PilotDesk is a developer of an artificial intelligence no-code workflow automation platform designed to enhance operations and account management in the advertising sector. The platform focuses on automating repetitive tasks associated with ad operations, yield management, and media planning. By streamlining these processes, PilotDesk enables users to allocate more time to strategic planning and creative initiatives, ultimately improving revenue generation and advertiser performance while reducing operational costs. The company's solutions are aimed at simplifying complex workflows, allowing businesses to optimize their advertising playbooks more effectively.
Firsthand operates as an AI agent platform built for brands & publishers.
Nodals AI is a newly launched media buying platform that aims to enhance advertising performance by leveraging first-party data signals from media owners.Nodals AI seeks to address the evolving challenges in digital advertising where traditional identifiers like cookies are becoming less effective due to privacy concerns and regulatory changes.
Scope3 operates a supply chain emissions data platform that provides accurate and comprehensive emissions data to assist companies in integrating sustainability into their business decisions. The company develops models that outline the core inputs and outputs for products and services within the supply chain, enabling organizations to design more sustainable systems. Additionally, Scope3 prepares monthly sustainability reports that offer updated emissions data, allowing businesses to swiftly adapt to external changes and recognize their efforts in reducing carbon footprints.
Symitri is a developer of a data cleanroom platform that focuses on enhancing privacy and data protection in the programmatic advertising ecosystem. The platform serves as an integrated privacy firewall, enabling clients to navigate the complexities of consumer data while maintaining economic viability in advertising. By establishing a secure environment for data sharing and analysis, Symitri aims to foster a balance between effective marketing strategies and consumer privacy, making it a valuable resource for businesses operating in the open web.
PilotDesk is a developer of an artificial intelligence no-code workflow automation platform designed to enhance operations and account management in the advertising sector. The platform focuses on automating repetitive tasks associated with ad operations, yield management, and media planning. By streamlining these processes, PilotDesk enables users to allocate more time to strategic planning and creative initiatives, ultimately improving revenue generation and advertiser performance while reducing operational costs. The company's solutions are aimed at simplifying complex workflows, allowing businesses to optimize their advertising playbooks more effectively.
ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.
Handraise is an innovative company focused on enhancing business growth and prospecting through its AI-driven platform. Founded by Matt Allison, a seasoned entrepreneur previously associated with TrendKite, the company offers a value realization solution that helps businesses identify and pursue new opportunities. By utilizing a customized approach, Handraise's software tracks leads and generates targeted lists of qualified prospects, allowing companies to concentrate on the most promising opportunities. This streamlined process enables organizations to enhance their sales efforts by focusing on prospects and appointments with the highest likelihood of conversion, ultimately driving growth and success.
Sincera is a metadata company that helps you build better products for digital advertising.
Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.
LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.
Recess operates as an experiential partnership marketing platform that facilitates connections between brands and consumers through event and venue partnerships across the United States. The company provides an online platform that allows brands to discover, book, and execute marketing activations at various events, particularly targeting college students through partnerships with universities. Founded in 2013 and headquartered in Marina del Rey, California, Recess offers a comprehensive solution for advertisers, enabling them to engage and acquire new customers efficiently. The platform streamlines the process of executing experiential partnerships, allowing users to manage logistics, contracts, and payments while measuring the return on investment. Additionally, Recess organizes music and ideas festivals that foster collaboration among entrepreneurs, startups, and artists, further enhancing its role in the event marketing landscape.
Memorable is an AI-driven creative optimization platform that focuses on enhancing the effectiveness of advertising through advanced cognitive science techniques. Originating from research at MIT, the company employs brain-inspired deep learning models to assess the memorability and attention potential of visual content, including videos and images. Memorable’s technology allows businesses to predict the cognitive impact of their advertising materials, forecast conversion metrics for various audiences, and adjust content to achieve optimal performance before publication. This innovative approach is utilized by leading brands in the marketing sector, enabling them to make informed decisions based on key metrics related to branding and conversion.
