Direct Line Insurance Group

Direct Line Insurance Group plc is a leading provider of general insurance products and services in the United Kingdom. The company operates through four main segments: Motor, Home, Rescue and Other Personal Lines, and Commercial. It offers a range of personal insurance products, including motor, home, travel, and pet insurance, as well as commercial insurance tailored for small and medium-sized enterprises. Direct Line sells its products directly to consumers via price comparison websites and phone, alongside partners and brokers, under various brands such as Direct Line, Churchill, and Green Flag. The company, originally founded in 1985 as RBS Insurance Group Limited, rebranded to Direct Line Insurance Group plc in February 2012. It is headquartered in Bromley, UK, and focuses exclusively on the UK insurance market.