Wayra UK

Wayra UK is the corporate venture arm and accelerator of Wayra, the global open-innovation program of Telefónica. It runs accelerator programs for early-stage technology startups across industries including health care, information technology, cybersecurity, smart transport and smart city, and 5G, providing investment and acceleration support. The unit connects startups with Telefónica’s networks and partners to enable collaboration and scale opportunities, aiming to generate joint business opportunities between innovators and Telefónica. As part of a worldwide network spanning multiple countries, Wayra UK positions itself as a bridge between entrepreneurs and corporate-scale opportunity, facilitating access to capital, mentorship, and business development.

Marta Antunez

Bruno Moraes

Managing Director

Gary Stewart

Director

Kyle Tsai

Investor

Past deals in Advertising

Oysbee

Venture Round in 2020
Oysbee is a global digital platform facilitating collaborations between independent creators and brands worldwide. It connects creators with peers and brands for efficient, innovative projects, fostering sustainable working environments that empower individual creators to thrive creatively.

Ativa Propaganda

Seed Round in 2019
Ativa Propaganda offers creative solutions in communication, corporate events, promotional actions, and social media. The experience and the innovative spirit make the company an agency that is always ready for new challenges, offering the best creative solutions for business of segments. It is founded on 2000 and is headquartered in Feira de Santana, Brazil.

Popertee

Funding Round in 2018
Popertee Ltd. is an online marketplace based in Dublin, Ireland, that connects brands and businesses with vacant spaces for short-term retail and experiential campaigns. Founded in 2016 by CEO Lucinda Kelly, the platform allows property owners to list their available spaces, while enabling brands to discover, book, and establish a physical presence for their marketing initiatives. Recognizing the need for data-driven decision-making in marketing, Popertee has evolved to focus on providing valuable insights that enhance the planning and measurement of physical campaigns. The platform leverages artificial intelligence and social media data to match brands with suitable locations and assess campaign success. Popertee serves a diverse clientele, ranging from small startups to multinational corporations, and offers additional support in areas such as marketing, fit-out, and insurance.

Vensy

Venture Round in 2018
Vensy Limited is a sports marketing platform that facilitates connections between brands and sports influencers. Established in 2016 and based in London, the company leverages machine learning and artificial intelligence technologies to enhance marketing campaigns for brands that sponsor sports teams and events. Vensy offers a user-friendly interface that allows brands to discover suitable athletes for sponsorship, while simultaneously assisting athletes in building and monetizing their marketability. The platform is designed to provide objectivity, visibility, and accessibility, creating a streamlined environment where brands and talent can converge effectively.

Decidata

Seed Round in 2017
Decidata provides marketing software and solutions that bridge online and offline advertising. Its technology detects and analyzes television commercials in real time, enabling brands to synchronize TV campaigns with digital marketing efforts across channels, including programmatic TV and digital billboards. The software lets brands compare, buy, control and optimize campaigns, using real-time TV analytics and ad recognition to monitor performance, measure impact, and improve returns. By aligning TV activity with digital campaigns, Decidata helps advertisers achieve coordinated, data-driven marketing that spans broadcast and online media.

Datagran

Venture Round in 2017
Datagran, Inc. is a technology company that specializes in developing an artificial intelligence suite for digital marketing strategies. Founded in 2017 and headquartered in New York, with additional offices in cities including Los Angeles, Houston, Warsaw, Istanbul, Bogota, Buenos Aires, and Mexico City, Datagran provides a comprehensive toolkit for optimizing digital advertising. Its flagship product, adOptimizer, integrates various functionalities to enhance campaign performance, including real-time analysis and future performance predictions. The company also offers adAnalyzer for audience insights, adCreator for automated creative content, and bigdataAnalysis for trend analysis to improve return on investment. Datagran's innovative solutions cater to notable clients such as Coors Light, Subway, Audi, Bic, and Honda, enabling marketing teams to streamline their processes and enhance advertising efficiency.

