Cradle Fund

Cradle Fund Sdn Bhd is a not-for-profit organization based in Kuala Lumpur, Malaysia, established in 2003 under the Ministry of Finance Malaysia. It focuses on supporting early-stage technology start-ups through its Cradle Investment Programme. Over its 13-year history, Cradle has successfully funded more than 700 Malaysian tech start-ups, boasting the highest commercialization rate among government grants in the country. In 2015, Cradle expanded its role from grant provider to investor by launching Cradle Seed Ventures, further enhancing its portfolio with equity investments in 2017. The organization not only offers financial support but also provides commercialisation assistance, coaching, and various value-added services tailored to meet the diverse needs of today’s entrepreneurs. Cradle's mission is to be the leading agency for pre-seed, seed, and start-up stage funding in Malaysia, fostering the growth of start-up companies through effective funding and support services.

Juliana Jan

Chief Investment Officer

49 past transactions

DasAR

Grant in 2025
DasAR provides a hassle-free and cost-efficient, no-code web-based AR solution. In less than an hour, businesses can subscribe, upload 3D models, link a custom domain, and launch their own mobile responsive AR website, enabling customers to visualise products in real-life settings. Our placement formula showcases objects in their accurate sizing based on real-world distances, particularly useful for heavy, bulky, and high-value items. With our value of accessibility, practicality, and community, DasAR democratises AR technology. Accessibility is ensured through our self-serve web platform, eliminating customised App development. Practicality extends beyond just visualisation, as our 3D models dynamically react to real-world distances, illustrating precise space usage at home or at work. As our platform evolves, it will foster collaboration among businesses, 3D modellers, and consumers, creating a community for support.

VEE BERHAD

Grant in 2024
VEE BERHAD is the Malaysia No.1 HighQuality Smart Home provider, under the registered trademark brand name "VEE SMART HOME". We are the Malaysia "No.1 Quality and Warranty" Smart Home provider, target market at ASEAN Countries.

MYCRS

Grant in 2023
MyCRS is a SaaS model correction tool, backed by IoT and RFID technology, designed to rectify a critical loophole in building construction – concrete quality assurance. Concrete, one of the two irreversible construction materials, is often neglected by building owners and users because it is typically covered by other finishing materials. This neglect can lead to illicit practices, putting public safety and homeowners at risk. Our technology ensures transparency, security, and traceability for every construction project in Malaysia, addressing the manipulation that causes millions of buildings and infrastructure projects to fall into hidden life-threatening risks. MyCRS has a proven track record of effectiveness, having served as the corrective action for the Hong Kong-Zhuhai-Macao Bridge (HKZHMC) mega project. Additionally, we have assisted Hong Kong government labs and Singapore HDB labs in transforming their operations with robotic automation examination upgrades. As a data-driven company, our innovative IoT and AIoT products provide unparalleled insights and improvements in construction quality assurance. MyCRS is dedicated to revolutionizing the construction industry by eliminating hidden dangers and ensuring the safety and integrity of every building. Our mission is to deliver quality justice for every building and everyone.

Shoppegram

Grant in 2023
Shoppegram is a SaaS platform designed for ease of use with a high conversion rate for small businesses. With Shoppegram focusing on core essentials feature only, it helps our users to build their online store fast and with ease. Focusing on business validation and conversion rate without the technical hassles. Shoppegram also does regular training and workshops to help small business owners kick starts their own online business using e-commerce. We provide e-learning content from core fundamentals to advance analysis to helps our merchants learn and grow easily. Shoppegram currently have over 21,000 users in Malaysia. Shoppegram was founded in 2013 and launched to the public on 30 August 2019.

Ulalive

Grant in 2023
Ulalive is a no-code platform that offers businesses a streamlined approach to lead generation through personalized video call-to-actions. This B2B SaaS solution enables users to quickly build a sales pipeline by customizing video content and obtaining immediate feedback from clients or team members. Ulalive caters to a diverse clientele, including solopreneurs, startups, and growing enterprises, all seeking to enhance their prospecting efforts and engage their target audience effectively. In addition to its lead generation capabilities, Ulalive also provides features for video recording and translation, making it suitable for educational purposes. The platform allows users to capture lectures and presentations while facilitating multilingual communication, thus ensuring that the intended meaning is conveyed accurately across language barriers.

