Willow Growth Partners

YSE Beauty, established in 2023 and based in Los Angeles, California, is a manufacturing company specializing in beauty, cosmetics, and personal care products. It operates a skincare brand focused on delivering high-quality, effective products that promote radiant and healthy skin. YSE Beauty's curated collection of skincare essentials features clean ingredients, empowering customers to achieve their desired skin goals with confidence, as the products prioritize skin health and deliver visible improvements.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup products that align with green chemistry principles, utilizing biobased ingredients derived from renewable sources. Their product range includes items such as blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, all aimed at providing customers with affordable and skin-friendly options. YouthForia emphasizes the importance of using safe and effective materials in its offerings, catering to a market that values both beauty and sustainability. For customer inquiries, the company provides support via telephone and email.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Phyla is engaged in the development of alternative therapies aimed at addressing bacterial infections and skin conditions, particularly acne. The company employs microbiome technology to create probiotic skincare products that promote skin health while minimizing damage. Unlike traditional approaches that focus on adding beneficial bacteria, Phyla's innovative platform utilizes bacteriophages to selectively remove harmful bacteria from the microbiome. This subtractive method allows for a more targeted treatment, aiming to restore a balanced and healthy skin environment without adversely affecting beneficial bacterial strains. By offering a minimalist acne treatment system, Phyla provides an effective solution for customers seeking to manage acne while preserving skin integrity.

Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Coterie Inc. is an online platform based in San Francisco, California, that focuses on beauty products. Founded in 2011 and operating as a subsidiary of Poshly, Inc., Coterie allows members to discover, share, and collect a curated selection of top beauty items from various brands. The platform emphasizes a social shopping experience, enabling users to create personal virtual vanities that showcase their favorite products. By combining beauty and technology, Coterie aims to enhance the way consumers engage with beauty products, making the shopping experience both informative and effortless.

Bubble is a modern, affordable, science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin—created together with teens, for teens. It was founded in 2020 and is based in New York.