Park Cities Asset Management
Park Cities Asset Management is an alternative investment firm based in Dallas, Texas, established in 2018. The firm specializes in offering flexible debt solutions through secured, asset-based financing transactions, targeting investments ranging from $10 million to $50 million per transaction. With a team of seasoned professionals who possess extensive experience as investors, operators, and advisors, Park Cities Asset Management takes an active role in collaborating with companies across various industries. The firm often provides C-level support and guidance to help its portfolio companies achieve sustainable growth and long-term success. Park Cities Advisors LLC serves as the SEC-registered investment advisor to Park Cities Asset Management, supporting its strategic initiatives and investment activities.
Top Stages
10 past transactions
Baubap
Debt Financing in 2022
Baubap is a financial technology company based in Mexico, founded in 2018 by Luis Villarreal, Roberto Salcedo, and Conrad Wilkinson Schwarz. The company specializes in microlending through its innovative platform, which provides personal loans to users via a mobile application. Baubap’s service is designed to simplify the borrowing process by allowing customers to apply for instant loans without the need for documentation or complicated procedures. This user-friendly approach enables individuals to access financial support conveniently and efficiently, anytime and anywhere.
Elevate Credit
Acquisition in 2022
Elevate Credit, Inc., established in 2014 and based in Fort Worth, Texas, specializes in providing online credit solutions to non-prime consumers in the United States and the United Kingdom. The company offers a range of products, including unsecured online installment loans, lines of credit, and credit cards, under brands such as Rise, Elastic, Sunny, and Today Card. Elevate is committed to helping its customers build a brighter financial future by offering features like lower interest rates, free financial training, and free credit monitoring, rewarding good financial behavior.
Swell
Series A in 2022
Swell is a financial software developer focused on empowering working Americans to manage their finances more effectively, similar to wealthier individuals. The company's application includes an integrated checking account and a line of credit that facilitate quick access to funds for purchases and cash needs. This streamlined approach allows users to automatically monitor their spending, address debt, and invest in exclusive private market opportunities. By providing these tools, Swell aims to support better financial decision-making and improve overall financial health for its customers.
Elevate Credit
Post in 2021
Elevate Credit, Inc., established in 2014 and based in Fort Worth, Texas, specializes in providing online credit solutions to non-prime consumers in the United States and the United Kingdom. The company offers a range of products, including unsecured online installment loans, lines of credit, and credit cards, under brands such as Rise, Elastic, Sunny, and Today Card. Elevate is committed to helping its customers build a brighter financial future by offering features like lower interest rates, free financial training, and free credit monitoring, rewarding good financial behavior.
Possible Finance
Debt Financing in 2020
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.
Possible Finance
Debt Financing in 2019
Possible Finance is a consumer finance company dedicated to providing access to capital while promoting long-term financial health. The company focuses on helping communities break the cycle of debt and enhance economic mobility. It has developed a mobile-only financing application that allows users to secure short-term loans without undergoing a credit check. This platform offers a straightforward and affordable alternative to traditional payday loans, featuring longer repayment schedules through multiple installments. By simplifying the borrowing process, Possible Finance aims to empower individuals to manage their finances more effectively and build their credit over time.
Yalber
Debt Financing in 2019
Yalber is a capital investment firm based in Nyack, New York, that provides innovative funding solutions for businesses seeking alternatives to traditional financing methods. Unlike conventional bank loans or equity investments, Yalber offers a unique investment model that does not require collateral, equity, or personal guarantees. Instead, the firm invests in businesses in exchange for a royalty, receiving a percentage of the company’s sales until a predetermined return on investment is achieved. This approach allows businesses to access capital while retaining ownership and minimizing financial risk.
Applied Data Finance
Venture Round in 2018
Applied Data Finance, LLC, operating as Personify Financial, specializes in providing loans to less-than-prime borrowers in the United States. Founded in 2014 and based in San Diego, California, the company has developed a platform that leverages advanced data science and machine learning to assess the credit risk of non-prime borrowers. This allows them to offer consumer loans and credit facilities to individuals who typically cannot access traditional financing options. Additionally, Applied Data Finance has created an Institutional Whole Loan Platform, which facilitates institutional investors in purchasing loans originated through its proprietary predictive analytics. This approach positions the company as a crucial link between underbanked consumers and capital markets.
Applied Data Finance
Debt Financing in 2017
Applied Data Finance, LLC, operating as Personify Financial, specializes in providing loans to less-than-prime borrowers in the United States. Founded in 2014 and based in San Diego, California, the company has developed a platform that leverages advanced data science and machine learning to assess the credit risk of non-prime borrowers. This allows them to offer consumer loans and credit facilities to individuals who typically cannot access traditional financing options. Additionally, Applied Data Finance has created an Institutional Whole Loan Platform, which facilitates institutional investors in purchasing loans originated through its proprietary predictive analytics. This approach positions the company as a crucial link between underbanked consumers and capital markets.
Braviant Holdings
Debt Financing in 2017
Braviant Holdings LLC is an online lender based in Chicago, Illinois, that specializes in providing credit solutions to non-prime consumers in the United States. Founded in 2014, the company utilizes proprietary decision models that extend beyond traditional credit scores to more accurately evaluate an individual's ability and willingness to repay loans. Through its online lending platform, Braviant Holdings offers a variety of financial products tailored to meet the needs of the non-prime credit spectrum. By leveraging advanced analytics and technology, the company aims to deliver faster and more effective credit services, empowering consumers to take control of their personal finances.
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