Willow Growth Partners

Willow Growth Partners is a venture capital firm established in 2020 and headquartered in Los Angeles, California. The firm specializes in providing early growth capital to entrepreneurs who are developing innovative consumer brands. Willow Growth Partners focuses on sectors such as health and wellness, beauty, personal care, apparel and accessories, food and beverage, baby products, and home goods. The firm aims to support transformative companies and the technologies that enhance their operations, fostering the next generation of consumer brands.

Amanda Schutzbank

Co-Founder and General Partner

Past deals in Beauty

YSE Beauty

Seed Round in 2024
YSE Beauty, established in 2023 and based in Los Angeles, California, is a manufacturing company specializing in beauty, cosmetics, and personal care products. It operates a skincare brand focused on delivering high-quality, effective products that promote radiant and healthy skin. YSE Beauty's curated collection of skincare essentials features clean ingredients, empowering customers to achieve their desired skin goals with confidence, as the products prioritize skin health and deliver visible improvements.

YouthForia

Seed Round in 2023
YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup products that align with green chemistry principles, utilizing biobased ingredients derived from renewable sources. Their product range includes items such as blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, all aimed at providing customers with affordable and skin-friendly options. YouthForia emphasizes the importance of using safe and effective materials in its offerings, catering to a market that values both beauty and sustainability. For customer inquiries, the company provides support via telephone and email.

Dae Hair

Series A in 2022
Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Coterie

Series A in 2022
Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.

Dae Hair

Seed Round in 2021
Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

You Go Natural

Seed Round in 2021
You Go Natural, founded in 2020 and based in Dallas, Texas, specializes in natural hair accessories designed to promote healthy hair care. The company offers a range of products, including pre-tied natural hair wraps, satin-lined head wraps, turbans, and headbands, all available in various styles, fabrics, and colors. These accessories serve as protective styling solutions, allowing users to maintain their hair health while providing convenience for use at home or on the go.

Coterie

Seed Round in 2020
Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.
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