WeStock is a company that has developed a crowd-stocking platform enabling shoppers to request products from their local retailers. This innovative platform assists brands by streamlining the product request process, thereby enhancing customer engagement. Additionally, it facilitates the discovery of new and emerging brands while transforming consumer requests into actionable data sets. This functionality helps businesses gain insights into consumer preferences, identify potential target audiences, and empower customers to influence the brands they support. Overall, WeStock aims to bridge the gap between consumers and retailers, fostering a more dynamic and responsive shopping environment.
Poool is an audience conversion platform that assists content producers in transforming their audience into leads, members, and subscribers. The platform offers various products such as paywalls, registration walls, cookie walls, and subscription management tools. Poool is designed for quick implementation, enabling clients to launch their conversion strategies in under 30 days, with some achieving this in as little as 10 days. The platform aims to deliver a positive return on investment within 90 days, allowing clients to sustain growth over time. Users can start with a single conversion strategy and test different wall scenarios, optimizing performance based on granular data, including article, device, and user engagement levels. Poool's effectiveness is evidenced by significant improvements in key metrics, such as increased consent rates, logged-in traffic, and conversion rates within short timeframes, ultimately contributing to enhanced business outcomes for its clients.
Taiv Inc. is a television advertising firm based in Winnipeg, Canada, that focuses on enhancing the relevance of advertisements shown during live TV broadcasts. Founded in 2018, the company offers a unique solution that replaces generic commercials with targeted advertisements tailored to the specific interests of viewers. By combining hardware and software, Taiv enables businesses, particularly bars and restaurants, to showcase their products and services more effectively during commercial breaks. The company's web application also allows users to modify content or schedule ads, ensuring that the advertising remains relevant and engaging for the audience. This approach aims to boost sales and improve customer engagement by delivering more compelling advertising experiences.
Octane11 is a data analytics and collaboration platform tailored for B2B enterprises with revenues exceeding $100 million. Launched in late 2020, the platform integrates, enriches, and analyzes data from various sources, including paid, owned, and earned marketing, sales, and product usage data. By connecting siloed data across organizations, Octane11 enables businesses to derive actionable insights from their digital interactions and compare their performance against industry benchmarks. The company aims to assist marketers in understanding client behavior, tracking marketing activities, and coordinating multi-channel strategies effectively. Backed by several venture capital firms, Octane11 is committed to helping large B2B enterprises optimize their data utilization to drive significant business results.
“Identity as a service with German precision and global reach”. Roq.ad’s technology creates an accurate and up to date “map” of (almost) all digital devices used in a specific country. Linking all these devices correctly to individuals and households creates a rich “Identity Graph” powering the open Internet. Roq.ad originally had two product lines. In 2018, we split the company into two separate entities and sold the larger, lower margin, part of our business to our largest customer. Since then we focused on the enterprise SaaS part of our business, delivering identity resolution products to our customers. We started the enterprise SaaS business in 2017 Germany, expanded to Europe in 2018 and launched in the US in 2020. Our teams are located in Berlin, Germany / Poznan, Poland / Vilnius, Lithuania and San Mateo / US.
Audience Town operates a specialized advertising platform tailored for the real estate sector, enabling companies to identify and target potential movers during various stages of their relocation process. Founded in 2018 and headquartered in Newark, New Jersey, the company provides a consumer analytics platform designed to help marketing teams effectively reach over 30 million predicted and known home buyers, sellers, and renters in the United States. The platform leverages data to score consumers based on their likelihood to move within specified timelines, utilizing signals related to intent, property preferences, location, and life stages. Additionally, Audience Town's technology supports marketers in managing and tracking ad performance across multiple digital channels, including streaming television, audio, video, mobile, and display, thereby enhancing lead generation and achieving business outcomes.
