Essential Studio Manager
Acquisition in 2023
Essential Studio Manager is a company that offers business management software designed specifically for small businesses in the services industry. Its primary focus is on facilitating customer relationship management (CRM) processes, including invoicing and expense management. By providing these solutions, Essential Studio Manager enables small businesses to enhance their productivity and effectively manage their financial operations, ultimately driving revenue growth.
Viral Loops
Acquisition in 2022
Viral Loops Ltd is a company that specializes in viral and referral marketing software, providing a comprehensive platform for modern marketers. Founded in 2016 and based in London, it offers a template-based solution that enables users to create and manage referral programs, viral giveaways, and pre-launch campaigns seamlessly. The platform is designed to facilitate quick integration into websites and mobile applications, making it accessible for businesses looking to enhance their marketing strategies. Companies like Airbnb and Dropbox utilize Viral Loops to effectively increase their customer base through word-of-mouth sales. By leveraging powerful network effects, Viral Loops aims to help businesses unlock their potential for viral growth.
Winback
Acquisition in 2021
Winback is a company that specializes in providing a short message service (SMS) marketing platform tailored for small and medium-sized businesses. Its primary focus is on addressing cart abandonment issues by enabling businesses to engage customers through targeted SMS campaigns. The platform utilizes user-friendly segmentation technology to send marketing messages to shoppers who have browsed products without completing their purchases, helping to enhance customer retention and drive sales. Winback's solutions aim to streamline communication between businesses and consumers, facilitating a more effective marketing strategy for smaller enterprises.
Brax is an advertising platform designed to facilitate bulk management, unified reporting, and rule-based goal optimization across various advertising sources. It streamlines content syndication by integrating with platforms such as Yahoo Gemini, Outbrain, Taboola, and Revcontent. The platform enhances campaign performance by combining existing engagement, conversion, and sales data, which allows for automated adjustments to budgets, bids, and publishers. This functionality enables businesses to connect multiple accounts, manage various brands, and control user access through customizable permissions.
PersistIQ
Acquisition in 2021
PersistIQ is a sales outreach platform that streamlines prospecting and communication for sales teams. It automates various tasks including email outreach, follow-ups, and calls, allowing users to efficiently manage their sales processes. The software helps organizations find prospects' email addresses and personalize outreach efforts, ultimately leading to more successful meetings. By unifying sales communication and workflow, PersistIQ shortens the sales cycle and enhances the effectiveness of outbound campaigns by eliminating duplicate contacts. This functionality supports enterprises in crafting targeted and effective marketing strategies.
Invigo Media
Acquisition in 2020
Invigo Media, based in Blaine, Washington, is a Software as a Service (SaaS) company specializing in digital marketing and technology solutions for medical and related businesses. The company offers automated follow-up systems to help these businesses significantly increase their sales with minimal effort, even without a website. Led by Bob Mangat, a seasoned marketing consultant with over 12 years of experience, Invigo Media aims to empower medical practitioners to grow their clinics and thrive in the digital landscape.