Willow Growth Partners

YSE Beauty, established in 2023 and based in Los Angeles, California, is a manufacturing company specializing in beauty, cosmetics, and personal care products. It operates a skincare brand focused on delivering high-quality, effective products that promote radiant and healthy skin. YSE Beauty's curated collection of skincare essentials features clean ingredients, empowering customers to achieve their desired skin goals with confidence, as the products are designed to deliver visible improvements and prioritize skin health.

Jupiter is a manufacturer of personal care products intended to treat scalp discomforts like dandruff, dry scalp, redness, irritation, and scaling. The company's products are sulfate-free, paraben-free, phthalate-free, and safe for color-treated and chemically-treated hair.

YouthForia is a cosmetics manufacturer and online retailer specializing in personal care products designed for overnight wear. The company focuses on creating makeup that is formulated with biobased ingredients derived from renewable sources, adhering to principles of green chemistry. Their product range includes blush brushes, lip gloss, makeup bags, blending brushes, and bullet sponges, allowing customers to access a variety of skin care items at competitive prices. YouthForia emphasizes the use of skin-friendly formulations, catering to consumers who prioritize both aesthetics and skin health.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

Phyla is a biotechnology company focused on developing alternative therapies for treating acne through innovative microbiome technology. Unlike traditional methods that aim to introduce beneficial bacteria, Phyla's approach centers on selectively removing harmful bacteria from the skin microbiome using bacteriophages. This subtractive method seeks to rebalance the microbiome, promoting a healthy state without damaging beneficial strains. Phyla's product line offers a minimalist skincare system designed to effectively address acne while minimizing skin damage, thus providing customers with a more targeted and gentle treatment option.

Coterie is a brand name used by multiple consumer products companies. One arm operates an online beauty shopping platform based in San Francisco that enables members to discover, share, and collect prestige beauty products; it launched in 2011 and at one point operated as a subsidiary of Poshly. A separate Coterie entity based in New York City, founded in 2018, develops and sells eco-friendly diapers designed for softness, high absorbency, fragrance-free formulations, dermatologist testing, cruelty-free standards, and plant-based materials. It is associated with Coterie Baby, a diaper manufacturer and retailer offering safe, sustainable diapers and oversized wipes. Together these ventures focus on direct-to-consumer consumer goods with an emphasis on quality, safety, and convenience for shoppers.

Dae Hair is an e-commerce company that provides cosmetics, beauty, skincare products, and accessories. The company's hair care assortment includes shampoos and conditioners, along with multitasking styling and treatment products. Its clean haircare line is infused with nourishing, desert-derived botanicals and dreamlike scents. Furthermore, the brand's desert-inspired positioning is beautiful and distinct, and the products' clean ingredients and exquisite scents provide the consumer with a true self-care experience.

You Go Natural is a Dallas, Texas-based retailer of natural hair accessories, specializing in pre-tied natural hair wraps in a variety of prints and styles. Founded in 2020, the company focuses on convenient, fashion-forward solutions for protective styling and everyday wear.

Coterie is a brand name used by multiple consumer products companies. One arm operates an online beauty shopping platform based in San Francisco that enables members to discover, share, and collect prestige beauty products; it launched in 2011 and at one point operated as a subsidiary of Poshly. A separate Coterie entity based in New York City, founded in 2018, develops and sells eco-friendly diapers designed for softness, high absorbency, fragrance-free formulations, dermatologist testing, cruelty-free standards, and plant-based materials. It is associated with Coterie Baby, a diaper manufacturer and retailer offering safe, sustainable diapers and oversized wipes. Together these ventures focus on direct-to-consumer consumer goods with an emphasis on quality, safety, and convenience for shoppers.

Bubble is a modern, affordable, science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin—created together with teens, for teens. It was founded in 2020 and is based in New York.