Rill Data offers a managed cloud service platform that simplifies data analytics for event streaming, providing an efficient alternative to traditional business intelligence systems. The platform integrates a SQL-based data modeler, a real-time database, and a metrics dashboard into a single solution, facilitating the creation and consumption of metrics. This allows users to analyze and optimize event-based data in real-time, making it especially valuable for always-on businesses like e-commerce sites and digital marketing platforms. Additionally, Rill Data enables seamless sharing of insights among colleagues and external partners, enhancing collaboration and decision-making.
Kevel is a developer of ad-serving APIs that assist developers in creating server-side advertising platforms. The company's APIs offer a wide range of ad-serving features and decision-making tools that facilitate seamless native promotions. Additionally, Kevel's solutions allow for the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel enables developers to construct custom ad servers efficiently and effectively.
Marpipe, Inc. is a technology company based in New York, founded in 2019, that specializes in multivariate creative testing for brands and agencies. Its AI-driven platform automates the creative testing process by generating and evaluating various creative variables that influence advertising performance. By leveraging data science and artificial intelligence, Marpipe helps clients identify which creative elements resonate with their audiences and which do not. This enables businesses to make informed, data-driven decisions regarding their visual strategies for direct-to-consumer products and services, ultimately enhancing marketing effectiveness.
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.
AuDIGENT is an audience intelligence platform that delivers actionable data, analytics, and insights to enhance the targeting and effectiveness of online and social video advertising. By enabling brands to discover and monitor key audiences, AuDIGENT helps optimize media performance and drive return on investment. The platform also empowers artists and social influencers by providing tools and technology to monetize their influence and engage with their fan base more effectively. With a presence in New York, Philadelphia, and London, AuDIGENT aims to create new revenue streams for influencers while improving advertising strategies for brands.
HiGeorge allows news publishers to easily create compelling visualizations from public data that are on par with the New York Times. We do this by cleaning and aggregating public datasets so that anyone can instantly use our data visualizations with a simple copy/paste. Think Tableau with all the necessary data attached.
TvScientific is a performance advertising platform focused on making connected TV (CTV) advertising accessible and measurable for brands and applications of all sizes. The platform utilizes data to demonstrate the true value of TV advertising while simplifying and automating the processes of CTV buying and optimization. TvScientific offers real-time reporting that allows users to monitor campaign performance effectively, ensuring that their advertising efforts achieve optimal results. Additionally, the platform features Always-On Incrementality testing, which provides insights into the incremental value generated by CTV campaigns, further assuring users that their marketing strategies are effective. By combining intuitive campaign management with digital-like measurement and attribution, TvScientific enables businesses to harness CTV as a scalable performance channel.
Blutag Inc. is a New York-based company that specializes in providing online applications to facilitate voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to address the growing consumer demand for convenient product discovery through voice commands. The company's cloud-based platform allows retailers to create branded voice assistant systems without the need for coding, enabling seamless integration with their existing product catalogs. This innovative approach empowers retailers to enhance customer engagement and streamline the shopping experience through voice-enabled devices.
Key is a Fan Relationship Platform that gives control back to Talent, Brands, and Entities. Key’s Fan Relationship Manager is a new enterprise data centralization software that provides incremental revenue opportunities, powered by first-party audience data. In 2019, Evan Wayne and Stephanie Biegel established the company in Chicago, Illinois.
Neutronian is a SaaS platform company providing the industry’s most comprehensive independent data certification. We offer a quality and compliance “credit score” rating of MarTech data that brings much needed clarity and trust to the ecosystem. To us data quality means more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it. With our thorough approach to data certification, marketers and brands have the transparency they need to make data driven marketing decisions and high-quality, privacy compliant data providers can be rewarded for their efforts.
Kevel is a developer of ad-serving APIs that assist developers in creating server-side advertising platforms. The company's APIs offer a wide range of ad-serving features and decision-making tools that facilitate seamless native promotions. Additionally, Kevel's solutions allow for the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel enables developers to construct custom ad servers efficiently and effectively.
