ZhenFund

ZhenFund is a Beijing-based venture capital firm focused on seed and early-stage investments in China. It was founded in 2011 by entrepreneurs Bob Xiaoping Xu and Victor Qiang Wang in collaboration with Sequoia Capital China. The firm backs a broad range of sectors including e-commerce, consumer, education, artificial intelligence, enterprise services, mobile internet, media, entertainment, sports, virtual reality, fintech, and healthcare. ZhenFund supports its portfolio companies with mentorship and resources such as biannual demo days for top Chinese VCs, ZhenHR services, marketing and PR consulting, and fundraising assistance, complemented by a large CEO network facilitated through a WeChat platform. It maintains a sizable portfolio network with hundreds of companies and more than 30 unicorns, and has been recognized as a leading early-stage investor in China for multiple years.

Yusen Dai

Managing Partner

Anna Fang

Partner

Grace Gu

Principal and Head of Eastern China

Li Yi

Investment Associate

Yuan Liu

Partner

Past deals in Apparel

Peppermint

Seed Round in 2022
Peppermint offers stylish innerwear for men online. They also provide a vast collection of innerwear and top brands of boy shorts for men. Peppermint's products have soft material that provides comfort, even in uncomfortable situations.

KNOWIN Trend Lab

Venture Round in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

KNOWIN Trend Lab

Series A in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.

HugePOD

Series B in 2020
HugePOD is a company that specializes in print-on-demand apparel design and manufacturing. It offers a robust online platform that connects customers with a global network of diverse manufacturers, allowing for a flexible supply chain tailored to the needs of world-class retailers. By enabling a broad selection of apparel options, HugePOD aims to enhance the print-on-demand experience for manufacturers and retailers alike, streamlining the process of bringing products to market.

HugePOD

Seed Round in 2019
HugePOD is a company that specializes in print-on-demand apparel design and manufacturing. It offers a robust online platform that connects customers with a global network of diverse manufacturers, allowing for a flexible supply chain tailored to the needs of world-class retailers. By enabling a broad selection of apparel options, HugePOD aims to enhance the print-on-demand experience for manufacturers and retailers alike, streamlining the process of bringing products to market.

bosie

Seed Round in 2019
bosie is a genderless clothing fashion brand that explore apparel that suits both men and women. bosie is committed to delivering the idea of "no gender, no border" and offering fashionable products at an affordable price to everyone.

Garden Lis

Angel Round in 2018
Garden Lis is a fashion apparel company specializing in the design, production, and sale of large-size women's clothing. Since its inception, the brand "gardenlis" has targeted women over 25 years old, offering a range of fashionable garments. The company operates a chain of stores that provides a comprehensive shopping experience, allowing customers to purchase clothing, shoes, and accessories tailored to their needs.

Dahezi

Series A in 2018
Dahezi is an e-commerce platform specializing in women's wear, offering online personal styling services aimed at transforming the shopping experience for clients in China. The company employs a blend of data science and human judgment to provide personalized selections of apparel, shoes, and accessories tailored to individual styles. This approach allows customers to enjoy a customized shopping experience, complemented by the convenience of free returns.

LOOK

Series A in 2018
Look is an online supplier of fashion and lifestyle content, offering a diverse range of products, including clothing and consumer goods, available for online shopping. The company provides an e-commerce service platform that enables users, particularly in China, to access a selection of over 5,000 fashion items from around the globe, thereby transcending limitations of time and geography. Look enhances the shopping experience by integrating machine learning technology with human customer service, offering personalized fashion matching services to its customers. This approach aims to create an innovative and engaging platform for users seeking worldwide fashion options.

Haoyihulian

Series B in 2018
Haoyihulian is an apparel retail and clothing supply chain platform.

Cikers Sports Lab

Series A in 2017
Cikers Sports Lab is a sportswear brand based in Haidian District, China, established in 2015. The company specializes in providing high-quality, customizable teamwear specifically designed for sports teams, clubs, schools, and universities. Cikers Sports Lab focuses on manufacturing football gear using premium materials, ensuring that athletes have access to unique and sustainable apparel. In addition to its core offerings, the company also operates a football competition management platform that includes event services, social networking, and sports equipment, enhancing the overall experience for athletes and sports organizations.

Few Moda

Seed Round in 2017
Few Moda is an online wholesale fashion marketplace for women that is located all over the world. Few Moda brings fashion products to style-savvy retailers, department stores, and other partner distribution channels by combining brand designers and rising designers with global production resources.

YCloset

Series C in 2017
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.

NEIWAI

Series B in 2017
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.

Haoyihulian

Series A in 2017
Haoyihulian is an apparel retail and clothing supply chain platform.

YCloset

Series B in 2017
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.

NEIWAI

Series A in 2016
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.

Yiigoo

Series A in 2016
Yiigoo is a developer of an e-commerce platform specializing in baby clothing and accessories. The platform offers a curated selection of self-branded apparel made primarily from organic cotton, catering to infants and toddlers aged 0 to 3 years. Yiigoo's focus on affordability and safety allows parents to purchase high-quality, environmentally friendly products for their children.

YCloset

Series A in 2016
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.

YCloset

Venture Round in 2016
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.

Custom Ink

Seed Round in 2015
Custom Ink is a leading retailer specializing in custom apparel and accessories tailored for groups, events, and special occasions. Based in Fairfax, Virginia, with additional locations in Charlottesville, Reno, Dallas, and Los Angeles, the company offers a wide range of products, including t-shirts, sweatshirts, activewear, and drinkware. Custom Ink provides an engaging online platform with user-friendly design tools and attentive customer service, enabling customers to create personalized designs that foster a sense of belonging within their communities, such as schools, teams, and charities. The company also supports fundraising efforts through its Custom Ink Fundraising initiative and features Represent by Custom Ink, which allows influencers to design and sell limited-edition merchandise to their fans.

NEIWAI

Seed Round in 2015
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.
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