PINC

PINC is a venture capital firm that focuses on investing in emerging start-ups that align with major consumer trends such as Conscious Consumption, Holistic Health, Personalized Convenience, and Authentic Experiences. By identifying and supporting companies that cater to these trends, PINC aims to capitalize on the evolving preferences of consumers in the market.

Louise Heiberg

Investment Manager

14 past transactions

Elaniti

Seed Round in 2025
Elaniti is an agricultural data company that combines machine learning with DNA sequencing to reveal soil microbiome insights for farmers and agronomists. Its platform provides outcome-based predictive analytics that link soil biology to crop health metrics such as yield, disease incidence, and nutrient content, enabling precise decisions and more efficient input use. By decoding the soil microbiome and applying proprietary models, the company aims to improve soil health, increase productivity, and support sustainable farming practices. The approach emphasizes data-driven decision making and aims to enable a de-risked transition toward Net-Zero agriculture by validating the value of soil's biological makeup for growers.

EvodiaBio

Series A in 2024
Founded in 2021 and headquartered in Copenhagen, EvodiaBio is a bio-industrial company specializing in the creation of natural, sustainable scents for the food and beverage industries.

OlsAro

Seed Round in 2024
OlsAro produces salt-tolerant crops.

Kaffe Bueno

Series A in 2024
Founded in 2016, Kaffe Bueno specializes in transforming coffee waste into valuable ingredients using proprietary biotechnology. The company produces coffee oils, coffee flour, and coffee beans for use in cosmetics, functional foods, and nutraceuticals, aiming to minimize harmful emissions and maximize the usability of coffee's by-products.

Amatera

Pre Seed Round in 2023
Amatera is a biotechnology research company based in Paris, France, founded in 2022 by Omar Dekkiche and Lucie Kriegshauser. The company focuses on developing sustainable and climate-resistant coffee varieties using advanced biotechnology techniques. By leveraging non-genetically modified organism (GMO) technology, Amatera aims to create a naturally caffeine-free coffee variety that eliminates the need for decaffeination, thereby reducing both financial and environmental costs while preserving flavor integrity. Through its innovative approach, Amatera seeks to address the growing demand for cleaner and greener coffee options in the market.

Improvin'

Seed Round in 2023
Improvin' is a sustainability performance platform that helps agri-food companies measure, report, and reduce greenhouse gas emissions and improve biodiversity across their value chains. The platform tracks the farm supply chain and automates environmental, social, and governance reporting, delivering real, verified data to accelerate the shift toward sustainable agriculture. It serves farmers, food brands, and processors, enabling them to measure, report, and verify their emissions and sustainability actions to create a transparent, measurable, and incentivized path to sustainable farming. By connecting actors along the value chain, Improvin' aims to make the future of crops and farming clearer, more efficient, and environmentally positive.

Win-Win

Series A in 2023
Win-Win is a fermentation food tech company specializing in creating delicious, harm-free, and guilt-free alternative ingredients. Their products aim to be better for both the planet and its people.

EvodiaBio

Seed Round in 2022
Founded in 2021 and headquartered in Copenhagen, EvodiaBio is a bio-industrial company specializing in the creation of natural, sustainable scents for the food and beverage industries.

Willicroft

Pre Seed Round in 2022
Willicroft is a plant-based cheese company based in Amsterdam, founded in 2018, that aims to provide sustainable alternatives to traditional dairy cheese. Drawing inspiration from the founders' dairy farming roots, the company emphasizes reducing the environmental impact of cheese production, which is known to be a significant contributor to greenhouse gas emissions. Willicroft's range of products is primarily made from ingredients such as cashews, coconut oil, fermented rice, quinoa, and nutritional yeast, showcasing a commitment to nutritious and sustainable sourcing. By utilizing fermentation techniques, Willicroft seeks to create delicious vegan cheese options that are both affordable and environmentally friendly. The company has achieved B Corp status, reflecting its dedication to social and environmental responsibility, and has begun cultivating beans locally in the Netherlands to further enhance its sustainable practices. With plans to expand into new markets in the UK, Germany, and the Nordics, Willicroft aims to become the world’s first net-positive plant-based cheese company, fostering a local supply chain that supports sustainable farming practices.

For Real Foods

Pre Seed Round in 2022
For Real Foods is a seller of healthy frozen pizza made with nutritious and tasty ingredients without additives or gluten that provides customers with nutritious and delicious food products.

Carrot Kitchen

Pre Seed Round in 2021
Carrot Kitchen is dedicated to empowering children by making cooking accessible and enjoyable. The company is developing an innovative mobile application that serves as the world's first interactive cooking guide for kids. This application provides step-by-step instructions, interactive videos, and voice guidance, enabling young users to easily prepare their favorite recipes while learning essential cooking skills. Through its initiative, Carrot Cooking Club, the company fosters a positive relationship between children and food, encouraging them to make sustainable choices and develop life skills. The platform not only promotes culinary education but also emphasizes the importance of wellbeing and sustainability, making the cooking experience both educational and fun.

Melt&Marble

Seed Round in 2021
Melt&Marble is a company focused on enabling the plant-based food industry by providing innovative fat solutions that are both environmentally friendly and palatable. Utilizing precision fermentation, Melt&Marble produces animal fats without the use of animals by engineering microbial metabolism. This approach allows the company to control the structure and properties of the fats generated, enabling the creation of fats that can closely mimic traditional animal fats or even develop entirely new formulations. By generating yeast cell factories through advanced bioengineering techniques, Melt&Marble empowers food manufacturers to enhance the taste and health profile of plant-based foods, aiming to make them as appealing and nutritious as their animal-based counterparts.

MIRAI FOODS

Seed Round in 2021
MIRAI FOODS is a cellular agriculture startup developing cultivated beef.

MIRAI FOODS

Seed Round in 2021
MIRAI FOODS is a cellular agriculture startup developing cultivated beef.
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