Willow Growth Partners

YSE Beauty is a manufacturing company that offers beauty, cosmetics, and personal care. YSE Beauty was founded in 2023 and was headquartered in Los Angeles, California.

Perelel is a supplement manufacturer focused on providing vitamins and minerals tailored for women throughout different stages of their reproductive life cycle. The company develops fertility, prenatal, and postnatal vitamins to support the health of expectant and postpartum women. By offering targeted nutritional solutions, Perelel aims to ensure that women have access to the essential nutrients they need during motherhood.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

Daash Intelligence believes that commerce intelligence is no longer a luxury for consumer brand owners, but rather a mission-critical asset. Daash Intelligence facilitates the use of new data sources to provide real-time insights to any CPG brand.

Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup products that align with green chemistry principles, utilizing biobased ingredients derived from renewable sources. Their product range includes items such as blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, all aimed at providing customers with affordable and skin-friendly options. YouthForia emphasizes the importance of using safe and effective materials in its offerings, catering to a market that values both beauty and sustainability. For customer inquiries, the company provides support via telephone and email.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Maev, Inc. is a New York-based company focused on dog wellness through the provision of nutrition-rich food and supplements. Founded in 2018, Maev manufactures a variety of products, including raw food bowls, vitamin-enriched bars, and bone broth, all made from ingredients approved for human consumption. The company emphasizes a tailored approach to pet nutrition, offering diet consultancy services that consider factors such as breed, age, weight, activity level, and lifestyle. Maev operates primarily through an online platform, providing a daily bowl subscription model to help dog owners ensure their pets receive holistic nutrition. This approach aims to fill dietary gaps for urban dogs while fostering a supportive community in New York City.

De Soi is a Los Angeles-based company that specializes in non-alcoholic apéritifs infused with natural adaptogens. Founded by Katy Perry and Morgan McLachlan, the brand aims to provide a sophisticated alternative to alcoholic beverages. De Soi's offerings feature a variety of flavors that are low in calories and free from refined sugars, making them appealing to health-conscious consumers. The products are designed to enhance relaxation and well-being, presenting a refreshing option for those seeking a mindful drinking experience.

Perelel is a supplement manufacturer focused on providing vitamins and minerals tailored for women throughout different stages of their reproductive life cycle. The company develops fertility, prenatal, and postnatal vitamins to support the health of expectant and postpartum women. By offering targeted nutritional solutions, Perelel aims to ensure that women have access to the essential nutrients they need during motherhood.

Phyla is engaged in the development of alternative therapies aimed at addressing bacterial infections and skin conditions, particularly acne. The company employs microbiome technology to create probiotic skincare products that promote skin health while minimizing damage. Unlike traditional approaches that focus on adding beneficial bacteria, Phyla's innovative platform utilizes bacteriophages to selectively remove harmful bacteria from the microbiome. This subtractive method allows for a more targeted treatment, aiming to restore a balanced and healthy skin environment without adversely affecting beneficial bacterial strains. By offering a minimalist acne treatment system, Phyla provides an effective solution for customers seeking to manage acne while preserving skin integrity.

Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure for flexible selling. The platform is designed for customization and headless integration, featuring an application programming interface, a customizable content management system, and subscription management capabilities. This enables businesses to create unique shopping experiences tailored to their specific needs and accommodate complex business models. Through its offerings, Swell aims to empower users to sell in a way that aligns with their distinct requirements and strategies.

Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

Lalo is a modern baby and toddler brand focused on simplifying the parenting experience. The company offers a range of thoughtfully designed products, including strollers and baby chairs, that cater to the needs of both parents and children. Lalo emphasizes an intuitive online shopping experience, providing straightforward information and high-quality essentials that are visually appealing and reasonably priced. Each product is rigorously tested to meet stringent safety standards, ensuring reliability for families. Lalo aims to support parents through various milestones in their children's growth, creating items that evolve alongside the family.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Feals, Inc. is a wellness brand based in Denver, Colorado, that specializes in the production of hemp-based CBD products. Established in 2018, the company focuses on delivering cannabinoid-based health supplements designed to promote mental clarity and overall well-being. Feals sources its ingredients from Sativa-L Cannabis plants that contain less than 0.3 percent THC, ensuring that users can experience the benefits of CBD without the psychoactive effects. The company's offerings aim to provide a natural solution for managing stress, alleviating pain, and improving sleep quality.

You Go Natural, founded in 2020 and based in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of products, including pre-tied natural hair wraps, satin-lined head wraps, turbans, and headbands, all available in various styles, fabrics, and colors. These accessories serve as protective styling solutions, allowing users to maintain their hair health while providing convenience for use at home or on the go.

Ox is an enterprise software provider focused on enhancing supply chain operations through human-centered automation. The company specializes in developing augmented reality software that aims to optimize warehouse efficiency. By utilizing machine learning and a range of customized tools, Ox’s solutions enhance the capabilities of industrial warehouse operators. Their software incorporates artificial intelligence algorithms that monitor and improve workforce performance, facilitating better inventory management. Through integration with cloud-based application program interfaces, Ox enables clients to streamline operations and achieve greater operational excellence.

Swell is a headless e-commerce platform that provides developers, agencies, and merchants with the necessary tools and infrastructure for flexible selling. The platform is designed for customization and headless integration, featuring an application programming interface, a customizable content management system, and subscription management capabilities. This enables businesses to create unique shopping experiences tailored to their specific needs and accommodate complex business models. Through its offerings, Swell aims to empower users to sell in a way that aligns with their distinct requirements and strategies.

Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.

Bubble is a modern, affordable, science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin—created together with teens, for teens. It was founded in 2020 and is based in New York.

Goodfair, Inc. is an online marketplace based in Houston, Texas, specializing in used and thrift clothing. Founded in 2018 by Topper Luciani, the company focuses on recycling pre-loved goods to address the textile waste crisis while promoting sustainable fashion. Goodfair offers a variety of products, including hoodies, t-shirts, shirts, and sweatshirts, which are sourced from charities and landfills. These items are sorted in large facilities and made available at fair and affordable prices, making environmentally friendly clothing accessible to a broader audience.