Brand Velocity Partners

Brand Velocity Partners is a private equity firm that specializes in acquiring lower-middle market consumer businesses. The firm targets companies that are seeking to enhance their marketing capabilities and overall brand performance. By leveraging its expertise, Brand Velocity Partners aims to drive growth and improve the market presence of its portfolio businesses.

Stephen Lebowitz JD

Co-Founder and Managing Partner

4 past transactions

Jaya Apparel Group

Private Equity Round in 2023
Jaya Apparel Group is a fabric and clothing sourcing firm that specializes in the manufacturing of women's and juniors' outerwear. The company offers a range of modern feminine clothing options, including dresses, jackets, sweaters, and jumpsuits. By utilizing purchased woven or knit fabrics, Jaya Apparel Group aims to create diverse apparel offerings that cater to the needs of its customers, enabling women to access stylish clothing at affordable prices.

Score Sports

Acquisition in 2022
Score Sports is a manufacturing and retail company specializing in sports apparel and accessories. The company provides a diverse selection of products, including sportswear, jerseys, socks, bags, and equipment, catering to both enthusiastic beginners and professional athletes. By selling its offerings through an online platform, Score Sports aims to make sports accessible to a broader audience at affordable prices.

Magma Products

Acquisition in 2020
Magma Products, Inc. is a manufacturer of cookware and outdoor products designed for marine and rugged outdoor environments. Founded in 1976 and headquartered in Lakewood, California, with an additional office in Europe, the company specializes in a diverse range of items including grills, induction and non-induction nesting cookware, boat and dock mounted tables, kayak and stand-up paddleboard racks, and grilling accessories. Furthermore, Magma Products provides rail-mounted boat umbrellas and stabilizers, along with spare and replacement parts for its cookware and marine products. The company's offerings cater to the marine, camping, and residential sectors, emphasizing quality, durability, and functionality.

Original Footwear Company

Acquisition in 2020
Original Footwear Company is a manufacturer of footwear in the consumer goods sector, producing boots and shoes designed for durability, comfort, and high performance. The company focuses on military and law-enforcement footwear, aiming to provide reliable products for demanding environments and extended wear.
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