PilotDesk
Series A in 2025
PilotDesk automates repetitive tasks in ad operations, allowing teams to focus on strategic planning and creative work.
Firsthand
Series A in 2025
Firsthand is a technology company that develops and operates an AI agent platform. This platform is designed to serve brands and publishers, enabling them to protect, control, and deploy their data and content across various conversational campaigns powered by custom AI agents. By doing so, Firsthand helps these entities harness the full potential of generative AI, driving more engaging and accurate interactions with consumers online.
Nodals AI
Pre Seed Round in 2025
Nodals AI is a newly launched media buying platform that aims to enhance advertising performance by leveraging first-party data signals from media owners.Nodals AI seeks to address the evolving challenges in digital advertising where traditional identifiers like cookies are becoming less effective due to privacy concerns and regulatory changes.
Scope3 provides a supply chain emissions data platform that serves as the source of truth for corporate greenhouse gas information. The company models the core inputs and outputs of products and services across the supply chain, designs systems to reduce environmental impact, and produces monthly sustainability reports that update with fresh data. This enables organizations to factor emissions into business decisions, respond rapidly to changes, and receive recognition for investments in reducing their carbon footprint.
Symitri
Seed Round in 2024
Symitri develops a data cleanroom platform that balances economic viability with privacy in programmatic advertising. Its real-time data protection enables clients to uphold consumer privacy while maintaining the thriving ecosystem.
PilotDesk
Seed Round in 2024
PilotDesk automates repetitive tasks in ad operations, allowing teams to focus on strategic planning and creative work.
ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.
tvScientific
Convertible Note in 2024
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.
Handraise
Seed Round in 2023
Handraise leverages AI to unlock insights from news data, helping businesses identify growth opportunities by tracking leads and targeting qualified prospects.
Sincera
Seed Round in 2023
Sincera is a metadata company that helps you build better products for digital advertising.
Picnic Media Limited
Series A in 2023
Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.
LightBox TV
Seed Round in 2022
LightBox is a technology company. LightBox builds a platform to streamline television advertising for media buyers. They provide marketers, planners, and media buyers with the tools to manage connected television campaigns across an expanding and fragmented television ecosystem.
Recess is an experiential partnership marketing platform that facilitates brand engagement through event and venue collaborations across the United States. Founded in 2013 and headquartered in Marina del Rey, California, the company provides a comprehensive online solution that allows brands and agencies to discover, execute, and measure marketing activations at large-scale events. Recess partners with universities to connect brands with college students and organizes various initiatives, including music festivals and interactive networking events, aimed at inspiring entrepreneurs and startups. Its services include turnkey item distribution and on-site activation, enabling brands to engage directly with a vast consumer base. By offering centralized contracting, payment, and logistics, Recess streamlines the partnership process, helping clients save time and achieve measurable return on investment.
Memorable
Pre Seed Round in 2022
Memorable is an innovative technology company that specializes in AI-driven creative optimization for advertising. Originating from research at the MIT lab, Memorable harnesses advanced deep learning models to assess the cognitive impact of visual content, such as videos and images. Its platform is designed to predict how memorable and attention-grabbing an advertisement will be, while also forecasting conversion metrics tailored to specific audiences and channels. By generating or modifying content to enhance its effectiveness before publication, Memorable enables businesses to make informed decisions regarding key marketing metrics linked to branding and conversion. The company's technology is already being utilized by industry leaders, demonstrating its significance in the field of advertising optimization.
WeStock
Venture Round in 2022
WeStock is a company that operates a crowd stocking platform, enabling shoppers to request products at their local retailers. The platform serves as an intermediary between customers and brands, streamlining the product request process for both parties. By facilitating this interaction, WeStock helps users discover new and emerging brands while providing businesses with valuable data sets to understand consumer preferences and engage with potential audiences more effectively.
