4490 Ventures

4490 Ventures is a venture capital firm based in Madison, Wisconsin, founded in 2014. The firm specializes in early-stage investments, primarily focusing on Series A and B rounds in technology companies. It targets investments in sectors such as web3-enabled enterprise software, health technology, the Internet of Things, and SaaS, primarily within the Midwest and extending to the Mid-Atlantic and West Coast regions of the United States. 4490 Ventures typically invests between $5 million and $8 million per company, aiming to support innovative firms that demonstrate growth potential.

Dan Malven

Venture Partner

Greg Robinson

Managing Director

Malcolm Thorne

Managing Director

26 past transactions

Trainual

Series B in 2021
Trainual, Inc. is a software company based in Scottsdale, Arizona, founded in 2018. It specializes in training and process management solutions that enable businesses to develop comprehensive playbooks for employee training and growth. The Trainual platform centralizes organizational knowledge, streamlines onboarding, and simplifies the training process by integrating processes, policies, and standard operating procedures into a single system. It features tools such as automated onboarding, custom branding, built-in screen recording, and the ability to connect with other applications, making it particularly beneficial for small and growing businesses looking to optimize their training and knowledge transfer.

Tiv

Seed Round in 2021
Tiv is a payments platform specifically designed for the gaming community, focusing on rewards and loyalty programs. It allows gamers to connect their accounts and earn money by engaging with games, effectively creating a play-to-earn environment. The platform serves as a hub for gamers to monetize their skills while also functioning as an advertising platform for game publishers and studios. Tiv aims to develop financial products and services that resonate with the gaming lifestyle, rewarding users not just for their spending but for their time and engagement in activities they enjoy. Through its innovative approach, Tiv seeks to enhance the gaming experience by integrating financial incentives directly into gameplay.

Cortex

Series A in 2021
Cortex Building Intelligence, Inc. provides a mobile platform to save energy cost by operating HVAC systems in buildings. Its platform provides real-time support and system recommendations from startup to shut-down, and everything in between. The company was founded in 2014 and is based in Washington, District Of Columbia.

HealthBridge

Series B in 2021
HealthBridge Financial, Inc. is an Insurtech company based in Grand Rapids, Michigan, that specializes in health insurance brokerage services. Founded in 2017, HealthBridge focuses on transforming the healthcare payment landscape by connecting various stakeholders to address the financial challenges associated with patient deductibles and coinsurance. The company's offerings include the design, underwriting, and servicing of credit solutions tailored to the employer-sponsored insurance sector. Through its innovative approach, HealthBridge aims to alleviate the financial burdens faced by patients while enhancing the overall efficiency of healthcare transactions.

Fluree

Seed Round in 2020
Fluree, PBC is a data management platform that provides blockchain-based solutions for businesses. Founded in 2016 and headquartered in Winston-Salem, North Carolina, Fluree specializes in a blockchain-backed graph database designed to ensure data integrity and facilitate secure data sharing. The platform combines transactions into time-stamped blocks, securing each block with cryptography to create a tamper-proof environment for managing data. By adhering to W3C semantic web standards, Fluree enables trusted data interoperability, catering to a diverse clientele that includes tech startups, government agencies, and Fortune 500 companies across various sectors such as supply chain, insurance, and credentials. The platform supports the development of connected data ecosystems, allowing organizations to derive valuable insights from their data in a secure and scalable manner.

UPshow

Series A in 2020
UPshow, Inc. develops a digital signage and social TV software platform that transforms the TVs at businesses into customized marketing and entertainment screens. It allows patrons to display their social media posts instantly on TVs within a venue to feature new products, promotions, events, trivia, and interactive games. The company serves bars, restaurants, retail, automotive, entertainment, fitness, and healthcare industries. The company was incorporated in 2015 and is based in Chicago, Illinois.

Trainual

Series A in 2019
Trainual, Inc. is a software company based in Scottsdale, Arizona, founded in 2018. It specializes in training and process management solutions that enable businesses to develop comprehensive playbooks for employee training and growth. The Trainual platform centralizes organizational knowledge, streamlines onboarding, and simplifies the training process by integrating processes, policies, and standard operating procedures into a single system. It features tools such as automated onboarding, custom branding, built-in screen recording, and the ability to connect with other applications, making it particularly beneficial for small and growing businesses looking to optimize their training and knowledge transfer.

