212

212 Limited is a venture capital firm based in Luxembourg City, established in 2011. The firm specializes in early to late-stage investments in internet, communication, and technology sectors, with a particular emphasis on software, social gaming, eCommerce, mobile applications, social media, and cloud computing. 212 Limited primarily targets investment opportunities in Turkey, the Central and Eastern Europe (CEE) region, and the Middle East (MENA). The firm typically invests between $0.5 million and $3 million in its portfolio companies, generally preferring to acquire minority stakes. Founded by a team of experienced professionals, 212 aims to cultivate a robust entrepreneurial ecosystem within its focus regions, leveraging their diverse backgrounds in both global corporations and startups to drive strategic growth and operational success.

Ipek Celiksoz

Associate

Gozde Demir

Vice President

Gulce Gunindi

Associate

Maher Hakim

Partner

Ali H. Karabey

Founding Partner

Ezabel Nihmet

Chief Financial Officer

Numan Numan

Founding Partner, Executive, Investment, Growth Funds & Managing Director

Cem Okay

Associate

Gülce Turan

Associate

Basar Yenidunya

Vice President

Sercan Zülfikar

Finance Associate

37 past transactions

Bolt Insight

Seed Round in 2022
Bolt is an automated, smart market research platform that instantly collects feedback from fresh respondents using social media in less than 3 hours. Bolt can be used for concept and claim optimisation, ad testing, or brand tracking.

The Hub21

Pre Seed Round in 2022
Hub21 creates a joyful environment for children from 7 to 15 to create sustainable solutions for the future. We build inclusive, fun learning environments where our changemakers are empowered with entrepreneurial and STEM skills to reimagine our tech-driven world.

Insider

Series D in 2022
Insider is a growth management platform that assists digital marketers in enhancing their customer engagement throughout the marketing funnel, from acquisition to retention and revenue generation. The platform utilizes real-time predictive segmentation powered by artificial intelligence and machine learning, enabling marketers to create personalized customer journeys across various channels, including web, mobile apps, and advertising. Designed for ease of implementation, Insider's unified data layer eliminates the need for complex integrations, allowing marketers to focus on driving growth without inefficiencies. The company aims to optimize marketing effectiveness by improving return on ad spend, driving conversions, and facilitating product discovery. Founded in 2012 and headquartered in Singapore, Insider has expanded its presence globally with offices in multiple cities, including London, Tokyo, and Dubai. The company has received recognition for its innovative solutions and leadership, including listings in prestigious startup rankings.

Metrobi

Seed Round in 2021
Metrobi Inc. is a company specializing in pre-scheduled delivery services designed for business-to-business transactions. Founded in 2016 and based in Boston, Massachusetts, Metrobi utilizes a mobile platform that incorporates artificial intelligence to optimize local deliveries for businesses. The company's technology enables efficient routing and pairing of deliveries, allowing for bulk product pickups from stores or warehouses and subsequent delivery to various destinations. This innovative approach increases driver productivity by 23% and reduces mileage by up to 50%. By facilitating a shared delivery service and providing an on-demand fleet, Metrobi aims to lower delivery costs for businesses while ensuring fair compensation for drivers.

Fazla Gıda

Series A in 2021
Fazla Gıda is a technology solutions Company That prevent food waste .

Trio Mobil

Series A in 2021
Trio Mobil is a fast growing technology company specialize in Industrial Internet of Things (IoT) technologies. The new generation solution portfolio targets manufacturing, retail and services industries with one one stop shop approach. With a professional team of 110 people, sales and after-sales partners, Trio Mobil provides services to 20.000 corporate customers including Mercedes, Ford, Carrefour, Philip Morris, Axa Insurance, Vodafone with more than 200.000 IoT devices. Trio Mobil is listed in Deloitte Fast 50 and Fast 500 as one of the fastest growing technology companies in the region. Trio Mobil received 2.2M USD series A funding in 2017 from Ak Asset Management Venture Capital Fund And the fund raised mainly invested in research and development for innovative IoT products. In 2020 London office opened to launch proven solutions to UK and European markets.

Artboard Studio

Seed Round in 2021
Artboard Studio is an online graphic design tool tailored for branding and marketing professionals. It offers a browser-based platform that allows users to create mockups, collaborate in real time, and present designs effectively. The tool addresses common communication challenges between designers and clients by incorporating features that facilitate feedback on design assets. With a library of pre-designed templates, Artboard Studio enables users to generate promotional or portfolio images efficiently, making it a valuable resource for businesses engaged in branding and marketing efforts.

