Vorwerk Ventures

Vorwerk Ventures is the venture capital and private equity division of Vorwerk & Co. KG, established in 2008 and headquartered in Berlin, Germany. The firm specializes in growth capital investments, targeting mid and late-stage venture, growth phase, and young middle-market companies. It focuses primarily on consumer technology, particularly those employing direct-to-consumer business models. Vorwerk Ventures invests between €1 million and €10 million in its portfolio companies, with a preference for minority equity stakes. The investment strategy encompasses a wide geographical range, including developed markets in Europe, North Africa, Sub-Saharan Africa, Asia, and the United States. The firm emphasizes the importance of a strong founding team, existing market presence, and a well-defined exit strategy when considering investment opportunities, which often begin at the Seed and Series A stages. With assets under management exceeding €250 million, Vorwerk Ventures is committed to supporting innovative entrepreneurs in the consumer-facing digital business sector.

Sascha Guenther

Principal

Sascha Günther

Partner

Constantin Koenigsegg

Investment Manager

Constantin Koenigsegg-Aulendorf

Investor

Dirk Meurer

Managing Partner

Norbert Muschong

Managing Partner

Peter Schmetz

Principal

Dominik Steinkuehler

Partner

Dominik Steinkühler

Partner

Holger Witte

Partner

Past deals in Berlin

Sunhero

Series A in 2023
Sunhero specializes in providing custom-built solar panel solutions, focusing on both rental and purchase options for photovoltaic systems. The company aims to make solar energy accessible and affordable for consumers by offering a streamlined process for installing these systems in residential properties. Customers can choose to rent solar panels for a 20-year period or purchase them outright. Sunhero's personalized service is designed to help individuals reduce their monthly electricity costs while contributing to a more sustainable energy future. Additionally, the company is committed to developing technology and infrastructure that supports the global transition to green energy.

Rex

Seed Round in 2022
Operator of a veterinary clinic designed to make pets feel comfortable and provide veterinary services. The company offers mobile appointment booking, telehealth visits and regular reminders about vaccinations and check-ups and provides pet checkups, preventive care and diagnostics, enabling pet owners to take care of their pets and receive veterinary care.

nilo.health

Seed Round in 2022
Provider of mental well-being services intended to create a space for communications regarding mental stress. The company's service offers events and communication materials, sessions, on-site seminars, workshops, webinars, and online courses, enabling employers and employees to better deal with mental challenges or stressful situations.

Alpakas

Seed Round in 2022
Alpakas operates a grocery delivery platform that emphasizes sustainability and convenience. Utilizing e-cargo bikes, the company delivers a variety of products, including fresh foods, pastries, beverages, household items, and beauty care, all packaged without plastic and in reusable containers. Alpakas focuses on sourcing ingredients sustainably and promotes transparency regarding the environmental impact of its services. By offering same-day delivery and gift packs for new products, the business aims to provide a comprehensive and eco-friendly shopping experience while encouraging customers to minimize their ecological footprint.

Sharpist

Series A in 2022
Sharpist GmbH, founded in 2017 and headquartered in Berlin, Germany, has developed an online platform focused on coaching and professional development. The platform offers a range of services including video coaching, personalized exercises, micro-tasks, and evaluations. It aims to facilitate individual coaching for professional growth, enabling companies to implement executive coaching at scale across their workforce. By providing tools for goal setting and expert chat, Sharpist helps professionals engage more effectively in their career development.

FORMEL Skin

Series A in 2021
FORMEL Skin is a company that specializes in the manufacture of dermatology products, focusing on digitizing and transforming the field of dermatology. It operates as a vertically integrated e-health service, providing medical and science-based solutions to address a wide range of dermatological conditions. The company's offerings are tailored to meet the specific needs of individuals, with products customized after comprehensive evaluations by dermatologists. This approach allows patients with skin issues to receive personalized treatment plans that are designed to effectively address their unique conditions.

HABYT

Series B in 2021
Habyt is a developer and supplier of a comprehensive concept for temporary living. Starting with the renting and fitting of suitable objects over the search for suitable prospective customers up to an all-round care of the tenants.

Aitme

Venture Round in 2021
We developed a fully automated robotic kitchen serving a variety of 100s of different dishes - always freshly cooked and customised by the user. As a start our business model is selling / leasing the robots to corporate clients to provide a flexible lunch option for employees. We take care of the whole operations and also sell the dishes - which is our actual profit stream. As the robot is very flexible we also see big potential in ghost kitchens, high frequency locations (train stations, airports, hospitals) and restaurants.

FORMEL Skin

Seed Round in 2020
FORMEL Skin is a company that specializes in the manufacture of dermatology products, focusing on digitizing and transforming the field of dermatology. It operates as a vertically integrated e-health service, providing medical and science-based solutions to address a wide range of dermatological conditions. The company's offerings are tailored to meet the specific needs of individuals, with products customized after comprehensive evaluations by dermatologists. This approach allows patients with skin issues to receive personalized treatment plans that are designed to effectively address their unique conditions.

