Will Ventures

Will Ventures, established in 2018 and based in Boston, Massachusetts, is an early-stage venture capital firm. It invests in innovative, early-stage consumer, health, and media startups, primarily in the United States. The firm uniquely leverages the sports market as a lens to identify scalable technologies in large, adjacent markets.

Ben Gardner

Partner

Isaiah Kacyvenski

Managing Partner

Kristofer Martin

Principal

Kris Martin

Principal

Alexis Nicolia

Investor

Brian Reilly

Managing Partner

Past deals in Sports

The Snow League

Venture Round in 2025
The Snow League operates global leagues for snowboarding and freestyle skiing competitions. It organizes events for Olympic medalists and emerging talents, including training days, qualifying rounds, and championship heats.

Fanstake

Pre Seed Round in 2024
Fanstake helps in organizing player specific programs by pooling funds from fans.

Youth

Seed Round in 2024
Youth Inc is a digital media network and commerce marketplace focusing solely on youth sport.

Gemini Sports Analytics

Seed Round in 2024
Gemini Sports Analytics is a company that focuses on developing a data management platform tailored for the sports management industry. The platform employs artificial intelligence-based predictive analytics tools, which assist sports managers in making informed, data-driven decisions. By utilizing these advanced analytics, Gemini Sports Analytics aims to improve athlete welfare and enhance overall athletic performance. Through its innovative approach, the company seeks to address the unique challenges faced by sports managers, positioning itself as a valuable resource in the evolving landscape of sports management.

Aktivate

Series A in 2023
Aktivate is a company that offers a software as a service (SaaS) technology platform designed to support K-12 schools in managing and funding scholastic sports programs. The platform includes administrative tools and engagement features that connect student-athletes, their families, schools, and partners. It provides resources for athletic directors, coaches, and parents, aiming to help students maximize their potential through sports while reducing financial barriers to participation. By facilitating transactions that are typically offline with a streamlined digital experience, Aktivate supports the broader sports community.

Fanki

Seed Round in 2023
Fanki is a sports-focused platform and blockchain-powered ecosystem that connects fans with sports organizations. It provides a digital wallet and personalized Mastercard, loyalty programs, perks, and experiences, and a blockchain application to enhance fan engagement inside stadiums and at offsite events. The ecosystem creates new revenue opportunities for federations, leagues, and clubs by enabling mobile applications, digital properties, cryptocurrencies, and non-fungible tokens, helping to deepen fan relationships through token-based incentives and exclusive content.

Jump

Series A in 2023
Jump is a technology platform that personalizes the fan experience and creates new revenue opportunities for teams. The platform integrates primary ticketing, white-labeled fan apps and websites, inventory management, and access control, enabling teams to manage the fan experience from ticketing to entry.

National Cycling League

Seed Round in 2022
The National Cycling League (NCL) is an innovative professional sports league that integrates advanced technology to enhance the cycling experience for fans and athletes alike. By utilizing patented technology to monitor athletes' speed, performance, and health in real-time, NCL provides a unique and engaging platform for competitive cycling. The league is committed to promoting diversity, gender equity, and sustainability within the sport, as well as fostering community investment. NCL features a series of criteria-style races that take place in both physical and virtual environments, allowing professional cyclists to compete and earn rewards based on their performance. Through its forward-thinking approach, the National Cycling League aims to redefine the landscape of professional cycling and attract a broader audience.

Street FC

Seed Round in 2022
Street FC is a football club founded in 2018 and headquartered in New York, with the mission of making soccer accessible to a diverse range of participants. The company focuses on connecting a community of players both online and offline by organizing fast-paced street soccer games on hard surfaces. This inclusive approach enables individuals of all ages and skill levels to engage in the sport, fostering a sense of community and promoting active lifestyles.

Player’s Health

Series C in 2022
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

Aktivate

Seed Round in 2021
Aktivate is a company that offers a software as a service (SaaS) technology platform designed to support K-12 schools in managing and funding scholastic sports programs. The platform includes administrative tools and engagement features that connect student-athletes, their families, schools, and partners. It provides resources for athletic directors, coaches, and parents, aiming to help students maximize their potential through sports while reducing financial barriers to participation. By facilitating transactions that are typically offline with a streamlined digital experience, Aktivate supports the broader sports community.

Just Women's Sports

Seed Round in 2021
Just Women's Sports is a sports media platform dedicated to providing comprehensive coverage of women's sports. The company offers a range of content, including exclusive podcasts, newsletters, and highlights, as well as post-interviews with athletes. By focusing on women's games, Just Women's Sports aims to engage sports enthusiasts and promote greater visibility and recognition for female athletes. Through its diverse media offerings, the platform seeks to elevate the conversation around women's sports and foster a dedicated community of fans.

Jock MKT

Series A in 2021
Jock MKT is a fantasy gaming platform that enables users to engage in real-time trading of athlete shares during live sports events. The company offers an online sports betting application tailored for daily fantasy sports, where users can buy and sell shares of favored players while competing against friends for real money. Prices for these shares fluctuate in real time based on user activity and trade offers, providing a dynamic and engaging experience. Additionally, Jock MKT facilitates team creation, registration, and payment management, allowing users to immerse themselves fully in the competitive landscape of fantasy sports.

Impact Biosystems

Seed Round in 2021
Impact Biosystems develops hardware and software solutions for people in the health and fitness space. They provide hardware-connected recovery platforms that provide users with custom measurements of their bodies and enhance the gamifying and socializing experience.

Player’s Health

Series B in 2021
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.

The Skills

Seed Round in 2020
The Skills is an online sports education platform that connects professional athletes and sport experts with learners through video-based courses. Instructors share expertise in their fields, enabling them to build flexible teaching businesses while expanding access to high-quality coaching. The platform lowers geographic and financial barriers, increasing affordability and opportunities for skill development, and aims to amplify the voices of instructors by sharing practical insights with a broad community across various sports and levels.

MouthGuard Club

Venture Round in 2020
Mouthguard Club is a custom sports mouthguard manufacturer and seller. Their mouthguard has four levels of customization that include a 3D scan for an accurate model of teeth, thickness-based customization, base color customization, and graphic design including logos, player names, player numbers, and style.

Jock MKT

Venture Round in 2019
Jock MKT is a fantasy gaming platform that enables users to engage in real-time trading of athlete shares during live sports events. The company offers an online sports betting application tailored for daily fantasy sports, where users can buy and sell shares of favored players while competing against friends for real money. Prices for these shares fluctuate in real time based on user activity and trade offers, providing a dynamic and engaging experience. Additionally, Jock MKT facilitates team creation, registration, and payment management, allowing users to immerse themselves fully in the competitive landscape of fantasy sports.

Player’s Health

Series A in 2019
Player's Health is an insurance agency that specializes in protecting athletes and sports organizations through a digital risk management platform. This platform enables coaches to efficiently document injuries occurring during practices or games, fostering real-time communication between coaches and parents to prioritize the health of youth athletes. With a HIPAA compliant interface, Player's Health streamlines the sharing of health information among coaches, parents, and healthcare providers. The platform offers features such as injury reports, concussion management, and effective communication updates, which collectively help create a safer environment for athletes and ensure personalized care for each individual.
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