3Rodeo

3Rodeo is a diversified investment and advisory firm based in Los Angeles, California. Established in 2017, the company specializes in partnering with early-stage technology companies to assist founders in raising funds, expanding their networks, and developing their core businesses through strategic partnerships. With a team of seasoned entrepreneurs and executives, 3Rodeo aims to foster growth and innovation within the tech sector.

Noah Heller

Co-Founder and Managing Partner

Molly DeWolf Swenson

Venture Partner

4 past transactions

Kristalic

Seed Round in 2019
Kristalic Inc. is a San Francisco-based company that has developed a mobile application designed to assist busy professionals in managing their meeting documentation. The app automatically records notes during business meetings and generates intelligent follow-up actions, streamlining the process of capturing key discussions and decisions. By simply activating the app, users can receive personalized highlights from their meetings, saving them time and effort in note-taking and follow-up management.

Lucidity

Corporate Round in 2018
Lucidity is a digital advertising company founded in 2017 in Marina Del Rey, California, by Sam Kim, Miguel Morales, and Sam Goldberg. The company leverages blockchain technology to enhance transparency and trust in digital advertising. By providing ad verification services, Lucidity helps advertisers and publishers combat fraud, resolve data discrepancies, and streamline billing processes. Its platform creates an auditable record of marketing performance, allowing users to track their advertising transactions effectively. Lucidity's goal is to build a cleaner digital advertising ecosystem where honest players can thrive, ensuring that advertising budgets are tracked accurately and that issues like publisher domain spoofing are minimized.

LearnLux

Seed Round in 2018
LearnLux Inc. operates a digital platform focused on providing independent financial and benefits education, particularly aimed at millennials. Founded in 2014 and based in Boston, Massachusetts, the platform offers unbiased and customized financial education, guiding users through personal financial decisions while helping them understand their financial needs and options. Users can earn credits towards new accounts and connect with financial institutions through the platform. Additionally, LearnLux empowers employers to provide financial wellness as a benefit, integrating digital lessons, interactive tools, and resources with on-demand access to financial advisors, thereby promoting independent and holistic financial well-being among employees.

Lighter

Venture Round in 2015
Lighter, Inc. is a technology company that specializes in personalized meal planning and tracking solutions aimed at improving nutritional habits. Founded in 2014 and based in Cambridge, Massachusetts, Lighter develops proprietary software that creates customized nutrition programs, including therapeutic diets. This platform facilitates the translation of dietary recommendations into actionable meal plans and tracking tools, and it offers educational resources along with grocery delivery services. Lighter's technology is utilized by a diverse range of healthcare providers, including health systems, dietitians, and physicians, to support patients in making healthier food choices. Additionally, Lighter collaborates with influential figures, such as athletes and thought leaders, through its LighterLabeled initiative, enabling them to promote better eating habits. The company also features a searchable recipe database tailored to various users, including athletes and busy professionals, enhancing accessibility to healthy meal options.
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