Willow Growth Partners

Willow Growth Partners is a venture capital firm established in 2020 and headquartered in Los Angeles, California. The firm specializes in providing early growth capital to entrepreneurs who are developing innovative consumer brands. Willow Growth Partners focuses on sectors such as health and wellness, beauty, personal care, apparel and accessories, food and beverage, baby products, and home goods. The firm aims to support transformative companies and the technologies that enhance their operations, fostering the next generation of consumer brands.

Benton, Deborah

Co-Founder and Managing Partner

Amanda Schutzbank

Co-Founder and General Partner

12 past transactions

Maev

Series A in 2022
Maev is the first true wellness company for dogs. Wellness can be complicated, so we're starting with the basics. Daily bowls, bars and broth that help fill the gaps in your city dog's diet and an NYC community that has your back.

Phyla

Seed Round in 2022
Phyla is developing alternative therapies for antibiotics. The focus of most microbiome efforts is to discover beneficial bacteria to add to the microbiome, in order to cure disease or maintain health. However others lack a subtractive function that can remove harmful or disease-causing bacteria, that would allow the microbiome to rebalance and achieve a stable healthy state. Using bacteriophages as a foundation, they are developing a powerful platform that allows us to selectively 'subtract' bad bacteria without harming the good strains present in the community. It's a bit like using a sniper instead of a grenade to take out a bad guy in a crowd of people.

Coterie, Inc.

Series A in 2022
Coterie, a new online beauty shopping destination, makes discovering and purchasing top beauty products informational, social and effortless. Members can shop a selection of new and best products from their favorite brands, then collect these products in their personal virtual vanity. Based in San Francisco CA, Coterie brings together beauty and technology expertise to create the first pure prestige social shopping website.

Swell

Series A in 2022
Swell is the headless e-commerce platform that enables developers, agencies, and merchants around the world the tools and infrastructure needed to sell the way they want.

Gooder Foods

Seed Round in 2021
Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

Lalo

Seed Round in 2021
Lalo is a modern baby and toddler brand built for today’s families. Lalo was formed around a belief that the job of parenting should be more important than the task of shopping for it. Lalo streamlines shopping for babies from end to end, with an intuitive online experience, straightforward information, and well-made essentials. Each Lalo product is thoughtfully designed and built with both parent and baby in mind by experts who understand what families need. Lalo is creating the products parents need for each exciting milestone. Lalo's products will continue to grow as your family does, to be with you every step of the way. Simple, quality essentials that are easy on the eyes, honestly priced, and rigorously tested to ensure they adhere to the highest safety standards.

Feals

Pre Seed Round in 2021
Feals is a modern wellness brand delivering thoughtful, cannabis-based health supplements designed to keep your head clear and help you feel your best. Our mission is to provide a simple, healthy, better way to feel better.

You Go Natural

Seed Round in 2021
You Go Natural sells natural hair accessories, including pre-tied natural hair wraps in awesome prints and styles. It was founded in 2020 and is headquartered in Dallas, Texas.

Swell

Seed Round in 2021
Swell is the headless e-commerce platform that enables developers, agencies, and merchants around the world the tools and infrastructure needed to sell the way they want.

Bubble

Pre Seed Round in 2020
Bubble is a modern, affordable, science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin—created together with teens, for teens. It was founded in 2020 and is based in New York.

Goodfair

Seed Round in 2020
Goodfair is a unisex online thrift marketplace that recycles pre-loved goods for fair and honest prices. It was founded by Topper Luciani in 2018 and is headquartered in Houston, Texas.
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