Green Generation

Green Generation, founded in 2011 and based in Bethesda, Maryland, specializes in providing comprehensive energy efficiency solutions for the built environment. By integrating expertise across energy, real estate, finance, and technology, the firm focuses on engineering, implementing, and investing in strategies that lower operating costs, enhance asset value, promote sustainability, and improve occupant well-being. Green Generation operates five interconnected business segments: Solutions, Ventures, Analytics, Trading, and Property, which collectively assist companies in optimizing their energy use and environmental impact. With additional offices in Washington DC, London, Tokyo, and Shanghai, the firm is positioned as a leader in advancing energy efficiency and sustainability initiatives.