Avatao

Venture Round in 2021
Avatao provides an online training platform focused on teaching secure software development through hands-on exercises and tutorials. It caters to various technical teams, including developers, security champions, and DevOps professionals, by offering an interactive learning experience rather than simple tutorials or videos. With over 600 challenges and tutorials available in more than 10 languages, the platform addresses a comprehensive range of security topics, from web security to secure API design. Avatao immerses users in real-world scenarios, enabling them to learn to identify and address vulnerabilities effectively. This approach not only enhances the security awareness of software engineering teams but also equips them with the skills necessary to build high-quality products while managing risks more efficiently.

123FormBuilder

Venture Round in 2020
123FormBuilder is a powerful web form builder that allows organizations to easily create forms and surveys without programming skills. With 123FormBuilder users are provided with the ability to create their forms visually, obtain the script in a few clicks and start collecting data on their webpages within minutes. It enables small businesses to create any kind of forms, including contact forms, lead generation forms, surveys, registration forms, online forms, and others no matter how complex it is. 123FormBuilder integrates with many third party applications, such as Google Docs, SalesForce, MailChimp, and many more. It offers a Facebook application and plugins for the major publishing platforms such as Wordpress, Blogger, and Google Sites. Founded in 2008, in Timisoara, Romania, 123FormBuilder offers free services for a limited number of forms, with premium accounts to scale up and get access to more powerful features.

123FormBuilder

Acquisition in 2020
123FormBuilder is a powerful web form builder that allows organizations to easily create forms and surveys without programming skills. With 123FormBuilder users are provided with the ability to create their forms visually, obtain the script in a few clicks and start collecting data on their webpages within minutes. It enables small businesses to create any kind of forms, including contact forms, lead generation forms, surveys, registration forms, online forms, and others no matter how complex it is. 123FormBuilder integrates with many third party applications, such as Google Docs, SalesForce, MailChimp, and many more. It offers a Facebook application and plugins for the major publishing platforms such as Wordpress, Blogger, and Google Sites. Founded in 2008, in Timisoara, Romania, 123FormBuilder offers free services for a limited number of forms, with premium accounts to scale up and get access to more powerful features.

Chooch AI

Series A in 2020
Chooch Intelligence Technologies, operating as Chooch AI, is a visual artificial intelligence training platform based in San Mateo, California. Founded in 2015, the company specializes in object and facial recognition through its advanced neural network perception library, which utilizes machine learning for data analysis. Chooch AI offers a range of services including edge AI, cloud AI, AI APIs, facial authentication, AI training, and COVID-19 cough detection. Its technology is implemented across various sectors such as healthcare, security, digital media, and retail, providing solutions for applications like surgical tracking, mask detection, social distancing compliance, and intrusion monitoring. The platform is designed to generate AI models that ensure fast and accurate visual detection, making it suitable for both enterprises and government use.

AppSamurai

Series A in 2020
App Samurai helps apps in achieving their app store ranking targets in multiple countries with minimum correct media spending, and additional features such as key metrics to measure campaign performance and optimized app market budgeting. App Samurai provides a smart dashboard that can provide insights to the traffic supplied such as performance metrics about in-app events. By signing up for free you can easily access the metrics to measure how your app is doing in app stores. Your goals are just a click away! Creating an ad campaign and boosting your app's user base has never been easier; App Samurai's state-of-the-art engine provides you unique recommendations to assist you whilst creating an ad campaign

Chooch AI

Convertible Note in 2019
Chooch Intelligence Technologies, operating as Chooch AI, is a visual artificial intelligence training platform based in San Mateo, California. Founded in 2015, the company specializes in object and facial recognition through its advanced neural network perception library, which utilizes machine learning for data analysis. Chooch AI offers a range of services including edge AI, cloud AI, AI APIs, facial authentication, AI training, and COVID-19 cough detection. Its technology is implemented across various sectors such as healthcare, security, digital media, and retail, providing solutions for applications like surgical tracking, mask detection, social distancing compliance, and intrusion monitoring. The platform is designed to generate AI models that ensure fast and accurate visual detection, making it suitable for both enterprises and government use.

