Founded in 2013, VisioCap is a private equity firm based in New York. It focuses on investing in consumer packaged goods companies operating within the pets and veterinary sectors across North America.
PetWise, established in 1990 and headquartered in Novato, California, is a pet product manufacturer committed to creating innovative, accessible, and eco-friendly solutions for pets and pet parents. The company offers a wide range of products under brands such as goDog, SHERPA, SmartyKat, and Petlinks, catering to various pet needs including toys, bedding, travel accessories, and tracking solutions for both cats and dogs. PetWise prioritizes the use of natural, recycled, and organic materials, ensuring its products are not only safe and high-quality but also environmentally responsible. The company's mission is to foster strong bonds between pets and their parents through thoughtful, fun, and sustainable products that meet child safety standards and are backed by a satisfaction guarantee.
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