4490 Ventures

4490 Ventures is a venture capital investment firm founded in 2014 and based in Madison, Wisconsin. The firm focuses on early-stage investments in technology companies, specifically in sectors such as web3-enabled enterprise software, health technology, internet of things, and software as a service (SaaS). It primarily targets businesses located in the Midwest, Midatlantic, and West Coast regions of the United States. 4490 Ventures typically invests between $2 million and $10 million per company, aiming for minority stakes in its portfolio. As a Registered Investment Adviser, the firm is committed to supporting the growth of innovative companies in the technology landscape.

Dan Malven

Managing Director

Greg Robinson

Managing Director

Malcolm Thorne

Managing Director

26 past transactions

Trainual

Series B in 2021
Trainual is a software platform that helps businesses build playbooks to train and grow their team. With the Trainual app, companies can centralize knowledge, organize every process, policy and SOP, and create learning systems to streamline the onboarding and training process while making knowledge transfer simple. The company was founded in 2018 and headquartered in Scottsdale, Arizona.

Tiv

Seed Round in 2021
Tiv is a next-gen rewards and loyalty platform built for the gaming community, featuring proprietary technology that empowers gamers to earn money through their passion. Integrated with the largest global gaming platforms and marketplaces, Tiv unifies a gamer's entire experience -- from connecting their player accounts, earning rewards for gaming, discovering new games, and even spending through embedded payments products -- into one seamless UX. The company's platform harnesses trending, user-specific gaming data to change player behavior and boost playtime for game publishers, studios and brands through intelligent offers and incentives.
Commercial buildings are responsible for 45% of all carbon emissions. Regulators and CRE investors are responding with penalties and investment strategies that could result in millions of dollars in fines and lost investments. This is why we have developed our machine-learning platform — the fastest, easiest, and most cost-effective path for your office buildings to increase asset value, reach your sustainability goals, and reduce operation costs, without needing to invest in expensive equipment or other capital expenditures.

HealthBridge

Series B in 2021
HealthBridge is an Insurtech company that unites all parties with a stake in healthcare payments. The company's mission is to reimagine the way the healthcare ecosystem addresses the growing financial burden of patient deductibles and coinsurance in the employer-sponsored insurance space.

Fluree

Seed Round in 2020
Fluree harness decentralized apps and a blockchain database. It empowers data-first development across the entire stack. By reducing the need for custom code and API bloat, it harmonizes front and back-end development under a single source of data truth.

UPshow

Series A in 2020
UPshow is the customizable engagement platform that capitalizes on businesses’ existing screens to deliver better audience experiences. UPshow’s technology seamlessly connects TV screens and mobile devices, creating a revolutionary in-venue network that drives customer and employee behaviors and maximizes profitability and efficiency. Founded in 2015, UPshow reaches audiences on screens around the world.

Trainual

Series A in 2019
Trainual is a software platform that helps businesses build playbooks to train and grow their team. With the Trainual app, companies can centralize knowledge, organize every process, policy and SOP, and create learning systems to streamline the onboarding and training process while making knowledge transfer simple. The company was founded in 2018 and headquartered in Scottsdale, Arizona.

Fluree

Seed Round in 2019
Fluree harness decentralized apps and a blockchain database. It empowers data-first development across the entire stack. By reducing the need for custom code and API bloat, it harmonizes front and back-end development under a single source of data truth.

Understory

Series B in 2019
Understory is a weather infrastructure and analytics company that detects rain, hail, wind, and other weather events directly at the earth’s surface, where the risk to life and property is greatest. Understory builds and operates weather networks that are comprised of patented RTi weather stations, which are full-stack, rugged, tamper-proof, maintenance-free, precision weather solutions. The stations measure 50,000 times a second and power a cloud-based artificial intelligence core that stitches the measurements together to provide an unprecedented understanding of weather events. These weather networks have completely wireless data transmission and provide research-grade hail, wind, rainfall, temperature, humidity, evapotranspiration, and growing degree unit accuracy at a fraction of the cost of any other solution on the market. Understory’s technology has been perfected for worldwide deployment and is posed to radically change the way weather is understood globally. It was founded in 2012 and is currently based in Madison, Wisconsin.

Understory

Series A in 2018
Understory is a weather infrastructure and analytics company that detects rain, hail, wind, and other weather events directly at the earth’s surface, where the risk to life and property is greatest. Understory builds and operates weather networks that are comprised of patented RTi weather stations, which are full-stack, rugged, tamper-proof, maintenance-free, precision weather solutions. The stations measure 50,000 times a second and power a cloud-based artificial intelligence core that stitches the measurements together to provide an unprecedented understanding of weather events. These weather networks have completely wireless data transmission and provide research-grade hail, wind, rainfall, temperature, humidity, evapotranspiration, and growing degree unit accuracy at a fraction of the cost of any other solution on the market. Understory’s technology has been perfected for worldwide deployment and is posed to radically change the way weather is understood globally. It was founded in 2012 and is currently based in Madison, Wisconsin.

