4490 Ventures

4490 Ventures is an early-stage venture capital fund based in Madison, Wisconsin, founded in 2014. The firm specializes in making investments in technology companies primarily located in the Midwest. It focuses on Series A and B funding rounds, with typical investments ranging from $5 million to $8 million.

Dan Malven

Managing Director

Greg Robinson

Managing Director

Malcolm Thorne

Managing Director

Past deals in Wisconsin

Understory

Series B in 2019
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

Understory

Series A in 2018
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

Avid Ratings

Series A in 2018
AVID Ratings Co., a customer loyalty management company, provides enterprise-level surveys, organizational strategies, employee training, and proprietary solutions to the home building industry. The company designs surveys to measure the customer experience and the degree that it generates loyal customers; conducts organizational audits; diagnoses ratings issues; and develops strategic and tactical plans for improvement. It also provides professional development training necessary to reduce turnover of valuable staff, to prepare for succession, and maximize leadership skills. The company was founded in 1992 and is based in Madison, Wisconsin.

HealthMyne

Series B in 2018
HealthMyne, Inc., a healthcare informatics company, provides novel search, analytics, and imaging solutions to healthcare enterprises. It focuses on providing solutions to cancer care providers. The company’s smart imaging solutions deliver clinical decision support and quality assurance services to reduce diagnostic errors and increase clinical collaboration. Its technology provides physicians with tumor image manipulation, and EHR and image repository search capabilities for diagnosing and treating similar cases. HealthMyne, Inc. was founded in 2013 and is based in Madison, Wisconsin.

HealthMyne

Venture Round in 2017
HealthMyne, Inc., a healthcare informatics company, provides novel search, analytics, and imaging solutions to healthcare enterprises. It focuses on providing solutions to cancer care providers. The company’s smart imaging solutions deliver clinical decision support and quality assurance services to reduce diagnostic errors and increase clinical collaboration. Its technology provides physicians with tumor image manipulation, and EHR and image repository search capabilities for diagnosing and treating similar cases. HealthMyne, Inc. was founded in 2013 and is based in Madison, Wisconsin.

Networked Insights

Series E in 2017
Networked Insights, Inc. is a company that specializes in developing analytics and audience targeting tools for marketers and agencies. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in New York and Madison, the firm offers a range of software solutions, including the Kairos platform, which provides real-time insights into target audiences, marketing campaigns, and brand health. Their offerings also encompass social monitoring tools that analyze and track social media as it pertains to brands, along with services for audience insights, content planning, campaign management, and media optimization. The company’s Audience.ai platform leverages artificial intelligence to enhance marketing strategies. Networked Insights serves a diverse clientele, including major brands like MTV, Samsung, and Kraft, helping them make informed marketing decisions and improve media efficiency. As of December 2017, it operates as a subsidiary of American Family Mutual Insurance Company, S.I.

HealthMyne

Venture Round in 2016
HealthMyne, Inc., a healthcare informatics company, provides novel search, analytics, and imaging solutions to healthcare enterprises. It focuses on providing solutions to cancer care providers. The company’s smart imaging solutions deliver clinical decision support and quality assurance services to reduce diagnostic errors and increase clinical collaboration. Its technology provides physicians with tumor image manipulation, and EHR and image repository search capabilities for diagnosing and treating similar cases. HealthMyne, Inc. was founded in 2013 and is based in Madison, Wisconsin.

Rentable

Series A in 2016
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

Understory

Series A in 2016
Understory, Inc. provides real time datasets and graphical views of the movement and intensity of weather events. It builds, installs, maintains, and harvests data networks in Kansas City and northeast Dallas. The company offers precision hail, hail forensic, and precision wind reports for advanced property level analytics; and weather verification reports that include precipitation date, precipitation event, ice dam conditions, and wind event reports. It serves insurance companies, and property owners and managers; and students and staff at degree-granting institutions, including high schools, undergraduate colleges and universities, and post-graduate degree programs. Understory, Inc. was formerly known as Winstruments, Inc. The company was incorporated in 2012 and is based in Madison, Wisconsin.

EatStreet

Series C in 2015
EatStreet is an online and mobile food ordering service that streamlines commerce between restaurants and diners. To college students and young professionals, EatStreet is a smart, simple, and affordable way to order delivery and takeout from their favorite restaurants. To restaurant owners, EatStreet is a one-stop-shop for online ordering and marketing. By providing web, mobile, and social products for online ordering, EatStreet brings in new business for restaurants. Diners enjoy the upside of fast, simple ordering while restaurants see their sales soar. Founded in 2010, the company is headquartered in Madison, Wisconsin, United States.

Rentable

Venture Round in 2015
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

HealthMyne

Series A in 2015
HealthMyne, Inc., a healthcare informatics company, provides novel search, analytics, and imaging solutions to healthcare enterprises. It focuses on providing solutions to cancer care providers. The company’s smart imaging solutions deliver clinical decision support and quality assurance services to reduce diagnostic errors and increase clinical collaboration. Its technology provides physicians with tumor image manipulation, and EHR and image repository search capabilities for diagnosing and treating similar cases. HealthMyne, Inc. was founded in 2013 and is based in Madison, Wisconsin.

Networked Insights

Series D in 2014
Networked Insights, Inc. is a company that specializes in developing analytics and audience targeting tools for marketers and agencies. Established in 2006 and headquartered in Chicago, Illinois, with additional offices in New York and Madison, the firm offers a range of software solutions, including the Kairos platform, which provides real-time insights into target audiences, marketing campaigns, and brand health. Their offerings also encompass social monitoring tools that analyze and track social media as it pertains to brands, along with services for audience insights, content planning, campaign management, and media optimization. The company’s Audience.ai platform leverages artificial intelligence to enhance marketing strategies. Networked Insights serves a diverse clientele, including major brands like MTV, Samsung, and Kraft, helping them make informed marketing decisions and improve media efficiency. As of December 2017, it operates as a subsidiary of American Family Mutual Insurance Company, S.I.

Rentable

Series A in 2014
Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin.

EatStreet

Series B in 2014
EatStreet is an online and mobile food ordering service that streamlines commerce between restaurants and diners. To college students and young professionals, EatStreet is a smart, simple, and affordable way to order delivery and takeout from their favorite restaurants. To restaurant owners, EatStreet is a one-stop-shop for online ordering and marketing. By providing web, mobile, and social products for online ordering, EatStreet brings in new business for restaurants. Diners enjoy the upside of fast, simple ordering while restaurants see their sales soar. Founded in 2010, the company is headquartered in Madison, Wisconsin, United States.