EmotionsAR

Venture Round in 2017
EmotionsAR is a Barcelona-based company that specializes in creating customizable augmented reality experiences aimed at enhancing customer engagement and meeting brand objectives. Founded in 2012 by Josep Ballesté and Carlos Montanyà, EmotionsAR offers a powerful Software as a Service (SaaS) platform that allows businesses to develop and implement unique marketing campaigns efficiently. The platform encompasses various aspects of augmented reality, including creativity, design, development, publishing, and performance measurement, enabling companies to effectively connect with their customers and boost productivity. Through its innovative solutions, EmotionsAR aims to deliver high emotional impact in marketing strategies.

Playrcart

Venture Round in 2016
Playrcart Ltd. is a technology company based in London that operates a platform designed to enhance the marketing and distribution of products through video content. Founded in 2011, Playrcart simplifies the consumer journey by enabling real-time transactions within video, allowing users to purchase third-party products directly from the player. The platform not only reduces online friction significantly but also delivers valuable first-party data to brand and retail partners. Playrcart's innovative approach has garnered recognition, including awards for its performance marketing campaigns in partnership with notable brands. The company aims to fully monetize digital assets and increase engagement for consumer brands by transforming video editorials into shoppable content. Furthermore, Playrcart has participated in various programs and initiatives aimed at driving technological advancements, having been endorsed by multiple global organizations.

OrbitalAds

Venture Round in 2016
OrbitalAds is a software-as-a-service (SaaS) company that specializes in online marketing automation, focusing on optimizing Google Search campaigns. Its innovative platform utilizes proprietary technology to streamline the keyword management process, enabling clients to manage and enhance their advertising efforts in real-time. OrbitalAds offers automated solutions for ad generation, bidding, and reporting, which aids businesses in improving their online visibility and aligning their campaigns with the way consumers search for products. By providing a language-agnostic tool, OrbitalAds enhances decision-making capabilities, ultimately saving clients time and resources while maximizing the effectiveness of their advertising strategies.

Brandtrack

Pre Seed Round in 2016
Brandtrack, Inc. is a software company based in Buenos Aires, Argentina, that offers a background music platform tailored for commercial establishments. Founded in 2014, Brandtrack provides a solution that allows businesses to curate music playlists based on their brand identity and customer demographics, enhancing the shopping experience. The platform enables users to manage music across multiple locations without requiring an Internet connection, and it includes features such as the ability to incorporate commercial advertisements and voiceovers into playlists. Brandtrack serves a diverse clientele, including banks, restaurants, gyms, and retail stores, ensuring compliance with legal music licensing. By offering professionally curated playlists and a user-friendly web control panel, Brandtrack simplifies music management for businesses, allowing them to engage customers more effectively.

smArDS

Venture Round in 2016
smArDS is an advanced audio-visual tool that automatically detects points within audiovisual content to insert ads. It also t provides the best time and place to insert publicity in entertainment videos improving ad completion rates. The tool is specially designed for increasing the number of insertion points in video streaming services while maintaining your Video Ad Completion Rates. Internet video providers may use smArDS as a solution that can be easily installed on their servers.

OhmyFi

Venture Round in 2016
OhmyFi is a technology company established in 2014, based in Bogota, Colombia. It operates a web platform that transforms WiFi into a versatile tool for businesses to engage with clients, gather insights, and enhance marketing strategies. The platform uses cloud technology and WiFi connections to build user profiles, enabling companies to tailor communications, experiences, and advertisements according to customers' interests and behaviors. OhmyFi serves businesses of varying sizes and industries, aiming to improve customer loyalty, understanding, and overall business strategies through innovative WiFi-based solutions.

CamOn

Seed Round in 2015
CamOn specializes in Augmented Reality (AR) solutions for brands, media, and advertisers. With over 200 global clients, it offers customized AR experiences for objects and images like newspapers, magazines, and products.