CrossEngage

Venture Round in 2020
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

homefully

Series A in 2020
homefully GmbH specializes in providing co-living spaces and paying guest accommodations in major European cities such as Frankfurt, Berlin, Cologne, Dusseldorf, Munich, Stuttgart, Zurich, and Hamburg. Established in 2015 and headquartered in Frankfurt am Main, the company offers fully furnished bedrooms along with a range of services including cleaning, concierge assistance, and personal check-in. homefully aims to create contemporary living environments tailored for young professionals and urban dwellers, promoting a sense of community while handling the logistical aspects of shared living.

Sharpist

Seed Round in 2020
Sharpist GmbH, founded in 2017 and headquartered in Berlin, Germany, has developed an online platform focused on coaching and professional development. The platform offers a range of services including video coaching, personalized exercises, micro-tasks, and evaluations. It aims to facilitate individual coaching for professional growth, enabling companies to implement executive coaching at scale across their workforce. By providing tools for goal setting and expert chat, Sharpist helps professionals engage more effectively in their career development.

HelloFreshGO

Series A in 2019
HelloFreshGO GmbH, based in Berlin, Germany, specializes in providing smart vending machines designed to enhance workplace nutrition. Founded in 2003, the company operates as a subsidiary of HelloFreshGO SE. These automatic vending machines serve as micro-markets for offices, offering employees convenient access to a diverse range of meals, salads, snacks, and drinks throughout the workday. By utilizing less than 1.5 square meters of space, HelloFreshGO's solution can effectively replace traditional canteen services at a lower cost, ensuring that employees have access to healthy food options any time they need them.

Aitme

Seed Round in 2019
We developed a fully automated robotic kitchen serving a variety of 100s of different dishes - always freshly cooked and customised by the user. As a start our business model is selling / leasing the robots to corporate clients to provide a flexible lunch option for employees. We take care of the whole operations and also sell the dishes - which is our actual profit stream. As the robot is very flexible we also see big potential in ghost kitchens, high frequency locations (train stations, airports, hospitals) and restaurants.

CrossEngage

Series A in 2019
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

Horizn Studios

Series B in 2019
Horizn Studios GmbH, based in Berlin, specializes in the design and manufacture of innovative luggage and travel bags tailored for modern travelers. Founded in 2015, the company offers a diverse range of products, including backpacks, totes, laptop bags, weekender bags, and cabin trolleys, catering to both men and women. Additionally, Horizn Studios provides travel accessories such as smart chargers, wallets, and cosmetics cases. The company is recognized as a pioneer in the European luggage market, focusing on premium quality and competitive pricing. Their signature Smart Luggage range integrates features like GPS tracking, removable chargers, and a travel app, aiming to enhance the travel experience for digital nomads and conscious travelers. Horizn Studios sells its products through physical stores and online platforms, promoting a sustainable approach to travel.

Horizn Studios

Series A in 2018
Horizn Studios GmbH, based in Berlin, specializes in the design and manufacture of innovative luggage and travel bags tailored for modern travelers. Founded in 2015, the company offers a diverse range of products, including backpacks, totes, laptop bags, weekender bags, and cabin trolleys, catering to both men and women. Additionally, Horizn Studios provides travel accessories such as smart chargers, wallets, and cosmetics cases. The company is recognized as a pioneer in the European luggage market, focusing on premium quality and competitive pricing. Their signature Smart Luggage range integrates features like GPS tracking, removable chargers, and a travel app, aiming to enhance the travel experience for digital nomads and conscious travelers. Horizn Studios sells its products through physical stores and online platforms, promoting a sustainable approach to travel.

Thermondo

Series D in 2017
Thermondo GmbH is a Berlin-based company founded in 2013 that operates an online platform for comparing and purchasing home heating systems. It specializes in the installation of these systems and offers a comprehensive range of services designed to enhance energy efficiency. By digitizing the entire process—from lead generation to installation and after-sales support—Thermondo has become the largest installer of heating solutions in Germany. The company focuses on providing innovative heat solutions that facilitate the energy transition, aiming to reduce energy costs for consumers while ensuring high-quality service and a superior customer experience.

CrossEngage

Venture Round in 2017
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

Horizn Studios

Series A in 2016
Horizn Studios GmbH, based in Berlin, specializes in the design and manufacture of innovative luggage and travel bags tailored for modern travelers. Founded in 2015, the company offers a diverse range of products, including backpacks, totes, laptop bags, weekender bags, and cabin trolleys, catering to both men and women. Additionally, Horizn Studios provides travel accessories such as smart chargers, wallets, and cosmetics cases. The company is recognized as a pioneer in the European luggage market, focusing on premium quality and competitive pricing. Their signature Smart Luggage range integrates features like GPS tracking, removable chargers, and a travel app, aiming to enhance the travel experience for digital nomads and conscious travelers. Horizn Studios sells its products through physical stores and online platforms, promoting a sustainable approach to travel.

