212

212 Limited is a venture capital firm established in 2011 and based in Luxembourg City, Luxembourg. The firm specializes in start-up to late venture investments, primarily focusing on internet, communication, and technology sectors, including software, social gaming, eCommerce, mobile applications, social media, and cloud services. It targets investment opportunities in Turkey, the Central and Eastern European (CEE) region, and the Middle East and North Africa (MENA) region. 212 Limited typically invests between $0.5 million and $3 million in portfolio companies and generally prefers to acquire minority stakes. The firm is driven by a vision to cultivate a robust ecosystem in Turkey and its surrounding areas, leveraging the diverse expertise of its team members.

Maher Hakim

Partner

Ali H. Karabey

Founding Partner

Safak Araz Kozlu

Venture Partner

Numan Numan

Founding Partner, Executive, Investment, Growth Funds and Managing Director

Pelin Gonul Sahin

Venture Partner

Cagdas Yildiz

Investment Manager

38 past transactions

Bolt Insight

Seed Round in 2022
Bolt is an automated, smart market research platform that instantly collects feedback from fresh respondents using social media in less than 3 hours. Bolt can be used for concept and claim optimisation, ad testing, or brand tracking.

The Hub21

Pre Seed Round in 2022
The Hub21 focuses on providing an engaging learning platform for children aged 7 to 15, aimed at fostering sustainable solutions for the future. The organization offers a variety of programs, including virtual tech classes and summer camps, where children can enhance their tech skills through subjects like coding, game development, and design. Guided by knowledgeable tutors, these programs create inclusive and enjoyable environments that empower young learners to develop entrepreneurial and STEM skills, preparing them to navigate and innovate in a tech-driven world.

Wellbees

Seed Round in 2022
Operator of a digital corporate well-being platform intended to offer a well-being program for employees. The company's platform offers expert support, competitions, content, seminars, and events on a digital platform dedicated to the organization within the scope of a sustainable program, enabling companies to improve employees' healthy habits, make them feel valued and increase their commitment.

Insider

Series D in 2022
Insider is a growth management platform that assists digital marketers in enhancing their marketing strategies across various stages, including acquisition, activation, retention, and revenue generation. Utilizing real-time predictive segmentation powered by artificial intelligence and machine learning, Insider enables marketers to create personalized customer journeys across digital channels, such as the web, mobile apps, and advertising platforms. The platform is designed for ease of implementation and use, eliminating the need for complex integrations and minimizing reliance on IT teams. By combining personalization with data-driven decision-making, Insider helps clients optimize their marketing spend and improve customer engagement while reducing waste. Founded in 2012 and headquartered in Singapore, Insider operates additional offices in multiple countries, including the United Kingdom, Japan, and the United Arab Emirates. The company has received recognition for its innovative approach, being listed among the 100 Hottest Startups by WIRED Magazine and earning accolades such as Red Herring Top 100 Europe.

Metrobi

Seed Round in 2021
Metrobi Inc. is a company specializing in pre-scheduled delivery services designed for business-to-business transactions. Founded in 2016 and based in Boston, Massachusetts, Metrobi utilizes a mobile platform that incorporates artificial intelligence to optimize local deliveries for businesses. The company's technology enables efficient routing and pairing of deliveries, allowing for bulk product pickups from stores or warehouses and subsequent delivery to various destinations. This innovative approach increases driver productivity by 23% and reduces mileage by up to 50%. By facilitating a shared delivery service and providing an on-demand fleet, Metrobi aims to lower delivery costs for businesses while ensuring fair compensation for drivers.

Fazla Gıda

Series A in 2021
Fazla Gıda is a technology solutions Company That prevent food waste .