Lokein

Grant in 2023
Lokein is a SaaS Sales & Marketing Management Software with Built-In Booking System. We believe that every business is entitled to grow. Lokein helps service based SMEs to triple their sales and reduce their operation cost 3 times more.

Ejen2u

Grant in 2022
Ejen2u is a reseller ecosystem provider focused on enhancing income opportunities for businesses and resellers. The company has developed a cloud-based agent management platform that facilitates the management of stockists, agents, and dropshippers. This integrated and data-driven platform streamlines product ordering processes, offers comprehensive reporting, and features systems for managing commissions and rewards. Additionally, it provides databases and performance monitoring tools, all aimed at improving productivity and profitability for its users. Ejen2u has gained recognition in the startup community, achieving accolades such as being a Top 30 startup in the Global Accelerator Programme and a participant in various notable accelerator programs in Malaysia.

Delyva

Grant in 2022
Delyva operates an intelligent multi-courier delivery platform aimed at businesses, logistics, and e-commerce companies. The platform recommends the best-performing courier for each delivery, enhancing the likelihood of on-time deliveries, which fosters customer loyalty and boosts sales. By providing access to various delivery options—such as instant, same-day, domestic, and international services—Delyva simplifies the order fulfillment process. Automation features help streamline shipping, reduce errors, and improve customer satisfaction. Additionally, the platform allows businesses to integrate their own courier accounts, ensuring they benefit from special rates and service level agreements. Automated notifications via email and SMS keep customers informed about their orders, including estimated delivery dates and times, while also facilitating feedback collection. Overall, Delyva’s platform enables companies to manage their shipping and returns effectively, minimizing costs associated with shipping rate discrepancies.

CloudJoi

Pre Seed Round in 2022
CloudJoi is the fastest growing digital ticketing and streaming platform for performing arts, culture, and live entertainment in Malaysia. Our mission is to cultivate thriving ecosystems, connecting individuals passionate about various aspects of entertainment and community building. Positioned as a catalyst for innovation and unity, CloudJoi's essence lies in infusing creativity, innovation, and craftsmanship into its work. CloudJoi stands out among other ticketing solution provider with a unique selling proposition of providing tailored solutions across different industries, adapting to evolving ventures and delivering exceptional value through its commitment to openness, collaboration, and a passion for diverse creative pursuits.

CloudJoi

Grant in 2022
CloudJoi is the fastest growing digital ticketing and streaming platform for performing arts, culture, and live entertainment in Malaysia. Our mission is to cultivate thriving ecosystems, connecting individuals passionate about various aspects of entertainment and community building. Positioned as a catalyst for innovation and unity, CloudJoi's essence lies in infusing creativity, innovation, and craftsmanship into its work. CloudJoi stands out among other ticketing solution provider with a unique selling proposition of providing tailored solutions across different industries, adapting to evolving ventures and delivering exceptional value through its commitment to openness, collaboration, and a passion for diverse creative pursuits.

Anak2U

Pre Seed Round in 2020
Anak2U is an early education platform that provides a comprehensive solution for teachers and parents in managing children's daily activities at early education centers. The platform facilitates the digitalization of student reports and attendance management, which reduces manual administrative tasks and allows educators to concentrate on students' educational progress. It includes a teacher app for reporting child learning and a parent app that enables parents to track their child's milestones and identify areas for further development. Additionally, Anak2U offers various resources, both digital and physical, to support educators in effectively managing their institutions. This digital-centric approach encourages childcare owners to enhance their operational efficiency and improve communication with parents.

Petotum

Grant in 2020
Petotum is the first pet ecosystem integrator in Southeast Asia, dedicated to transforming the pet care landscape. The company offers a comprehensive platform that enables pet owners and enthusiasts to access various services, including booking pet hotels and scheduling appointments for pet care services. Additionally, Petotum incorporates a loyalty program to enhance user experience and engagement. By providing these integrated solutions, the platform supports pet care service providers in digitizing their operations, thereby attracting more customers and improving service management.

