Yellow Rocks!

Yellow Rocks! is a venture capital firm founded in 2021, with offices in San Francisco and Lisbon. The firm specializes in investing in rapidly growing early-stage technology companies that have a clear strategy for global expansion. Its primary focus areas include the Future of Work, Edtech, and FinTech sectors. Yellow Rocks! is driven by a belief that exceptional founders can emerge from any location, although it currently concentrates on startups in the United States and Europe. The firm is composed of successful serial entrepreneurs and investors, each with over a decade of experience in prestigious organizations and startup ecosystems. Its team is distributed across multiple countries, including the USA, Portugal, and Armenia, reflecting its commitment to a diverse and global investment approach.

Roman Beloded

General Partner

Valerie Bertele

Partner, Head of San-Francisco office

Andrey Kosmach

Principal

Dima Lyu

Principal

Past deals in Digital Marketing

Boost.Express

Pre Seed Round in 2024
We are helping the $70 Bln trade show and expo market to uncover additional 20% revenue from digital advertising powered by events’ B2B intent data and brand trust. Much like it was done with Retail Media, which is now a $140B market on its own.

Boost.Express

Pre Seed Round in 2024
We are helping the $70 Bln trade show and expo market to uncover additional 20% revenue from digital advertising powered by events’ B2B intent data and brand trust. Much like it was done with Retail Media, which is now a $140B market on its own.

Conte.ai

Seed Round in 2022
Conte.ai is a developer of an AI-powered platform that automates social media marketing by creating and publishing content on behalf of users. This service allows clients to manage multiple social network accounts and messaging applications efficiently. Users can create, schedule, and promote unique posts while also searching for and editing images. The platform operates on autopilot, facilitating seamless communication with clients through social inboxes without requiring constant input from users. Additionally, Conte.ai provides analytics to help clients monitor the performance of their content.

Viewst

Seed Round in 2022
Viewst is a California-based technology company established in 2020. It specializes in a digital platform designed to streamline the management and publication of digital creative assets. The platform facilitates collaboration between designers and campaign managers in the cloud, enabling efficient scaling of ad versioning, streamlined approval processes, and centralized storage of all projects and assets. This B2B SaaS solution aims to bridge the gap between creative and media teams in the digital advertising space, offering tools to engage audiences, analyze creative performance, and accelerate the go-live process.
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