Juniqe

Series B in 2016
JUNIQE is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts. Their team of eCommerce professionals works to help customers make their houses their homes by bringing art into their everyday lives: Art. Everywhere. Seeking to engage and excite, JUNIQE's team searches the globe for emerging and established artists before handpicking artworks and printing these on selected merchandise. Its wide product portfolio includes premium posters, framed prints, shower curtains, cushions, personal planners and notebooks, to name a few. Guided by the vision of bringing art into every home, JUNIQE empowers and inspires its customers through exciting and affordable art.

Horizn Studios

Seed Round in 2016
Horizn Studios GmbH, based in Berlin, specializes in the design and manufacture of innovative luggage and travel bags tailored for modern travelers. Founded in 2015, the company offers a diverse range of products, including backpacks, totes, laptop bags, weekender bags, and cabin trolleys, catering to both men and women. Additionally, Horizn Studios provides travel accessories such as smart chargers, wallets, and cosmetics cases. The company is recognized as a pioneer in the European luggage market, focusing on premium quality and competitive pricing. Their signature Smart Luggage range integrates features like GPS tracking, removable chargers, and a travel app, aiming to enhance the travel experience for digital nomads and conscious travelers. Horizn Studios sells its products through physical stores and online platforms, promoting a sustainable approach to travel.

Juniqe

Series A in 2015
JUNIQE is the lifestyle brand for curated and affordable wall art, home accessories, stationery, and gifts. Their team of eCommerce professionals works to help customers make their houses their homes by bringing art into their everyday lives: Art. Everywhere. Seeking to engage and excite, JUNIQE's team searches the globe for emerging and established artists before handpicking artworks and printing these on selected merchandise. Its wide product portfolio includes premium posters, framed prints, shower curtains, cushions, personal planners and notebooks, to name a few. Guided by the vision of bringing art into every home, JUNIQE empowers and inspires its customers through exciting and affordable art.

HelloFresh

Series C in 2013
HelloFresh SE is a meal kit subscription service that delivers pre-portioned ingredients and recipes to consumers' doorsteps, enabling them to prepare quick and healthy home-cooked meals. Founded in 2011 and headquartered in Berlin, Germany, the company operates in multiple countries, including the United States, Canada, Australia, and various European nations. HelloFresh offers a diverse range of meal options, including premium meals, seasonal kits, and even snacks and wines, catering to different dietary preferences and occasions. Its business model emphasizes convenience, eliminating the need for meal planning and grocery shopping, while promoting sustainable practices through minimized food waste. By providing personalized meal solutions designed by nutritionists and chefs, HelloFresh aims to transform the way consumers shop for food and cook at home, positioning itself as a leader in the evolving online food supply chain.

HelloFresh

Series B in 2012
HelloFresh SE is a meal kit subscription service that delivers pre-portioned ingredients and recipes to consumers' doorsteps, enabling them to prepare quick and healthy home-cooked meals. Founded in 2011 and headquartered in Berlin, Germany, the company operates in multiple countries, including the United States, Canada, Australia, and various European nations. HelloFresh offers a diverse range of meal options, including premium meals, seasonal kits, and even snacks and wines, catering to different dietary preferences and occasions. Its business model emphasizes convenience, eliminating the need for meal planning and grocery shopping, while promoting sustainable practices through minimized food waste. By providing personalized meal solutions designed by nutritionists and chefs, HelloFresh aims to transform the way consumers shop for food and cook at home, positioning itself as a leader in the evolving online food supply chain.

DaWanda

Venture Round in 2011
DaWanda GmbH operates an online marketplace specializing in unique and handmade products from professional artisans, artists, and designers. Founded in December 2006 and based in Berlin, Germany, the platform offers an extensive range of items, including fashion apparel, accessories, furniture, toys, homeware, and decorative materials. Customers can navigate the site using various filters such as category, price range, and recipient interests, facilitating personalized shopping experiences. In addition to its marketplace, DaWanda provides DIY tutorials and features a "gift ideas" section to assist users in selecting appropriate gifts for various occasions. The company emphasizes creativity and craftsmanship, connecting consumers with distinctive products that reflect individual styles and preferences.

PaulDirekt

Venture Round in 2011
PaulDirekt is an online shopping club that consolidates various product categories on a single platform. The company specializes in internet retail, offering a diverse range of products, including consumer electronics, fashion items, and sports products. This streamlined approach allows customers to access a wide selection of goods conveniently, enhancing their online shopping experience.
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