TheSoul Publishing

TheSoul Publishing is the world’s leading digital studio that produces engaging, positive, and original content for a global audience. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases entertaining brands in 21 languages, which are distributed through a social media-driven cross-platform network. TheSoul Publishing’s award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion production, live-action videos, music, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar. With over 2 billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snapchat, TheSoul Publishing creates irresistibly shareable content for all ages. The company continues to expand its presence in the digital content, talent management and creator services landscape, exemplified by its acquisition of Underscore Talent and the growth of Shorthand Studios. TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards. Founded in 2016, TheSoul Publishing is headquartered in Cyprus with production studios and offices in Europe and the U.S. For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com

Arthur Mamedov

CEO

Craig Radow

VP of Global Communications

3 past transactions

Mediacube

Acquisition in 2024
Mediacube is a provider of channel management services specifically designed for content creators and musicians, offering a comprehensive ecosystem that assists them in managing their finances efficiently. With over a decade of experience, the company has developed a suite of services and applications tailored for YouTube and Facebook authors. Central to this ecosystem is the MC Pay app, which allows creators to access their earnings quickly and securely. Key features of MC Pay include daily and flexible payouts, enabling users to receive their funds without long wait times, as well as the option to request advances based on their earnings. The app supports multiple payment methods, including popular e-wallets and cryptocurrencies, facilitating seamless transactions. Moreover, it offers instant peer-to-peer transfers, enhancing collaboration among creators. In the past year, Mediacube has managed over $100 million in income for more than 3,000 partners, and the team is dedicated to continuously improving the money management experience for its users.

ElevenLabs

Venture Round in 2023
ElevenLabs researching and deploying novel methods in voice AI to make content enjoyable in any language and voice to benefit new audiences and viewers. The company's mission is to make content universally accessible in any language and voice.

Underscore Talent

Acquisition in 2022
Underscore Talent is a management company founded in 2021 by industry veterans Michael Green, Reza Izad, and Dan Weinstein, who previously established Studio71 and The Collective. The company specializes in providing comprehensive talent management services to a diverse range of creators, personalities, artists, and entrepreneurs. Underscore Talent focuses on helping its clients navigate the modern "attention economy" by offering personalized and scalable management experiences. Their services encompass various areas, including endorsements, brand partnerships, consumer products, social media, gaming, film and television, music, publishing, production, content distribution, podcasting, and live events. Through this multifaceted approach, Underscore Talent aims to empower its clients to build sustainable and successful careers in the evolving entertainment landscape.
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