3Rodeo

3Rodeo is a diversified investment and advisory firm. We are a group of seasoned entrepreneurs and executives who partner with founders to help them raise funds, expand their network, and grow their core business(es) through strategic partnerships. Founded in 2017, 3Rodeo is headquartered in Los Angeles, California.

Noah Heller

Co-Founder and Managing Partner

4 past transactions

Kristalic

Seed Round in 2019
KRISTALIC is an app that saves time and effort for busy professionals by automatically taking notes in business meetings and generating intelligent followups. Simply switch on the app in your next meeting to get your personalized meeting highlights.

Lucidity

Corporate Round in 2018
Lucidity is a digital advertising company that brings transparent digital advertising. The company is an ad verification company that uses blockchain technology for digital advertisers and publishers to mitigate fraud, transact with trust, and maximize ROI. It resolves data discrepancies which makes billing faster; it enables supply chain payment tracking so advertisers know exactly where their budgets are going and prevent fraud by eliminating publisher domain spoofing. Their vision is to tap the blockchain to bring total, indisputable transparency to the digital advertising supply chain for a cleaner ecosystem in which honest players can benefit the most. Sam Kim, Miguel Morales, and Sam Goldberg co-founded it in 2017 in Marina Del Rey, California.

LearnLux

Seed Round in 2018
LearnLux is a digital, independent financial, and benefits education platform. It provides unbiased, customized financial education to better the way people make financial decisions. For partners, LearnLux empowers employers to offer financial wellness as a benefit.

Lighter

Venture Round in 2015
Lighter Culture, LLC, based in Somerville, Massachusetts, specializes in a market network platform that focuses on personalized meal preparation and grocery delivery services. Founded in 2014, the company utilizes software to understand individual food preferences, allowing it to create tailored meal plans for households based on their specific goals, tastes, cooking abilities, and schedules. Lighter offers curated grocery delivery in multiple cities, including Atlanta, Austin, Boston, Boulder, Chicago, the San Francisco Bay Area, Seattle, and Washington, D.C. The platform also includes a searchable recipe database designed for various users, such as athletes, health enthusiasts, and busy professionals. Additionally, Lighter collaborates with healthcare providers to promote nutritional advice and facilitate dietary changes for patients through its meal planning technology. This holistic approach aims to bridge the gap between dietary recommendations and actionable meal preparation.
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