Avid Ratings

Series A in 2018
Avid Ratings helps companies build better customer experiences by gaining powerful consumer insights and in-depth customer feedback through a proprietary customer experience platform.

HealthMyne

Series B in 2018
HealthMyne’s mission is to provide clinicians with real-time evidence-based imaging insights and solutions that significantly aid in improved decision-making for optimized patient care and reduced care delivery cost.

SwervePay

Venture Round in 2018
SwervePay develops payment solutions for the healthcare and auto service industries. The company’s products include a patient payment platform that integrates into an EHR in real-time and allows patients payments with no app to download or portal to log into; and a solution named “SwervePay Auto” designed to streamline the payment cycle from start to finish in the auto service industry.

Level Ex

Series A in 2017
Level Ex is a developer of professional medical video games designed for physicians to capture the challenges of practicing medicine. They use video game technology and cognitive neuroscience to capture the challenges of practicing medicine, allowing physicians to keep up-to-speed on rare and challenging cases, new medical devices, and drug therapies.

HealthMyne

Venture Round in 2017
HealthMyne’s mission is to provide clinicians with real-time evidence-based imaging insights and solutions that significantly aid in improved decision-making for optimized patient care and reduced care delivery cost.

Physiq

Series B in 2017
physIQ has developed a personalized physiology analytic platform (PPA) for use in both the regulated healthcare market as well as the unregulated health and fitness market. The technology is designed to detect subtle changes in vital signs and other health indicators to help clinicians manage patients with chronic illness, and to help consumers track their own health and fitness levels. The key differentiator between the physIQ platform and other technologies is that it constructs a personalized baseline norm for each person monitored, rather than simple trending or comparison to population-based statistics. Our technology can also be embedded into patient monitoring devices from other manufacturers who are seeking to design "smarter" products.

Networked Insights

Series E in 2017
Networked Insights provides analytics that enables companies to make data-driven marketing decisions and improve media efficiency. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, Group M, MediaBrands, Starcom, and Mediavest use Networked Insights to help them improve media efficiency, reveal content opportunities and inform marketing decisions. It was founded in 2006 and headquartered in Chicago, Illinois.

HealthMyne

Venture Round in 2016
HealthMyne’s mission is to provide clinicians with real-time evidence-based imaging insights and solutions that significantly aid in improved decision-making for optimized patient care and reduced care delivery cost.

Rentable

Series A in 2016
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Understory

Series A in 2016
Understory is a weather infrastructure and analytics company that detects rain, hail, wind, and other weather events directly at the earth’s surface, where the risk to life and property is greatest. Understory builds and operates weather networks that are comprised of patented RTi weather stations, which are full-stack, rugged, tamper-proof, maintenance-free, precision weather solutions. The stations measure 50,000 times a second and power a cloud-based artificial intelligence core that stitches the measurements together to provide an unprecedented understanding of weather events. These weather networks have completely wireless data transmission and provide research-grade hail, wind, rainfall, temperature, humidity, evapotranspiration, and growing degree unit accuracy at a fraction of the cost of any other solution on the market. Understory’s technology has been perfected for worldwide deployment and is posed to radically change the way weather is understood globally. It was founded in 2012 and is currently based in Madison, Wisconsin.

EatStreet

Series C in 2015
EatStreet is an online and mobile food ordering service that streamlines commerce between restaurants and diners. To college students and young professionals, EatStreet is a smart, simple, and affordable way to order delivery and takeout from their favorite restaurants. To restaurant owners, EatStreet is a one-stop-shop for online ordering and marketing. By providing web, mobile, and social products for online ordering, EatStreet brings in new business for restaurants. Diners enjoy the upside of fast, simple ordering while restaurants see their sales soar. Founded in 2010, the company is headquartered in Madison, Wisconsin, United States.

Rentable

Venture Round in 2015
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

HealthMyne

Series A in 2015
HealthMyne’s mission is to provide clinicians with real-time evidence-based imaging insights and solutions that significantly aid in improved decision-making for optimized patient care and reduced care delivery cost.

Networked Insights

Series D in 2014
Networked Insights provides analytics that enables companies to make data-driven marketing decisions and improve media efficiency. The result is optimal marketing spend. Customers like MTV, Samsung, Kraft, RIM, MillerCoors, Group M, MediaBrands, Starcom, and Mediavest use Networked Insights to help them improve media efficiency, reveal content opportunities and inform marketing decisions. It was founded in 2006 and headquartered in Chicago, Illinois.

Rentable

Series A in 2014
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

EatStreet

Series B in 2014
EatStreet is an online and mobile food ordering service that streamlines commerce between restaurants and diners. To college students and young professionals, EatStreet is a smart, simple, and affordable way to order delivery and takeout from their favorite restaurants. To restaurant owners, EatStreet is a one-stop-shop for online ordering and marketing. By providing web, mobile, and social products for online ordering, EatStreet brings in new business for restaurants. Diners enjoy the upside of fast, simple ordering while restaurants see their sales soar. Founded in 2010, the company is headquartered in Madison, Wisconsin, United States.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.