Sterling Road

Sterling Road is a San Francisco-based venture capital firm founded in 2017 that backs B2B startups across the United States, Canada, and the United Kingdom. The firm targets the business products and services sector and supports portfolio companies from pre-seed through later stages with resources such as ongoing coaching, fundraising introductions, hiring assistance, and additional capital for future rounds.

Ash Rust

Managing Partner

33 past transactions

Quanto

Pre Seed Round in 2024
Quanto is a technology company specializing in AI-driven financial management solutions for small businesses. Its platform automates bookkeeping, tax compliance, and financial reporting, reducing manual workloads, errors, and providing real-time insights. By integrating with popular software and offering features like anomaly detection and automated bank reconciliation, Quanto helps businesses optimize their accounting processes and focus on growth.

Oria XR

Pre Seed Round in 2024
Oria XR is an innovative startup dedicated to revolutionizing medical training through the power of Virtual Reality (VR) and extended reality (XR) technologies. Our mission is to empower medical professionals and engineers with cutting-edge technology and unparalleled training experiences, ensuring they have the skills and confidence needed to excel in their fields. At Oria XR, we believe in setting the gold standard in medical training and support.

Starcloud

Pre Seed Round in 2024
Starcloud is focused on developing megawatt-scale data centers in space, with plans for scalable expansion to gigawatt capacity. The company designs power and cooling systems that leverage reduced launch costs to capitalize on the abundant energy and passive cooling available in the space environment. By providing high-speed connectivity, Starcloud aims to create cost-competitive, sustainable, and rapidly scalable data centers that support critical infrastructure needs for the future.

MiChro

Pre Seed Round in 2024
MiChro is an innovative app that empowers users to achieve optimal health. By leveraging cutting-edge principles of chronobiology, MiChro provides personalized recommendations tailored to each user’s health conditions, lifestyle, and goals. Our app integrates advanced data analytics and machine learning to continuously evolve, delivering actionable insights into nutritional status and dietary habits. This ensures users can make sustainable, long-term improvements to their health while enjoying a seamless, engaging experience. Current nutrition apps often fail to deliver the personalization users need. They rely on tedious manual entry, overlook individual restrictions and preferences, and lack interactivity—leading to poor user retention and limited impact. MiChro revolutionizes the nutrition app experience with its intuitive design, personalized features, and dynamic engagement, ensuring every user feels supported on their health journey. Join us in redefining health empowerment through personalized nutrition and advanced technology. Key words: Personalized Nutrition, Chronobiology, HealthTech, AI-powered Health, Nutritional Optimization, Machine Learning for Health, Health Empowerment, Lifestyle Medicine

Aster

Pre Seed Round in 2024
Clinic enablement software for women's health providers, keeping them private and independent and helping to reduce poor health outcomes.

Puzzle Financial

Series A in 2023
Puzzle Financial is a stealth mode SaaS startup focused on developing core accounting software designed to improve financial decision-making for startups. The platform aims to create a scalable foundation that supports fundraising, tax management, and real-time insights into overall business health. By transforming traditional accounting practices into a system of financial intelligence, Puzzle Financial enables startups to enhance their financial performance and gain greater trust and confidence in their financial operations.

ChowCentral

Pre Seed Round in 2023
ChowCentral is an online food delivery platform that delivers food from different restaurants to customers.

Pico

Series A in 2023
Pico, founded in 2016 and based in New York, designs and develops software solutions focused on managing audience relationships for online businesses. The company provides pre-made templates with high-converting sign-in buttons for platforms like Facebook and Google. Pico's offerings cater to various needs, including newsletters, e-commerce, subscriptions, memberships, and donations.

Empower Sleep

Pre Seed Round in 2023
Empower Sleep is an online sleep clinic that specializes in providing personalized care for individuals suffering from sleep apnea and insomnia. The company offers a range of services, including virtual consultations with healthcare professionals, home-based sleep testing, and delivery of necessary treatments. Empower Sleep aims to address sleep disorders by enhancing awareness and improving access to sleep care, thereby supporting patients in achieving better health through improved sleep quality.

PeopleReign

Venture Round in 2022
PeopleReign is a software company that develops a SaaS platform to automate IT and HR employee services. Founded in 2020 and based in San Jose, California, the company offers a predictive analytics platform that keeps employees updated, diagnoses and fixes IT issues, and provides omnichannel support. The platform aims to help organizations resolve human resources and IT problems automatically through automation.

Five to Nine

Seed Round in 2022
Five to Nine is a company that offers a culture engagement solution aimed at enhancing workplace connectivity and inclusion. It has developed an online employee engagement platform that facilitates the management and evaluation of both virtual and in-person internal programs. This platform integrates various workflows and gathers event analytics and feedback, allowing organizations to assess employee participation and sentiments effectively. By enabling human resource teams to create communities of interest, Five to Nine plays a significant role in promoting inclusion and improving the overall employee experience within organizations.