NexMind

Angel Round in 2020
NexMind is dedicated to transforming the approach to search engine optimization (SEO) by providing automated solutions that enhance digital marketing efficiency, particularly for consultants managing extensive accounts with numerous web pages. Its flagship product, NexODN, is an AI-powered SEO platform that automates traditional and labor-intensive marketing tasks, facilitating improved website rankings. As the first multilingual AI-driven SEO application, NexODN includes a content generation tool aimed at SEO consultants and in-house marketing teams. The platform supports 127 languages and assists users in identifying competitive keywords while enabling real-time monitoring of SEO performance. By leveraging advanced AI tools, NexMind empowers brands to optimize their SEO strategies, enhance visibility, and analyze data effectively.

Ejen2u

Grant in 2020
Ejen2u is a reseller ecosystem provider focused on enhancing income opportunities for businesses and resellers. The company has developed a cloud-based agent management platform that facilitates the management of stockists, agents, and dropshippers. This integrated and data-driven platform streamlines product ordering processes, offers comprehensive reporting, and features systems for managing commissions and rewards. Additionally, it provides databases and performance monitoring tools, all aimed at improving productivity and profitability for its users. Ejen2u has gained recognition in the startup community, achieving accolades such as being a Top 30 startup in the Global Accelerator Programme and a participant in various notable accelerator programs in Malaysia.
The employee productivity app that connects frontline workforce.
PubliCT.io is the first pay-as-you-go award winning PR tech start-up. The cloud based PR super app is an end-to-end publicity platform that helps brands to streamline their PR campaigns by allowing multiple users to work and collaborate, match and connect with the right journalists, send out press releases, event invitations and pitches in just a few clicks. PubliCT.io also offers guaranteed media placements for press releases through its content marketplace and is a communication talent marketplace where users can hire virtual PR consultants, writers and translators. We work directly with top news agencies in countries such as Malaysia, Singapore, Thailand, Indonesia, Vietnam, Hong Kong, China, India and more. Trusted by hundreds of brands- from start-ups to Fortune 500 companies, PubliCT.io is an investee company of Cradle Fund. For more information about the platform, please visit https://publict.io

Kwikcar

Grant in 2019
Kwikcar is an online marketplace - connecting people who need a car with an ad-hoc or short term basis to people who owns underutlised cars. Kwikcar aim to reduce car overpopulation and traffic congestion - ultimately to a reduction of greenhouse gas emission.

TresGo

Seed Round in 2019
TresGo is an e-fulfillment company that offers comprehensive storage, packing, and delivery services for both online and offline merchants. Utilizing their proprietary system, ForTres, TresGo integrates seamlessly with various e-commerce marketplaces and web stores to automatically receive approved orders. The company collaborates with multiple courier partners, allowing customers to track their shipments through their respective websites, regardless of the courier used. TresGo also provides secure and customizable storage solutions for merchants, efficiently managing inventory and ensuring products are packed and shipped promptly once a sale is made. This approach aims to alleviate the complexities of selling online and offline, particularly for smaller-scale sellers.

NEXPlatform

Seed Round in 2019
NEXPlatform operates a centralized digital platform that connects various stakeholders in the real estate industry, including property developers, agencies, and builders. The platform consolidates essential data across the entire property lifecycle—pre-sales, during-sales, and post-sales—providing users with a comprehensive property management solution. NEXPlatform offers innovative marketing and sales services designed to enhance brand awareness, engage customers, and improve the sales experience for personnel. By unifying critical information and resources in one location, the platform aims to streamline operations and accelerate sales growth for its clients in the competitive real estate market.

Bereev

Grant in 2019
Bereev is a developer of a death preparation application designed to support families in managing the complexities that arise after the loss of a loved one. The application assists users in organizing and preparing essential financial and personal documents, providing a structured plan to guide family members during a difficult time. By addressing both practical tasks and emotional processing, Bereev aims to alleviate some of the burdens associated with bereavement, allowing families to navigate this challenging experience more effectively.

