Wayra UK

Wayra UK is the corporate venture arm and accelerator of Wayra, the global open-innovation program of Telefónica. It runs accelerator programs for early-stage technology startups across industries including health care, information technology, cybersecurity, smart transport and smart city, and 5G, providing investment and acceleration support. The unit connects startups with Telefónica’s networks and partners to enable collaboration and scale opportunities, aiming to generate joint business opportunities between innovators and Telefónica. As part of a worldwide network spanning multiple countries, Wayra UK positions itself as a bridge between entrepreneurs and corporate-scale opportunity, facilitating access to capital, mentorship, and business development.

Marta Antunez

Bruno Moraes

Managing Director

Gary Stewart

Director

Kyle Tsai

Investor

Past deals in Publishing

Papumba

Seed Round in 2020
Papumba is a developer and publisher of educational games tailored for mobile devices, specifically designed for infants and preschool children. The company's goal is to create a safe and engaging environment where young children can learn through play, fostering cognitive development and imagination through interactive applications. Papumba offers curated audiovisual content and visual storytelling, alongside learning games that help children develop essential skills during their formative years. The platform allows parents to share enjoyable experiences with their children while ensuring that their kids can play independently without exposure to disturbing ads or the need for adult supervision. Additionally, Papumba provides tools for parents to monitor and track their children's progress, enhancing the overall educational experience.

PostedIn

Venture Round in 2017
PostedIn is a LatAm content marketing platform and services company that provides on-demand content and a content production platform for agencies and enterprises. Based in Chile, it develops inbound marketing programs through tailored strategies, SEO optimization, and content creation including articles, social posts, e-books, infographics, and videos. The platform helps manage planning, creation, and distribution of content, enabling teams to publish qualified materials, support digital campaigns, and improve web performance through a headless SEO CMS. The firm also offers digital PR and link-building to boost site authority and lead generation. By combining automated content workflows with data-driven optimization, PostedIn supports organic growth across markets in Latin America.

Bquate Music

Angel Round in 2017
Founded in 2014, Bquate Music operates an online platform that empowers artists, songwriters, managers, labels, and publishers to manage their music, content, royalties, and data globally. Its suite of services includes global royalty collection, distribution, video monetization, publishing administration, business intelligence, and real-time data analytics.

Fotolog

Venture Round in 2017
Fotolog operates a photo-blogging platform that allows users to create, post, and share online photo diaries. The site facilitates connections among friends, family, and strangers from diverse cultures, enabling users to discover new photos, join special-interest communities, and receive global feedback on their photographs. Founded in 2002 and headquartered in New York, Fotolog gained significant traction, reaching over 3 million user accounts by spring 2006 and attracting more than 15 million monthly hits. In August 2007, the company was acquired by Hi Media for approximately $90 million in stock and cash.

The Other Guys

Venture Round in 2015
The Other Guys is a mobile and social games studio based in Buenos Aires, Argentina, founded in 2012 by former founders of Three Melons. The company specializes in developing immersive and interactive storytelling experiences through social games, leveraging a business model centered on virtual goods and micro-transactions. Its platform allows audiences to actively participate in decision-making, thereby shaping narratives in a manner reminiscent of popular TV shows and series. The Other Guys aims to redefine social gaming by delivering episodic content that engages users deeply, aspiring to become a leading name in the industry akin to HBO in the realm of television. As of September 2020, The Other Guys operates as a subsidiary of GameLoft SE.

KidRated

Seed Round in 2015
KidRated Limited operates a comprehensive review platform that focuses on attractions, events, and activities for children. The website features reviews created by children themselves, incorporating photos, video clips, and short films to provide authentic insights into various experiences. It covers a wide range of venues, including shows, cinemas, museums, theme parks, and more, primarily in London and beyond. Additionally, KidRated encourages interaction by allowing users to comment on reviews and submit their own video feedback. The platform not only serves as a resource for parents looking to plan enjoyable outings for their families but also offers businesses the opportunity to create dedicated pages on the site. KidRated Limited, originally known as Monkey Mindz Media Ltd., rebranded in March 2013 and is based in London, United Kingdom.

