212

212 is a venture capital firm that specializes in early venture, mid venture, and late venture investments. It focuses on investing in internet, communication, and tech companies with a focus on software, social gaming, eCommerce, mobile, social media and the cloud, particularly in Turkey and MENA region. 212 was founded by a seasoned group of veterans with the common vision of cultivating eco-system in Turkey and its region. Each of our team members brings to the table a proven track record of success in multi-cultural disciplines in both global corporations and start-ups and an unwavering focus on strategy, operation and execution.

Ipek Celiksoz

Associate

Gozde Demir

VP

GG

Gulce Gunindi

Associate

Maher Hakim

Partner

Ali Karabey

Founding Partner

Ezabel (Razy) Nihmet

CFO

Numan Numan

Founding Partner

GT

Gülce Turan

Associate

Basar Yenidünya

VP

SZ

Sercan Zülfikar

Finance Associate

41 past transactions

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

HotelRunner

Seed Round in 2013
HotelRunner is a cloud-based digital marketing and sales platform for hotels and travel agencies, helping them obtain a tailored and efficient online presence. HotelRunner, helps hotels and travel agencies to go online from offline, while creating innovative sales channels via state of the art technologies, and enabling users to achieve higher recognition in international markets, broader customer outreach, and higher profitability. Once connected, HotelRunner automates inventory distribution, maximizes direct channel revenues, and boosts profit margins. HotelRunner is the platform for online sales, management and digital marketing activities for hotels, daily rentals and travel agencies. Moreover, it is a marketplace for the tourism industry, bringing together hotels, travel agencies and service providers on the same platform. Hotels can market their property to various travel agencies, while both improve their online visibilities, and buy variety of goods and services.

Marti

Series A in 2019
Marti Technologies Inc., a micro-mobility company, provides electric vehicles for local transport in MENA and Eastern Europe. The company was incorporated in 2018 and is based in Istanbul, Turkey.

ODC Business Solutions

Series B in 2019
ODC Business Solutions is a global technology company that provides Omni-channel software platforms both on premise and on-cloud. The company helps enterprises to build healthy communication with their customers and generate analytics for CRM and data enrichment purposes. The company offers a wide range of marketing channels such as email, SMS/MMS, push notifications, chatbot, social media, and more. ODC Business Solutions mainly operates as a software solutions business and additionally, it provides digital marketing and loyalty services to local and global markets. ODC Business Solutions was founded in 2005 and is headquartered in Istanbul, Turkey.

Hazinem.com

Seed Round in 2012
Hazinem.com is an e-commerce platform that provides diamonds and designer gold jewelry. Its product catalogue includes rings, chains, necklaces, wedding bands, pendants, and much more. It also provides its customers with a wide range of products with affordable prices. Hazinem.com is based in Istanbul, Turkey.

iyzico

Series C in 2015
iyzico was founded with the aim of providing a secure payment management platform to online companies of different sizes operating in different industries. Currently it offers iyziPos (secure virtualPOS solution with automated fraud prevention and high authorization-rate bank integrations) , iyziBazaar (manage marketplace payments), iyziLink (pay by link, without the need of a shopping site), and Buyer Protection (secure shopping experience) as the flagship products.
The Chooch AI platform generates AI models for fast, accurate visual detection across a wide variety of industries. Chooch proprietary technology has been deployed at scale for industries including geospatial, healthcare, security, media, industrial and retail and the US government. Applications range widely from tracking surgical procedures, to mask detection and social distancing compliance, safety equipment assurance, intrusion monitoring, fire alerts, facial authentication, and image quality control. For more information or a technology demonstration, please visit Chooch.AI

VizeraLabs

Seed Round in 2014
VizeraLabs' current project, Vizera, is a smart projection device that performs accurate projections on physical objects. The current primary application of this technology is fabric simulation for furniture stores. The Vizera Projector has the potential to assist both consumers and retailers in the fabric selection process.

Mall IQ, Inc.

Seed Round in 2019
Mall IQ is a Location Intelligence Platform empowering retail, loyalty, e-commerce, payment & banking apps to understand their customers’ needs, engage them with relevant messages at the right time & location and measure the effectiveness of their online to offline campaigns. This technology enables measurement of purchase intent of the mobile app users in the physical world in shopping malls and high streets via store visit behaviors and durations with proprietary indoor location technology w/o hardware. Mall IQ provides businesses actionable insights through powerful analytics and a location-based engagement platform to connect with their customers in real-time.