Transmit.Live, LLC operates a cloud-based platform that specializes in live streaming media management, marketing, and distribution. Based in New York, the company centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. Transmit.Live offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Its software helps streaming platforms and broadcasters enhance monetization by creating new in-stream inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. This enterprise-level solution simplifies the distribution and promotion of live or simulated live channels, enabling media operators to dynamically inject in-content advertisements across various devices while improving the overall viewer experience.
Encantos is an award-winning online platform connecting kids with the world's best storyteachers to teach them 21st century skills. Encantos has received numerous industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today.
Narrative operates a data streaming platform that simplifies the buying and selling of data, addressing inefficiencies in data transactions. The platform provides tools for efficient data discovery, pricing, optimization, and delivery, allowing businesses to easily access, acquire, and integrate the data they need for growth. By connecting data owners with active data seekers, Narrative facilitates opportunities for monetization and acquisition. This streamlined approach enables organizations to focus on leveraging data to drive business outcomes and shape their narratives effectively.
boostr is a CRM management software that offers ad sales management services to its users.boostr features forecasting, delivery pacing, pipeline management, sales activity, revenue management, and client and contact management. Delivery pacing offers notifications regarding ad campaigns. Pipeline management offers automation services to its users. Sales activity offers client activity capture services.
Zeotap GmbH operates a customer intelligence platform that assists brands in understanding their customers and predicting their behavior. Founded in 2014 and headquartered in Berlin, Germany, with additional offices in New York, Bengaluru, Madrid, and Milan, Zeotap offers three main data solutions. The Zeotap Customer Data Platform (CDP) enables brands to integrate, unify, segment, and orchestrate customer data securely. Zeotap Data facilitates effective targeting through the activation of a wide range of Champion Segments across numerous programmatic and social platforms. Additionally, Zeotap ID+ serves as a universal marketing ID initiative, ensuring addressability in a cookieless future. The platform adheres to data privacy and security standards, allowing companies to manage and monetize diverse datasets while leveraging first-party data to enhance customer acquisition and loyalty.
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.
Ureeka, Inc. operates an online platform aimed at supporting small and medium businesses (SMBs) by providing mentorship and guidance. Founded in 2018 and based in Hillsborough, California, Ureeka connects entrepreneurs with mentors, coaches, specialists, partners, and investors to facilitate business growth. The platform seeks to democratize economic opportunities, particularly for underrepresented SMBs, by fostering a collaborative community and sharing best practices. Ureeka also offers tools that assess a business's website and marketing strategies, identifying opportunities for customer expansion. Additionally, it provides access to educational resources and connections necessary for building sustainable businesses, ultimately enabling entrepreneurs to scale their operations and generate wealth for themselves and their communities.
Hudson MX, Inc., founded in 2016 and based in New York, operates within the technology sector, focusing on advertising solutions. The company has developed a platform that empowers media buyers to optimize local advertising efforts by minimizing operational costs associated with the media buying process. By offering tools that enhance efficiency, Hudson MX aims to bridge the gap between local television and digital media, enabling agencies and brands to implement effective strategies that drive revenue growth and cost savings. Through its innovative approach, Hudson MX addresses the complexities of the modern media landscape, helping clients achieve their advertising goals more effectively.
Encantos is an award-winning online platform connecting kids with the world's best storyteachers to teach them 21st century skills. Encantos has received numerous industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today.
Memo is a media marketplace designed specifically for public relations professionals, aimed at enhancing the effectiveness of earned media. The company leverages innovative data to transform how brands measure and share their narratives, establishing a new standard for public relations measurement. By collaborating with publications, Memo provides access to actual readership data on earned articles, allowing companies to gain valuable insights into their communications strategies. This data-driven approach supports major brands in optimizing their PR efforts, offering insights across various areas such as campaign summaries, competitive analysis, content strategy, and crisis management. Memo's commitment to revealing the true value of earned media positions it as a leader in the PR and communications industry.