Matchinguu

Seed Round in 2015
Matchinguu is a mobile advertising technology company dedicated to transforming the interaction between app publishers and advertisers. It specializes in a real-time push and proximity marketing platform that enhances audience engagement through targeted and contextually relevant advertising. By leveraging geo-location data, Matchinguu enables apps, advertisers, and brands to deliver mobile notifications that resonate with their users, thus generating sales leads and improving customer conversion rates. The company aims to create a seamless connection between the physical and digital worlds, optimizing return on investment for app publishers while providing innovative monetization opportunities that respect user experience.

Usheru

Venture Round in 2015
Usheru is a technology platform that facilitates direct ticketing and marketing data insights for film distributors. By integrating cinema point-of-sale systems with film websites, Usheru allows consumers to easily book tickets while providing film distributors with crucial tools for tracking marketing spend and connecting it to actual ticket purchases. The company offers an insights platform, Usheru Analytics, which provides real-time visibility into the success of marketing campaigns. This enables distributors to understand consumer behavior and build a database of film enthusiasts. Usheru addresses the significant challenge of rising marketing costs in the film industry by offering data-driven solutions and a direct response advertising framework, ultimately fostering stronger connections between film distributors and their audiences.

Synapbox

Seed Round in 2015
Synapbox Inc. is a company that specializes in artificial intelligence-based software solutions for enterprises, focusing on consumer behavior analysis during interactions with digital content. Founded in 2014 and headquartered in Mexico City, with an additional office in New York City, Synapbox transforms raw consumer data into standardized performance metrics and actionable insights. Its platform allows brands and creatives to optimize content for business objectives such as conversion and engagement by leveraging tools like emotional recognition, eye tracking, and consumer engagement surveys. This enables clients to gain a comprehensive understanding of their target audience and improve the effectiveness of their digital advertisements, product packaging, and other marketing efforts.

Geenapp

Seed Round in 2015
Geenapp is a mobile application discovery platform that streamlines the promotion of apps by uniting various campaigns into a single, intelligent system. The platform enhances the app promotion process by automating tasks and connecting stakeholders, thereby increasing accessibility, transparency, and quality. It tracks download popularity based on factors such as device type, operating system, country, and user interests, allowing application developers to effectively acquire users through various performance-based campaigns, including cost per install, cost per engagement, and cost per action. Through its innovative approach, Geenapp aims to make app promotion more efficient and profitable for developers.

Master Kiwi

Seed Round in 2014
Master Kiwi is an innovative company that provides an online platform designed to simplify the creation and modification of video games for designers and marketers. Focused on enhancing marketing campaigns, the platform features a wide catalog of pre-designed games that can be customized through a visually intuitive interface. This allows users to generate video games quickly, aligning them with their company's branding and marketing goals. The games created on this platform are compatible with major mobile platforms, including Android and Apple devices, as well as touchscreen interfaces. By eliminating the need for programming skills, Master Kiwi empowers advertisers to leverage interactive gaming as a powerful tool in their marketing strategies.

Tappx

Seed Round in 2014
Tappx is a global platform empowering mobile app developers to promote their apps for free through cross-promotion. It operates on a credit system: users earn credits by displaying ads from other apps, which they can then use to promote their own. Tappx hosts a diverse collection of apps from around the world.

Geenapp

Seed Round in 2014
Geenapp is a mobile application discovery platform that streamlines the promotion of apps by uniting various campaigns into a single, intelligent system. The platform enhances the app promotion process by automating tasks and connecting stakeholders, thereby increasing accessibility, transparency, and quality. It tracks download popularity based on factors such as device type, operating system, country, and user interests, allowing application developers to effectively acquire users through various performance-based campaigns, including cost per install, cost per engagement, and cost per action. Through its innovative approach, Geenapp aims to make app promotion more efficient and profitable for developers.

Tappx

Debt Financing in 2014
Tappx is a global platform empowering mobile app developers to promote their apps for free through cross-promotion. It operates on a credit system: users earn credits by displaying ads from other apps, which they can then use to promote their own. Tappx hosts a diverse collection of apps from around the world.

