Helen of Troy

Helen of Troy is a consumer products company offering innovative solutions for home activities, outdoor pursuits, and personal care. It operates through three segments: Housewares, Healthcare/Home Environment, and Personal Care.

Past deals in Skincare

Olive & June

Acquisition in 2024
Olive & June is a biotechnology company specializing in enhancing the at-home nail experience through innovative products and systems. It offers a variety of nail care essentials, including tools, polishes, and educational content designed to help individuals achieve salon-quality results at home. The company also provides manicure services, focusing on personalized attention for customers seeking both offline and online nail care solutions.

CURLSMITH

Acquisition in 2022
CURLSMITH is a London-based manufacturer and retailer specializing in gourmet haircare products tailored for curly and wavy hair. Drawing inspiration from traditional homemade remedies, the brand combines fresh, curl-friendly ingredients with organic components to create premium hair care solutions. Their product range includes moisturizers and scalp health scrubs designed to nourish and enhance the natural beauty of curls. Each product is crafted in small batches, ensuring high quality and effectiveness. CURLSMITH is dedicated to providing customers with natural, fragrant, and deeply nourishing options that cater specifically to the unique needs of curly hair.

Healthy Directions

Acquisition in 2014
Healthy Directions, LLC is a health publisher and direct-to-consumer retailer based in Bethesda, Maryland, specializing in doctor-formulated vitamins, minerals, and supplements. Founded in 1974, the company offers a diverse range of health products targeting various needs, including general health, skin and beauty, digestive health, immune support, and weight management. In addition to its product offerings, Healthy Directions provides alternative and complementary health newsletters that deliver expert advice from medical professionals. Originally known as Phillips Health, the company rebranded in 2005 and has since become a subsidiary of Direct Digital LLC. It operates primarily online, ensuring accessibility for customers seeking health solutions tailored to specific conditions and overall well-being.
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