4490 Ventures

4490 Ventures, established in 2014, is a Madison, Wisconsin-based venture capital firm. It focuses on early-stage investments, typically at Series A and B levels, with a target investment size of $2 million to $10 million per company. The firm prefers to take minority stakes in technology companies, with a particular interest in web3-enabled enterprise software, health technology, IoT, and SaaS sectors. It primarily invests in companies based in the Midwest, Midatlantic, and West Coast regions of the United States.

Greg Robinson

Managing Director

Malcolm Thorne

Managing Director

27 past transactions

QualSights

Series A in 2022
QualSights is an innovative company that operates an immersive consumer insights platform, designed to provide brands, agencies, and consulting firms with authentic and actionable insights from consumers globally. Founded in 2012 and based in Chicago, Illinois, with additional offices in the United States and India, QualSights uses proprietary technology to enable remote observation and interaction with consumers as they engage with products in their natural environments. The platform uniquely integrates qualitative and quantitative research methodologies, allowing for a deeper understanding of consumer behavior while enhancing the speed and efficiency of data collection. Additionally, QualSights offers a suite of AI tools and a user-friendly presentation builder, facilitating rapid analysis and storytelling for brands. The company was previously known as Georama, Inc.

Trainual

Series B in 2021
Trainual, Inc. is a software company founded in 2018 and based in Scottsdale, Arizona, that provides a training and process management platform tailored for businesses. The platform enables companies to create and centralize playbooks that encompass all processes, policies, and standard operating procedures. With features that include automated onboarding, training videos, knowledge tests, built-in screen recording, and custom branding, Trainual simplifies the knowledge transfer and employee training processes. By offering a comprehensive system for organizing and accessing critical information, Trainual assists small and growing organizations in effectively onboarding new team members and optimizing their training efforts.

Tiv

Seed Round in 2021
Tiv is a technology company that operates a rewards and loyalty platform tailored specifically for the global gaming community. The platform integrates with major gaming platforms and marketplaces, allowing gamers to connect their player accounts, earn rewards for gaming activities, discover new games, and make purchases through embedded payment products. Tiv's proprietary technology analyzes user-specific gaming data to incentivize players and boost engagement for game publishers and brands by offering personalized rewards and incentives.

Cortex Sustainability Intelligence

Series A in 2021
Cortex Sustainability Intelligence is a developer of innovative building analytics software focused on decarbonizing commercial buildings, which account for a significant portion of carbon emissions. The company's machine-learning platform offers a streamlined, cost-effective solution for increasing asset value, achieving sustainability goals, and reducing operational costs without the need for substantial capital investments in equipment. By analyzing equipment performance under various operating conditions, along with meter data, billing history, occupancy details, and weather forecasts, Cortex equips building owners and operators with critical insights to enhance operational efficiency and ensure tenant comfort. In response to evolving regulatory pressures and the growing demand for sustainable practices in commercial real estate, Cortex's technology provides an essential tool for navigating the complexities of energy management and compliance.

HealthBridge

Series B in 2021
HealthBridge is an Insurtech company focused on transforming the healthcare payment landscape, particularly in employer-sponsored insurance. The company aims to alleviate the financial burden faced by patients related to deductibles and coinsurance by offering financial security and flexibility. HealthBridge collaborates with employers and healthcare providers to facilitate immediate coverage of patient claims, ensuring that costs are addressed promptly. Additionally, the company provides consolidated monthly statements and manageable repayment terms, streamlining the financial process for both patients and providers. Through these efforts, HealthBridge seeks to enhance the overall efficiency of the healthcare ecosystem.

Fluree

Seed Round in 2020
Fluree is a technology company that develops a data management platform designed to facilitate secure data sharing and power data-driven insights. Its platform specializes in organizing blockchain-secured data in a scalable semantic graph database, establishing a foundational layer of trusted data for connected and intelligent data ecosystems. This enables clients to make their data completely tamper-proof with a cloud-native architecture, harmonizing front and back-end development under a single source of data truth and reducing the need for custom code and API bloat.

UPshow

Series A in 2020
UPshow, Inc. is a Chicago-based company that specializes in digital signage and social TV software. Founded in 2015, it provides a customizable engagement platform that transforms television screens in various businesses, including bars, restaurants, retail, automotive, entertainment, fitness, and healthcare, into interactive marketing and entertainment venues. The platform enables patrons to display their social media posts in real time on screens, allowing businesses to highlight new products, promotions, events, and interactive games. By seamlessly connecting televisions with mobile devices, UPshow enhances audience engagement, improves customer relationships, and ultimately drives business results and profitability through effective marketing strategies.

Trainual

Series A in 2019
Trainual, Inc. is a software company founded in 2018 and based in Scottsdale, Arizona, that provides a training and process management platform tailored for businesses. The platform enables companies to create and centralize playbooks that encompass all processes, policies, and standard operating procedures. With features that include automated onboarding, training videos, knowledge tests, built-in screen recording, and custom branding, Trainual simplifies the knowledge transfer and employee training processes. By offering a comprehensive system for organizing and accessing critical information, Trainual assists small and growing organizations in effectively onboarding new team members and optimizing their training efforts.

