Park Cities Asset Management

Park Cities Asset Management is an alternative investment firm based in Dallas, Texas, established in 2018. The firm specializes in offering flexible debt solutions through secured, asset-based financing transactions, targeting investments ranging from $10 million to $50 million per transaction. With a team of seasoned professionals who possess extensive experience as investors, operators, and advisors, Park Cities Asset Management takes an active role in collaborating with companies across various industries. The firm often provides C-level support and guidance to help its portfolio companies achieve sustainable growth and long-term success. Park Cities Advisors LLC serves as the SEC-registered investment advisor to Park Cities Asset Management, supporting its strategic initiatives and investment activities.

Alex Dunev

Managing Partner

10 past transactions

Baubap

Debt Financing in 2022
Baubap is a financial technology company that specializes in microlending, providing a platform for personal loans. Founded in 2018 by Luis Villarreal, Roberto Salcedo, and Conrad Wilkinson Schwarz, the company is based in Mexico. Baubap's mobile application allows customers to access instant loans without the need for documentation or complex procedures, enabling users to apply for loans conveniently at any time and from any location. This streamlined approach simplifies the borrowing process, making financial assistance more accessible to individuals.

Elevate Credit

Acquisition in 2022
Elevate Credit, Inc. is a financial services company that specializes in providing online credit solutions to non-prime consumers in the United States and the United Kingdom. Established in 2014 and headquartered in Fort Worth, Texas, Elevate offers a range of products including unsecured online installment loans, lines of credit, and credit cards. Its key offerings include Rise, Elastic, Sunny, and the Today Card, which cater to the needs of consumers facing limited credit options. The company aims to support its customers not only by providing immediate financial relief but also by promoting long-term financial health through incentives for good financial behavior, such as lower interest rates, free financial training, and credit monitoring services.

Swell

Series A in 2022
Swell is a financial software developer focused on empowering working Americans to manage their finances more effectively, similar to wealthier individuals. The company's application includes an integrated checking account and a line of credit that facilitate quick access to funds for purchases and cash needs. This streamlined approach allows users to automatically monitor their spending, address debt, and invest in exclusive private market opportunities. By providing these tools, Swell aims to support better financial decision-making and improve overall financial health for its customers.

Elevate Credit

Post in 2021
Elevate Credit, Inc. is a financial services company that specializes in providing online credit solutions to non-prime consumers in the United States and the United Kingdom. Established in 2014 and headquartered in Fort Worth, Texas, Elevate offers a range of products including unsecured online installment loans, lines of credit, and credit cards. Its key offerings include Rise, Elastic, Sunny, and the Today Card, which cater to the needs of consumers facing limited credit options. The company aims to support its customers not only by providing immediate financial relief but also by promoting long-term financial health through incentives for good financial behavior, such as lower interest rates, free financial training, and credit monitoring services.

Possible Finance

Debt Financing in 2020
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company aims to assist communities in breaking the debt cycle and fostering economic mobility across generations. It has developed a mobile-only loan application that offers flexible short-term financing options, enabling borrowers to repay loans over time. The platform is designed to be simple and affordable, akin to traditional payday loans, but without requiring a credit check. Additionally, it allows for longer repayment schedules through multiple installments, making it easier for borrowers to manage their finances responsibly.

Possible Finance

Debt Financing in 2019
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company aims to assist communities in breaking the debt cycle and fostering economic mobility across generations. It has developed a mobile-only loan application that offers flexible short-term financing options, enabling borrowers to repay loans over time. The platform is designed to be simple and affordable, akin to traditional payday loans, but without requiring a credit check. Additionally, it allows for longer repayment schedules through multiple installments, making it easier for borrowers to manage their finances responsibly.

Yalber

Debt Financing in 2019
Yalber is a capital investment provider based in Nyack, New York, specializing in alternative funding solutions for businesses. Unlike traditional funding methods such as bank loans or equity investments that require collateral or personal guarantees, Yalber offers investments that do not impose these burdens. Instead, in exchange for their funding, they receive a royalty based on a percentage of the business's sales, continuing until a predetermined return on investment is achieved. This approach allows businesses to access the capital they need without sacrificing ownership or incurring debt.

Applied Data Finance

Venture Round in 2018
Applied Data Finance, LLC, operating as Personify Financial, specializes in providing loans to less-than-prime borrowers in the United States. Established in 2014 and based in San Diego, California, the company has developed an Institutional Whole Loan Platform that allows institutional investors to purchase loans generated through its proprietary predictive analytics. By leveraging advanced data science and machine learning, Applied Data Finance effectively assesses the credit risk of non-prime borrowers, who often struggle to secure traditional financing. This approach enables the company to offer consumer loans and credit facilities tailored to meet the needs of underbanked individuals at risk-appropriate rates.

Applied Data Finance

Debt Financing in 2017
Applied Data Finance, LLC, operating as Personify Financial, specializes in providing loans to less-than-prime borrowers in the United States. Established in 2014 and based in San Diego, California, the company has developed an Institutional Whole Loan Platform that allows institutional investors to purchase loans generated through its proprietary predictive analytics. By leveraging advanced data science and machine learning, Applied Data Finance effectively assesses the credit risk of non-prime borrowers, who often struggle to secure traditional financing. This approach enables the company to offer consumer loans and credit facilities tailored to meet the needs of underbanked individuals at risk-appropriate rates.

Braviant Holdings

Debt Financing in 2017
Braviant Holdings LLC is an online lender based in Chicago, Illinois, that specializes in providing credit solutions to non-prime consumers in the United States. Founded in 2014, the company leverages proprietary decision models and analytics to assess individuals' creditworthiness beyond traditional credit scores. This approach allows Braviant to offer a range of consumer loans through its online platform, catering to the diverse needs of non-prime borrowers. By focusing on customer-centric experiences and utilizing advanced technology, Braviant Holdings aims to empower individuals to manage their personal finances effectively and gain access to the credit they require.
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