212

212 is a Luxembourg-based venture capital firm that invests in technology companies across Turkey, Central and Eastern Europe, and the Middle East and North Africa. It focuses on B2B tech solutions, including software, internet, mobile, cloud, and related sectors, and supports portfolio companies with mentoring and strategic guidance to scale internationally. Founded around 2010-2011 by a team with experience in global corporations and startups, the firm emphasizes collaboration and operational focus to help portfolio companies grow and build regional ecosystems.

Maher Hakim Ph.D

Partner

Safak Araz Kozlu

Venture Partner

Cagdas Yildiz

Investment Manager

Past deals in MENA

Wellbees

Seed Round in 2024
Wellbees provides an AI-powered corporate wellbeing platform sold as a B2B SaaS solution to enterprise HR teams. The platform combines wellbeing features, personalized wellness programs, interactive challenges, seminars and events, delivered via web and mobile apps, to support healthier lifestyles and improve employee engagement. Its AI-driven dashboard offers real-time insights into mental health and workforce engagement, helping HR staff address wellbeing at scale and reduce turnover. By integrating multiple wellbeing capabilities into a single platform, Wellbees aims to streamline HR workflows and lower costs. The company serves a global client base across 17 countries and 8 languages, with over 100,000 employees covered. Founded in 2013, Wellbees has focused on scalable product development and has pursued expansion of AI capabilities, with plans to broaden offerings for small and medium-sized enterprises and to add additional health services. The approach emphasizes behavior change within organizations to foster a stronger workplace culture.

Fazla Gıda

Series B in 2023
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

Fazla Gıda

Convertible Note in 2022
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

Wellbees

Seed Round in 2022
Wellbees provides an AI-powered corporate wellbeing platform sold as a B2B SaaS solution to enterprise HR teams. The platform combines wellbeing features, personalized wellness programs, interactive challenges, seminars and events, delivered via web and mobile apps, to support healthier lifestyles and improve employee engagement. Its AI-driven dashboard offers real-time insights into mental health and workforce engagement, helping HR staff address wellbeing at scale and reduce turnover. By integrating multiple wellbeing capabilities into a single platform, Wellbees aims to streamline HR workflows and lower costs. The company serves a global client base across 17 countries and 8 languages, with over 100,000 employees covered. Founded in 2013, Wellbees has focused on scalable product development and has pursued expansion of AI capabilities, with plans to broaden offerings for small and medium-sized enterprises and to add additional health services. The approach emphasizes behavior change within organizations to foster a stronger workplace culture.

Insider

Series D in 2022
Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Fazla Gıda

Series A in 2021
Fazla Gıda A.S is a Turkish company founded in 2016, based in Istanbul, that focuses on reducing food waste through technology. The company has developed an app that connects food industry professionals with food banks, allowing them to donate unsold but safe-to-eat products. By providing a platform for these donations, Fazla Gıda aims to facilitate the distribution of surplus food and contribute to social welfare.

Meddy

Series A in 2019
Meddy is an online healthcare platform established in 2014 and headquartered in Qatar. It specializes in connecting patients with doctors by providing detailed profiles and facilitating appointment bookings. Users can access information about healthcare professionals based on reviews and ratings, which helps them make informed choices regarding their medical care. In addition to its primary focus on Qatar, Meddy also serves users in the United Arab Emirates, enhancing its reach in the region's healthcare sector. Through its services, Meddy aims to simplify the process of finding and choosing qualified doctors for patients.

SmartMessage

Venture Round in 2019
Founded in 2005, SmartMessage is a technology company specializing in omni-channel marketing software solutions. It enables organizations to engage with their target audience and customers effectively across various channels.

Insider

Series A in 2016
Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Flat4Day

Series B in 2014
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Parcadeposu.com

Seed Round in 2014
Parcadeposu.com is an online marketplace for automotive parts and services. It is based in Istanbul, Turkey.

Evim.net

Series A in 2013
Evim.net is a Turkish online e-commerce platform specializing in home decoration and accessories. It operates as a membership-based private shopping site, offering a diverse selection of products including home textiles, kitchenware, small appliances, and household items. Members can access significant discounts, with savings of up to 80% on various decorative products such as furniture, lamps, candles, rugs, and carpets. The platform also encourages member engagement by allowing users to invite friends to join, expanding its community and enhancing the shopping experience.

Flat4Day

Series A in 2013
Flat4Day is the leading network of vacation rentals, holiday homes, furnished apartments and villas in Europe, Turkey and the Middle East regions. You can instantly view and book out of thousands of available vacation homes in over 71 countries around the world, including Turkey, Spain, Italy, France, Portugal, England, Russia, Ukraine, Croatia, Greece, Poland, Czech Republic, Hungary, Netherlands, Malta, Germany, Austria, Morocco and UAE.

Hemen kiralik

Venture Round in 2012
HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.

Hazinem.com

Seed Round in 2012
Hazinem.com is an online retailer specializing in gold, diamond, and semi-precious gemstone jewelry, founded in 2011 and headquartered in Istanbul, Turkey. The company offers a diverse range of products, including rings, chains, necklaces, wedding bands, and pendants, catering to various customer preferences. Hazinem.com emphasizes affordability in its pricing, making it accessible for a broad audience seeking quality jewelry.

ArcadeMonk

Seed Round in 2012
ArcadeMonk is a Turkish game studio that specializes in developing social, casual, and mobile games. The company creates engaging titles such as Bubble Pirates, Kebab World, Sanal Okey, and Lezzet Dunyas, targeting audiences primarily in Turkey and the Middle East. With a strong understanding of regional cultural elements, ArcadeMonk combines innovative game design with effective marketing strategies to deliver enjoyable gaming experiences at accessible prices. The studio's focus on creating online games in Turkish reflects its commitment to catering to local players while promoting social interactions within its gaming community.

Balerin.com

Seed Round in 2012
Balerin.com, established in 2010 and based in Turkey, operates as an online cosmetics store that provides a diverse selection of branded beauty products. Its offerings include perfume, facial and hair care items, personal hygiene products, makeup, as well as specialized products for mothers and babies. In addition to cosmetics, Balerin.com also features a range of jewelry designed for women. The platform facilitates various payment options, including credit cards, bank transfers, and cash-on-delivery, making it accessible for a wide customer base.

Hemen kiralik

HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.

Hemen kiralik

HemenKiralik is an online marketplace specializing in short-term rentals, primarily focused on providing affordable and comfortable accommodations in Turkey. The platform supports various websites, including hemenkiralik.com, flat4day.com, and domiknaden.ru, collectively offering over 40,000 daily rental properties. Based in Nisantasi, Istanbul, HemenKiralik facilitates secure payment options and provides flexible installment plans, enhancing the user experience for travelers seeking daily rental houses, apartments, and summer villas. The marketplace aims to connect users with convenient lodging solutions, ensuring a seamless booking process for short-term stays.
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