ZhenFund
ZhenFund is a Beijing-based venture capital firm focused on seed and early-stage investments in China. It was founded in 2011 by entrepreneurs Bob Xiaoping Xu and Victor Qiang Wang in collaboration with Sequoia Capital China. The firm backs a broad range of sectors including e-commerce, consumer, education, artificial intelligence, enterprise services, mobile internet, media, entertainment, sports, virtual reality, fintech, and healthcare. ZhenFund supports its portfolio companies with mentorship and resources such as biannual demo days for top Chinese VCs, ZhenHR services, marketing and PR consulting, and fundraising assistance, complemented by a large CEO network facilitated through a WeChat platform. It maintains a sizable portfolio network with hundreds of companies and more than 30 unicorns, and has been recognized as a leading early-stage investor in China for multiple years.
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Past deals in Fashion
Peppermint
Seed Round in 2022
Peppermint offers stylish innerwear for men online. They also provide a vast collection of innerwear and top brands of boy shorts for men. Peppermint's products have soft material that provides comfort, even in uncomfortable situations.
KNOWIN Trend Lab
Venture Round in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.
KNOWIN Trend Lab
Series A in 2021
Knowin is a vertical community e-commerce platform for sports categories dedicated to creating a trendy fashion space for young people.
HugePOD
Series B in 2020
HugePOD is a company that specializes in print-on-demand apparel design and manufacturing. It offers a robust online platform that connects customers with a global network of diverse manufacturers, allowing for a flexible supply chain tailored to the needs of world-class retailers. By enabling a broad selection of apparel options, HugePOD aims to enhance the print-on-demand experience for manufacturers and retailers alike, streamlining the process of bringing products to market.
Yatsen Holding
Venture Round in 2020
Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.
HugePOD
Seed Round in 2019
HugePOD is a company that specializes in print-on-demand apparel design and manufacturing. It offers a robust online platform that connects customers with a global network of diverse manufacturers, allowing for a flexible supply chain tailored to the needs of world-class retailers. By enabling a broad selection of apparel options, HugePOD aims to enhance the print-on-demand experience for manufacturers and retailers alike, streamlining the process of bringing products to market.
bosie
Seed Round in 2019
bosie is a genderless clothing fashion brand that explore apparel that suits both men and women. bosie is committed to delivering the idea of "no gender, no border" and offering fashionable products at an affordable price to everyone.
BaoZheng
Series A in 2018
Bao Zheng specializes in leather maintenance services, focusing on the repair, restoration, and maintenance of luxury leather items such as bags, shoes, clothing, and accessories. The company offers free diagnosis services and provides exclusive customized care plans tailored to individual needs. Additionally, Bao Zheng facilitates convenient service with complimentary door-to-door pick-up and delivery. Their skilled craftsmen are dedicated to preserving the quality and appearance of leather goods, utilizing their expertise to creatively address the specific requirements of each item.
Garden Lis
Angel Round in 2018
Garden Lis is a fashion apparel company specializing in the design, production, and sale of large-size women's clothing. Since its inception, the brand "gardenlis" has targeted women over 25 years old, offering a range of fashionable garments. The company operates a chain of stores that provides a comprehensive shopping experience, allowing customers to purchase clothing, shoes, and accessories tailored to their needs.
Dahezi
Series A in 2018
Dahezi is an e-commerce platform specializing in women's wear, offering online personal styling services aimed at transforming the shopping experience for clients in China. The company employs a blend of data science and human judgment to provide personalized selections of apparel, shoes, and accessories tailored to individual styles. This approach allows customers to enjoy a customized shopping experience, complemented by the convenience of free returns.
LOOK
Series A in 2018
Look is an online supplier of fashion and lifestyle content, offering a diverse range of products, including clothing and consumer goods, available for online shopping. The company provides an e-commerce service platform that enables users, particularly in China, to access a selection of over 5,000 fashion items from around the globe, thereby transcending limitations of time and geography. Look enhances the shopping experience by integrating machine learning technology with human customer service, offering personalized fashion matching services to its customers. This approach aims to create an innovative and engaging platform for users seeking worldwide fashion options.
Xiaohongshu
Series D in 2018
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.
Haoyihulian
Series B in 2018
Haoyihulian is an apparel retail and clothing supply chain platform.
Few Moda
Seed Round in 2017
Few Moda is an online wholesale fashion marketplace for women that is located all over the world. Few Moda brings fashion products to style-savvy retailers, department stores, and other partner distribution channels by combining brand designers and rising designers with global production resources.
YCloset
Series C in 2017
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.
NEIWAI
Series B in 2017
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.
Haoyihulian
Series A in 2017
Haoyihulian is an apparel retail and clothing supply chain platform.
YCloset
Series B in 2017
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.
Xiaohongshu
Series C in 2017
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.
NEIWAI
Series A in 2016
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.
WonderFull (Wandou Gongzhu)
Series A in 2016
WonderFull (Wandou Gongzhu) provides the most accurate and professional Japanese products and services.
YCloset
Series A in 2016
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.