Marpipe, Inc. is a technology company based in New York, founded in 2019, that specializes in multivariate creative testing for brands and agencies. Its AI-driven platform automates the creative testing process by generating and evaluating various creative variables that influence advertising performance. By leveraging data science and artificial intelligence, Marpipe helps clients identify which creative elements resonate with their audiences and which do not. This enables businesses to make informed, data-driven decisions regarding their visual strategies for direct-to-consumer products and services, ultimately enhancing marketing effectiveness.
Octane11 is a data analytics and collaboration platform tailored for B2B enterprises with revenues exceeding $100 million. Launched in late 2020, the platform integrates, enriches, and analyzes data from various sources, including paid, owned, and earned marketing, sales, and product usage data. By connecting siloed data across organizations, Octane11 enables businesses to derive actionable insights from their digital interactions and compare their performance against industry benchmarks. The company aims to assist marketers in understanding client behavior, tracking marketing activities, and coordinating multi-channel strategies effectively. Backed by several venture capital firms, Octane11 is committed to helping large B2B enterprises optimize their data utilization to drive significant business results.
Octopus Interactive Inc. is a company based in Bethesda, Maryland, that offers an innovative application designed for ride-hailing drivers. Founded in 2014, it operates the largest network of rideshare screens in the United States and Canada, providing interactive, location-based advertising technology for the passenger side of vehicles. This platform allows advertisers to engage with a captive audience while offering drivers the opportunity to earn additional income, improve tips, and enhance their ratings by enriching the overall customer experience for riders. Through its interactive video platform, Octopus Interactive bridges the gap between advertising and entertainment in the rideshare industry.
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.
Audience Town operates a specialized advertising platform tailored for the real estate sector, enabling companies to identify and target potential movers during various stages of their relocation process. Founded in 2018 and headquartered in Newark, New Jersey, the company provides a consumer analytics platform designed to help marketing teams effectively reach over 30 million predicted and known home buyers, sellers, and renters in the United States. The platform leverages data to score consumers based on their likelihood to move within specified timelines, utilizing signals related to intent, property preferences, location, and life stages. Additionally, Audience Town's technology supports marketers in managing and tracking ad performance across multiple digital channels, including streaming television, audio, video, mobile, and display, thereby enhancing lead generation and achieving business outcomes.
LiftLab, Inc., founded in 2017 and based in Oakland, California, specializes in developing comparative analysis software tailored for the media industry. The company focuses on optimizing digital media spending and enhancing marketing data analytics. By employing sophisticated media lift curves, LiftLab helps brands establish baseline performance metrics and identify marginal income and profit. Its platform facilitates streamlined media experimentation, allowing marketers to make informed decisions and test new strategies effectively. Through its innovative approach, LiftLab aims to replace uncertainty in digital marketing with data-driven insights, thereby enabling businesses to enhance their marketing effectiveness.
Clean.io, Inc. is a digital engagement security platform that focuses on protecting publishers, advertisers, and their audiences from malvertising threats within the programmatic advertising ecosystem. The company offers solutions such as cleanAD, which detects and stops malicious third-party code in real-time, and cleanCART, designed to safeguard e-commerce merchants by preventing unauthorized discount and coupon codes from being injected by untrusted browser extensions. By controlling the third-party code executing on websites, Clean.io helps businesses retain revenue and strengthen customer relationships. Founded in 2017 and based in Baltimore, Maryland, Clean.io was previously known as Clean Creative Initiative LLC until its name change in March 2019.
Shotzr, Inc. operates a platform that provides fresh, locally-sourced, and on-brand photo feeds for social media marketers. Founded in 2016 and based in Denver, Colorado, Shotzr employs data-driven machine learning models to automate the selection of images, ensuring that marketers receive the most relevant visuals for their campaigns. The platform caters to various digital marketing needs, including social media campaigns on platforms like Facebook and Instagram, search engine marketing landing pages, and dynamic creative projects. By focusing on contextual imagery that resonates with targeted audiences, Shotzr enhances customer engagement and improves marketing performance across digital channels.
