LLORENTE & CUENCA

LLORENTE & CUENCA, founded in 1995, is a management consultancy specializing in Reputation, Communication, and Public Affairs, with a presence in Spain, Portugal, and Latin America across 11 countries. The firm is focused on expanding its acquisition strategy and strengthening its leadership within the regions it operates. José Antonio Llorente, the founder and chairman, retains 51% ownership of the company, ensuring continuity in its management philosophy. MBO Partenaires is involved in the company's growth initiatives, with partner Juan Cuesta joining the board of directors. The consultancy aims to enhance its influence and service offerings in the competitive landscape of communication and public affairs.

Marcos Aubeso

Investment Director

4 past transactions

BAM

Acquisition in 2023
BAM is a marketing and communications agency that specializes in developing comprehensive marketing strategies for a diverse range of clients, including B2B, B2C, B2B2C, and D2C companies. The agency offers a variety of services, including demand generation programs, product launches, content development, and data insights. Additionally, BAM assists startups by providing tailored public relations strategies, which encompass message development, marketing campaigns, event planning, partnership ideas, strategic consulting, media training, and expert positioning. This multifaceted approach enables clients to effectively grow and enhance their brands.

Erudit

Corporate Round in 2022
Erudit is a technology company offering an AI-powered platform that monitors employee well-being and engagement. The platform analyzes real-time employee data using semantic personality analysis and big data methods to determine burnout risk, engagement levels, and departmental friction. It translates these insights into actionable guidance for executives to reduce turnover and improve team performance. By tracking sentiment and risk indicators across the organization, Erudit helps create healthier, more productive work environments and supports talent retention.

BESO

Acquisition in 2021
BESO is a data-predictive creative agency that focuses on integrating technology and data into the creative and strategic processes of advertising. By providing data-driven insights and relevant creative research, the company supports in-house digital marketing teams in enhancing their campaign effectiveness. BESO offers a range of services, including data and technology analysis, coding, and content creation, all aimed at maximizing client results through informed decision-making and innovative strategies.

Apache

Acquisition in 2021
As a growing business, Apache Media Group offers a great opportunity for professional development. Taking advantage of the new world's possibilities, Apache was born with the goal of creating its own e-commerce ventures and offering third-party support to digital agencies.
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