Genwords

Grant in 2015
Genwords is a digital marketing and content creation company based in Cordoba, Argentina, founded in 2013. It provides content writing services and operates a platform for producing articles, blog posts, and product reviews to help clients increase engagement, website traffic, and conversions. The company offers a range of services including content marketing, inbound marketing, web positioning, and ecommerce support, as well as web development, consulting, and marketing planning. By combining content production with broader digital marketing strategies, Genwords supports brands across industries in strengthening online presence and achieving measurable outcomes.

Boolino

Grant in 2015
Boolino is a platform that offers free online children books. The resources are available to parents age-segmented book recommendations and quality content like video book reviews. It also creates reading tools for families and schools that engage children with reading and improve reading habits and skills. The company is in collaboration with over 40 Spanish children's book publishers, representing 90 percent of the sector. Boolino is dedicated in helping children to become open and critical minds who understand that they can make a difference in life. Boolino was founded in 2011 and is headquartered in Barcelona, Catalonia.

DownloadPeru.com

Grant in 2015
DownloadPeru.com is a Peruvian company that specializes in digital publishing, consulting, and distribution services. Established in 2013, it operates as an online retailer, providing users with the ability to purchase books, music, and movies. In addition to its retail offerings, DownloadPeru.com also develops mobile applications, enhancing the accessibility and usability of its digital content. The company's focus on both content distribution and mobile technology positions it as a versatile player in the digital marketplace.

Magic Foto

Seed Round in 2015
1 Trillion pictures and videos will be taken during 2014. This huge amount of recording is boosting the picture market with new products like photo books, greeting cards and albums, but what about your videos? Can you print them? The answer is Magic Foto. Add your videos to your printed memories. Your pictures will come alive when seen through our app, and you will discover a new amazing way to share your pictures with family and friends.

Cookbooth

Grant in 2014
Cookbooth is a global platform that connects chefs and food enthusiasts by enabling them to create and share step-by-step photo recipes. The company offers a recipe management application that serves as a content creation tool, allowing users to build personal portfolios of their recipes. This application facilitates internal sharing among teams and promotes users' culinary creations on social media, fostering a vibrant community of chefs and foodies worldwide. Through its innovative approach, Cookbooth enhances the way culinary content is developed and disseminated, making it accessible to a broad audience.

Boolino

Venture Round in 2014
Boolino is a platform that offers free online children books. The resources are available to parents age-segmented book recommendations and quality content like video book reviews. It also creates reading tools for families and schools that engage children with reading and improve reading habits and skills. The company is in collaboration with over 40 Spanish children's book publishers, representing 90 percent of the sector. Boolino is dedicated in helping children to become open and critical minds who understand that they can make a difference in life. Boolino was founded in 2011 and is headquartered in Barcelona, Catalonia.

DINO - Divulgador de Notícias

Grant in 2014
DINO - Divulgador de Notícias is a web-based platform for online content distribution. It also distributes and publishes the content in more than 150 websites, news portals, and blogs. The platform helps companies, PR agencies, and marketing professionals to distribute and automatically publish their contents on our network with more than 150 news portals, websites, and blogs. Additionally, Din sends content to journalist database with more than 25,000 professionals. By using DINO, any business is able to distribute its contents easily. The company writes and send themselves their content cutting the costs related to PR Agencies. Using our intuitive online platform, the company can add and send contents with photos, videos, and attachments. In a few minutes, we guarantee the content will be published in at least 40 websites, blogs, and news portals. DINO was founded in 2013 and is headquartered in Sao Paulo, Brazil.

