Willow Growth Partners

YSE Beauty, established in 2023 and based in Los Angeles, California, is a manufacturing company specializing in beauty, cosmetics, and personal care products. It operates a skincare brand focused on delivering high-quality, effective products that promote radiant and healthy skin. YSE Beauty's curated collection of skincare essentials features clean ingredients, empowering customers to achieve their desired skin goals with confidence, as the products are designed to deliver visible improvements and prioritize skin health.

Perelel is a manufacturer of dietary supplements specifically focused on the different stages of a woman's reproductive life cycle. The company develops fertility, prenatal, and postnatal vitamins aimed at supporting the health of women from conception through postpartum. By providing essential vitamins and minerals tailored to each stage of motherhood, Perelel enables women to access the necessary nutrients to enhance their overall well-being during this critical period.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

Daash Intelligence believes that commerce intelligence is no longer a luxury for consumer brand owners, but rather a mission-critical asset. Daash Intelligence facilitates the use of new data sources to provide real-time insights to any CPG brand.

Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup that is formulated with biobased ingredients derived from renewable sources, adhering to principles of green chemistry. Their product range includes blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, allowing customers to access a variety of skin care items at competitive prices. YouthForia emphasizes the use of skin-friendly formulations, catering to consumers who prioritize both aesthetics and skin health.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Maev, Inc. is a dog wellness company based in New York, established in 2018. The company specializes in manufacturing nutrition-rich foods and supplements for dogs, including raw food bowls, vitamin bars, and bone broth made from human-quality ingredients. Maev aims to address the dietary needs of dogs based on their breed, age, weight, activity level, and lifestyle by offering food diet consultancy services. Through an online platform, it provides a subscription model for its daily bowls, enabling dog owners to ensure their pets receive holistic nutrition. Maev is committed to promoting the well-being of urban dogs and fostering a supportive community for dog owners.

De Soi is a Los Angeles-based company that specializes in producing a range of non-alcoholic apéritifs crafted with natural adaptogens. Founded by Katy Perry and Morgan McLachlan, the company aims to provide a sophisticated alternative to traditional alcoholic beverages. De Soi's products are designed to be low in calories and free from refined sugars, making them an appealing choice for health-conscious consumers. The diverse flavors offered by De Soi cater to those seeking a refreshing and energized drinking experience without the effects of alcohol.

Perelel is a manufacturer of dietary supplements specifically focused on the different stages of a woman's reproductive life cycle. The company develops fertility, prenatal, and postnatal vitamins aimed at supporting the health of women from conception through postpartum. By providing essential vitamins and minerals tailored to each stage of motherhood, Perelel enables women to access the necessary nutrients to enhance their overall well-being during this critical period.

Phyla is a biotechnology company focused on developing alternative therapies for treating acne through innovative microbiome technology. Unlike traditional methods that aim to introduce beneficial bacteria, Phyla's approach centers on selectively removing harmful bacteria from the skin microbiome using bacteriophages. This subtractive method seeks to rebalance the microbiome, promoting a healthy state without damaging beneficial strains. Phyla's product line offers a minimalist skincare system designed to effectively address acne while minimizing skin damage, thus providing customers with a more targeted and gentle treatment option.

Coterie Inc. is a company that specializes in the online retail of beauty products, allowing members to discover, share, and collect items from various top brands. Founded in 2011 and based in San Francisco, California, Coterie offers a social shopping experience that combines beauty and technology, enabling users to create a personal virtual vanity of their favorite products. The platform is designed to make the process of discovering and purchasing beauty items both informative and effortless, catering to the needs of beauty enthusiasts. In addition to its beauty offerings, Coterie has also ventured into the baby care market, producing high-quality, eco-friendly diapers that are dermatologist-tested, hypoallergenic, and made from sustainably sourced materials. This dual focus reflects Coterie's commitment to quality and sustainability across its product lines.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure to facilitate customized online sales. The platform is designed for flexibility and integration, featuring an application programming interface and a customizable content management system. Additionally, it offers functionalities for subscription management, enabling businesses to create distinctive shopping experiences and effectively adapt to complex business models. By focusing on headless integration, Swell allows customers to sell in ways that align with their specific needs and preferences.

Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

Lalo is a contemporary brand dedicated to providing essential products for babies and toddlers, catering to the needs of modern families. The company emphasizes a seamless online shopping experience, offering well-designed products that prioritize both functionality and aesthetic appeal. Each item, including strollers and baby chairs, is crafted with the input of experts to ensure safety, convenience, and alignment with the developmental milestones of children. Lalo's commitment to quality ensures that its offerings are rigorously tested to meet high safety standards, while its straightforward pricing makes their products accessible to families. By focusing on the essential needs of parents and children, Lalo aims to simplify the parenting experience, allowing families to thrive as they navigate the joys of early childhood.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Feals, Inc. is a wellness brand based in Denver, Colorado, specializing in the production of hemp-based CBD products. Incorporated in 2018, the company focuses on creating cannabinoid-based health supplements that aim to promote clarity and overall well-being. Feals utilizes Sativa-L Cannabis plants cultivated to contain less than 0.3 percent THC, ensuring that their products provide a natural solution to alleviate stress, anxiety, and discomfort while also supporting improved sleep quality. With a commitment to offering a simple and health-conscious approach, Feals is dedicated to helping customers feel their best through its thoughtfully designed product offerings.

You Go Natural, founded in 2020 and headquartered in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of satin-lined products, including pre-tied natural hair wraps, turbans, headbands, and other related items in various styles, fabrics, and colors. These accessories provide a protective styling solution that helps users maintain their hair health, whether at home or on the go. With a focus on quality and aesthetics, You Go Natural aims to enhance the hair care experience for individuals seeking fashionable yet functional hair solutions.

Ox is an enterprise software company specializing in human-centered automation systems for supply chain operations. It employs software automation, wearable displays, and artificial intelligence to enhance frontline operator efficiency and deliver operational excellence.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure to facilitate customized online sales. The platform is designed for flexibility and integration, featuring an application programming interface and a customizable content management system. Additionally, it offers functionalities for subscription management, enabling businesses to create distinctive shopping experiences and effectively adapt to complex business models. By focusing on headless integration, Swell allows customers to sell in ways that align with their specific needs and preferences.

Coterie Inc. is a company that specializes in the online retail of beauty products, allowing members to discover, share, and collect items from various top brands. Founded in 2011 and based in San Francisco, California, Coterie offers a social shopping experience that combines beauty and technology, enabling users to create a personal virtual vanity of their favorite products. The platform is designed to make the process of discovering and purchasing beauty items both informative and effortless, catering to the needs of beauty enthusiasts. In addition to its beauty offerings, Coterie has also ventured into the baby care market, producing high-quality, eco-friendly diapers that are dermatologist-tested, hypoallergenic, and made from sustainably sourced materials. This dual focus reflects Coterie's commitment to quality and sustainability across its product lines.

Bubble is a modern, affordable, science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin—created together with teens, for teens. It was founded in 2020 and is based in New York.

Goodfair, Inc. is an online marketplace based in Houston, Texas, specializing in used and thrift clothing. Founded in 2018 by Topper Luciani, the company focuses on recycling pre-loved garments, including hoodies, t-shirts, and sweatshirts, to address the textile waste crisis. Goodfair sources its inventory from charities and landfills, sorting the items in large facilities before offering them at fair prices to consumers. By promoting sustainable fashion, Goodfair aims to make environmentally friendly clothing accessible to a broader audience.