Fluree

Seed Round in 2019
Fluree, PBC is a data management platform that provides blockchain-based solutions for businesses. Founded in 2016 and headquartered in Winston-Salem, North Carolina, Fluree specializes in a blockchain-backed graph database designed to ensure data integrity and facilitate secure data sharing. The platform combines transactions into time-stamped blocks, securing each block with cryptography to create a tamper-proof environment for managing data. By adhering to W3C semantic web standards, Fluree enables trusted data interoperability, catering to a diverse clientele that includes tech startups, government agencies, and Fortune 500 companies across various sectors such as supply chain, insurance, and credentials. The platform supports the development of connected data ecosystems, allowing organizations to derive valuable insights from their data in a secure and scalable manner.

Understory

Series B in 2019
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

Understory

Series A in 2018
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

Avid Ratings

Series A in 2018
Avid Ratings Co. is a customer loyalty management company that specializes in the home building industry. Founded in 1992 and based in Madison, Wisconsin, Avid Ratings offers a range of services designed to enhance customer experience and loyalty. These services include enterprise-level surveys that assess customer satisfaction, organizational audits to identify areas for improvement, and strategic planning to address identified issues. The company also provides employee training aimed at reducing turnover, preparing for leadership succession, and enhancing management skills. Through its proprietary customer experience platform, Avid Ratings helps construction companies gain valuable consumer insights and feedback, ultimately promoting customer engagement and increasing profitability.

HealthMyne

Series B in 2018
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

SwervePay

Venture Round in 2018
SwervePay develops payment solutions for the healthcare and auto service industries. The company’s products include a patient payment platform that integrates into an EHR in real-time and allows patients payments with no app to download or portal to log into; and a solution named “SwervePay Auto” designed to streamline the payment cycle from start to finish in the auto service industry.

Level Ex

Series A in 2017
Level Ex, Inc. is a Chicago-based company that specializes in developing virtual surgery mobile applications aimed at enhancing the skills of physicians in performing minimally invasive procedures. Its flagship product, Airway EX, serves as a training tool for mastering critical skills related to endoscopic and interventional airway procedures, addressing a variety of complex medical scenarios. Additionally, Level Ex offers Virtual Technique Guides, a surgical training platform that incorporates multiplayer interactivity, enabling surgeons to practice virtual procedures alongside medical device sales representatives in a web conferencing environment. By leveraging advanced video game technology and cognitive neuroscience, Level Ex provides a dynamic and engaging way for healthcare professionals to stay current with rare medical cases, new devices, and emerging therapies. Founded in 2015, the company focuses on improving medical training and performance through innovative digital solutions.

HealthMyne

Venture Round in 2017
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

PhysIQ

Series B in 2017
Physiq, Inc. is a health technology company based in Chicago, Illinois, that specializes in personalized physiology analytics through its cloud-based predictive platform. The company has developed VitaLink, a remote patient monitoring interface that equips clinicians with insights into the health status of patients with chronic illnesses while in an ambulatory setting. Its technology processes various data streams to establish an individual's normal baseline, enabling the detection of significant changes in vital signs that may indicate impending medical events. This personalized approach allows healthcare providers to manage patient care more effectively and empowers individuals to take charge of their health and fitness. Additionally, Physiq's platform can be integrated into monitoring devices from other manufacturers, enhancing their capabilities. Founded in 2013 and initially known as VGBio, Inc., Physiq operates in both regulated healthcare and the health and fitness markets.

Networked Insights

Series E in 2017
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

HealthMyne

Venture Round in 2016
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

Rentable

Series A in 2016
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Understory

Series A in 2016
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

EatStreet

Series C in 2015
EatStreet, Inc. is an online and mobile food ordering service that connects diners with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the platform offers a comprehensive listing of partnered restaurants, allowing users to easily order delivery or takeout from their favorite eateries. Targeting college students and young professionals, EatStreet provides a simple and cost-effective way to access a variety of food options. For restaurant owners, the service acts as a centralized hub for online ordering and marketing, helping to increase visibility and sales. By facilitating fast and convenient food ordering, EatStreet enhances the dining experience for customers while supporting local businesses.

Rentable

Venture Round in 2015
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

HealthMyne

Series A in 2015
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

Networked Insights

Series D in 2014
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

Rentable

Series A in 2014
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

EatStreet

Series B in 2014
EatStreet, Inc. is an online and mobile food ordering service that connects diners with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the platform offers a comprehensive listing of partnered restaurants, allowing users to easily order delivery or takeout from their favorite eateries. Targeting college students and young professionals, EatStreet provides a simple and cost-effective way to access a variety of food options. For restaurant owners, the service acts as a centralized hub for online ordering and marketing, helping to increase visibility and sales. By facilitating fast and convenient food ordering, EatStreet enhances the dining experience for customers while supporting local businesses.
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