Cookbooth

Convertible Note in 2014
Cookbooth is a global platform that connects chefs and food enthusiasts by enabling them to create and share step-by-step photo recipes. The company offers a recipe management application that serves as a content creation tool, allowing users to build personal portfolios of their recipes. This application facilitates internal sharing among teams and promotes users' culinary creations on social media, fostering a vibrant community of chefs and foodies worldwide. Through its innovative approach, Cookbooth enhances the way culinary content is developed and disseminated, making it accessible to a broad audience.

Magic Foto

Convertible Note in 2014
1 Trillion pictures and videos will be taken during 2014. This huge amount of recording is boosting the picture market with new products like photo books, greeting cards and albums, but what about your videos? Can you print them? The answer is Magic Foto. Add your videos to your printed memories. Your pictures will come alive when seen through our app, and you will discover a new amazing way to share your pictures with family and friends.

Night Zookeeper

Seed Round in 2014
Night Zookeeper is an online platform dedicated to fostering creativity and writing skills in children. It offers interactive lessons, a class blog, and storybooks, transforming young learners into active creators rather than passive consumers.

Touch of Classic

Grant in 2014
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

Greenpark

Venture Round in 2014
Greenpark is a global, multi-award-winning content leader and brand publishing agency that creates performance-driven content for search and social, helping brands connect with audiences through meaningful, data-driven storytelling. The company specializes in insights and SEO, creative content, and performance technology, delivering services through an in-house model that combines an ad agency approach with content studios. It leverages machine learning and data analytics to develop brand-specific content, optimize keywords, monitor website performance, and train journalists, enabling brands to reach relevant audiences with engaging content.

MedArkive

Seed Round in 2014
MedArkive Ltd. is a London-based company that specializes in providing digital solutions for the medical community, focusing on the secure delivery and hosting of copyright-protected content. Incorporated in 2013, MedArkive offers a professional development tracking application that allows healthcare professionals to effortlessly log their continuous professional development (CPD) activities in real time from any device, including iPhones, iPads, and desktops. The application is designed to simplify the process of tracking educational events and content, enabling users to manage their progress effectively. Through a free subscription model, the platform aims to enhance knowledge sharing and learning within the healthcare sector, while also facilitating content distribution for educational providers, ensuring that healthcare professionals have access to necessary resources both online and offline.

Bquate Music

Pre Seed Round in 2014
Founded in 2014, Bquate Music operates an online platform that empowers artists, songwriters, managers, labels, and publishers to manage their music, content, royalties, and data globally. Its suite of services includes global royalty collection, distribution, video monetization, publishing administration, business intelligence, and real-time data analytics.

MobAppCreator

Grant in 2013
MobAppCreator is a powerful self-service app platform that allows anyone to quickly and inexpensively build their own iPhone and Android applications and connect directly with consumers. You can create, customize and manage mobile apps in just 3 Steps: -1- Build: Build your app by dragging modules and adding your content -2- Try : Try it in your device without waiting for the publishing process -3- Publish: Distribute your app by publishing it on the Google Play & Apple Store MobAppCreator is Fast, Easy, and Powerful MobAppCreator apps can be instantly updated from anywhere in the world with the online content management system. Built-in MobAppCreator features include media (music, photos, video, catalogs), events, and customer interaction (with Facebook/Twitter viral spread). Musicians, conferences, authors, athletes, politicians, hotels, bars restaurants and churches have use MobAppCreator's highly customizable tools to build powerful mobile apps.

Appticles

Seed Round in 2013
Appticles is an online platform based in Sheffield, England, designed for content creators, including bloggers and small to medium publishing houses, as well as data-driven enterprises. The company offers a software-as-a-service solution that allows publishers to package their existing content into cross-platform mobile web applications. This enables digital publishers to effectively reach their mobile audience, enhancing consumer engagement and increasing profitability. Appticles streamlines the process of content distribution and monetization, making it accessible for publishers of all sizes to adapt to the mobile landscape.