Hydra Host

Seed Round in 2022
Hydra operates a marketplace for computing resources, aggregating independent data centers into a single platform. It offers bare-metal GPU server rentals, clusters, procurement services, security consulting, and HPC expertise, enabling global deployment of high-performance workloads with redundancy and cost efficiency.

Amper Technologies

Series A in 2022
Amper Technologies, Inc. is a Chicago-based company founded in 2016 that specializes in developing and operating innovative solutions for manufacturing environments. The company provides a clip-on device designed to analyze power consumption, predict machine downtime, and enable predictive maintenance for factory owners and managers. By offering a comprehensive system that includes non-invasive sensors, an Internet-connected gateway, and web-based dashboards, Amper enhances productivity and overall equipment effectiveness (OEE). Its technology allows plant managers to monitor various machines in real time, facilitating the identification of issues and the unlocking of hidden production capacity. With a focus on user-friendly solutions, Amper empowers manufacturing teams, from operators to plant managers, by providing actionable data and intuitive software, ultimately aiming to transform manufacturing operations into world-class facilities.

Smarty

Pre Seed Round in 2022
Smarty is a U.S.-based company that specializes in developing an online schedule automation tool. This application is designed to streamline various business tasks, including scheduling meetings, facilitating introductions, and arranging flights for out-of-town meetings. By automating these processes, Smarty aims to enhance efficiency and productivity for its users.

TigerEye

Seed Round in 2022
TigerEye is a developer of sales software technology designed to enhance decision-making for a multigenerational workforce. The company leverages its expertise in machine learning and mobile enterprise solutions to address the limitations of legacy software, creating tools that empower sales leaders to make more informed and strategic choices. By focusing on the specific needs of businesses, TigerEye aims to provide innovative solutions that facilitate improved sales processes and outcomes.

Crave Up

Pre Seed Round in 2021
Building a guest experience platform, disguised as an online ordering solution. Crave helps multi-unit operators use their ordering systems to access & analyze customer data to launch automations that turn guest data into revenue.

Kyte

Series A in 2021
Founded in San Francisco in 2019 by Francesco Wiedemann, Ludwig Schoenack, and Nikolaus Volk, Kyte is a technology and operations company specializing in on-demand car rentals. Customers can access vehicles for durations ranging from days to months, with services including car cleaning and refueling.

Groundfloor

Pre Seed Round in 2021
Groundfloor is a club that gives members access to facilities and spaces that use design and community to bring people together, allowing members to help and elevate work, social life, and leisure.

Breinify

Seed Round in 2021
Breinify develops an AI-powered platform for real-time predictive personalization. It serves consumer-facing industries like retail, finance, and travel by predicting individual preferences and behaviors. The company, founded in 2015, is headquartered in San Francisco.

Botco.ai

Seed Round in 2021
Botco.ai offers an AI-powered conversational marketing platform that enables automated chats with customers across web and messaging channels. The platform supports customizable conversation templates, answers to common questions, and real-time analytics through an integrated dashboard that tracks chat campaigns. An API-based interface allows the transfer of leads, transcripts, and data to enterprise marketing automation systems such as Salesforce, HubSpot, Adobe Marketing Cloud, and Zoho. The GenAI Chat Cloud uses fine-tuned language models to enhance conversational interactions and can be deployed at scale for various industries. The solution provides on-demand, automated chat and integrated workflows that guide customers through the marketing process, reducing the need for extensive data science resources. Botco.ai was founded in 2016 and is based in Milpitas, California.

Ardius

Seed Round in 2021
Ardius is a technology-driven company focused on transforming the tax credit application process through automation and artificial intelligence. It operates a cloud-based software-as-a-service platform that assists businesses in discovering and claiming available tax credits annually. By leveraging automation, machine learning, and partner API integrations, Ardius simplifies the complexities associated with tax credit applications. This innovative approach enables startups to effectively reduce their payroll taxes and optimize their financial resources.

Breinify

Seed Round in 2019
Breinify develops an AI-powered platform for real-time predictive personalization. It serves consumer-facing industries like retail, finance, and travel by predicting individual preferences and behaviors. The company, founded in 2015, is headquartered in San Francisco.

Five to Nine

Seed Round in 2019
Five to Nine is a company that offers a culture engagement solution aimed at enhancing workplace connectivity and inclusion. It has developed an online employee engagement platform that facilitates the management and evaluation of both virtual and in-person internal programs. This platform integrates various workflows and gathers event analytics and feedback, allowing organizations to assess employee participation and sentiments effectively. By enabling human resource teams to create communities of interest, Five to Nine plays a significant role in promoting inclusion and improving the overall employee experience within organizations.