Kumoten

Seed Round in 2018
Kumoten is a Malaysia's largest dropship service provider. they help online retailers start and grow their business by taking away the risk of buying stocks.

TAG La Technology Sdn. Bhd

Seed Round in 2018
TAG La, a Malaysian-based IoT company most notable for selling bluetooth tracking devices that help people find their misplaced items.TAG La has the right formula — “Simple as it may sound, it addresses the everyday need of the masses, which is tracking their most important items such wallets and keys. Their product roadmap also explores other features that I’m excited about. And most important, they really believe in the two founders, Edison and Max. Their grit, intuition and hard work are simply impressive.”

Sentuh

Grant in 2018
Sentuh is a digital platform that connects customers with certified wellness and beauty service providers who deliver their services directly to clients' homes, hotels, or offices. The company emphasizes quality by selecting and training its therapists through a rigorous process, ensuring that clients receive compassionate and effective wellness experiences. Sentuh offers a convenient and safe alternative for individuals seeking wellness services, facilitating access to a variety of mobile providers while enhancing visibility and advertising opportunities for those in the wellness and beauty industry.

YouthsToday.com

Seed Round in 2018
YouthsToday.com is a sponsorship and event matching platform for youth and brands. The company has launched its product (YouthsToday.com) on November 2014 and had received over 25,000 users registered with 1500 events listed. Students will request sponsorships from YouthsToday.com and the system will match it with the suitable brands. In exchange, brands will have their marketing and advertising exposure in the youth events.

Parkeasy

Series A in 2018
Life is too short to be spent on parking” is the driving philosophy behind the new smartphone application, ParkEasy. This Malaysian startup allows you to find a car park in major shopping malls in under 5 minutes, by matching shoppers who are leaving and arriving. By helping leavers and parkers exchange parking, ParkEasy seeks to eliminate time and stress involved in finding a car park within these busy vicinities. Clinching the top prize at a national level hackathon, ParkEasy has since gained intense industry and investor interest. The ParkEasy team is led by Co-Founders Eric Tan and Warren Chan. They are currently operating in Kuala Lumpur, with plans to expand regionally to Singapore, Jakarta, Manila and Bangkok. With just a push of a button, ParkEasy promises to help make #parkingawesome.

Zoom

Seed Round in 2018
Zoom operates a logistics platform that connects businesses, including online retailers and brick-and-mortar stores, with on-demand delivery specialists. The platform facilitates efficient product delivery by optimizing routes and providing instant customer service access for tracking parcels. This system addresses last-mile delivery challenges through the use of professional riders and integrates seamlessly into clients' existing business ecosystems. By prioritizing ease of use and reliability, Zoom serves as a trusted partner for businesses in Malaysia, ensuring fast and seamless delivery solutions.

SalesCandy

Grant in 2017
SalesCandy® LMS is a real-time lead management system that instantly routes leads to the salesperson’s phone via our mobile app. Unattended leads will be automatically rerouted to the next available salesperson after 25 seconds. Our mobile app tracks sales activities performed by the salesperson and managers can view the action logs via our manager portal. Our lightweight system can be implemented within 14 days even for sales teams up to 250 people. We guarantee a 15% improvement in sales conversion rate within 60 days from implementation.

KEPP

Pre Seed Round in 2017
Keep track of warranty is a daunting task, 9 out of 10 consumers couldn't remember where they keep the warranty record nor the expiry date. KEPP is the easiest way to organize and track all warranties in one place, be reminded on warranty expiry and regular maintenance for consumer electronics, home appliances, furniture, automobile, etc. More than just a universal warranty platform, KEPP works with Brands and other strategic partners to digitalize, protect and create value on warranty related services in one App for delightful consumer experience.

Lapasar.com

Grant in 2017
Lapasar.com operates as a B2B marketplace that connects corporate buyers with suppliers throughout Malaysia. The platform offers integrated procurement tools, enhancing corporate governance while streamlining the purchasing process. By utilizing e-procurement features, Lapasar.com facilitates efficient workflow, transaction management, and document management for businesses. This design helps companies achieve cost savings, improve operational efficiency, and enhance transparency, all while reducing procurement timelines and boosting sales.