Trio Mobil

Series A in 2021
Trio Mobil is a fast growing technology company specialize in Industrial Internet of Things (IoT) technologies. The new generation solution portfolio targets manufacturing, retail and services industries with one one stop shop approach. With a professional team of 110 people, sales and after-sales partners, Trio Mobil provides services to 20.000 corporate customers including Mercedes, Ford, Carrefour, Philip Morris, Axa Insurance, Vodafone with more than 200.000 IoT devices. Trio Mobil is listed in Deloitte Fast 50 and Fast 500 as one of the fastest growing technology companies in the region. Trio Mobil received 2.2M USD series A funding in 2017 from Ak Asset Management Venture Capital Fund And the fund raised mainly invested in research and development for innovative IoT products. In 2020 London office opened to launch proven solutions to UK and European markets.

Artboard Studio

Seed Round in 2021
Artboard Studio is an online graphic design tool tailored for branding and marketing professionals. It offers a browser-based platform that allows users to create mockups, collaborate in real time, and present designs effectively. The tool addresses common communication challenges between designers and clients by incorporating features that facilitate feedback on design assets. With a library of pre-designed templates, Artboard Studio enables users to generate promotional or portfolio images efficiently, making it a valuable resource for businesses engaged in branding and marketing efforts.

Avatao

Venture Round in 2021
Avatao provides an online training platform focused on teaching secure software development through hands-on exercises and tutorials. It caters to various technical teams, including developers, security champions, and DevOps professionals, by offering an interactive learning experience rather than simple tutorials or videos. With over 600 challenges and tutorials available in more than 10 languages, the platform addresses a comprehensive range of security topics, from web security to secure API design. Avatao immerses users in real-world scenarios, enabling them to learn to identify and address vulnerabilities effectively. This approach not only enhances the security awareness of software engineering teams but also equips them with the skills necessary to build high-quality products while managing risks more efficiently.

123FormBuilder

Venture Round in 2020
123FormBuilder is an online platform that enables organizations to create web forms and surveys without any programming knowledge. Founded in 2008 in Timisoara, Romania, the service allows users to design forms visually and embed them on their websites quickly. It supports the creation of various types of forms, including contact forms, lead generation forms, and surveys, accommodating both simple and complex needs. The platform integrates seamlessly with third-party applications such as Google Docs, Salesforce, and MailChimp, enhancing its functionality. Additionally, 123FormBuilder offers a Facebook application and plugins for popular content management systems like WordPress and Blogger. While the platform provides free services for a limited number of forms, it also offers premium accounts that unlock more advanced features.

123FormBuilder

Acquisition in 2020
123FormBuilder is an online platform that enables organizations to create web forms and surveys without any programming knowledge. Founded in 2008 in Timisoara, Romania, the service allows users to design forms visually and embed them on their websites quickly. It supports the creation of various types of forms, including contact forms, lead generation forms, and surveys, accommodating both simple and complex needs. The platform integrates seamlessly with third-party applications such as Google Docs, Salesforce, and MailChimp, enhancing its functionality. Additionally, 123FormBuilder offers a Facebook application and plugins for popular content management systems like WordPress and Blogger. While the platform provides free services for a limited number of forms, it also offers premium accounts that unlock more advanced features.

Chooch AI

Series A in 2020
Chooch Intelligence Technologies, operating as Chooch AI, is a visual artificial intelligence training platform based in San Mateo, California. Founded in 2015, the company specializes in object and facial recognition through its advanced neural network perception library, which utilizes machine learning for data analysis. Chooch AI offers a range of services including edge AI, cloud AI, AI APIs, facial authentication, AI training, and COVID-19 cough detection. Its technology is implemented across various sectors such as healthcare, security, digital media, and retail, providing solutions for applications like surgical tracking, mask detection, social distancing compliance, and intrusion monitoring. The platform is designed to generate AI models that ensure fast and accurate visual detection, making it suitable for both enterprises and government use.