Poool
Venture Round in 2022
Poool is an audience conversion platform that assists content producers in transforming their audiences into leads, members, and subscribers. The company offers various products, including paywalls, registration walls, cookie walls, and a subscription platform. Poool enables clients to launch their conversion strategies quickly, often within 30 days, with some achieving results in just 10 days post-onboarding. The platform is designed to deliver fast returns on investment, typically reaching positive ROI within 90 days, and supports sustained long-term growth. Clients can start with a single conversion strategy and iteratively test different approaches at a granular level, optimizing performance based on article, device, source, and user engagement. Poool has demonstrated significant impact, including increased consent rates, logged-in traffic, and conversion rates within short timeframes.
Taiv Inc. is a Winnipeg-based company that specializes in designing targeted content and advertisements for businesses. Founded in 2018, the company operates a web application that enables users to modify content or schedule advertisements effectively. Taiv's innovative approach allows it to replace generic commercials on live television with more relevant advertisements, particularly benefiting bars and restaurants. By combining proprietary hardware and software, Taiv enhances the advertising experience during commercial breaks, allowing businesses to promote special events and products more effectively, thereby increasing customer engagement and sales.
Octane11
Seed Round in 2022
Octane11 is a B2B-focused data analytics and collaboration platform designed to integrate paid, owned, and earned marketing, sales, and product usage data. The company helps enterprises with over $100 million in revenue break down data silos and drive real business results by enriching and analyzing data across teams. Octane11's platform provides intuitive analytics that enable marketers to understand clients better, track marketing activities, and coordinate multi-channel digital tactics effectively. Launched in late 2020, the company is backed by several venture partners and assists some of the largest B2B enterprises in turning every digital interaction into actionable insights.
Roq.ad is a company that specializes in identity resolution services, leveraging advanced technology to create an accurate and comprehensive map of digital devices in various countries. By linking devices to individuals and households, Roq.ad develops a rich identity graph that supports mobile audience targeting for advertisers. Originally founded with two product lines, the company refocused its efforts in 2018, transitioning to an enterprise Software as a Service (SaaS) model after selling a segment of its business. Since launching its enterprise SaaS offerings in Germany in 2017, Roq.ad has expanded its presence to Europe in 2018 and the United States in 2020. With operational teams based in Berlin, Poznan, Vilnius, and San Mateo, Roq.ad combines precision and global reach, providing tailored solutions for advertisers seeking effective audience targeting.
Audience Town
Seed Round in 2022
Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.
Rill Data
Seed Round in 2022
Rill Data is a business intelligence platform that simplifies analytics by combining a SQL-based data modeler, an in-memory real-time database, and a metrics dashboard into a single product. It enables real-time operational dashboards and metrics-first modeling for data-driven decisions, allowing analytics teams, product managers, and finance professionals to explore time-series data, monitor costs, and optimize campaigns. The platform supports BI-as-code and deployment workflows to accelerate the path from data to dashboards, offering a faster, easier alternative to complex BI stacks.
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.
Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.
RedCircle
Series A in 2021
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.
AuDIGENT is an audience intelligence platform that empowers brands to optimize their online video ad targeting, engagement, and ROI using actionable data and analytics. It also enables artists and influencers to monetize their social influence. The company operates globally with teams in New York, Philadelphia, and London.
HiGeorge
Seed Round in 2021
HiGeorge allows news publishers to easily create compelling visualizations from public data that are on par with the New York Times. We do this by cleaning and aggregating public datasets so that anyone can instantly use our data visualizations with a simple copy/paste. Think Tableau with all the necessary data attached.
tvScientific
Seed Round in 2021
tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.
Blutag Inc. is a New York-based company founded in 2015 that specializes in providing online applications to enhance voice shopping experiences for retailers and brands. The company focuses on developing cloud-based solutions that enable the creation of branded voice assistants, allowing retailers to connect with their product catalogs through simple voice commands without the need for coding. With over 20 years of experience in eCommerce and advanced technology, Blutag aims to help consumers quickly find products suited to their needs, thereby transforming the way shopping is conducted in a voice-first environment.
Key is a Fan Relationship Platform that gives control back to Talent, Brands, and Entities. Key’s Fan Relationship Manager is a new enterprise data centralization software that provides incremental revenue opportunities, powered by first-party audience data.
In 2019, Evan Wayne and Stephanie Biegel established the company in Chicago, Illinois.