Brainbase

Seed Round in 2019
Brainbase Inc. is a technology company that develops a platform focused on licensing business management and intellectual property. Established in 2016 and based in Los Angeles, Brainbase offers a comprehensive tool called Brainbase Assist, which facilitates collaboration and oversight of licensing businesses. The platform allows users to track critical metrics, including sales, royalties, and rights availability, while also providing insights into licensee performance and growth trends. By integrating various aspects necessary for operating a global licensing business, Brainbase enhances decision-making processes for its clients across diverse industries, including sports, foodservice, construction, and consumer product licensing. Its goal is to make the intellectual property sector more accessible and efficient, enabling brands to effectively manage and monetize their IP assets.

Pico

Seed Round in 2019
Pico, founded in 2016 and based in New York, designs and develops software solutions focused on managing audience relationships for online businesses. The company provides pre-made templates with high-converting sign-in buttons for platforms like Facebook and Google. Pico's offerings cater to various needs, including newsletters, e-commerce, subscriptions, memberships, and donations.

Brainbase

Pre Seed Round in 2019
Brainbase Inc. is a technology company that develops a platform focused on licensing business management and intellectual property. Established in 2016 and based in Los Angeles, Brainbase offers a comprehensive tool called Brainbase Assist, which facilitates collaboration and oversight of licensing businesses. The platform allows users to track critical metrics, including sales, royalties, and rights availability, while also providing insights into licensee performance and growth trends. By integrating various aspects necessary for operating a global licensing business, Brainbase enhances decision-making processes for its clients across diverse industries, including sports, foodservice, construction, and consumer product licensing. Its goal is to make the intellectual property sector more accessible and efficient, enabling brands to effectively manage and monetize their IP assets.

Hopthru

Convertible Note in 2019
Hopthru Inc., established in 2016 and headquartered in San Francisco, specializes in mobile ticketing solutions for public transit agencies. Its flagship product is the Hopthru app, which allows riders to purchase passes using credit/debit cards or commuter benefits cards, store them securely, and present them upon boarding. Additionally, Hopthru offers ridership analytics services, enabling transit agencies to make data-driven decisions by providing clean, contextualized performance data for route optimization and improved passenger experiences.

Sempre Health

Series A in 2018
Founded in 2015, Siempre Health operates a platform that dynamically adjusts patient co-payments based on medication adherence. It works with health plans and pharmaceutical manufacturers to improve clinical outcomes by incentivizing patients to fill prescriptions promptly via SMS reminders and discounts.

Compaas

Seed Round in 2018
Compaas provides a Compensation Intelligence Platform that helps growing companies manage employee compensation and operating expenses. The platform offers analytics and strategy tools for startups and enterprise companies, including real-time market trend forecasting, compensation budgeting, and decision support to align pay with business goals. It supports clearer employee communication and helps avoid compensation-related mistakes. The company was founded in 2017 in San Francisco by Lisa Dusseault and Bethanye Blount.

Pulse

Seed Round in 2018
Pulse Q&A Inc. is an innovative company specializing in an artificial intelligence-based platform that delivers crowdsourced data aimed at technology executives. Founded in 2017 and headquartered in San Francisco, the company enables users, particularly Chief Information Officers, to gather insights by creating questions and sharing them with peers, customers, or prospects. This process allows users to test messaging and positioning in real time before launching new products or refreshing existing messages. By providing access to relevant conversations and data, Pulse Q&A empowers decision-makers to make informed choices that drive meaningful outcomes in innovation and spending.

Nova Credit

Series A in 2018
Nova Credit is a data analytics and credit reporting company focused on expanding access to credit for immigrants by making their financial histories portable across borders. It combines alternative data with bank-grade infrastructure to provide a compliant credit platform and cross-border reporting, including solutions such as Credit Passport and cash flow underwriting and verification. The company helps lenders, property managers, and other businesses assess credit risk more accurately, enabling immigrants to access financial services and housing abroad where traditional credit data are limited. Headquartered in San Francisco, Nova Credit serves clients across industries and leverages its credit expertise to bridge gaps in conventional credit analytics and support responsible growth in open finance.

Breinify

Seed Round in 2017
Breinify develops an AI-powered platform for real-time predictive personalization. It serves consumer-facing industries like retail, finance, and travel by predicting individual preferences and behaviors. The company, founded in 2015, is headquartered in San Francisco.

Pulse

Seed Round in 2017
Pulse Q&A Inc. is an innovative company specializing in an artificial intelligence-based platform that delivers crowdsourced data aimed at technology executives. Founded in 2017 and headquartered in San Francisco, the company enables users, particularly Chief Information Officers, to gather insights by creating questions and sharing them with peers, customers, or prospects. This process allows users to test messaging and positioning in real time before launching new products or refreshing existing messages. By providing access to relevant conversations and data, Pulse Q&A empowers decision-makers to make informed choices that drive meaningful outcomes in innovation and spending.
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