Wayra UK

Wayra UK is the corporate venture arm and accelerator of Wayra, the global open-innovation program of Telefónica. It runs accelerator programs for early-stage technology startups across industries including health care, information technology, cybersecurity, smart transport and smart city, and 5G, providing investment and acceleration support. The unit connects startups with Telefónica’s networks and partners to enable collaboration and scale opportunities, aiming to generate joint business opportunities between innovators and Telefónica. As part of a worldwide network spanning multiple countries, Wayra UK positions itself as a bridge between entrepreneurs and corporate-scale opportunity, facilitating access to capital, mentorship, and business development.

Marta Antunez

Bruno Moraes

Managing Director

Gary Stewart

Director

Kyle Tsai

Investor

Past deals in Sales Automation

Celes

Seed Round in 2024
Celes employs AI technology to enhance supply chain operations critical for retailers. It aids clients in understanding customers better to improve campaigns, promotions, and communications, thereby boosting customer retention, average ticket price, and units per ticket.

Remuner

Pre Seed Round in 2024
Remuner is a platform that automates sales commission plans, aligning company goals with employee incentives. It leverages AI and data-driven insights to optimize performance, motivate talent, and enhance process efficiency.

Celes

Seed Round in 2023
Celes employs AI technology to enhance supply chain operations critical for retailers. It aids clients in understanding customers better to improve campaigns, promotions, and communications, thereby boosting customer retention, average ticket price, and units per ticket.

Sirena

Venture Round in 2021
Sirena is a developer of communication software that centralizes WhatsApp communication for sales teams, allowing businesses to manage customer relationships efficiently. Its application is compatible with Android, iOS, and Windows, enabling users to track the sales process by integrating various communication channels, including social networks, websites, and store databases. This integration facilitates the automatic capture, distribution, and follow-up of leads from platforms such as WhatsApp, Facebook, and Instagram, consolidating all customer interactions in one accessible location. Sirena aims to streamline customer engagement, enhancing the ability of companies to respond to inquiries and manage leads effectively.

SalesOptimize

Venture Round in 2021
SalesOptimize is a market intelligence company which helps B2B companies identify their addressable market and with the press of a button reveals all their future customers. We provide a range of Services from Market research, market insights, sales lead generation, email validation, salesforce refresh directly from the internet and verified decision maker data. What makes us different is our patent technology analyzes the internet and identifies all businesses on line globally. We have a very low churn rate with customers posting rave reviews on the accuracy of our data

SalesOptimize

Venture Round in 2018
SalesOptimize is a market intelligence company which helps B2B companies identify their addressable market and with the press of a button reveals all their future customers. We provide a range of Services from Market research, market insights, sales lead generation, email validation, salesforce refresh directly from the internet and verified decision maker data. What makes us different is our patent technology analyzes the internet and identifies all businesses on line globally. We have a very low churn rate with customers posting rave reviews on the accuracy of our data

Pobuca

Non Equity Assistance in 2018
Pobuca is a software company that specializes in enhancing customer experiences for brands and retailers. Founded in 2016, it offers an AI-based platform with features such as customer segmentation, journey mapping, and loyalty program management. Pobuca also provides consulting services, technical integration, and after-sales support to facilitate digital transformation. With headquarters in London and operations in Athens, the company has a global presence.

Teravoz

Seed Round in 2018
Teravoz is a hosted PBX Platform for SMBs and Call Centers, and telephony APIs. Teravoz was born from the dream of providing VoIP services so that every company, regardless of its size and resources, can be as productive as large companies. We achieved this through state-of-the-art technologies, so we were able to build a solution package called Virtual PBX. Its clients are from the most different segments, serving fintech startups, e-commerce and logistics startups, offices, coworking spaces, offices, technical support teams, tourism agencies and others.

5Analytics

Seed Round in 2017
Founded in 2016, 5Analytics develops an AI-based platform that automates internal IT processes for businesses. Its offerings include the 5Analytics AI Platform ADA for deploying R and Python code as web services, and Operational R software tailored for productive environments. The company serves various industries such as insurance, retail, healthcare, finance, energy, and telecommunications, providing solutions for sales management, dynamic pricing, recommendation engines, customer retention, process optimization, and predictive maintenance analysis.

5Analytics

Convertible Note in 2016
Founded in 2016, 5Analytics develops an AI-based platform that automates internal IT processes for businesses. Its offerings include the 5Analytics AI Platform ADA for deploying R and Python code as web services, and Operational R software tailored for productive environments. The company serves various industries such as insurance, retail, healthcare, finance, energy, and telecommunications, providing solutions for sales management, dynamic pricing, recommendation engines, customer retention, process optimization, and predictive maintenance analysis.