Evim.net

Series A in 2013
Evim.net is a membership-based Turkish private shopping site for home decoration and accessories. It offers a variety of products such as home textiles, kitchenware, small appliances, mother-child products, household products, and electronic products. It allows members to make purchases at discounted prices of up to 80%. Evim.net also allows its members to invite their friends to join the program.

Meddy

Series A in 2019
Meddy operates an online healthcare platform, Meddy which allows users to access doctor profiles and seek information about a doctor based on user reviews. The company was founded in 2014 and is based in Qatar.

Balerin.com

Seed Round in 2012
Balerin.com, launched in 2010, is a Turkey-based online cosmetics store offering a range of branded beauty products. It offers perfume, facial, hair care, mothers and babies, hand and body care, makeup, and personal hygiene. It also offers a range of jewelry products for women. Customers can pay for their products using credit cards, bank transfers, and cash-on-delivery services.

Insider

Series A in 2016
Insider develops a growth management platform. The company’s platform helps digital marketers drive growth from acquisition to activation, retention and revenue, and leveraging real-time predictive segmentation by artificial intelligence and machine learning capabilities. It serves various industries, including retail, automotive, finance, eBetting, travel, and media. Insider was formerly known as SOCIAPlus. The company was founded in 2012 and is based in Singapore. It has additional offices in London, United Kingdom; Singapore; Tokyo, Japan; Dubai, United Arab Emirates; Moscow, Russia; Warsaw, Poland; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Istanbul, Turkey; Kiev, Ukraine; Sydney, Australia; Seoul, South Korea; Ho Chi Minh City, Vietnam; Bangkok, Thailand; Hong Kong; and Taipei, Taiwan.

Metrobi

Seed Round in 2021
Metrobi Inc. provides a local pre-scheduled delivery service tailored for business-to-business deliveries. The company offers a mobile platform that leverages artificial intelligence to provide a shared B2B local delivery service and an on-demand fleet for businesses, as well as allows them to track the delivery status and receive proof-of-delivery. Its routing and optimization technology creates delivery routes for drivers to pick up bulk products from store/warehouse with a van and deliver to their destinations. The company was founded in 2016 and is headquartered in Boston, Massachusetts.

123FormBuilder

Venture Round in 2020
123FormBuilder is a powerful web form builder that allows organizations to easily create forms and surveys without programming skills. With 123FormBuilder users are provided with the ability to create their forms visually, obtain the script in a few clicks and start collecting data on their webpages within minutes. It enables small businesses to create any kind of forms, including contact forms, lead generation forms, surveys, registration forms, online forms, and others no matter how complex it is. 123FormBuilder integrates with many third party applications, such as Google Docs, SalesForce, MailChimp, and many more. It offers a Facebook application and plugins for the major publishing platforms such as Wordpress, Blogger, and Google Sites. Founded in 2008, in Timisoara, Romania, 123FormBuilder offers free services for a limited number of forms, with premium accounts to scale up and get access to more powerful features.

Insider

Series D in 2022
Insider develops a growth management platform. The company’s platform helps digital marketers drive growth from acquisition to activation, retention and revenue, and leveraging real-time predictive segmentation by artificial intelligence and machine learning capabilities. It serves various industries, including retail, automotive, finance, eBetting, travel, and media. Insider was formerly known as SOCIAPlus. The company was founded in 2012 and is based in Singapore. It has additional offices in London, United Kingdom; Singapore; Tokyo, Japan; Dubai, United Arab Emirates; Moscow, Russia; Warsaw, Poland; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Istanbul, Turkey; Kiev, Ukraine; Sydney, Australia; Seoul, South Korea; Ho Chi Minh City, Vietnam; Bangkok, Thailand; Hong Kong; and Taipei, Taiwan.

ODC Business Solutions

Venture Round in 2019
ODC Business Solutions is a global technology company that provides Omni-channel software platforms both on premise and on-cloud. The company helps enterprises to build healthy communication with their customers and generate analytics for CRM and data enrichment purposes. The company offers a wide range of marketing channels such as email, SMS/MMS, push notifications, chatbot, social media, and more. ODC Business Solutions mainly operates as a software solutions business and additionally, it provides digital marketing and loyalty services to local and global markets. ODC Business Solutions was founded in 2005 and is headquartered in Istanbul, Turkey.

iyzico

Series C in 2015
iyzico was founded with the aim of providing a secure payment management platform to online companies of different sizes operating in different industries. Currently it offers iyziPos (secure virtualPOS solution with automated fraud prevention and high authorization-rate bank integrations) , iyziBazaar (manage marketplace payments), iyziLink (pay by link, without the need of a shopping site), and Buyer Protection (secure shopping experience) as the flagship products.

