4490 Ventures

4490 Ventures is a venture capital firm based in Madison, Wisconsin, founded in 2014. The firm specializes in early-stage investments, primarily focusing on Series A and B rounds in technology companies. It targets investments in sectors such as web3-enabled enterprise software, health technology, the Internet of Things, and SaaS, primarily within the Midwest and extending to the Mid-Atlantic and West Coast regions of the United States. 4490 Ventures typically invests between $5 million and $8 million per company, aiming to support innovative firms that demonstrate growth potential.

Daniel Malven

Venture Partner

Greg Robinson

Managing Director

Malcolm Thorne

Managing Director

Past deals in Wisconsin

Understory

Series B in 2019
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

Understory

Series A in 2018
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

Avid Ratings

Series A in 2018
Avid Ratings Co. is a customer loyalty management company that specializes in the home building industry. Founded in 1992 and based in Madison, Wisconsin, Avid Ratings offers a range of services designed to enhance customer experience and loyalty. These services include enterprise-level surveys that assess customer satisfaction, organizational audits to identify areas for improvement, and strategic planning to address identified issues. The company also provides employee training aimed at reducing turnover, preparing for leadership succession, and enhancing management skills. Through its proprietary customer experience platform, Avid Ratings helps construction companies gain valuable consumer insights and feedback, ultimately promoting customer engagement and increasing profitability.

HealthMyne

Series B in 2018
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

HealthMyne

Venture Round in 2017
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

Networked Insights

Series E in 2017
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

HealthMyne

Venture Round in 2016
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

Rentable

Series A in 2016
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Understory

Series A in 2016
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

EatStreet

Series C in 2015
EatStreet, Inc. is an online and mobile food ordering service that connects diners with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the platform offers a comprehensive listing of partnered restaurants, allowing users to easily order delivery or takeout from their favorite eateries. Targeting college students and young professionals, EatStreet provides a simple and cost-effective way to access a variety of food options. For restaurant owners, the service acts as a centralized hub for online ordering and marketing, helping to increase visibility and sales. By facilitating fast and convenient food ordering, EatStreet enhances the dining experience for customers while supporting local businesses.

Rentable

Venture Round in 2015
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

HealthMyne

Series A in 2015
HealthMyne, Inc. is a healthcare informatics company based in Madison, Wisconsin, established in 2013. It specializes in providing innovative search, analytics, and imaging solutions primarily for cancer care providers. The company's smart imaging technology supports clinical decision-making by offering real-time, evidence-based insights that enhance diagnostic accuracy and foster collaboration among healthcare professionals. HealthMyne's platform includes features such as automatic tumor staging, dose overlays, specialized reporting, and management of incidental findings, all aimed at improving patient care and optimizing the efficiency of clinical workflows. By integrating electronic health record capabilities with advanced imaging solutions, HealthMyne seeks to reduce care delivery costs while ensuring that clinicians have access to relevant patient information for informed treatment decisions.

Networked Insights

Series D in 2014
Networked Insights, Inc. specializes in analytics and audience targeting tools designed for marketers and agencies. Founded in 2006 and headquartered in Chicago, Illinois, the company provides software solutions such as Kairos, which delivers real-time insights into target audiences, marketing campaigns, and brand health. Additionally, it offers social monitoring software that analyzes and organizes data from the social web, enabling brands to make informed marketing decisions. Networked Insights also features Audience.ai, an artificial intelligence-driven platform that enhances marketing efficiency. Its services are utilized by various notable clients, including MTV, Samsung, and Kraft, to optimize media spending, uncover content opportunities, and refine marketing strategies. As of December 2017, Networked Insights operates as a subsidiary of American Family Mutual Insurance Company, S.I., with additional offices in New York and Madison, Wisconsin.

Rentable

Series A in 2014
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

EatStreet

Series B in 2014
EatStreet, Inc. is an online and mobile food ordering service that connects diners with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the platform offers a comprehensive listing of partnered restaurants, allowing users to easily order delivery or takeout from their favorite eateries. Targeting college students and young professionals, EatStreet provides a simple and cost-effective way to access a variety of food options. For restaurant owners, the service acts as a centralized hub for online ordering and marketing, helping to increase visibility and sales. By facilitating fast and convenient food ordering, EatStreet enhances the dining experience for customers while supporting local businesses.
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