AppSamurai

Series A in 2020
App Samurai, Inc. is a mobile advertising technology and intelligence company that connects advertisers with publishers to effectively reach mobile users through artificial intelligence. Founded in 2016 and headquartered in San Francisco, with additional offices in the United Kingdom, Turkey, Germany, Spain, and Colorado, App Samurai offers a comprehensive mobile user acquisition platform. This platform enables advertisers to create, manage, and measure mobile ad campaigns while tracking their performance. It integrates with various ad networks to support app promotion and cost-per-install (CPI) campaigns, including user acquisition and video advertising. The platform features a smart dashboard that provides insights into traffic performance and in-app events, allowing app owners to optimize their campaigns and achieve app store ranking targets with minimal media spending. By simplifying the ad campaign creation process, App Samurai assists developers and marketers in effectively increasing application downloads and user engagement.

Chooch AI

Convertible Note in 2019
Chooch Intelligence Technologies, operating as Chooch AI, is a visual artificial intelligence training platform based in San Mateo, California. Founded in 2015, the company specializes in object and facial recognition through its advanced neural network perception library, which utilizes machine learning for data analysis. Chooch AI offers a range of services including edge AI, cloud AI, AI APIs, facial authentication, AI training, and COVID-19 cough detection. Its technology is implemented across various sectors such as healthcare, security, digital media, and retail, providing solutions for applications like surgical tracking, mask detection, social distancing compliance, and intrusion monitoring. The platform is designed to generate AI models that ensure fast and accurate visual detection, making it suitable for both enterprises and government use.

Meddy

Series A in 2019
Meddy is an online healthcare platform founded in 2014 and based in Qatar, designed to assist patients in finding and booking appointments with doctors in Qatar and the UAE. The platform provides comprehensive information about healthcare professionals, including user reviews and detailed profiles, allowing patients to make informed decisions without the need to contact clinics directly. By offering a variety of filters and search options, Meddy enables users to identify doctors that best meet their individual needs and preferences.

Mall IQ

Seed Round in 2019
Mall IQ is a Location Intelligence Platform empowering retail, loyalty, e-commerce, payment & banking apps to understand their customers’ needs, engage them with relevant messages at the right time & location and measure the effectiveness of their online to offline campaigns. This technology enables measurement of purchase intent of the mobile app users in the physical world in shopping malls and high streets via store visit behaviors and durations with proprietary indoor location technology w/o hardware. Mall IQ provides businesses actionable insights through powerful analytics and a location-based engagement platform to connect with their customers in real-time.

Marti

Series A in 2019
Marti Technologies Inc. is a micro-mobility company based in Istanbul, Turkey, that focuses on providing electric vehicles for local transportation in the MENA region and Eastern Europe. Established in 2018, Marti operates a fleet of over 48,000 electric mopeds, e-bikes, and e-scooters. The company utilizes proprietary software systems and IoT infrastructure to manage its operations efficiently, aiming to enhance urban mobility and accessibility in the areas it serves.

SmartMessage

Venture Round in 2019
SmartMessage is a marketing platform developed by ODC Business Solutions, a global technology company based in Istanbul, Turkey, founded in 2005. The platform offers scalable, enterprise-ready solutions for campaign management and event-based marketing. It supports a wide range of communication channels, including email, SMS/MMS, push notifications, chatbots, and social media, enabling enterprises to engage effectively with their customers. SmartMessage encompasses various tools such as Engage for omni-channel campaign management, Connect for building conversational experiences, Autoflow for marketing automation and analytics, Preference for communication consent management, and Secure for fraud management in banking. In addition to its marketing solutions, ODC Business Solutions provides Microsoft products and digital marketing services to both local and global markets.

OMMA

Series A in 2019
OMMA is a device and OS independent software platform that enables its customers to interact with their target audiences both in digital and brick&mortar worlds. The company’s display-based marketing communications infrastructure is cloud-based, real-time, interactive, and fully programmable with built-in apps. It has 2 products based on it: OmmaVQ is basically a video player that embeds real-time data and adds interactivity to any video content, on the fly. OmmaSign is a digital signage software platform that is OS independent, cloud-based, real-time, and fully programmable.

