Zefr

Zefr is a video advertising company that specializes in creating targeted video ad placements through its proprietary technology and content rights management platform. The company focuses on aligning the right advertisements with appropriate content on popular platforms, ensuring that brands can safely and effectively scale their video marketing campaigns. By combining advanced technology with human review, Zefr offers customized packages that enhance the precision and impact of video advertising. The company's name pays homage to the Zephyr skate team of the 1970s, reflecting a spirit of innovation and boundary-pushing that is central to its mission.

Smith, Ben

VP - Finance

3 past transactions

AdVerif.ai

Acquisition in 2022
AdVerif.ai is an artificial intelligence company based in Amsterdam, Netherlands, specializing in content verification solutions for advertisers, publishers, and ad networks. The company develops FakeRank, a software tool that employs AI and machine learning technologies to identify and mitigate the risks associated with spam, malicious software, and deceptive content. By detecting fake news and sensationalist stories that exploit online advertising systems, AdVerif.ai helps protect brands from being associated with misleading information and disrupts the financial incentives for bad actors. Through its innovative approach, AdVerif.ai aims to enhance the safety and integrity of digital advertising environments.

Engodo

Acquisition in 2014
Engodo is an influencer marketing platform that facilitates collaboration between creators and brands across various social media platforms. The company specializes in identifying brand cultures on social media and connecting them with suitable creators on mobile-first platforms such as Instagram, Snapchat, and Vine, as well as YouTube, Facebook, and Twitter. Engodo also offers a web platform designed for advertising agencies, enhancing their ability to engage effectively with audiences through social advertising.

Pipewave

Acquisition in 2013
Pipewave is a video media and creative optimization platform designed for marketers, agencies, and publishers, specifically focused on enhancing content on YouTube. The platform offers tools that enable users to optimize video performance and improve engagement through data-driven insights and creative strategies. By providing a comprehensive suite of solutions, Pipewave assists clients in maximizing the effectiveness of their video marketing campaigns. The company has been integrated into ZEFR, expanding its capabilities and reach within the digital media landscape.
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