Whistle

Whistle Sports, Inc. is a sports media and entertainment company dedicated to engaging the digital generation through a diverse range of content. Originally known as Kids Sports Entertainment, Inc., the company was founded in 2008 and is headquartered in New York, with additional offices in London and Los Angeles. Whistle, along with its subsidiaries New Form and Vertical Networks, focuses on creating and distributing relatable and positive content experiences, including scripted and unscripted shows, podcasts, music, and merchandise. The company aims to connect brands, sports leagues, and media companies with consumers across various platforms, thereby enhancing engagement within the content ecosystem.

Scott Singer

EVP Strategy, Partnerships and Corporate Development

4 past transactions

Tiny Horse

Acquisition in 2020
Tiny Horse, LLC is a boutique agency based in Los Angeles, California, with additional offices in Charlotte, North Carolina, and Miami, Florida. Established in 2012, the company specializes in helping brands, shows, networks, and studios effectively navigate the realms of digital production, distribution, advertising, and social media. Tiny Horse provides a range of services including strategic consultation, media planning and optimization, production, creative development, distribution, data analytics, and talent management integration. Known for its award-winning marketing and entertainment initiatives, the agency focuses on creating, amplifying, and distributing engaging content across streaming, linear, and social channels. As of May 2020, Tiny Horse operates as a subsidiary of Whistle Sports, Inc.

Vertical Networks

Acquisition in 2019
Vertical Networks operates as a content-creation studio publishing and producing daily editorial and video properties. Based in Venice Beach, the company was founded in 2015.

The Lacrosse Network

Acquisition in 2014
The Lacrosse Network is an online community that enables lacrosse enthusiasts to connect and share information. It also provides video production and live broadcast services. It was launched in 2011 and is operated from Los Angeles, California.
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