Cheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. Unlike walled garden marketing clouds and IT-centric CDPs, the Cheetah Digital Customer Engagement Suite enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. Enterprise brands can create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by our engagement data platform that can scale to meet the changing demands of today's consumer.

Pete McCormick

Executive Chairman

2 past transactions

Wayin

Acquisition in 2019
Wayin, Inc. is a digital marketing company that specializes in creating interactive brand experiences for marketers and agencies. Founded in 2010 and headquartered in Denver, Colorado, with additional offices in major global cities, Wayin offers a range of services including strategy planning, creative design, campaign management, and analytics. The company's platform allows users to ideate, create, and publish interactive campaigns across various digital channels, enabling more than 300 brands in over 80 countries to engage with their audiences effectively. Wayin's clientele includes notable organizations such as CNN, Coca-Cola, and MLB, demonstrating its capability to deliver authentic and interactive marketing experiences. As of July 2019, Wayin operates as a subsidiary of Cheetah Digital, Inc.

Stellar Loyalty

Acquisition in 2018
Stellar Loyalty Inc. is a provider of cloud-based customer loyalty and engagement solutions founded in 2014 and headquartered in Foster City, California, with additional offices in Manila, Philippines. The company specializes in mobile and big data solutions that enable brands to connect their loyalty programs with point-of-sale, marketing, and customer relationship management systems. This integration allows businesses to recognize, engage, and reward their customers effectively. Stellar Loyalty's platform offers functionalities in calculations, business rules, segmentations, and predictive analytics, aimed at enhancing consumer experiences across various interaction channels, including digital, physical, and human touchpoints.
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