Meddy

Series A in 2019
Meddy is an online healthcare platform founded in 2014 and based in Qatar. It enables users to access comprehensive profiles of doctors and seek information based on user reviews. The platform facilitates the process of finding and booking appointments with healthcare professionals, helping patients identify the best doctors in Qatar and the UAE. Through its user-friendly interface, Meddy aims to enhance the patient experience by providing valuable insights and facilitating informed healthcare decisions.

Mall IQ

Seed Round in 2019
Mall IQ is a Location Intelligence Platform empowering retail, loyalty, e-commerce, payment & banking apps to understand their customers’ needs, engage them with relevant messages at the right time & location and measure the effectiveness of their online to offline campaigns. This technology enables measurement of purchase intent of the mobile app users in the physical world in shopping malls and high streets via store visit behaviors and durations with proprietary indoor location technology w/o hardware. Mall IQ provides businesses actionable insights through powerful analytics and a location-based engagement platform to connect with their customers in real-time.

SmartMessage

Venture Round in 2019
ODC Business Solutions is a global technology company that provides Omni-channel software platforms both on premise and on-cloud. The company helps enterprises to build healthy communication with their customers and generate analytics for CRM and data enrichment purposes. The company offers a wide range of marketing channels such as email, SMS/MMS, push notifications, chatbot, social media, and more. ODC Business Solutions mainly operates as a software solutions business and additionally, it provides digital marketing and loyalty services to local and global markets. ODC Business Solutions was founded in 2005 and is headquartered in Istanbul, Turkey.

OMMA

Series A in 2019
OMMA is a device and OS independent software platform that enables its customers to interact with their target audiences both in digital and brick&mortar worlds. The company’s display-based marketing communications infrastructure is cloud-based, real-time, interactive, and fully programmable with built-in apps. It has 2 products based on it: OmmaVQ is basically a video player that embeds real-time data and adds interactivity to any video content, on the fly. OmmaSign is a digital signage software platform that is OS independent, cloud-based, real-time, and fully programmable.

iyzico

Series C in 2017
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

Insider

Series A in 2016
Insider is a growth management platform that assists digital marketers in enhancing their customer engagement throughout the marketing funnel, from acquisition to retention and revenue generation. The platform utilizes real-time predictive segmentation powered by artificial intelligence and machine learning, enabling marketers to create personalized customer journeys across various channels, including web, mobile apps, and advertising. Designed for ease of implementation, Insider's unified data layer eliminates the need for complex integrations, allowing marketers to focus on driving growth without inefficiencies. The company aims to optimize marketing effectiveness by improving return on ad spend, driving conversions, and facilitating product discovery. Founded in 2012 and headquartered in Singapore, Insider has expanded its presence globally with offices in multiple cities, including London, Tokyo, and Dubai. The company has received recognition for its innovative solutions and leadership, including listings in prestigious startup rankings.

iyzico

Series B in 2015
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

iyzico

Series B in 2014
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

VizeraLabs

Seed Round in 2014
VizeraLabs' current project, Vizera, is a smart projection device that performs accurate projections on physical objects. The current primary application of this technology is fabric simulation for furniture stores. The Vizera Projector has the potential to assist both consumers and retailers in the fabric selection process.

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Solvoyo

Venture Round in 2014
Solvoyo is service-based software that provides distribution optimization, production planning, inventory, and support mechanisms. It operates in three segments: strategic planning, tactical planning, and operational planning. Its strategic planning segment provides its clients with network strategy services and inventory deployment. Its tactical planning segment provides demand forecasting, multi-echelon inventory optimization, vendor frequency optimization, sales and operational planning, and concurrent planning. Finally, its operational planning segment is engaged in delivering services such as demand forecasting, inventory optimization, production planning, replenishment planning, allocation and supply planning, transportation planning, and omnichannel fulfillment. The company serves a renowned clientele such as HP, English Home, Applied Materials, SISECAM, and more. Solvoyo is based in Istanbul, Turkey.

Solvoyo

Series B in 2013
Solvoyo is service-based software that provides distribution optimization, production planning, inventory, and support mechanisms. It operates in three segments: strategic planning, tactical planning, and operational planning. Its strategic planning segment provides its clients with network strategy services and inventory deployment. Its tactical planning segment provides demand forecasting, multi-echelon inventory optimization, vendor frequency optimization, sales and operational planning, and concurrent planning. Finally, its operational planning segment is engaged in delivering services such as demand forecasting, inventory optimization, production planning, replenishment planning, allocation and supply planning, transportation planning, and omnichannel fulfillment. The company serves a renowned clientele such as HP, English Home, Applied Materials, SISECAM, and more. Solvoyo is based in Istanbul, Turkey.