Neutronian
Seed Round in 2021
Neutronian, Inc. is a software as a service (SaaS) company based in San Jose, California, that specializes in data compliance and source verification. Established in 2019, Neutronian offers a comprehensive platform that delivers independent data certification, providing marketers and data providers with crucial insights into data quality and compliance. The platform evaluates various aspects of data integrity and detects any discrepancies from certified standards, effectively acting as a "credit score" for marketing technology data. This thorough certification process enhances transparency, enabling marketers and brands to make informed, data-driven decisions while ensuring that their data partners adhere to privacy regulations. Neutronian's approach rewards high-quality, privacy-compliant data providers and fosters trust within the advertising ecosystem.
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.
Transmit.Live
Venture Round in 2020
Transmit.Live, LLC is a New York-based company that operates a cloud-based platform focused on live streaming media management, marketing, and distribution. Its technology centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. The company offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Transmit.Live's software enables streaming platforms and broadcasters to enhance monetization by creating new advertising inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. The platform is designed to simplify the distribution and promotion of live or simulated live channels across multiple platforms while dynamically injecting in-content advertising to improve viewer engagement.
Encantos
Seed Round in 2020
Encantos Media Studios is an entertainment and educational company based in Culver City, California, with additional offices in Los Angeles and New York. Founded in 2015, Encantos creates a diverse range of content, including apps, books, toys, and videos, aimed at empowering creatives to tell their stories. The company connects children with skilled storytellers through an online platform designed to teach essential 21st-century skills. Encantos has garnered recognition through numerous awards and accolades from prestigious organizations such as CNN, Forbes, and The New York Times, highlighting its commitment to quality educational content and innovation in children's media.
Narrative (New York).
Series A in 2020
Narrative is a company that specializes in streamlining the buying and selling of data through its innovative platform. By removing the inefficiencies typically associated with data transactions, Narrative offers tools for efficient data discovery, pricing, optimization, and delivery. This enables businesses to easily access, acquire, and integrate the data they need to enhance their strategies and drive results. Additionally, the platform provides data owners with opportunities to reach active data seekers, facilitating a marketplace where both buyers and sellers can effectively monetize or acquire data. Narrative focuses on simplifying data transactions to support organizations in leveraging data to shape their narratives and achieve business objectives.
Boostr, Inc. is a company that develops a comprehensive customer relationship management (CRM) platform tailored for media and advertising companies. Founded in 2015 and headquartered in Los Gatos, California, with an additional office in New York, Boostr offers a suite of tools that facilitate advertising sales management, including revenue management, forecasting, pipeline management, and sales activity tracking. The platform enables users to efficiently manage clients and contacts, automate processes, and receive notifications regarding ad campaign delivery pacing. By providing actionable insights and user-friendly workflows, Boostr aims to help its clients maximize profitability and scale their omnichannel advertising revenue.
Founded in 2014, Zeotap operates a customer intelligence platform that helps brands understand their customers and predict behaviors. Its platform connects various data assets across the global advertising ecosystem for end-to-end monetization, collects real-time data to maximize campaign impact, and generates strategic insights. Zeotap serves data owners and advertisers worldwide, with offices in Berlin, New York, Bengaluru, Madrid, and Milan.
Aesthetic
Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.
Ureeka
Venture Round in 2020
Ureeka, Inc. is a company that has developed an online platform aimed at supporting small and medium-sized businesses (SMBs) through mentorship and guidance. Founded in 2018 and based in Hillsborough, California, Ureeka connects SMBs with mentors, coaches, specialists, partners, and investors, providing access to valuable expertise necessary for business growth. The platform fosters a collaborative community where underrepresented entrepreneurs can share best practices and access resources tailored to their needs. Ureeka also offers tools to assess and optimize marketing strategies, helping businesses identify opportunities for customer acquisition and expansion. Through its comprehensive approach, Ureeka empowers entrepreneurs to scale their operations and achieve economic success for themselves and their communities.