Beautifeye

Seed Round in 2014
Beautifeye is an image analysis SaaS platform capable of automatically extracting marketing insights from social network photos. We believe that there is a vast reserve of untapped data widely available online. There are more than two billion images uploaded on social networks each and every day. We know that brands using exclusively text-based analytics cannot see these images - Beautifeye can. With our tools, brands can see their customers' engagement with their product, and elicit actionable marketing insights from these images. We sell to brands to help them measure the sentiment of their customers. Currently, they are struggling with exclusively text-based tools that cannot see the 2Bn+ images shared every day on social networks. Images are the most engaging, powerful & common media on social networks. Beautifeye gives marketers powerful eyes to see their customers' images. We analyse these images and provide actionable insights about products and consumers. We use a highly novel approach involving cutting edge Computer Vision & Machine Learning and we use the abundant images that are already out there, shared by the consumers themselves. We process and analyse images on a large scale, with significant savings on time and cost for our customers. The market for image-mining is newer and more interesting than text-mining because people react in a deeper way to images and images are open to more interpretation than text.

Ocapi

Venture Round in 2014
Ocapi is a demand-side platform based in Sao Paulo, Brazil, specializing in the display advertising industry. Established in 2010, the company provides an online platform that allows organizations to launch advertising campaigns and digital banners, primarily through its flagship product, Smart Displays. This product indexes e-commerce offers and presents dynamic ad units with a high conversion potential to users. Ocapi's platform is capable of serving billions of impressions monthly and caters to various sectors, including retail, media, and automotive. In addition to advertising services, the company also offers digital marketing and analytics solutions, enabling clients to optimize their advertising strategies effectively.

FLUVIP

Convertible Note in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers through a technology platform. Founded in 2013, the company provides tools that utilize artificial intelligence to help advertisers identify the most suitable influencers for their campaigns. Fluvip's platform spans multiple channels, including Twitter, Instagram, Vine, Facebook, and blogs, enabling brands to effectively engage with their target audiences. Additionally, the company measures user reactions and behaviors on social networks to produce segmentation results that enhance campaign effectiveness. Headquartered in Redwood City, California, with roots in Bogotá, Colombia, Fluvip aims to streamline the advertising process for brands by facilitating informed decision-making through detailed analytics.

Seenapse

Seed Round in 2014
Seenapse is an AI-powered SaaS platform designed for brainstorming and ideation. It surpasses other AI tools like ChatGPT in generating original ideas, making it highly effective for marketers, innovators, and advertisers seeking creative solutions.

Arte Manifiesto

Grant in 2014
Arte Manifiesto S.A.C. is a Peruvian art gallery focused on creating an inclusive platform for artists across Latin America. The company aims to connect artists with potential buyers by empowering them to promote their work through new media and tools, thereby facilitating unlimited exposure for their creations. Recognizing that artistic talent exists beyond urban centers like Lima, Arte Manifiesto provides a showcase for artists from diverse regions to exhibit and sell their work. The gallery also employs digital technologies to produce high-quality giclee prints, making art more accessible and affordable for a wider audience. By fostering a vibrant community of artists and art lovers, Arte Manifiesto seeks to democratize the art market and support artists in pursuing their passions full-time.

Loockea

Convertible Note in 2014
Loockea is a mobile platform launched in 2014 by Gonzalo Morere. It transforms the traditional lock screen into an interactive interface that connects users with content tailored to their interests. The platform delivers up-to-date information, news, discounts, and sales relevant to each user's preferences, ensuring they receive engaging content every time they unlock their phone.

Wayin

Series C in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Winclap

Pre Seed Round in 2014
Winclap is a Growth Transformation company that assists brands in enhancing their user attraction, acquisition, retention, and monetization strategies. It offers a suite of solutions including growth framework consultancy, owned-media management, media buying, creator-based content generation, measurement analytics, and AI-driven budget allocation.