TAMI

Seed Round in 2016
TAMI is a lead generation platform that employs innovative market intelligence technology to assist companies in enhancing their sales revenue.

Inkpact

Seed Round in 2016
Inkpact is a UK-based company that enables brands to send personalized handwritten communications as part of their marketing and customer engagement. Through an integrated online platform, it connects with a brand’s CRM to design handwritten mail campaigns, with a community of writers producing notes by hand. Campaigns can use various mediums, including A4 letters, A5 or A6 notecards, and wax seals, and the service can include delivery of notes and gifts directly to recipients’ doors. Every note is handwritten by real people, adding a personal touch that stands out amid digital channels. The platform combines technology with personal writing to help businesses strengthen customer relationships at different stages of the journey, supporting growth through authentic, tangible messaging.

SalesOptimize

Seed Round in 2015
SalesOptimize is a market intelligence company which helps B2B companies identify their addressable market and with the press of a button reveals all their future customers. We provide a range of Services from Market research, market insights, sales lead generation, email validation, salesforce refresh directly from the internet and verified decision maker data. What makes us different is our patent technology analyzes the internet and identifies all businesses on line globally. We have a very low churn rate with customers posting rave reviews on the accuracy of our data

SalesOptimize

Pre Seed Round in 2014
SalesOptimize is a market intelligence company which helps B2B companies identify their addressable market and with the press of a button reveals all their future customers. We provide a range of Services from Market research, market insights, sales lead generation, email validation, salesforce refresh directly from the internet and verified decision maker data. What makes us different is our patent technology analyzes the internet and identifies all businesses on line globally. We have a very low churn rate with customers posting rave reviews on the accuracy of our data

Cloudintelligence

Convertible Note in 2014
Cloudintelligence is a business intelligence system that allows teams of trade marketing maximize sales at the point of sale. It is based in Chile, Minas Gerais.

PipelineCheck.com

Venture Round in 2014
PipelineCheck.com is a technology company based in Dublin, Ireland, with additional offices in New York and London. Founded in 2012, it specializes in developing sales management tools specifically designed for business-to-business sales teams in the United Kingdom and Ireland. The company offers a unique application that continuously monitors the health of sales pipelines by scoring the engagement and effort related to accounts, contacts, and opportunities. By leveraging gamification techniques, PipelineCheck.com encourages sales representatives to forecast more accurately and transparently, which enhances the overall sales process. The application integrates with Salesforce.com, analyzing updates to the CRM system and comparing them against expected engagement levels to provide valuable insights into the quality of the sales pipeline. Through its innovative approach, PipelineCheck.com aims to improve sales forecasting and ultimately help teams win more deals.

PropelAd

Venture Round in 2014
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Aircrm

Convertible Note in 2014
Aircrm - Desenvolvimento de Software e Serviços de Informática Ltda. is a software development company based in São Paulo, Brazil, founded in 2013. It specializes in providing an online platform designed for sales professionals, enabling them to register contacts, manage business activities, and track sales effectively. The platform integrates sales management with data analysis capabilities, allowing users to gain new insights that enhance business strategies and improve productivity in real time.

Venddo.com

Seed Round in 2014
We do the hard part for you. Our algorithms will show profiles with high interest in your product or service, so you just put yourself in contact with them and even can close the sale on our platform. Monitoring your brand Monitoring your competition Provide technical support super fast Meet the opinion leaders in your niche Establishes a quality relationship with your customers

V2contact

Seed Round in 2014
V2Contact is a leading developer of a multi-channel communication platform designed to automate digital marketing campaigns. The platform facilitates the delivery of messages through various channels, including SMS, voice calls, email, social media, and chat. By continuously integrating new communication methods, V2Contact aims to provide a comprehensive solution for businesses. The platform's automation capabilities allow for direct and automatic communication, significantly enhancing the efficiency of sales processes. Businesses utilizing V2Contact's services have reported a 30% increase in revenues, as the platform empowers small and medium-sized enterprises to effectively plan, implement, and evaluate their digital marketing strategies.

Social Tools

Convertible Note in 2013
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

PropelAd

Seed Round in 2013
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Econodata

Seed Round in 2013
Econodata is a Brazilian company founded in 2013 that specializes in providing a prospecting platform aimed at enhancing business-to-business sales intelligence. Headquartered in Rio Grande do Sul, the company leverages big data to assist financial institutions, hedge funds, and investors in identifying and targeting potential markets. Its platform offers reliable information and tools to help commercial teams generate opportunities, accurately map market potential, and identify leads most likely to engage with their products or services. Additionally, Econodata facilitates the validation of telephone numbers and the discovery of valid email addresses for partners and decision-makers, thereby streamlining the prospecting process for its clients.