Hudson MX
Corporate Round in 2020
Hudson MX, established in 2016 by JT Batson in Atlanta, Georgia, operates as a technology company specializing in advertising solutions. Based in New York City since its founding, the company empowers agencies and brands by offering a platform designed to streamline media buying processes, reduce operational costs, and facilitate strategic differentiation for clients across various media ecosystems.
Encantos
Seed Round in 2020
Encantos Media Studios is an entertainment and educational company based in Culver City, California, with additional offices in Los Angeles and New York. Founded in 2015, Encantos creates a diverse range of content, including apps, books, toys, and videos, aimed at empowering creatives to tell their stories. The company connects children with skilled storytellers through an online platform designed to teach essential 21st-century skills. Encantos has garnered recognition through numerous awards and accolades from prestigious organizations such as CNN, Forbes, and The New York Times, highlighting its commitment to quality educational content and innovation in children's media.
Memo is a data-driven company focused on measuring and unlocking the value of earned media in the public relations and communications space. It partners with publishers to surface readership data on earned articles, establishing a standard for PR measurement and enabling brands to assess the reach and impact of their narratives. Memo operates a media marketplace that collects impressions and proxy metrics across campaigns, competitive analyses, content strategy, and crisis management, presenting findings as reports to guide strategic decisions. By turning earned media data into actionable insights, Memo supports large brands and institutions seeking data-led communications and helps publishers grow through clearer, measurable audience engagement.
Marpipe
Seed Round in 2019
Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.
Octane11
Seed Round in 2019
Octane11 is a B2B-focused data analytics and collaboration platform designed to integrate paid, owned, and earned marketing, sales, and product usage data. The company helps enterprises with over $100 million in revenue break down data silos and drive real business results by enriching and analyzing data across teams. Octane11's platform provides intuitive analytics that enable marketers to understand clients better, track marketing activities, and coordinate multi-channel digital tactics effectively. Launched in late 2020, the company is backed by several venture partners and assists some of the largest B2B enterprises in turning every digital interaction into actionable insights.
Octopus Interactive
Venture Round in 2019
Octopus Interactive Inc. is a company based in Bethesda, Maryland, that specializes in providing an interactive, location-based advertising platform for ride-hailing drivers. Incorporated in 2014, it operates the largest network of rideshare screens in the United States and Canada. The company's technology allows drivers to earn additional income by installing interactive screens on the passenger side of their vehicles, which not only enhances the rider experience but also improves driver earnings through cash payments, better tips, and higher ratings. Octopus Interactive offers advertisers a unique opportunity to engage a captive audience through its innovative video platform, making it a key player in rideshare entertainment and advertising.
RedCircle
Seed Round in 2019
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.
Audience Town
Seed Round in 2019
Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.
LiftLab
Seed Round in 2019
LiftLab is a software company that designs and develops comparative analysis tools for the media industry. Founded in 2017 and based in Oakland, California, LiftLab provides a marketing data and analytics platform that helps brands evaluate and optimize digital media investments. The platform uses media lift curves to establish baseline performance and quantify incremental revenue and profit, replacing guesswork with data-driven experimentation. It supports digital media spending optimization and analytics aimed at simplifying testing processes and enabling marketers to iterate quickly and improve decision making across campaigns.
Clean.io
Seed Round in 2019
Clean.io develops a digital engagement security platform that safeguards businesses from malvertising threats and e-commerce fraud. Its products, cleanAD and cleanCART, protect publishers and merchants by detecting and blocking malicious third-party code in real-time.
Shotzr is a platform that delivers fresh, local, on-brand imagery to social media marketers. The service provides images that are recent and relevant to the target audience, enabling marketers to match creative with campaigns across channels. The company uses data-driven, machine learning-based image selection to automate photo curation for marketing moments, supporting campaigns on Facebook, Instagram, and other digital channels, and facilitating dynamic creative and optimized landing pages. Based in Denver, Colorado, Shotzr serves digital marketers seeking to improve engagement and performance by aligning imagery with audience targeting and context.
Narrative (New York).