Artboard Studio

Seed Round in 2021
Artboard Studio is a browser-based design tool specially for branding and marketing designer. Also thanks to collaboration and presentation features, it solves the miscommunication problem between designers and clients.

Bolt Insight

Seed Round in 2022
Bolt is an automated, smart market research platform that instantly collects feedback from fresh respondents using social media in less than 3 hours. Bolt can be used for concept and claim optimisation, ad testing, or brand tracking.

Fazla Gıda

Series A in 2021
Fazla Gıda is a technology solutions Company That prevent food waste .

Avatao

Venture Round in 2021
Avatao’s security training goes beyond simple tutorials and videos offering an interactive job-relevant learning experience to developer teams, security champions, pentesters, security analysts and DevOps teams. With 600+ challenges and tutorials in 10+ languages, the platform covers a wide range of security topics across the entire security stack from OWASP Top 10 to DevSecOps and Cryptography. The platform immerses developers in high-profile cases and provides them with real, in-depth experience with challenging security breaches. Engineers will actually learn to hack and patch the bugs themselves. This way Avatao equips software engineering teams with a security mindset that increases their capability to reduce risks and react to known vulnerabilities faster. This in turn increases the security capability of a company to ship high-quality products.

Trio Mobil

Series A in 2021
Trio Mobil is a fast growing technology company specialize in Industrial Internet of Things (IoT) technologies. The new generation solution portfolio targets manufacturing, retail and services industries with one one stop shop approach. With a professional team of 110 people, sales and after-sales partners, Trio Mobil provides services to 20.000 corporate customers including Mercedes, Ford, Carrefour, Philip Morris, Axa Insurance, Vodafone with more than 200.000 IoT devices. Trio Mobil is listed in Deloitte Fast 50 and Fast 500 as one of the fastest growing technology companies in the region. Trio Mobil received 2.2M USD series A funding in 2017 from Ak Asset Management Venture Capital Fund And the fund raised mainly invested in research and development for innovative IoT products. In 2020 London office opened to launch proven solutions to UK and European markets.

123FormBuilder

Acquisition in 2020
123FormBuilder is a powerful web form builder that allows organizations to easily create forms and surveys without programming skills. With 123FormBuilder users are provided with the ability to create their forms visually, obtain the script in a few clicks and start collecting data on their webpages within minutes. It enables small businesses to create any kind of forms, including contact forms, lead generation forms, surveys, registration forms, online forms, and others no matter how complex it is. 123FormBuilder integrates with many third party applications, such as Google Docs, SalesForce, MailChimp, and many more. It offers a Facebook application and plugins for the major publishing platforms such as Wordpress, Blogger, and Google Sites. Founded in 2008, in Timisoara, Romania, 123FormBuilder offers free services for a limited number of forms, with premium accounts to scale up and get access to more powerful features.

iyzico

Series C in 2017
iyzico was founded with the aim of providing a secure payment management platform to online companies of different sizes operating in different industries. Currently it offers iyziPos (secure virtualPOS solution with automated fraud prevention and high authorization-rate bank integrations) , iyziBazaar (manage marketplace payments), iyziLink (pay by link, without the need of a shopping site), and Buyer Protection (secure shopping experience) as the flagship products.

Chooch Intelligence Technologies Co.

Convertible Note in 2019
The Chooch AI platform generates AI models for fast, accurate visual detection across a wide variety of industries. Chooch proprietary technology has been deployed at scale for industries including geospatial, healthcare, security, media, industrial and retail and the US government. Applications range widely from tracking surgical procedures, to mask detection and social distancing compliance, safety equipment assurance, intrusion monitoring, fire alerts, facial authentication, and image quality control. For more information or a technology demonstration, please visit Chooch.AI

iyzico

Series B in 2014
iyzico was founded with the aim of providing a secure payment management platform to online companies of different sizes operating in different industries. Currently it offers iyziPos (secure virtualPOS solution with automated fraud prevention and high authorization-rate bank integrations) , iyziBazaar (manage marketplace payments), iyziLink (pay by link, without the need of a shopping site), and Buyer Protection (secure shopping experience) as the flagship products.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio that develops social, casual, and mobile games such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Butigo

Seed Round in 2012
Butigo is an e-commerce platform that provides its users with fashion consultancy and products. It also operates as an online blog and a resource of fashion news and style tips. Its e-commerce platform is primarily engaged in the sale of shoes.

Hemen kiralik

Venture Round in 2012
HemenKiralik is an online marketplace for short term rentals. Currently our services are offered at hemenkiralik.com, flat4day.com and domiknaden.ru websites. HemenKiralik currently provides more than 40000 daily rental properties overall in Turkey. Our headquarters is located in Nisantasi, Istanbul, Turkey.