LokaLocal

Seed Round in 2017
LokaLocal is a travel startup that connects travelers who are looking for authentic local experiences in Malaysia with local experts who will lead their own trips. It empowering local communities through locals who can share unique experiences with travelers across the world. LokaLocal was established in 2016 and is based in Petaling Jaya, Selangor.

WOBB

Venture Round in 2017
They help jobseekers find the perfect work culture for them, and they have a community of some of the most modern companies operating in Malaysia right now. Visit us on www.wobb.my.

MyCash Online

Equity Crowdfunding in 2017
MyCash Online is an e-Marketplace specially designed for massive pools of Migrants in Malaysia & Singapore. MyCash Online is offering easy, secure and convenient online services to the foreign workers, who do not have access to online banking or credit cards. With years of experience of working for migrants, we take pride in providing quality & convenient online services 24X7. They are working for making more possible. To provide services to the specific segment of the people, who do not have access to bank or any other financial services. As this is their first such experience, we want to make it memorable. With their years of experience and knowledge on the segment, we have designed wide variety of services, and customized them according to their needs.

Borong

Grant in 2017
Borong, based in Kuala Lumpur, Malaysia, is a B2B eCommerce solution provider that facilitates bulk buying and selling for businesses in Southeast Asia. The company aims to enhance product accessibility and convenience by digitalizing wholesale trade. Borong offers several digital solutions, including Borong Direct, a software platform that allows brands and suppliers to establish their own B2B eCommerce portals; Borong Marketplace, which connects wholesale buyers with qualified suppliers for efficient product sourcing; and Borong Credit, a suite of financial products aimed at improving cash flow for wholesalers and manufacturers. With a focus on consumer-packaged goods, Borong streamlines the procurement process, enabling retailers to manage sales orders and inventory more effectively.

RunCloud

Pre Seed Round in 2017
RunCloud is a service provider that offers a web server management panel designed to streamline the configuration, setup, and deployment of cloud servers for web applications. Its platform includes features such as automated server configuration, simplified PHP management, SSL and TLS security, a file manager, backup solutions, unlimited deployments, and source control integration. By providing these tools, RunCloud enables clients to manage their website servers and applications more efficiently, reducing the complexity typically associated with server management.

WORQ

Seed Round in 2017
WORQ is a community-driven coworking space provider based in Kuala Lumpur, Malaysia, founded in 2017. The company offers flexible workspace solutions tailored to various business needs, serving a diverse clientele that includes gig workers, startups, small and medium enterprises, as well as multinational corporations. WORQ emphasizes the importance of collaboration and community-building, providing a range of services such as high-speed internet, virtual office setups, and private telephone booths. The company has experienced significant growth, benefiting around 10,000 individuals through its innovative workspace strategies. WORQ has been recognized with multiple awards for its contributions to the coworking sector, including accolades for community building and accommodating workspace environments. The business has attracted investments from notable entities, including government agencies and private investors, reinforcing its commitment to creating a sustainable and relevant workspace ecosystem.

PolicyStreet

Grant in 2016
PolicyStreet is an insurtech company that offers digital insurance solutions to businesses and consumers in Southeast Asia and Australia. The company aims to democratize the insurance industry by curating products and policies tailored to individual lifestyle needs. Its services include embedded insurance, customized employee benefits, financial advisory, and insurance aggregation. Additionally, PolicyStreet focuses on developing digital technologies to simplify the insurance process, enabling customers to purchase policies directly and access a range of services designed to make insurance more meaningful and straightforward.
SushiVid is an award-winning tech-based influencer marketing company that specializes in developing original content with genuine characters. The company's mission is to facilitate the seamless connection of the region's talent; to create a venue where Brands and Influencers can collaborate to generate original, compelling, and highly engaging content. SushiVid's crew is adaptable and quick to meet the needs of clients and brands.