Boolino

Pre Seed Round in 2013
Boolino is a platform that offers free online children books. The resources are available to parents age-segmented book recommendations and quality content like video book reviews. It also creates reading tools for families and schools that engage children with reading and improve reading habits and skills. The company is in collaboration with over 40 Spanish children's book publishers, representing 90 percent of the sector. Boolino is dedicated in helping children to become open and critical minds who understand that they can make a difference in life. Boolino was founded in 2011 and is headquartered in Barcelona, Catalonia.

Woopie

Convertible Note in 2013
Woopie is a Dublin-based digital publishing platform that enables users to create, format, and export books, magazines, and other publications to multiple formats, including ePub, PDF, HTML5 web, mobile, and print. The platform emphasizes responsive design and cross-device compatibility, using HTML5 and CSS3 to ensure smooth rendering on desktops, tablets, and smartphones. It serves individuals and businesses by providing a custom digital content publishing tool that helps writers and publishers extend their message to audiences across channels, attract customers, and drive revenue growth. Publications are designed to look great on any device and across platforms, supporting seamless distribution from creation to publication.

MobAppCreator

Seed Round in 2013
MobAppCreator is a powerful self-service app platform that allows anyone to quickly and inexpensively build their own iPhone and Android applications and connect directly with consumers. You can create, customize and manage mobile apps in just 3 Steps: -1- Build: Build your app by dragging modules and adding your content -2- Try : Try it in your device without waiting for the publishing process -3- Publish: Distribute your app by publishing it on the Google Play & Apple Store MobAppCreator is Fast, Easy, and Powerful MobAppCreator apps can be instantly updated from anywhere in the world with the online content management system. Built-in MobAppCreator features include media (music, photos, video, catalogs), events, and customer interaction (with Facebook/Twitter viral spread). Musicians, conferences, authors, athletes, politicians, hotels, bars restaurants and churches have use MobAppCreator's highly customizable tools to build powerful mobile apps.

Woopie

Grant in 2013
Woopie is a Dublin-based digital publishing platform that enables users to create, format, and export books, magazines, and other publications to multiple formats, including ePub, PDF, HTML5 web, mobile, and print. The platform emphasizes responsive design and cross-device compatibility, using HTML5 and CSS3 to ensure smooth rendering on desktops, tablets, and smartphones. It serves individuals and businesses by providing a custom digital content publishing tool that helps writers and publishers extend their message to audiences across channels, attract customers, and drive revenue growth. Publications are designed to look great on any device and across platforms, supporting seamless distribution from creation to publication.

DownloadPeru.com

Convertible Note in 2013
DownloadPeru.com is a Peruvian company that specializes in digital publishing, consulting, and distribution services. Established in 2013, it operates as an online retailer, providing users with the ability to purchase books, music, and movies. In addition to its retail offerings, DownloadPeru.com also develops mobile applications, enhancing the accessibility and usability of its digital content. The company's focus on both content distribution and mobile technology positions it as a versatile player in the digital marketplace.

Touch of Classic

Grant in 2013
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

Touch of Classic

Convertible Note in 2013
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

Touch of Classic

Seed Round in 2013
Touch of Classic is a startup established in 2013, located in Madrid, Spain, and operating within Wayra, Telefonica's accelerator program. The company specializes in developing interactive applications designed for children to engage with classic literature, art, and music. By utilizing touch and multimedia features, Touch of Classic creates a platform that allows young users to explore cultural heritage and understand historical context in an entertaining and educational manner. The company is dedicated to providing quality content that not only captivates children's attention but also fosters a love for classic works.

Peekster

Convertible Note in 2013
Peekster Ltd. is a technology startup based in London, United Kingdom, that specializes in mobile software for reading digital newspapers and magazines. Established in 2013, the company has developed the Peekster mobile app, which serves as a bridge between printed media and the internet. The app enables users to easily scan newspaper or magazine headlines, allowing them to share content with friends via social networks, save articles for later reading on preferred devices, and discover related articles on the same topic.