Narrative operates a data streaming platform that simplifies the buying and selling of data, addressing inefficiencies in data transactions. The platform provides tools for efficient data discovery, pricing, optimization, and delivery, allowing businesses to easily access, acquire, and integrate the data they need for growth. By connecting data owners with active data seekers, Narrative facilitates opportunities for monetization and acquisition. This streamlined approach enables organizations to focus on leveraging data to drive business outcomes and shape their narratives effectively.
Distributed Media Lab operates a content distribution platform designed to enhance the economics of digital content. By employing a distributed model for syndication, the platform facilitates content curation, distribution, and monetization, thereby benefiting publishers, marketers, and consumers alike. It empowers newsrooms to create a more sustainable economic framework for quality original content on the open web. This innovative approach allows clients to explore new revenue opportunities through advertising and membership models, ultimately expanding their potential for financial growth while improving the overall content ecosystem.
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their podcasts. The platform enables podcasters to publish their content without limitations on downloads or audio hours, making it accessible for creators at any stage. RedCircle simplifies the monetization process by facilitating ad revenue collection and providing insights into audience demographics, allowing podcasters to understand their listeners better. This approach not only empowers creators to effectively monetize their work but also helps advertisers evaluate the success of their campaigns. The company is based in San Francisco and is driven by a team of engineers dedicated to enhancing the podcasting experience for both creators and audiences.
Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.
Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.
Blutag Inc. is a New York-based company that specializes in providing online applications to facilitate voice shopping experiences for retailers and brands. Founded in 2015, Blutag leverages over 20 years of expertise in eCommerce and technology to address the growing consumer demand for convenient product discovery through voice commands. The company's cloud-based platform allows retailers to create branded voice assistant systems without the need for coding, enabling seamless integration with their existing product catalogs. This innovative approach empowers retailers to enhance customer engagement and streamline the shopping experience through voice-enabled devices.
TVision is an audience measurement company that specializes in providing detailed insights into viewer engagement with television content. Founded in 2014 and headquartered in New York City, with additional offices in Boston and Tokyo, TVision offers second-by-second, person-level data that reveals who is watching, what they are watching, and the level of attention being paid to both linear and streaming television. This data is crucial for advertisers, agencies, networks, streaming providers, and other data platforms, as it enables them to make informed media decisions, assess performance, create compelling content, and benchmark against competitors. By delivering real-time performance metrics, TVision helps its clients enhance advertising effectiveness and efficiency.
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.
Improvado, founded in 2015 and based in San Francisco, California, provides a platform that simplifies the aggregation, cleansing, and normalization of marketing data from various sources. The company's middleware software allows users to extract, load, and transform data, consolidating information from social and business platforms into a single access point. This integration facilitates the creation of marketing dashboards that deliver insights through comprehensive reports and performance metrics. By streamlining data visualization and accessibility, Improvado enables marketers and revenue teams to make informed decisions more efficiently.
ID5 is focused on enhancing online advertising for consumers, media owners, and advertisers, with the goal of helping publishers achieve sustainable revenue growth. The company offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs with a stable, consented, and encrypted user ID. This solution improves user recognition and match rates, enabling publishers to better monetize their audiences and helping advertisers run effective and measurable campaigns. Additionally, ID5's platform addresses inefficiencies in website campaign performance by managing cookie synchronization among partners, ensuring privacy compliance, and streamlining consent management. This ultimately enhances the user experience, increases page load speeds, and allows clients such as publishers and data providers to operate more efficiently while maximizing the value of their data and inventory.
Amino Payments, Inc. is a Philadelphia-based company that develops software utilizing blockchain technology to enhance transparency in the digital advertising industry. Founded in 2017, Amino Payments offers solutions such as Amino Lens, which verifies entities within the media supply chain and tracks advertisements, impressions, and financial transactions. Additionally, the company provides Amino Pay, a tool that empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues of fraud, waste, and lack of transparency, Amino Payments aims to create a more efficient and trustworthy online advertising environment for brands, agencies, publishers, and adtech companies.