YCloset
Venture Round in 2016
YCloset was an online clothing rental platform based in Beijing, founded in 2015. The company offered a subscription service that allowed users to rent women's clothing and accessories for a monthly fee, with no additional charges for individual items. Operating in approximately 40 cities across China, including major urban centers like Beijing, Shanghai, Guangzhou, and Shenzhen, YCloset partnered with over a hundred fashion brands to provide a diverse selection of apparel. The platform was accessible via mobile applications, enabling users to keep pace with the latest fashion trends without the need to purchase new garments. However, YCloset announced the closure of its operations by August 15, 2021.
Juzi Entertainment
Series B in 2016
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.
Xiaodupi
Series B in 2015
Xiaodupi is a developer of mobile applications focused on social engagement and personal development for younger audiences. The company's notable product is the Little Belly app, a weight loss application that leverages health technology to synchronize user weight data and provide personalized weight loss plans. Additionally, Xiaodupi has created a social media and gaming platform designed for girls under fourteen, which gamifies career learning and social development. This platform encourages interaction by offering virtual fashion items as incentives, fostering an engaging environment for its users. Through these applications, Xiaodupi aims to combine health management and social interaction in innovative ways.
Luxe.Co
Angel Round in 2015
Luxe.Co is a business media company based in China that focuses on the luxury sector, including fashion, beauty, travel, and lifestyle. The company operates an online platform that publishes news articles and periodical research reports, offering valuable insights into the global fashion industry. Its content is designed to serve a diverse audience, including fashion students and emerging entrepreneurs, by providing information and analysis that reflects current trends and developments in the luxury market. Through its comprehensive coverage, Luxe.Co aims to inform and educate those interested in the luxury lifestyle and related industries.
Custom Ink
Seed Round in 2015
Custom Ink is a leading retailer specializing in custom apparel and accessories tailored for groups, events, and special occasions. Based in Fairfax, Virginia, with additional locations in Charlottesville, Reno, Dallas, and Los Angeles, the company offers a wide range of products, including t-shirts, sweatshirts, activewear, and drinkware. Custom Ink provides an engaging online platform with user-friendly design tools and attentive customer service, enabling customers to create personalized designs that foster a sense of belonging within their communities, such as schools, teams, and charities. The company also supports fundraising efforts through its Custom Ink Fundraising initiative and features Represent by Custom Ink, which allows influencers to design and sell limited-edition merchandise to their fans.
TD Brand
Angel Round in 2015
A one-stop service platform for brands to design, produce, market and sell products to consumers in China.
Juzi Entertainment
Series A in 2015
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.
NEIWAI
Seed Round in 2015
NEIWAI is a mid-to-high-end underwear brand founded in Shanghai in 2012, dedicated to providing comfortable clothing that respects the feelings of women. The company emphasizes a design philosophy that harmonizes comfort, function, and beauty, resulting in a diverse range of products suitable for various daily activities, including home and sports. Over the past five years, NEIWAI has served more than 200,000 female customers, reflecting its commitment to meeting the needs of its clientele. By focusing on the comfort of close-fitting clothing, NEIWAI aims to enhance the everyday experiences of its customers through thoughtfully designed underwear.
Juzi Entertainment
Angel Round in 2015
Juzi Entertainment, based in Beijing, China, is a media company focused on developing mobile applications that deliver information tailored to young audiences. The company specializes in a wide range of entertainment categories, including celebrity news, film and television, fashion, beauty, and lifestyle trends. Juzi Entertainment aims to engage users by providing fresh and captivating content that resonates with their interests. By concentrating on the evolving world of entertainment and fashion, the company acts as a platform for users to stay informed and connected to the latest developments in these dynamic fields.
Nice
Series C in 2014
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users.
First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.
Xiaodupi
Angel Round in 2014
Xiaodupi is a developer of mobile applications focused on social engagement and personal development for younger audiences. The company's notable product is the Little Belly app, a weight loss application that leverages health technology to synchronize user weight data and provide personalized weight loss plans. Additionally, Xiaodupi has created a social media and gaming platform designed for girls under fourteen, which gamifies career learning and social development. This platform encourages interaction by offering virtual fashion items as incentives, fostering an engaging environment for its users. Through these applications, Xiaodupi aims to combine health management and social interaction in innovative ways.
Xiaohongshu
Series A in 2014
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.
Xiaohongshu
Series A in 2014
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.
Nice
Series A in 2014
Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users.
First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.
Xiaohongshu
Seed Round in 2013
Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.
Hortor
Series A in 2013
Beijing Hortor Soft Co., Ltd. is a company specializing in the development and marketing of mobile games and integrated publishing solutions, particularly within the fashion industry. Founded in 2011 and based in Beijing, China, Hortor offers innovative applications such as "Crazy Guess Figure," "Fashion Assistant," and "Digital Fair," which have gained popularity in mobile app rankings. The company maintains strong partnerships with various media groups and has established itself as a key player in providing mobile publishing solutions, especially for clients in the Chinese market. With a focus on combining fashion insights and content production expertise, Hortor aims to address specific needs within the garment sector, including streamlining order-placing processes for enterprises.
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