Marfeel

Series A in 2013
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Boolino

Pre Seed Round in 2013
Boolino is a platform that offers free online children books. The resources are available to parents age-segmented book recommendations and quality content like video book reviews. It also creates reading tools for families and schools that engage children with reading and improve reading habits and skills. The company is in collaboration with over 40 Spanish children's book publishers, representing 90 percent of the sector. Boolino is dedicated in helping children to become open and critical minds who understand that they can make a difference in life. Boolino was founded in 2011 and is headquartered in Barcelona, Catalonia.

Night Zookeeper

Seed Round in 2013
Night Zookeeper is an online platform dedicated to fostering creativity and writing skills in children. It offers interactive lessons, a class blog, and storybooks, transforming young learners into active creators rather than passive consumers.

Cometa

Seed Round in 2012
Cometa is a digital publishing company based in Peru that is at the forefront of the transition from print to digital formats in Latin America. The company specializes in creating eBooks that encompass a wide range of products, including stories, manuals, comics, and photographic documentaries, all tailored specifically for digital consumption. Cometa's eBooks leverage multimedia capabilities, incorporating audio, video, photography, and infographics to enhance the reading experience. These digital publications are accessible across various purchasing and downloading platforms, allowing readers to enjoy them on tablets, smartphones, and personal computers. By focusing on innovative storytelling, Cometa aims to create new avenues for engaging narratives in the digital age.

Woopie

Seed Round in 2012
Woopie is a Dublin-based digital publishing platform that enables users to create, format, and export books, magazines, and other publications to multiple formats, including ePub, PDF, HTML5 web, mobile, and print. The platform emphasizes responsive design and cross-device compatibility, using HTML5 and CSS3 to ensure smooth rendering on desktops, tablets, and smartphones. It serves individuals and businesses by providing a custom digital content publishing tool that helps writers and publishers extend their message to audiences across channels, attract customers, and drive revenue growth. Publications are designed to look great on any device and across platforms, supporting seamless distribution from creation to publication.

Marfeel

Series A in 2012
Marfeel is an ad tech platform for publishers that enables the creation, optimization and monetization of mobile websites. The platform analyzes audience behavior and usage patterns to automatically adjust mobile site layouts, improving readership, engagement, page views, loading times, and ad revenue. Updates are delivered via the cloud, ensuring content remains consistent across desktop and mobile without IT intervention. It partners with thousands of ad networks and exchanges to secure high-quality premium ads and monetization opportunities. Serving hundreds of millions of readers monthly, Marfeel helps publishers and bloggers monetize mobile traffic and sustain growth. The company has formed a strategic alliance with Google and has earned industry recognition for its mobile marketing work.

Night Zookeeper

Seed Round in 2012
Night Zookeeper is an online platform dedicated to fostering creativity and writing skills in children. It offers interactive lessons, a class blog, and storybooks, transforming young learners into active creators rather than passive consumers.

YouCa.st

Seed Round in 2012
YouCa.st is a collaborative news agency headquartered in São Paulo, Brazil. The company specializes in providing media organizations with unique visual content captured by amateur videographers. By sourcing interesting and relevant images, YouCa.st facilitates the distribution of engaging news material to the press, enhancing the storytelling capabilities of its media partners. Through its innovative approach, the agency connects a network of contributors with news outlets, streamlining the process of content acquisition in an evolving media landscape.

Liibook

Seed Round in 2012
Liibook is a worldwide peer-to-peer publishing network. This is a user-friendly publishing platform for writers who want to bypass the grind of traditional publishing, have access to writers' tools and services, get their work out there, and develop an audience while building stats and intelligence. Readers gain instant access to new literature, new ideas and spot trends in real time. Liibook facilitates the relationship between the writer and reader while hosting a worldwide publishing community.
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