AperiamVentures

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Sincera is a metadata company that helps you build better products for digital advertising.

Founded in 2017, Picnic is a London-based provider of advertising products for various KPIs.

Recess is an experiential partnership marketing platform that facilitates brand engagement through event and venue collaborations across the United States. Founded in 2013 and headquartered in Marina del Rey, California, the company provides a comprehensive online solution that allows brands and agencies to discover, execute, and measure marketing activations at large-scale events. Recess partners with universities to connect brands with college students and organizes various initiatives, including music festivals and interactive networking events, aimed at inspiring entrepreneurs and startups. Its services include turnkey item distribution and on-site activation, enabling brands to engage directly with a vast consumer base. By offering centralized contracting, payment, and logistics, Recess streamlines the partnership process, helping clients save time and achieve measurable return on investment.

Memorable is an innovative technology company that specializes in AI-driven creative optimization for advertising. Originating from research at the MIT lab, Memorable harnesses advanced deep learning models to assess the cognitive impact of visual content, such as videos and images. Its platform is designed to predict how memorable and attention-grabbing an advertisement will be, while also forecasting conversion metrics tailored to specific audiences and channels. By generating or modifying content to enhance its effectiveness before publication, Memorable enables businesses to make informed decisions regarding key marketing metrics linked to branding and conversion. The company's technology is already being utilized by industry leaders, demonstrating its significance in the field of advertising optimization.

Poool is an audience conversion platform that assists content producers in transforming their audiences into leads, members, and subscribers. The company offers various products, including paywalls, registration walls, cookie walls, and a subscription platform. Poool enables clients to launch their conversion strategies quickly, often within 30 days, with some achieving results in just 10 days post-onboarding. The platform is designed to deliver fast returns on investment, typically reaching positive ROI within 90 days, and supports sustained long-term growth. Clients can start with a single conversion strategy and iteratively test different approaches at a granular level, optimizing performance based on article, device, source, and user engagement. Poool has demonstrated significant impact, including increased consent rates, logged-in traffic, and conversion rates within short timeframes.

Octane11 is a B2B-focused data analytics and collaboration platform designed to integrate paid, owned, and earned marketing, sales, and product usage data. The company helps enterprises with over $100 million in revenue break down data silos and drive real business results by enriching and analyzing data across teams. Octane11's platform provides intuitive analytics that enable marketers to understand clients better, track marketing activities, and coordinate multi-channel digital tactics effectively. Launched in late 2020, the company is backed by several venture partners and assists some of the largest B2B enterprises in turning every digital interaction into actionable insights.

Roq.ad is a company that specializes in identity resolution services, leveraging advanced technology to create an accurate and comprehensive map of digital devices in various countries. By linking devices to individuals and households, Roq.ad develops a rich identity graph that supports mobile audience targeting for advertisers. Originally founded with two product lines, the company refocused its efforts in 2018, transitioning to an enterprise Software as a Service (SaaS) model after selling a segment of its business. Since launching its enterprise SaaS offerings in Germany in 2017, Roq.ad has expanded its presence to Europe in 2018 and the United States in 2020. With operational teams based in Berlin, Poznan, Vilnius, and San Mateo, Roq.ad combines precision and global reach, providing tailored solutions for advertisers seeking effective audience targeting.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.

AuDIGENT is an audience intelligence platform that empowers brands to optimize their online video ad targeting, engagement, and ROI using actionable data and analytics. It also enables artists and influencers to monetize their social influence. The company operates globally with teams in New York, Philadelphia, and London.

tvScientific is a platform that makes TV advertising accessible and measurable for brands and apps of all sizes. It leverages data to prove the value of TV ads, simplifies buying and optimization processes, and provides real-time reporting. Its Always-On Incrementality testing feature offers insights into the incremental value of CTV campaigns.

Neutronian, Inc. is a software as a service (SaaS) company based in San Jose, California, that specializes in data compliance and source verification. Established in 2019, Neutronian offers a comprehensive platform that delivers independent data certification, providing marketers and data providers with crucial insights into data quality and compliance. The platform evaluates various aspects of data integrity and detects any discrepancies from certified standards, effectively acting as a "credit score" for marketing technology data. This thorough certification process enhances transparency, enabling marketers and brands to make informed, data-driven decisions while ensuring that their data partners adhere to privacy regulations. Neutronian's approach rewards high-quality, privacy-compliant data providers and fosters trust within the advertising ecosystem.

Key is a Fan Relationship Platform that gives control back to Talent, Brands, and Entities. Key’s Fan Relationship Manager is a new enterprise data centralization software that provides incremental revenue opportunities, powered by first-party audience data. In 2019, Evan Wayne and Stephanie Biegel established the company in Chicago, Illinois.

Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.

Founded in 2014, Zeotap operates a customer intelligence platform that helps brands understand their customers and predict behaviors. Its platform connects various data assets across the global advertising ecosystem for end-to-end monetization, collects real-time data to maximize campaign impact, and generates strategic insights. Zeotap serves data owners and advertisers worldwide, with offices in Berlin, New York, Bengaluru, Madrid, and Milan.

Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Ureeka, Inc. is a company that has developed an online platform aimed at supporting small and medium-sized businesses (SMBs) through mentorship and guidance. Founded in 2018 and based in Hillsborough, California, Ureeka connects SMBs with mentors, coaches, specialists, partners, and investors, providing access to valuable expertise necessary for business growth. The platform fosters a collaborative community where underrepresented entrepreneurs can share best practices and access resources tailored to their needs. Ureeka also offers tools to assess and optimize marketing strategies, helping businesses identify opportunities for customer acquisition and expansion. Through its comprehensive approach, Ureeka empowers entrepreneurs to scale their operations and achieve economic success for themselves and their communities.

Memo is a data-driven company focused on measuring and unlocking the value of earned media in the public relations and communications space. It partners with publishers to surface readership data on earned articles, establishing a standard for PR measurement and enabling brands to assess the reach and impact of their narratives. Memo operates a media marketplace that collects impressions and proxy metrics across campaigns, competitive analyses, content strategy, and crisis management, presenting findings as reports to guide strategic decisions. By turning earned media data into actionable insights, Memo supports large brands and institutions seeking data-led communications and helps publishers grow through clearer, measurable audience engagement.

Founded in 2019, Marpipe is a New York-based martech company that develops an AI-driven platform for automated creative testing. Its solution generates and tests various creative variables to help brands and agencies make data-driven decisions.

Octane11 is a B2B-focused data analytics and collaboration platform designed to integrate paid, owned, and earned marketing, sales, and product usage data. The company helps enterprises with over $100 million in revenue break down data silos and drive real business results by enriching and analyzing data across teams. Octane11's platform provides intuitive analytics that enable marketers to understand clients better, track marketing activities, and coordinate multi-channel digital tactics effectively. Launched in late 2020, the company is backed by several venture partners and assists some of the largest B2B enterprises in turning every digital interaction into actionable insights.

Audience Town is a vertical advertising platform specifically designed for real estate companies, founded in 2018 and headquartered in Newark, New Jersey. The company provides a B2B SaaS consumer analytics solution that enables users to identify and target potential movers based on predictive analytics. This platform allows marketing teams to reach consumers likely to move within various timelines by leveraging intent, property, shopping behaviors, location, and life stage signals. Audience Town aims to assist real estate marketers in driving qualified leads and achieving business outcomes by facilitating engagement with over 30 million potential home buyers, sellers, and renters at every stage of their home journey. The platform supports ad performance tracking across multiple digital channels, including streaming television, audio, video, mobile, and display.

Shotzr is a platform that delivers fresh, local, on-brand imagery to social media marketers. The service provides images that are recent and relevant to the target audience, enabling marketers to match creative with campaigns across channels. The company uses data-driven, machine learning-based image selection to automate photo curation for marketing moments, supporting campaigns on Facebook, Instagram, and other digital channels, and facilitating dynamic creative and optimized landing pages. Based in Denver, Colorado, Shotzr serves digital marketers seeking to improve engagement and performance by aligning imagery with audience targeting and context.

Distributed Media Lab operates a platform that facilitates content curation, distribution, and monetization. It connects publishers with marketers and consumers, creating new channels for content distribution and customer acquisition.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

ID5 is a company focused on enhancing online advertising for consumers, media owners, and advertisers, with a primary aim of helping publishers achieve sustainable revenue growth. It offers a transparent and privacy-compliant identity infrastructure that replaces third-party cookies and mobile advertising IDs. This infrastructure improves user recognition and match rates, providing a stable, consented, and encrypted user ID. By doing so, ID5 enables publishers to better monetize their audiences and allows advertisers to execute effective and measurable campaigns. Additionally, the company's centralized identification synchronization platform addresses inefficiencies in website campaign performance by managing cookie synchronization, ensuring privacy compliance, and optimizing consent management, thus enhancing the overall user experience and operational efficiency for publishers and data providers.

Amino Payments, Inc. is a technology company specializing in the digital advertising industry by utilizing blockchain technology to enhance transparency and efficiency. Founded in 2017 and headquartered in Philadelphia, Pennsylvania, the company offers solutions like Amino Lens and Amino Pay. Amino Lens validates entities across the media supply chain and meticulously tracks advertisements, impressions, and expenditures, while Amino Pay empowers marketers to maintain control over the supply chain and enforce vendor agreements through smart contracts. By addressing issues such as fraud, waste, and abuse, Amino Payments aims to streamline the online advertising landscape, benefiting brands, agencies, publishers, and adtech companies alike.

TrueData specializes in providing addressability-as-a-service through its advanced identity graph technology. The company connects various notions of individuals and households with digital devices within a privacy-first framework, ensuring that the largest advertising and data players can enable omni-channel addressability. TrueData's platform is designed to facilitate mobile advertisement targeting by delivering high-quality data to marketers, thereby enhancing campaign ROI. This approach helps organizations future-proof their identity resolution and audience activation strategies against challenges such as cookie deprecation and rising data costs for omnichannel activation.

Founded in 2016, Spaceback develops a platform that extends the reach of brand social media posts into display banner ads. It specializes in creative technology automation for programmatic era advertising.

Founded in 2014, Instreamatic develops an AI-powered platform for digital audio advertising. It offers a dashboard for publishers and advertisers to manage campaigns across various platforms, including music, podcasts, games, navigators, fitness trackers, mobile commerce, IoT devices, wearables, and digital signage.