Fluree

Seed Round in 2019
Fluree is a technology company that develops a data management platform designed to facilitate secure data sharing and power data-driven insights. Its platform specializes in organizing blockchain-secured data in a scalable semantic graph database, establishing a foundational layer of trusted data for connected and intelligent data ecosystems. This enables clients to make their data completely tamper-proof with a cloud-native architecture, harmonizing front and back-end development under a single source of data truth and reducing the need for custom code and API bloat.

Understory

Series B in 2019
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

Understory

Series A in 2018
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

Avid Ratings

Series A in 2018
Avid Ratings Co. is a customer loyalty management company based in Madison, Wisconsin, specializing in the home building industry. Founded in 1992, the company offers a range of services designed to enhance customer experiences and loyalty. Avid Ratings conducts enterprise-level surveys to assess customer satisfaction and loyalty, performs organizational audits to identify rating issues, and develops strategic plans for operational improvement. Additionally, the company provides employee training programs aimed at reducing turnover, preparing for succession, and enhancing leadership capabilities. Through its proprietary customer experience platform, Avid Ratings empowers construction companies to gain valuable consumer insights and feedback, ultimately helping them improve customer engagement and profitability.

HealthMyne

Series B in 2018
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

SwervePay

Venture Round in 2018
SwervePay, LLC is a provider of cloud-based payment and customer service solutions tailored for various industries, including healthcare, automotive, fitness, and veterinary services. Founded in 2010 and based in Lake Villa, Illinois, the company offers a range of products designed to streamline payment processes. These include SwervePay Auto for the auto service industry, SwervePay Health, a patient payment application that integrates with electronic health records, and SwervePay Fitness for health clubs. Additionally, SwervePay provides solutions for storage facilities and veterinary services, as well as a registration system payment solution. The company's technology enables efficient transaction processing, enhancing the customer experience and improving business operational efficiencies.

Level Ex

Series A in 2017
Level Ex, Inc. is a Chicago-based company that specializes in developing virtual surgery mobile applications and professional medical video games aimed at physicians. Founded in 2015, the company focuses on enhancing surgical training through innovative platforms, such as Virtual Technique Guides, which leverage multiplayer interactivity to facilitate virtual procedures in collaboration with medical device representatives. One of its notable products, Airway EX, is designed to help physicians master critical skills in endoscopic and interventional airway procedures, addressing various medical challenges such as obstructing tumors and complex intubations. By employing advanced video game technology and cognitive neuroscience, Level Ex enables healthcare professionals to stay current with rare cases, new medical devices, and evolving drug therapies, ultimately improving their surgical capabilities and decision-making skills.

HealthMyne

Venture Round in 2017
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

PhysIQ

Series B in 2017
PhysIQ, Inc. is a health technology company based in Chicago, Illinois, that specializes in developing a cloud-based predictive platform for personalized physiology analytics. The company has created VitaLink, a remote patient monitoring interface that offers clinicians enhanced insights into the health status of chronically ill patients in an ambulatory setting. PhysIQ's technology processes various data streams to establish an individual's normal baseline, allowing for the monitoring and detection of clinically significant changes in health indicators. This capability enables healthcare providers to anticipate acute medical events before symptoms arise, while also empowering individuals to take control of their health and fitness. The platform is adaptable and can be integrated into patient monitoring devices from other manufacturers, distinguishing it from other technologies that rely on population-based statistics. PhysIQ was previously known as VGBio, Inc. and was incorporated in 2013.

Networked Insights

Series E in 2017
Networked Insights, Inc. is a Chicago-based company that specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006, it provides a suite of software solutions, including Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. The company's offerings encompass social monitoring, content planning, campaign management, and media targeting, enabling clients to make informed marketing decisions and enhance media efficiency. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that further aids in audience engagement. Its client roster includes notable brands such as MTV, Samsung, and Kraft, demonstrating its capacity to help businesses optimize their marketing strategies and uncover content opportunities.

HealthMyne

Venture Round in 2016
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

Rentable

Series A in 2016
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Understory

Series A in 2016
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.

EatStreet

Series C in 2015
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.

Rentable

Venture Round in 2015
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

HealthMyne

Series A in 2015
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, specializing in innovative search, analytics, and imaging solutions tailored for cancer care providers. Founded in 2013, the company aims to enhance clinical decision-making by offering real-time, evidence-based imaging insights that support optimized patient care and reduce delivery costs. HealthMyne's technology enables physicians to manipulate tumor images and access electronic health records and image repositories, facilitating the diagnosis and treatment of similar cases. The company’s platform also focuses on improving patient management through features such as automatic tumor staging, dose overlays, and specialized reporting, which streamline clinical workflows and support precision medicine initiatives.

Networked Insights

Series D in 2014
Networked Insights, Inc. is a Chicago-based company that specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006, it provides a suite of software solutions, including Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. The company's offerings encompass social monitoring, content planning, campaign management, and media targeting, enabling clients to make informed marketing decisions and enhance media efficiency. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that further aids in audience engagement. Its client roster includes notable brands such as MTV, Samsung, and Kraft, demonstrating its capacity to help businesses optimize their marketing strategies and uncover content opportunities.

Rentable

Series A in 2014
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

EatStreet

Series B in 2014
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.
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