Seed Round in 2019
Narrative is a company that specializes in streamlining the buying and selling of data through its innovative platform. By removing the inefficiencies typically associated with data transactions, Narrative offers tools for efficient data discovery, pricing, optimization, and delivery. This enables businesses to easily access, acquire, and integrate the data they need to enhance their strategies and drive results. Additionally, the platform provides data owners with opportunities to reach active data seekers, facilitating a marketplace where both buyers and sellers can effectively monetize or acquire data. Narrative focuses on simplifying data transactions to support organizations in leveraging data to shape their narratives and achieve business objectives.
Distributed Media Lab
Pre Seed Round in 2019
Distributed Media Lab operates a platform that facilitates content curation, distribution, and monetization. It connects publishers with marketers and consumers, creating new channels for content distribution and customer acquisition.
RedCircle
Seed Round in 2018
RedCircle is a podcasting platform designed to assist creators in managing, distributing, and monetizing their audio content. Based in San Francisco, the company focuses on empowering podcasters by providing tools that facilitate seamless content management and monetization without any associated costs or limitations on downloads. Its platform enables podcasters to easily collect advertising revenue and offers insights into audience demographics, which helps both creators and advertisers evaluate the effectiveness of their campaigns. By simplifying the podcasting process, RedCircle aims to support creators in growing their audience and maximizing their revenue potential.
Konduit.me
Seed Round in 2018
Konduit.me helps publishers, networks and exchanges start more video ads and start them faster.
Downstream
Seed Round in 2018
Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.
Blutag
Pre Seed Round in 2018
Blutag Inc. is a New York-based company founded in 2015 that specializes in providing online applications to enhance voice shopping experiences for retailers and brands. The company focuses on developing cloud-based solutions that enable the creation of branded voice assistants, allowing retailers to connect with their product catalogs through simple voice commands without the need for coding. With over 20 years of experience in eCommerce and advanced technology, Blutag aims to help consumers quickly find products suited to their needs, thereby transforming the way shopping is conducted in a voice-first environment.
Founded in 2014, TVision is a New York-based company with offices in Boston and Tokyo. It specializes in audience measurement for television and cable viewing, providing second-by-second, person-level data on viewer engagement, including who watches what and how much attention they pay to both linear and streaming content. This data empowers advertisers, agencies, networks, and other stakeholders to make informed media decisions.
Wallaroo
Venture Round in 2018
Wallaroo is a cloud-based platform specializing in the deployment of real-time machine learning applications. It simplifies infrastructure management, enabling rapid iteration and testing while processing large volumes of data. The platform is infrastructure-agnostic and scale-independent.
Improvado
Seed Round in 2018
Improvado is a data integration and analytics platform that aggregates advertising data from multiple sources into unified dashboards and analytics tools. Founded in 2015 and based in San Francisco, the company provides middleware software that collects data from social platforms and other marketing channels through a single access point, enabling real-time viewing and visualization. The platform supports data extraction, loading, and transformation, and offers dashboards, marketing metrics, and an API for programmatic access. By cleansing and normalizing raw marketing data, Improvado helps revenue teams reduce the time to insights and make informed decisions across campaigns and channels. The solution integrates with various visualization tools and marketing platforms, consolidating disparate data into a coherent, actionable view.
ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.
Amino Payments
Seed Round in 2018
Amino Payments, Inc. is a technology company specializing in the digital advertising industry by utilizing blockchain technology to enhance transparency and efficiency. Founded in 2017 and headquartered in Philadelphia, Pennsylvania, the company offers solutions like Amino Lens and Amino Pay. Amino Lens validates entities across the media supply chain and meticulously tracks advertisements, impressions, and expenditures, while Amino Pay empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues such as fraud, waste, and abuse, Amino Payments aims to streamline the online advertising landscape, benefiting brands, agencies, publishers, and adtech companies alike.
TrueData specializes in providing addressability-as-a-service through its advanced identity graph technology. The company connects various notions of individuals and households with digital devices within a privacy-first framework, ensuring that the largest advertising and data players can enable omni-channel addressability. TrueData's platform is designed to facilitate mobile advertisement targeting by delivering high-quality data to marketers, thereby enhancing campaign ROI. This approach helps organizations future-proof their identity resolution and audience activation strategies against challenges such as cookie deprecation and rising data costs for omnichannel activation.
