B in 2022
Wave Sports + Entertainment is a media company dedicated to serving the next generation of digital sports fans. With a portfolio of over 30 media brands, it creates and distributes engaging sports-related content across various platforms, including Snapchat, Instagram, TikTok, Facebook, and YouTube, reaching more than 500 million Gen Z and Millennial fans monthly. The company focuses on building original content, fostering talent, and developing products tailored to digitally native audiences. Additionally, Wave operates a full-service agency that specializes in public relations, social media, creative services, and influencer marketing, leveraging its expertise to enhance engagement and interaction with fans. Its content consistently ranks among the most highly engaged across social media platforms, reflecting the company's commitment to innovation and audience connection in the sports and entertainment industry.

Betsperts Media & Technology Group

Series A in 2021
Betsperts, Inc. operates an online platform tailored for sports gamblers, offering a comprehensive resource for game statistics, expert advice, and user-generated content. Incorporated in 2018 and based in Chicago, Illinois, the platform enables users to track their betting picks, analyze records, and engage with a social media-like feed that fosters discussions about games. Users can find and follow experts in various leagues, conferences, and teams, allowing them to make informed betting decisions. The platform also facilitates participation in contests and groups, enhancing the overall experience for sports betting enthusiasts through crowdsourced insights and analytics.

Meadowlark

Series A in 2021
Meadowlark Media is a content company specializing in the production of scripted and unscripted shows centered around sports. The company operates a content studio that provides development and production expertise, allowing storytellers to create diverse content tailored for third-party buyers. By focusing on sports-related narratives, Meadowlark Media aims to expand programming options and attract new audiences, positioning itself as a key player in the sports media landscape.
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