Vision Healthcare

Vision Healthcare is an independent player in the consumer healthcare sector, managing a diverse portfolio of self-care and over-the-counter (OTC) brands available across several European countries. The company emphasizes an omnichannel marketing strategy, with a strong focus on digital and direct-to-consumer channels, reflecting its commitment to adapting to changing consumer behaviors. Vision Healthcare offers a wide range of products, including vitamins, nutritional supplements, cosmetics, personal care items, and OTC medicines. Additionally, the company is actively pursuing a buy-and-build strategy, positioning itself as a consolidator within the European market and beyond. This approach enables its subsidiary companies to leverage a shared backend platform, fostering both rapid and sustainable organic growth.

Geert Cools

CEO

1 past transactions

Mylène

Acquisition in 2019
Mylène is 'together more beautiful'. That started in 1965, when the Mylène oil was developed, and now stands for a range of Beauty, Home and Style products, largely designed and produced in-house. Mylène stands for personal advice, quality and bringing people together at home parties.
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