HotelRunner

Seed Round in 2013
HotelRunner is a cloud-based digital marketing and sales platform for hotels and travel agencies, helping them obtain a tailored and efficient online presence. HotelRunner, helps hotels and travel agencies to go online from offline, while creating innovative sales channels via state of the art technologies, and enabling users to achieve higher recognition in international markets, broader customer outreach, and higher profitability. Once connected, HotelRunner automates inventory distribution, maximizes direct channel revenues, and boosts profit margins. HotelRunner is the platform for online sales, management and digital marketing activities for hotels, daily rentals and travel agencies. Moreover, it is a marketplace for the tourism industry, bringing together hotels, travel agencies and service providers on the same platform. Hotels can market their property to various travel agencies, while both improve their online visibilities, and buy variety of goods and services.

Evim.net

Series A in 2013
Evim.net is a membership-based private shopping platform in Turkey, specializing in home decoration and accessories. The site offers a diverse selection of products, including home textiles, kitchenware, small appliances, mother-child items, household goods, and electronic products. Members benefit from significant discounts, with savings of up to 80% on various products. In addition to shopping, Evim.net encourages members to invite friends to join the platform, enhancing its community-oriented approach. This e-commerce site serves as a comprehensive resource for customers seeking affordable and stylish home decor options.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Solvoyo

Series A in 2013
Solvoyo is service-based software that provides distribution optimization, production planning, inventory, and support mechanisms. It operates in three segments: strategic planning, tactical planning, and operational planning. Its strategic planning segment provides its clients with network strategy services and inventory deployment. Its tactical planning segment provides demand forecasting, multi-echelon inventory optimization, vendor frequency optimization, sales and operational planning, and concurrent planning. Finally, its operational planning segment is engaged in delivering services such as demand forecasting, inventory optimization, production planning, replenishment planning, allocation and supply planning, transportation planning, and omnichannel fulfillment. The company serves a renowned clientele such as HP, English Home, Applied Materials, SISECAM, and more. Solvoyo is based in Istanbul, Turkey.

Hemen kiralik

Venture Round in 2012
HemenKiralik is an online marketplace for short term rentals. Currently our services are offered at hemenkiralik.com, flat4day.com and domiknaden.ru websites. HemenKiralik currently provides more than 40000 daily rental properties overall in Turkey. Our headquarters is located in Nisantasi, Istanbul, Turkey.

Hazinem.com

Seed Round in 2012
Hazinem.com is an e-commerce platform that provides diamonds and designer gold jewelry. Its product catalogue includes rings, chains, necklaces, wedding bands, pendants, and much more. It also provides its customers with a wide range of products with affordable prices. Hazinem.com is based in Istanbul, Turkey.

HotelRunner

Pre Seed Round in 2012
HotelRunner is a cloud-based digital marketing and sales platform for hotels and travel agencies, helping them obtain a tailored and efficient online presence. HotelRunner, helps hotels and travel agencies to go online from offline, while creating innovative sales channels via state of the art technologies, and enabling users to achieve higher recognition in international markets, broader customer outreach, and higher profitability. Once connected, HotelRunner automates inventory distribution, maximizes direct channel revenues, and boosts profit margins. HotelRunner is the platform for online sales, management and digital marketing activities for hotels, daily rentals and travel agencies. Moreover, it is a marketplace for the tourism industry, bringing together hotels, travel agencies and service providers on the same platform. Hotels can market their property to various travel agencies, while both improve their online visibilities, and buy variety of goods and services.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio that develops social, casual, and mobile games such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas.

Balerin.com

Seed Round in 2012
Balerin.com, launched in 2010, is a Turkey-based online cosmetics store offering a range of branded beauty products. It offers perfume, facial, hair care, mothers and babies, hand and body care, makeup, and personal hygiene. It also offers a range of jewelry products for women. Customers can pay for their products using credit cards, bank transfers, and cash-on-delivery services.

Butigo

Seed Round in 2012
Butigo is an e-commerce platform that provides its users with fashion consultancy and products. It also operates as an online blog and a resource of fashion news and style tips. Its e-commerce platform is primarily engaged in the sale of shoes.