West Lane Capital Partners LLC is a private equity firm based in Los Angeles, California, founded in 2018. The firm specializes in buyouts and investments in small to middle-market companies, focusing on sectors such as consumer products, food and beverage, manufacturing, logistics, and financial services. It typically targets companies with an enterprise value between $10 million and $100 million, EBITDA ranging from $2 million to $20 million, and annual revenues exceeding $10 million. West Lane seeks to make control acquisitions and majority stakes, partnering closely with entrepreneurs and management teams to enhance operations and strategy within their portfolio businesses. The firm is committed to tailoring investment structures to align with the long-term needs of its partners and is equipped to navigate both successful growth opportunities and more complex situations.
Mented Cosmetics, founded in 2017 and based in New York, is a luxury beauty brand dedicated to serving women of color. The company specializes in cruelty-free and vegan cosmetic products, including lip shades, lip gloss, nail polish, and accessories, all designed to complement the unique skin tones of Black and Brown women. Mented believes that every woman should find representation in beauty, offering a range of nude lipstick and nail polish shades tailored specifically for this demographic. By selling its products online, Mented Cosmetics aims to provide accessible, non-toxic makeup options that empower women and ensure they feel seen in the beauty industry.
SEVEN haircare
Acquisition in 2024
SEVEN Haircare is a manufacturer of a diverse range of hair care products designed for both salon professionals and personal use in the United States. The company provides a variety of science-based collections that are free from sulfates, parabens, and phthalates. Their product line includes shampoos, conditioners, serums, and styling kits, with specific options for repair and color protection. In addition to their product offerings, SEVEN Haircare is committed to supporting salon professionals through education classes and additional resources.
Simply Organic
Acquisition in 2021
Simply Organic is a developer and supplier of natural and organic professional salon products, offering a range of luxurious salon services. The company specializes in hair care, including perms, styling, and finishing tools, as well as organic treatments. By focusing on high-quality ingredients, Simply Organic aims to enhance clients' health and wellness while promoting sustainable beauty practices. Their commitment to providing innovative and effective products supports both the beauty industry and the overall quality of life for their customers.
Non-Foods Marketing
Acquisition in 2020
Non-Foods Marketing, Inc. is a Westbury, New York-based company that imports and distributes a wide range of general merchandise to various retail sectors, including supermarket chains, drug stores, hardware stores, convenience stores, and independent retailers. Founded in 1983, the company also operates a showroom featuring seasonal items, housewares, toys, pet supplies, candy, specialty foods, and licensed products. In addition to distribution, Non-Foods Marketing manufactures and sells housewares and toys under its Living Concepts brand. The company serves as a national buying service, facilitating connections between customers and vendors, and offers various services such as prepaid freight, centralized billing, floor displays, trade shows, and accounting support to enhance sales margins for its retail partners.
Fantasy Files
Acquisition in 2019
Fantasy Files is a developer, manufacturer and distributor of specialty cosmetic products under the Blossom, Blue Cross and Savina brands.
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