Cinemad

Seed Round in 2014
Cinemad is a provider of interactive video advertising services designed to enhance customer engagement and awareness. The company offers a platform that allows users to create and enrich videos with interactive applications, such as buy buttons and registration forms, to improve return on investment and boost viewer interaction. By supporting video uploads from various sources and enabling cross-device distribution through HTML5 and Flash technology, Cinemad ensures that interactive videos can be seamlessly displayed across multiple platforms, including social media and websites. Additionally, the platform provides performance metrics to help clients measure and optimize their interactive campaigns, ultimately aiming to turn viewers into customers.

FLUVIP

Convertible Note in 2014
Fluvip LLC is an influencer marketing company operating in Latin America and the United States, specializing in connecting brands with social content influencers through a technology platform. Founded in 2013, the company provides tools that utilize artificial intelligence to help advertisers identify the most suitable influencers for their campaigns. Fluvip's platform spans multiple channels, including Twitter, Instagram, Vine, Facebook, and blogs, enabling brands to effectively engage with their target audiences. Additionally, the company measures user reactions and behaviors on social networks to produce segmentation results that enhance campaign effectiveness. Headquartered in Redwood City, California, with roots in Bogotá, Colombia, Fluvip aims to streamline the advertising process for brands by facilitating informed decision-making through detailed analytics.

AWR Ideas

Seed Round in 2014
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

MusicAll

Grant in 2014
MusicAll is a technology-driven platform designed to connect artists, composers, and music producers with advertising agencies and audiovisual producers seeking quality music for various projects, including advertising campaigns, films, and television shows. The platform simplifies the process of finding suitable music content, allowing users to efficiently search for the right talent from anywhere in the world. By facilitating these connections, MusicAll not only helps clients source the music they need but also provides musicians with new marketing opportunities and insights into emerging trends in content monetization. Through its innovative approach, MusicAll aims to enhance collaboration within the music industry and streamline the search for musical talent.

UpTaxi

Convertible Note in 2014
UpTaxi is an innovative online ride-hailing platform that connects passengers with taxi drivers, enhancing the overall experience for both parties. Based in Prague, Czech Republic, the company offers a comprehensive taxi booking system accessible through a smartphone application, text messaging, or phone calls, ensuring convenient transportation options at any time. UpTaxi aims to revolutionize the taxi industry by improving passenger experiences, supporting taxi drivers' businesses, and providing rewards to passengers, which are monetized through targeted advertising. The company is actively working on expanding its services into several European markets, including the UK, Ireland, Germany, Austria, Switzerland, France, and Spain.

Tappx

Seed Round in 2014
Tappx is a global platform empowering mobile app developers to promote their apps for free through cross-promotion. It operates on a credit system: users earn credits by displaying ads from other apps, which they can then use to promote their own. Tappx hosts a diverse collection of apps from around the world.

FoneSense

Seed Round in 2014
FoneSense Ltd. is a mobile engagement platform based in Carriganore, Ireland, that specializes in utilizing advertising jingles on smartphones to enhance brand recognition among targeted demographics. Founded in 2009, the company offers a unique service where smartphone users are compensated when their phones ring with an advertising jingle. This innovative approach benefits advertising and marketing agencies by enabling them to effectively reach consumers while also providing valuable statistics on the performance of their advertising campaigns. Through its platform, FoneSense facilitates a direct connection between brands and consumers, making it a significant player in the mobile marketing landscape.

Wayin

Venture Round in 2014
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Singular

Seed Round in 2013
Singular is a Venezuelan company established in 2013 that specializes in developing augmented reality solutions aimed at enhancing human experiences. The firm focuses on creating innovative augmented reality products tailored for top brand advertisers, delivering engaging and immersive experiences. Through its advanced technology, Singular aims to transform how brands interact with their audiences, ultimately enhancing the effectiveness of advertising in a digital landscape.