Iyzico

Series C in 2017
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

Insider

Series A in 2016
Insider is a growth management platform that assists digital marketers in enhancing their marketing strategies across various stages, including acquisition, activation, retention, and revenue generation. Utilizing real-time predictive segmentation powered by artificial intelligence and machine learning, Insider enables marketers to create personalized customer journeys across digital channels, such as the web, mobile apps, and advertising platforms. The platform is designed for ease of implementation and use, eliminating the need for complex integrations and minimizing reliance on IT teams. By combining personalization with data-driven decision-making, Insider helps clients optimize their marketing spend and improve customer engagement while reducing waste. Founded in 2012 and headquartered in Singapore, Insider operates additional offices in multiple countries, including the United Kingdom, Japan, and the United Arab Emirates. The company has received recognition for its innovative approach, being listed among the 100 Hottest Startups by WIRED Magazine and earning accolades such as Red Herring Top 100 Europe.

Iyzico

Series B in 2015
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

Iyzico

Series B in 2014
iyzico is a Turkish online payment services provider that focuses on delivering a secure payment management platform for businesses of various sizes across different sectors. The company offers several key products, including iyziPos, a secure virtual POS solution that features automated fraud prevention and high authorization-rate bank integrations; iyziBazaar, which facilitates marketplace payment management; iyziLink, allowing payments via links without requiring a shopping site; and Buyer Protection, enhancing the secure shopping experience. Additionally, iyzico's platform supports multiple payment options, including recurring payments, bin control, one-click payments, installment payments, and bank transfers. This comprehensive suite enables e-commerce companies to start accepting payments rapidly, often on the same day as integration, by utilizing a single application.

VizeraLabs

Seed Round in 2014
VizeraLabs is based in Sunnyvale, California, and specializes in the development of a smart projection device known as Vizera. This innovative technology automatically detects pre-scanned objects within a scene and performs precise projections onto physical items. Primarily aimed at retail showrooms, Vizera's applications span various sectors including furniture, home decoration, automotive, fashion accessories, architecture, interior design, construction, healthcare, and gaming. A significant current focus is on fabric simulation for furniture retailers, where the Vizera projector enhances the fabric selection process for both consumers and retailers by providing realistic visualizations. Through its advanced projection capabilities, VizeraLabs aims to improve customer experiences in retail environments.

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Solvoyo

Venture Round in 2014
Solvoyo is a software company based in Istanbul, Turkey, that specializes in optimizing supply chain management through a cloud-based analytical platform. The company offers a comprehensive service model encompassing strategic, tactical, and operational planning. Its strategic planning services focus on network strategy and inventory deployment, while the tactical planning segment includes demand forecasting, multi-echelon inventory optimization, and sales and operational planning. In the operational planning area, Solvoyo provides services such as production planning, replenishment planning, and transportation planning. By integrating these functions, Solvoyo aims to help businesses enhance customer experience, reduce costs, and eliminate waste within their supply chain processes. The company serves a notable clientele, including organizations like HP and Applied Materials.

Solvoyo

Series B in 2013
Solvoyo is a software company based in Istanbul, Turkey, that specializes in optimizing supply chain management through a cloud-based analytical platform. The company offers a comprehensive service model encompassing strategic, tactical, and operational planning. Its strategic planning services focus on network strategy and inventory deployment, while the tactical planning segment includes demand forecasting, multi-echelon inventory optimization, and sales and operational planning. In the operational planning area, Solvoyo provides services such as production planning, replenishment planning, and transportation planning. By integrating these functions, Solvoyo aims to help businesses enhance customer experience, reduce costs, and eliminate waste within their supply chain processes. The company serves a notable clientele, including organizations like HP and Applied Materials.