OmmaSign

Series A in 2019
OMMA is a device and OS independent software platform that enables its customers to interact with their target audiences both in digital and brick&mortar worlds. The company’s display-based marketing communications infrastructure is cloud-based, real-time, interactive, and fully programmable with built-in apps. It has 2 products based on it: OmmaVQ is basically a video player that embeds real-time data and adds interactivity to any video content, on the fly. OmmaSign is a digital signage software platform that is OS independent, cloud-based, real-time, and fully programmable.

Solvoyo

Venture Round in 2014
Solvoyo is service-based software that provides distribution optimization, production planning, inventory, and support mechanisms. It operates in three segments: strategic planning, tactical planning, and operational planning. Its strategic planning segment provides its clients with network strategy services and inventory deployment. Its tactical planning segment provides demand forecasting, multi-echelon inventory optimization, vendor frequency optimization, sales and operational planning, and concurrent planning. Finally, its operational planning segment is engaged in delivering services such as demand forecasting, inventory optimization, production planning, replenishment planning, allocation and supply planning, transportation planning, and omnichannel fulfillment. The company serves a renowned clientele such as HP, English Home, Applied Materials, SISECAM, and more. Solvoyo is based in Istanbul, Turkey.

Solvoyo

Series A in 2013
Solvoyo is service-based software that provides distribution optimization, production planning, inventory, and support mechanisms. It operates in three segments: strategic planning, tactical planning, and operational planning. Its strategic planning segment provides its clients with network strategy services and inventory deployment. Its tactical planning segment provides demand forecasting, multi-echelon inventory optimization, vendor frequency optimization, sales and operational planning, and concurrent planning. Finally, its operational planning segment is engaged in delivering services such as demand forecasting, inventory optimization, production planning, replenishment planning, allocation and supply planning, transportation planning, and omnichannel fulfillment. The company serves a renowned clientele such as HP, English Home, Applied Materials, SISECAM, and more. Solvoyo is based in Istanbul, Turkey.

iyzico

Series B in 2015
iyzico was founded with the aim of providing a secure payment management platform to online companies of different sizes operating in different industries. Currently it offers iyziPos (secure virtualPOS solution with automated fraud prevention and high authorization-rate bank integrations) , iyziBazaar (manage marketplace payments), iyziLink (pay by link, without the need of a shopping site), and Buyer Protection (secure shopping experience) as the flagship products.

Solvoyo

Series B in 2013
Solvoyo is service-based software that provides distribution optimization, production planning, inventory, and support mechanisms. It operates in three segments: strategic planning, tactical planning, and operational planning. Its strategic planning segment provides its clients with network strategy services and inventory deployment. Its tactical planning segment provides demand forecasting, multi-echelon inventory optimization, vendor frequency optimization, sales and operational planning, and concurrent planning. Finally, its operational planning segment is engaged in delivering services such as demand forecasting, inventory optimization, production planning, replenishment planning, allocation and supply planning, transportation planning, and omnichannel fulfillment. The company serves a renowned clientele such as HP, English Home, Applied Materials, SISECAM, and more. Solvoyo is based in Istanbul, Turkey.

App Samurai

Series A in 2020
App Samurai helps apps in achieving their app store ranking targets in multiple countries with minimum correct media spending, and additional features such as key metrics to measure campaign performance and optimized app market budgeting. App Samurai provides a smart dashboard that can provide insights to the traffic supplied such as performance metrics about in-app events. By signing up for free you can easily access the metrics to measure how your app is doing in app stores. Your goals are just a click away! Creating an ad campaign and boosting your app's user base has never been easier; App Samurai's state-of-the-art engine provides you unique recommendations to assist you whilst creating an ad campaign

HotelRunner

Pre Seed Round in 2012
HotelRunner is a cloud-based digital marketing and sales platform for hotels and travel agencies, helping them obtain a tailored and efficient online presence. HotelRunner, helps hotels and travel agencies to go online from offline, while creating innovative sales channels via state of the art technologies, and enabling users to achieve higher recognition in international markets, broader customer outreach, and higher profitability. Once connected, HotelRunner automates inventory distribution, maximizes direct channel revenues, and boosts profit margins. HotelRunner is the platform for online sales, management and digital marketing activities for hotels, daily rentals and travel agencies. Moreover, it is a marketplace for the tourism industry, bringing together hotels, travel agencies and service providers on the same platform. Hotels can market their property to various travel agencies, while both improve their online visibilities, and buy variety of goods and services.