VisioCap

VisioCap is a private equity firm founded in 2013 and based in New York, New York. The firm focuses on investing in companies within the consumer packaged goods sector, with a particular emphasis on the pets and veterinary care industries, as well as infants and children's care. VisioCap targets opportunities primarily in North America, aiming to support businesses that align with its investment strategy.

David Cunningham

Co-Founder

Jen Loesch

Operating Partner

Steven Marton

Co-Founder

Johnni Rodgers

Operating Partner

1 past transactions

PetWise

Private Equity Round in 2018
PetWise, established in 1990 and headquartered in Novato, California, is a pet product manufacturer committed to creating innovative, accessible, and eco-friendly solutions for pets and pet parents. The company offers a wide range of products under brands such as goDog, SHERPA, SmartyKat, and Petlinks, catering to various pet needs including toys, bedding, travel accessories, and tracking solutions for both cats and dogs. PetWise prioritizes the use of natural, recycled, and organic materials, ensuring its products are not only safe and high-quality but also environmentally responsible. The company's mission is to foster strong bonds between pets and their parents through thoughtful, fun, and sustainable products that meet child safety standards and are backed by a satisfaction guarantee.
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