Authentic Media Group

Authentic Media Group, founded in 2010 and based in Brighton, United Kingdom, operates as a venture capital firm specializing in the entertainment and gaming sectors. The firm offers business development consultancy services to emerging startups in the film, television, and video game industries. In addition to consultancy, Authentic Media Group provides financial support, including finance consultancy and debt financing, to help these businesses grow and succeed in competitive markets.

Adam Betteridge

CEO

1 past transactions

Fundamentally Games

Seed Round in 2020
Fundamentally Games is a London-based publisher and consulting firm specializing in live-operated, multi-platform games. Founded in 2018, it supports game developers with live operations, publishing, and user acquisition, and provides guidance on monetization, economy design, retention, market testing, and data analytics. The company emphasizes flexible, transparent partnerships and helps studios assess market feasibility, secure financial access, and navigate production, development, marketing, and delivery. By offering services throughout the game lifecycle, Fundamentally Games aims to enable long-lasting player experiences and sustainable growth for live games across platforms.
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