Econodata

Pre Seed Round in 2013
Econodata is a Brazilian company founded in 2013 that specializes in providing a prospecting platform aimed at enhancing business-to-business sales intelligence. Headquartered in Rio Grande do Sul, the company leverages big data to assist financial institutions, hedge funds, and investors in identifying and targeting potential markets. Its platform offers reliable information and tools to help commercial teams generate opportunities, accurately map market potential, and identify leads most likely to engage with their products or services. Additionally, Econodata facilitates the validation of telephone numbers and the discovery of valid email addresses for partners and decision-makers, thereby streamlining the prospecting process for its clients.

V2contact

Grant in 2013
V2Contact is a leading developer of a multi-channel communication platform designed to automate digital marketing campaigns. The platform facilitates the delivery of messages through various channels, including SMS, voice calls, email, social media, and chat. By continuously integrating new communication methods, V2Contact aims to provide a comprehensive solution for businesses. The platform's automation capabilities allow for direct and automatic communication, significantly enhancing the efficiency of sales processes. Businesses utilizing V2Contact's services have reported a 30% increase in revenues, as the platform empowers small and medium-sized enterprises to effectively plan, implement, and evaluate their digital marketing strategies.

Conker

Grant in 2013
Conker offers a behavioral analytics tool that automates predictive modeling. It simplifies complex processes, allowing users with minimal skills to derive insights from large datasets.

Conker

Seed Round in 2013
Conker offers a behavioral analytics tool that automates predictive modeling. It simplifies complex processes, allowing users with minimal skills to derive insights from large datasets.

Field Wy

Seed Round in 2013
FieldWy is an online and mobile collaboration platform that simplifies the workflow in the office and in the field, integrating sales processes, productivity as well as the generation and analysis of information. With FieldWy you can know the location of your collaborators, measure the progress of projects and the growth of your sales.

Aircrm

Seed Round in 2013
Aircrm - Desenvolvimento de Software e Serviços de Informática Ltda. is a software development company based in São Paulo, Brazil, founded in 2013. It specializes in providing an online platform designed for sales professionals, enabling them to register contacts, manage business activities, and track sales effectively. The platform integrates sales management with data analysis capabilities, allowing users to gain new insights that enhance business strategies and improve productivity in real time.

PipelineCheck.com

Seed Round in 2013
PipelineCheck.com is a technology company based in Dublin, Ireland, with additional offices in New York and London. Founded in 2012, it specializes in developing sales management tools specifically designed for business-to-business sales teams in the United Kingdom and Ireland. The company offers a unique application that continuously monitors the health of sales pipelines by scoring the engagement and effort related to accounts, contacts, and opportunities. By leveraging gamification techniques, PipelineCheck.com encourages sales representatives to forecast more accurately and transparently, which enhances the overall sales process. The application integrates with Salesforce.com, analyzing updates to the CRM system and comparing them against expected engagement levels to provide valuable insights into the quality of the sales pipeline. Through its innovative approach, PipelineCheck.com aims to improve sales forecasting and ultimately help teams win more deals.

Conker

Convertible Note in 2013
Conker offers a behavioral analytics tool that automates predictive modeling. It simplifies complex processes, allowing users with minimal skills to derive insights from large datasets.

Social Tools

Seed Round in 2012
Social Tools is a social marketing suite that allows agencies and marketers to create and manage a variety of promotions on Facebook and other platforms. The tool facilitates the implementation of sweepstakes, image contests, coupons, and giveaways, making it easy for brands to engage consumers and enhance their online presence. By leveraging these promotional tools, Social Tools helps brands grow their social media audience, drive consumer engagement, and ultimately increase sales. The platform is designed to reduce customer acquisition costs and improve return on investment in social media marketing, making it an effective solution for businesses looking to enhance their promotional strategies.

PropelAd

Angel Round in 2012
PropelAd is an e-commerce marketing automation solution that shows how shoppers behave and convert that knowledge into increased sales. It uses web and emails first-party data to power lifecycle remarketing campaigns for brands and online retailers. Target browsers who abandoned carts, engaged visitors, unengaged visitors, specific product viewers or nurture your current customers with ease. It was founded in 2012 and is headquartered in Palo Alto, California.

Venddo.com

Seed Round in 2012
We do the hard part for you. Our algorithms will show profiles with high interest in your product or service, so you just put yourself in contact with them and even can close the sale on our platform. Monitoring your brand Monitoring your competition Provide technical support super fast Meet the opinion leaders in your niche Establishes a quality relationship with your customers

Venddo.com

Seed Round in 2012
We do the hard part for you. Our algorithms will show profiles with high interest in your product or service, so you just put yourself in contact with them and even can close the sale on our platform. Monitoring your brand Monitoring your competition Provide technical support super fast Meet the opinion leaders in your niche Establishes a quality relationship with your customers
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