TrueData specializes in providing addressability-as-a-service through its advanced identity graph, which links individuals and households to their various digital devices within a privacy-focused framework. The company's mobile data insights platform enhances mobile advertisement targeting by supplying marketers with high-quality data that improves campaign return on investment. TrueData's services are essential for major advertising and data organizations, enabling them to implement effective omni-channel addressability and adapt their identity resolution and audience activation strategies in response to challenges such as cookie deprecation and increasing data costs.
Front Office Sports is a digital media company focused on the business of sports. It provides news and insights regarding various aspects of the sports industry, including the business strategies of teams, leagues, companies, and brands. Additionally, the platform examines cultural factors that influence the sports sector, ensuring that readers have access to comprehensive information about the intersection of sports and business.
Spaceback, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in a creative automation platform that connects social media content with programmatic advertising opportunities. The platform allows brands to transform their social media posts into traditional advertisement formats, such as display banner ads, video, and connected TV advertising. This innovative approach extends the reach of brand messages, enabling advertisers to leverage curated creative content and enhance user engagement by combining the interactive nature of social media with the broad reach of conventional advertising.
Transmit.Live, LLC operates a cloud-based platform that specializes in live streaming media management, marketing, and distribution. Based in New York, the company centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. Transmit.Live offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Its software helps streaming platforms and broadcasters enhance monetization by creating new in-stream inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. This enterprise-level solution simplifies the distribution and promotion of live or simulated live channels, enabling media operators to dynamically inject in-content advertisements across various devices while improving the overall viewer experience.
Instreamatic is a developer of an advertisement optimization platform that focuses on audio and video ads. The company utilizes artificial intelligence to create highly personalized and contextually relevant ad variations quickly, allowing businesses to enhance engagement and improve return on investment (ROI). By generating numerous tailored ad concepts, Instreamatic ensures that each advertisement resonates with individual users, maximizing campaign effectiveness. This approach not only accelerates the ad production process but also reduces costs, making it easier for businesses to connect with their target audiences in a meaningful way.
Gravy Analytics, Inc. operates a location-based consumer intelligence platform that provides insights into consumer interests and behaviors through verified attendance data at local events and activities. The company's patented AdmitOneTM engine enhances marketers' understanding of the offline consumer journey by verifying visits to millions of locations and points-of-interest. Gravy Analytics offers various solutions, including targeting, customer retention, location-signal verification, and consumer behavioral insights reporting, which assist businesses in navigating changes in consumer behavior and optimizing their marketing strategies. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics was previously known as TimeRAZOR Inc. and rebranded in December 2013.
Iris.TV, Inc. is a cloud-based platform that enhances video programming for publishers and content owners by facilitating personalized video streaming and improving audience engagement across multiple devices. Founded in 2009 and headquartered in Los Angeles, with an office in New York, the company offers a suite of tools that includes Adaptive Stream for real-time personalized streaming, Asset IQ for automated data structuring and optimization, and IRIS Vision for business intelligence and programming management. By integrating artificial intelligence and machine learning, Iris.TV automates the delivery of customized content based on audience preferences and behaviors. The platform also provides data connectivity to improve viewing experiences and advertising outcomes, enabling scalable solutions for contextual ad targeting, verification, and video recommendations, thereby maximizing video consumption while simplifying operational processes for web, mobile, and OTT distribution.
LimeSpot is an eCommerce conversion data network that enhances online sales for merchants through its advanced content personalization technology. By utilizing patented algorithms, LimeSpot tailors the shopping experience to individual customers by analyzing their profiles, behaviors, and trends. This approach allows online retailers to showcase products that are highly relevant to each shopper, effectively increasing conversion rates and basket sizes. The technology tracks customer journeys across various digital touchpoints, enabling real-time personalization that transforms the consumer buying experience. Currently, LimeSpot serves over 8,000 merchants and has processed more than $2 billion in annual gross merchandise volume, demonstrating its capability to significantly boost revenue across all sales channels.