HotelRunner

Seed Round in 2013
HotelRunner is a cloud-based digital marketing and sales platform designed to assist hotels and travel agencies in enhancing their online presence. The platform facilitates the transition from offline to online operations, enabling users to establish innovative sales channels through advanced technology. It automates inventory distribution, maximizes direct channel revenues, and boosts profit margins for its users. Serving as a marketplace for the tourism industry, HotelRunner connects hotels, travel agencies, and service providers, allowing them to market their offerings effectively and improve their online visibility. By bringing these stakeholders together, the platform supports broader customer outreach and enhances international brand recognition, ultimately driving profitability in the competitive travel market.

Evim.net

Series A in 2013
Evim.net is a membership-based private shopping platform in Turkey, specializing in home decoration and accessories. The site offers a diverse selection of products, including home textiles, kitchenware, small appliances, mother-child items, household goods, and electronic products. Members benefit from significant discounts, with savings of up to 80% on various products. In addition to shopping, Evim.net encourages members to invite friends to join the platform, enhancing its community-oriented approach. This e-commerce site serves as a comprehensive resource for customers seeking affordable and stylish home decor options.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Solvoyo

Series A in 2013
Solvoyo is a software company based in Istanbul, Turkey, that specializes in optimizing supply chain management through a cloud-based analytical platform. The company offers a comprehensive service model encompassing strategic, tactical, and operational planning. Its strategic planning services focus on network strategy and inventory deployment, while the tactical planning segment includes demand forecasting, multi-echelon inventory optimization, and sales and operational planning. In the operational planning area, Solvoyo provides services such as production planning, replenishment planning, and transportation planning. By integrating these functions, Solvoyo aims to help businesses enhance customer experience, reduce costs, and eliminate waste within their supply chain processes. The company serves a notable clientele, including organizations like HP and Applied Materials.

Hemenkiralik

Venture Round in 2012
HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.

Hazinem

Seed Round in 2012
Hazinem.com is an online retailer based in Istanbul, Turkey, specializing in gold, diamond, and semi-precious gemstone jewelry. Founded in 2011, the platform offers a diverse product catalog that includes rings, chains, necklaces, wedding bands, pendants, earrings, and wristbands. Hazinem.com aims to provide high-quality designer jewelry at affordable prices, catering to a wide range of customers and accessory enthusiasts. Through its e-commerce platform, the company enables easy access to a variety of jewelry items for purchase, enhancing the shopping experience for those seeking stylish and elegant accessories.

HotelRunner

Pre Seed Round in 2012
HotelRunner is a cloud-based digital marketing and sales platform designed to assist hotels and travel agencies in enhancing their online presence. The platform facilitates the transition from offline to online operations, enabling users to establish innovative sales channels through advanced technology. It automates inventory distribution, maximizes direct channel revenues, and boosts profit margins for its users. Serving as a marketplace for the tourism industry, HotelRunner connects hotels, travel agencies, and service providers, allowing them to market their offerings effectively and improve their online visibility. By bringing these stakeholders together, the platform supports broader customer outreach and enhances international brand recognition, ultimately driving profitability in the competitive travel market.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio that develops social, casual, and mobile games such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas.

Balerin.com

Seed Round in 2012
Balerin.com, established in 2010 and based in Turkey, operates as an online cosmetics store that provides a diverse selection of branded beauty products. Its offerings include perfume, facial and hair care items, personal hygiene products, makeup, as well as specialized products for mothers and babies. In addition to cosmetics, Balerin.com also features a range of jewelry designed for women. The platform facilitates various payment options, including credit cards, bank transfers, and cash-on-delivery, making it accessible for a wide customer base.

Butigo

Seed Round in 2012
Butigo is an e-commerce platform specializing in fashionable footwear for women. It provides a diverse selection of shoes, catering to various styles and preferences, all at affordable prices. In addition to retailing shoes, Butigo also serves as a fashion consultancy, offering users style tips and insights through an online blog that features fashion news. This dual approach enhances the customer experience by combining product availability with valuable fashion advice.
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