Social Tools

Convertible Note in 2013
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

tipple.me

Seed Round in 2013
Tipple.me – from Voucherlink – generates enhanced marketing data for global drink brands by using social platforms to facilitate purchase, gifting and product promotion transactions. And the App makes payment easier for consumers. Tipple.me is a direct consumer social interaction tool, allowing Brands/Off-Licences/Nightclubs & Pubs to promote their products and events. Tipple is committed to promoting responsible drinking at all times and discourages irresponsible consumption of alcohol. To find out more about responsible consumption you can visit drinkaware.ie

Omnigy

Seed Round in 2013
Omnigy is a digital service company based in Peru that specializes in developing online platforms for creating and managing digital strategies. The company offers marketing and advertising services tailored to businesses of all sizes. Its flagship application allows users to plan, manage, and analyze their digital strategies effectively, providing tools that enhance strategic decision-making in the digital landscape.

Ocapi

Seed Round in 2013
Ocapi is a demand-side platform based in Sao Paulo, Brazil, specializing in the display advertising industry. Established in 2010, the company provides an online platform that allows organizations to launch advertising campaigns and digital banners, primarily through its flagship product, Smart Displays. This product indexes e-commerce offers and presents dynamic ad units with a high conversion potential to users. Ocapi's platform is capable of serving billions of impressions monthly and caters to various sectors, including retail, media, and automotive. In addition to advertising services, the company also offers digital marketing and analytics solutions, enabling clients to optimize their advertising strategies effectively.

Comenta TV

Seed Round in 2013
Comenta TV is a company that enhances live television broadcasts and events by integrating a social layer that facilitates real-time audience engagement. It provides tools that allow social producers to access and analyze a vast amount of data, capturing relevant social media interactions as viewers comment about the shows they are watching. By identifying viewer interactions, Comenta TV offers real-time metrics and analytics to television networks, producers, and advertisers, enabling them to understand their audience's engagement and preferences. The company’s technology includes an algorithm to index social media comments, tools for on-air audience integration, and analytics to inform media buying decisions. Comenta TV's services range from one-time fees to monthly subscriptions, catering to television networks and production companies looking to enhance audience interaction and monetization opportunities. Founded in Delaware, Comenta TV's development team operates from Buenos Aires, and the company is currently collaborating with various networks across Argentina.

Wayin

Series B in 2013
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

AWR Ideas

Grant in 2013
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

BrandMe

Seed Round in 2013
Global technology, digital advertising and marketing. We create technology and tools that connect brands with influential content creators. We create the most influential hispanic influencer marketing platform with tools like: * Marketplace with more than 1M creators * Global Searcher of Creators ( more than 50 M ) * Profile analytics of any user in the digital universe with demographic data and fake followers * IA section with tools for the influencer marketing * Work with Fortune 500 Brands directly in the region

Ocapi

Grant in 2013
Ocapi is a demand-side platform based in Sao Paulo, Brazil, specializing in the display advertising industry. Established in 2010, the company provides an online platform that allows organizations to launch advertising campaigns and digital banners, primarily through its flagship product, Smart Displays. This product indexes e-commerce offers and presents dynamic ad units with a high conversion potential to users. Ocapi's platform is capable of serving billions of impressions monthly and caters to various sectors, including retail, media, and automotive. In addition to advertising services, the company also offers digital marketing and analytics solutions, enabling clients to optimize their advertising strategies effectively.

MusicAll

Seed Round in 2013
MusicAll is a technology-driven platform designed to connect artists, composers, and music producers with advertising agencies and audiovisual producers seeking quality music for various projects, including advertising campaigns, films, and television shows. The platform simplifies the process of finding suitable music content, allowing users to efficiently search for the right talent from anywhere in the world. By facilitating these connections, MusicAll not only helps clients source the music they need but also provides musicians with new marketing opportunities and insights into emerging trends in content monetization. Through its innovative approach, MusicAll aims to enhance collaboration within the music industry and streamline the search for musical talent.

