Cheetah Digital
Acquisition in 2021
Cheetah Digital is a provider of cross-channel customer engagement solutions tailored for modern marketers. The company offers a Customer Engagement Suite that empowers enterprise brands to enhance revenue, foster enduring customer relationships, and facilitate unique value exchanges throughout the customer lifecycle. Cheetah Digital's platform allows marketers to create personalized experiences, implement cross-channel messaging, and develop loyalty strategies, all supported by an engagement data platform designed to adapt to the evolving needs of today's consumers. By focusing on marketers rather than IT-centric approaches, Cheetah Digital positions itself as a leader in delivering effective marketing solutions.
Selligent Marketing Cloud
Acquisition in 2020
Selligent SA is a marketing automation platform that facilitates B2C brands in engaging consumers across various channels. Established in 1990 and headquartered in Braine L'Alleud, Belgium, the company offers an omnichannel execution platform that allows businesses to launch integrated marketing campaigns and identify cross-channel opportunities. Selligent employs AI and machine learning to analyze consumer data in real time, enhancing personalization through email, websites, and mobile interactions. Additionally, it provides capabilities such as behavioral retargeting, universal consumer profiling, and comprehensive reporting. The platform is utilized by over 700 global brands across industries including retail, travel, automotive, publishing, and financial services. Selligent operates multiple offices throughout the United States and Europe, ensuring localized support for clients in more than 30 countries. Selligent Interactive Marketing, a subsidiary based in Barcelona, Spain, further expands the company’s offerings to business and consumer marketers.
CM Commerce
Acquisition in 2019
CM Commerce, established in 2014 and headquartered in London, specializes in e-commerce marketing solutions. The company provides a tool that enables businesses to create and automate professional email campaigns, thereby boosting sales and revenue. CM Commerce simplifies the process, allowing e-commerce businesses to enhance conversion rates efficiently.
Conversio
Acquisition in 2019
Conversio focuses on sales growth through analysis, insight, and continuous testing.
Conversio was founded in 2015 and was headquartered in London, England.
Vuture
Acquisition in 2019
Vuture Ltd, established in London in 2005, specializes in developing and providing a cross-channel marketing platform tailored for legal and professional service providers. As of May 8, 2019, Vuture operates as a subsidiary of CM Group, offering an award-winning SaaS B2B marketing automation solution to prominent global professional services firms.