ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.
Sincera
Seed Round in 2023
Sincera is a metadata company that helps you build better products for digital advertising.
Picnic Media Limited
Series A in 2023
Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.
Roq.ad is a company that specializes in identity resolution services, leveraging advanced technology to create an accurate and comprehensive map of digital devices in various countries. By linking devices to individuals and households, Roq.ad develops a rich identity graph that supports mobile audience targeting for advertisers. Originally founded with two product lines, the company refocused its efforts in 2018, transitioning to an enterprise Software as a Service (SaaS) model after selling a segment of its business. Since launching its enterprise SaaS offerings in Germany in 2017, Roq.ad has expanded its presence to Europe in 2018 and the United States in 2020. With operational teams based in Berlin, Poznan, Vilnius, and San Mateo, Roq.ad combines precision and global reach, providing tailored solutions for advertisers seeking effective audience targeting.
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.
AuDIGENT is an audience intelligence platform that empowers brands to optimize their online video ad targeting, engagement, and ROI using actionable data and analytics. It also enables artists and influencers to monetize their social influence. The company operates globally with teams in New York, Philadelphia, and London.
Neutronian
Seed Round in 2021
Neutronian, Inc. is a software as a service (SaaS) company based in San Jose, California, that specializes in data compliance and source verification. Established in 2019, Neutronian offers a comprehensive platform that delivers independent data certification, providing marketers and data providers with crucial insights into data quality and compliance. The platform evaluates various aspects of data integrity and detects any discrepancies from certified standards, effectively acting as a "credit score" for marketing technology data. This thorough certification process enhances transparency, enabling marketers and brands to make informed, data-driven decisions while ensuring that their data partners adhere to privacy regulations. Neutronian's approach rewards high-quality, privacy-compliant data providers and fosters trust within the advertising ecosystem.
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.
Aesthetic
Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.
Shotzr is a platform that delivers fresh, local, on-brand imagery to social media marketers. The service provides images that are recent and relevant to the target audience, enabling marketers to match creative with campaigns across channels. The company uses data-driven, machine learning-based image selection to automate photo curation for marketing moments, supporting campaigns on Facebook, Instagram, and other digital channels, and facilitating dynamic creative and optimized landing pages. Based in Denver, Colorado, Shotzr serves digital marketers seeking to improve engagement and performance by aligning imagery with audience targeting and context.
ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.
TrueData specializes in providing addressability-as-a-service through its advanced identity graph technology. The company connects various notions of individuals and households with digital devices within a privacy-first framework, ensuring that the largest advertising and data players can enable omni-channel addressability. TrueData's platform is designed to facilitate mobile advertisement targeting by delivering high-quality data to marketers, thereby enhancing campaign ROI. This approach helps organizations future-proof their identity resolution and audience activation strategies against challenges such as cookie deprecation and rising data costs for omnichannel activation.
Spaceback
Convertible Note in 2017
Founded in 2016, Spaceback develops a platform that extends the reach of brand social media posts into display banner ads. It specializes in creative technology automation for programmatic era advertising.
Instreamatic
Seed Round in 2017
Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.