Marfeel

Series A in 2013
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Viralica

Grant in 2012
Viralica is a technology company that simplifies Google AdWords for e-commerce businesses. It enables users to create effective AdWords campaigns swiftly and effortlessly, integrating with major platforms like Shopify, BigCommerce, and Magento Go. Viralica's platform tracks campaign performance, providing insights into traffic drivers and sales generated, along with optimization advice to boost sales.

Iencuentra

Seed Round in 2012
Iencuentra is a company based in Miraflores, Peru, specializing in mobile application development services. The firm aims to assist clients in leveraging mobile applications as a personalized and direct marketing strategy that delivers measurable results. Iencuentra's offerings include the development of mobile applications for various purposes, such as marketing campaigns, seminars, online stores, and contests. Additionally, the company provides a content management system that allows clients to create and update information for their applications, enabling them to tailor app development according to their specific needs. Through its services, Iencuentra facilitates a quick and efficient way for users to find what they need using their smartphones.

Social Tools

Seed Round in 2012
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

AWR Ideas

Seed Round in 2012
AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Marfeel

Series A in 2012
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Viralica

Seed Round in 2012
Viralica is a technology company that simplifies Google AdWords for e-commerce businesses. It enables users to create effective AdWords campaigns swiftly and effortlessly, integrating with major platforms like Shopify, BigCommerce, and Magento Go. Viralica's platform tracks campaign performance, providing insights into traffic drivers and sales generated, along with optimization advice to boost sales.

Wayin

Venture Round in 2012
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Fanchimp

Seed Round in 2012
Fanchimp is a service designed for online shop owners seeking to enhance their sales through effective social media marketing. By simplifying the campaign creation process, Fanchimp enables users to launch successful marketing initiatives on platforms like Facebook and Twitter with just a few clicks. The tool intelligently selects and suggests content aimed at attracting new followers, transforming shop owners into proficient marketers quickly and efficiently. Fanchimp offers a cost-effective alternative to traditional social media agencies, providing similar returns on investment while being user-friendly and accessible.

Proxly

Pre Seed Round in 2012
Proxly Ltd. is a company that specializes in enhancing mobile experiences for businesses through proximity marketing and contextual relevance. Founded in 2012 and headquartered in Royston, United Kingdom, Proxly offers a platform that integrates proximity technology with cloud tag management and real-world analytics. This technology enables companies to connect consumers' physical presence with digital interactions, providing personalized experiences and facilitating mobile access in commercial buildings and workplaces. Proxly's innovative approach helps businesses to effectively engage consumers by bridging the gap between their physical and digital worlds.

Fanchimp

Grant in 2012
Fanchimp is a service designed for online shop owners seeking to enhance their sales through effective social media marketing. By simplifying the campaign creation process, Fanchimp enables users to launch successful marketing initiatives on platforms like Facebook and Twitter with just a few clicks. The tool intelligently selects and suggests content aimed at attracting new followers, transforming shop owners into proficient marketers quickly and efficiently. Fanchimp offers a cost-effective alternative to traditional social media agencies, providing similar returns on investment while being user-friendly and accessible.

Arte Manifiesto

Seed Round in 2011
Arte Manifiesto S.A.C. is a Peruvian art gallery focused on creating an inclusive platform for artists across Latin America. The company aims to connect artists with potential buyers by empowering them to promote their work through new media and tools, thereby facilitating unlimited exposure for their creations. Recognizing that artistic talent exists beyond urban centers like Lima, Arte Manifiesto provides a showcase for artists from diverse regions to exhibit and sell their work. The gallery also employs digital technologies to produce high-quality giclee prints, making art more accessible and affordable for a wider audience. By fostering a vibrant community of artists and art lovers, Arte Manifiesto seeks to democratize the art market and support artists in pursuing their passions full-time.

Qinaya

Seed Round in 2011
Qinaya offers a range of web design and development, SEO, print advertising, and corporate graphic line services.
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