Front Office Sports
Seed Round in 2018
Front Office Sports is a digital media company focused on delivering news and insights related to the business of sports. The brand covers a broad spectrum of topics, including the business strategies of teams, leagues, companies, and brands, as well as the various cultural factors shaping the sports industry. By providing comprehensive information and analysis, Front Office Sports enables its audience to better understand the intersection of sports and business, making it a valuable resource for industry professionals and enthusiasts alike.
Spaceback
Convertible Note in 2017
Founded in 2016, Spaceback develops a platform that extends the reach of brand social media posts into display banner ads. It specializes in creative technology automation for programmatic era advertising.
Transmit.Live
Seed Round in 2017
Transmit.Live, LLC is a New York-based company that operates a cloud-based platform focused on live streaming media management, marketing, and distribution. Its technology centralizes live stream operations, allowing users to manage, distribute, analyze, and grow their audience for live content. The company offers three key products: Simulcaster for live distribution, RTV for live promotion, and Signal for live insights. Transmit.Live's software enables streaming platforms and broadcasters to enhance monetization by creating new advertising inventory, optimizing traditional ad breaks, and developing tailored ad experiences in real time. The platform is designed to simplify the distribution and promotion of live or simulated live channels across multiple platforms while dynamically injecting in-content advertising to improve viewer engagement.
Instreamatic
Seed Round in 2017
Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.
Thunder Industries
Series B in 2017
Thunder is a technology company that focuses on streamlining the advertising process through its Creative Management Platform. This platform enables advertisers to efficiently create, scale, and manage ad creatives across multiple devices and formats, including display, video, and native ads. By reducing creative friction, Thunder allows brands, media companies, and agencies to produce advertisements more rapidly and effectively. The platform features a user-friendly interface that caters to a range of users, from general marketers to advanced designers, providing tools for testing and targeting creatives to specific audiences across various channels. Thunder serves over 100 notable clients, including InterContinental Hotels Group, Time Warner Cable, Charter Communications, and Hearst, enhancing their advertising capabilities and reach.
Gravy Analytics
Series B in 2017
Gravy Analytics, Inc. is a provider of location-based consumer intelligence, specializing in transforming location data into actionable insights. The company utilizes its patented AdmitOne engine to verify consumer attendance at millions of venues, events, and points of interest, thereby offering marketers unparalleled visibility into offline consumer behavior. Founded in 2011 and based in Dulles, Virginia, Gravy Analytics offers a range of solutions, including targeting and customer retention, alongside a location-signal verification network. By leveraging its platform, businesses gain a deeper understanding of consumer behavior changes, enabling more effective marketing strategies and audience targeting.
IRIS.TV, Inc. is a Los Angeles-based company that specializes in developing a cloud-based personalized video programming system designed to enhance user engagement and increase video views across multiple devices. Founded in 2009, the company offers a suite of products that include Adaptive Stream, which allows for real-time personalized streaming tailored to specific business and editorial guidelines, and Asset IQ, which automates data structuring and asset optimization. Additionally, IRIS Vision provides business intelligence and programming management tools. By leveraging artificial intelligence and machine learning, IRIS.TV automates the delivery of personalized content based on audience preferences and behaviors, thereby improving the viewing experience and operational efficiency for web, mobile, and over-the-top video distribution. The company's platform also facilitates video data connectivity for enhanced advertising outcomes and audience insights, making it a vital resource for publishers, advertisers, and content owners.
LimeSpot
Convertible Note in 2015
LimeSpot is an eCommerce conversion data network that enhances the online shopping experience for consumers by utilizing advanced algorithms to deliver personalized product recommendations. The company leverages various data sources, including social networks and customer relationship management systems, to analyze consumer behavior and trends. This enables LimeSpot to dynamically showcase highly relevant products to individual shoppers, thereby increasing conversion rates and boosting basket sizes. With a proven ability to significantly enhance store revenue across multiple sales channels, LimeSpot currently supports over 8,000 merchants and processes more than $2 billion in annual gross merchandise volume. Through its innovative technology, LimeSpot transforms the consumer buying experience by understanding customer intent and providing real-time personalization.