Wildcard Ventures

Mr Yum is a mobile ordering platform that enhances the dining experience by providing a visual menu accessible through QR code scanning. Founded in 2018 and headquartered in Collingwood, Australia, the platform allows diners to view photos of dishes, ingredient descriptions, and apply dietary filters when ordering food and drinks. Mr Yum serves a diverse range of venues, including restaurants, shopping centers, movie theaters, and airports, with a network of approximately 1,500 participating locations and 13 million users. In addition to facilitating table ordering, pickup, and delivery, the platform offers marketing and customer analytics tools, including a loyalty program called Boomerang, which enables venues to create gift vouchers and promotional codes. The company’s solution aims to streamline the ordering process, increase order sizes, and provide businesses with the ability to manage menus dynamically, track sales, and analyze customer trends.