Supplycart.my

Seed Round in 2016
Supplycart, developing and innovating eprocurement saas technology. Digitally transforming SEA region’s business processes, spend and procurement through enabling transparency,accountability,efficiency and controls for all stakeholders. ADAM, an in-house built platform providing solutions for both Enterprises SMES in the following areas: 1) Digitising Business Processes and Controls 2) Integrated B2B Marketplace 3) Procure to Pay Solution 4) Integration Solutions

Stubapp

Grant in 2016
Stubapp is a ticketing tech startup that provides ticketing channel for big event organizers such as concert and sports team. STUBAPP leverages mobile technology by providing great mobile application experience for fans to browse and purchase their desire event tickets. With the option of digital ticket, organizers have the ability to enhance sports and music fans experience by scanning QR code from smartphone for admission.

FoodAdvisor

Seed Round in 2016
FoodAdvisor is a location-based food recommendation platform founded in 2014 and based in Malaysia. It enables users to discover restaurants and cafes in their preferred areas by providing curated listings that are rated by local food enthusiasts. The platform allows users to search for food outlets using dish names as keywords and specific locations, offering tailored suggestions based on extensive research and content related to various dishes at popular dining spots. This approach helps users find not only restaurants but also specific dishes they might enjoy, enhancing their dining experience through localized recommendations.

LiveIn

Seed Round in 2015
LiveIn is an online marketplace focused on student accommodation, boasting over 20,000 listings. The platform connects young individuals with limited financial means to affordable rental housing, providing a seamless search experience. LiveIn ensures that all advertised rooms are fully furnished and equipped with essential amenities such as free WiFi, weekly housekeeping, and maintenance services. This commitment to quality and convenience allows customers to easily find and book suitable rental properties, reflecting the company's dedication to the well-being of both its clients and workers.

Offpeak.my

Grant in 2015
Offpeak.my is an online platform designed to help diners save money and time when booking reservations at restaurants. By providing an extensive directory of restaurants, it allows users to book tables and enjoy unlimited discounts throughout the day, eliminating the need to wait for special deals or coupons. The platform simplifies the booking process, ensuring instant confirmation for users. Offpeak.my aims to enhance the dining experience by making discounts accessible at any time, effectively promoting the idea that every hour can be an off-peak hour for enjoying great dining options.

Carbengkel

Grant in 2015
Carbengkel provides mobile applications designed after researching the most common problems faced by car owners and car workshop operators. They offer car service, repair, warranty, and maintenance to the workshop based on the service. They provide operating mechanics and parts.

Belazee

Seed Round in 2015
Belazee is a conversational commerce company that gets you anything so long as it’s legal. Belazee started operations in April 2015 and has presence in Malaysia, Singapore, Brunei, Philippines and Vietnam. Presently, Belazee handles 30,000 requests per month and is growing rapidly in Southeast Asia.

FLEXIROAM

Grant in 2013
Flexiroam works with an overseas SIM to allow you to make & receive unlimited international roaming calls. It is the cheapest way to roam without worry when you travel overseas.

iMoney Group

Grant in 2013
iMoney Group is a financial aggregator based in Malaysia, established in 2012, that assists consumers in making informed personal finance decisions. The company operates an online platform where users can compare and apply for various financial products, including credit cards, loans, insurance, and investment options. iMoney aims to simplify the financial decision-making process by providing comparison tools that save users time and effort. Additionally, the platform features a Learning Centre with accessible articles on personal finance, as well as practical tools such as the iMoney CreditScore and Income Tax Calculator. In 2020, iMoney was acquired by JurisTech, a Malaysian B2B fintech company, which has enabled iMoney to enhance its offerings and provide a more comprehensive solution for consumers in the financial services industry. The company also has a branch in the Philippines, further extending its reach in Southeast Asia.

AugmentWare

Grant in 2009
AugmentWare specializes in customized software development and workflow automation solutions. The company's main strength lies in developing very customized software for the manufacturing industry, specifically for tracking and mobile applications that are integrated into enterprise systems. However, based on AugmentWare's experience, the company is now moving towards developing a flagship product called "AugmentWare WorkFlow" that comes as an off-the-shelf package which automates any kind of business process or workflow in any industry with minimal customizations. The product, "AugmentWare WorkFlow", will be due for launch by the fourth quarter of 2009.
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