YETI Coolers

YETI Coolers, LLC specializes in manufacturing and marketing high-quality portable coolers and outdoor products designed for outdoor enthusiasts. Founded in 2006 and based in Austin, Texas, the company offers a diverse range of products, including hard and soft coolers, drinkware, bags, chairs, and apparel, as well as customized items featuring collegiate and corporate logos. YETI's products are tailored for various outdoor activities such as fishing, hunting, camping, and tailgating. The company serves customers through its retail store in Texas, a network of dealers across the United States and internationally, and an online platform. YETI Coolers has manufacturing facilities in Minnesota, Wisconsin, and South Carolina, along with locations in the Philippines and China. Known for their durability and performance, YETI products are built to withstand rugged conditions and keep ice for extended periods, catering to the needs of outdoor adventurers.

Ryan Seiders

Founder and Chairman

2 past transactions

Butter Pat Industries

Acquisition in 2024
Butter Pat Industries is a manufacturer that focuses on designing and producing high-quality cast iron cookware. In addition to cookware, the company offers a range of related products, including oven mitts, cast iron conditioners, drop lids, cotton duck aprons, and branded clothing. These products are available through both online and offline retail channels, catering to a diverse customer base that values functional and well-crafted kitchenware.

Mystery Ranch

Acquisition in 2024
Mystery Ranch is a manufacturer of high-quality load-bearing backpacks tailored for various user groups, including military personnel, firefighters, hunters, and outdoor enthusiasts. The company focuses on developing innovative designs that meet the specific needs of its customers, ensuring reliability and performance in demanding environments. In addition to its primary product line of backpacks, Mystery Ranch also offers a range of accessories, as well as apparel such as t-shirts and hoodies. These products are engineered to be waterproof and dust-resilient, enhancing their durability and suitability for challenging conditions.
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