IceCat

IceCat is a publishing company that specializes in product information management and syndication for the e-commerce market. It offers a comprehensive platform supporting digital catalogs across various product categories, including technology, office supplies, consumer electronics, DIY, fast-moving consumer goods, and toys. IceCat provides millions of product data sheets available in multiple languages and analyzes the performance of numerous brands. The company's extensive database is utilized by tens of thousands of connected e-commerce websites, including online shops, ERP systems, comparison sites, and rating portals. IceCat's services facilitate the distribution and accessibility of product information, contributing significantly to the efficiency of online and offline retail channels.

Martijn Hoogeveen

CEO

6 past transactions

NPEX

Series C in 2023
NPEX operates an online trading platform that connects entrepreneurs with investors, facilitating the trading of securities. The platform is designed to enhance the financing process by offering features such as interest on bonds and access to clear, comprehensive documentation for investors. Additionally, NPEX aids entrepreneurs in increasing brand awareness through media exposure, supporting them in raising funds and issuing stock and bonds. This secure platform provides a streamlined environment for trading, benefiting both companies seeking capital and investors looking for opportunities.

Autheos

Acquisition in 2021
Autheos B.V., founded in 2012 and based in Haarlem, the Netherlands, operates a video syndication platform that connects brands with e-commerce channels. The company enables brands to upload product videos to its many-to-many network, allowing these videos to be integrated directly onto product pages across a range of webshops. By leveraging machine learning and artificial intelligence techniques, Autheos helps brands create engaging video experiences for digital consumers. The platform not only facilitates the immediate publication of videos but also provides tools to measure and optimize consumer engagement, enhancing the promotion of new products in the digital marketplace.

Cedemo

Acquisition in 2020
Cedemo is a digital marketing agency based in Monaco that specializes in advertising services for the toy industry. The company provides a range of offerings, including product videos, motion graphics, 3D modeling, and product photography. Cedemo also focuses on web merchandising and curated product information, enabling toy retailers to effectively manage their content needs. By offering flexible integration and real-time updates, Cedemo serves as a comprehensive platform that connects clients with various content suppliers, streamlining the advertising and marketing process for its users.

Testseek

Acquisition in 2019
Testseek's main purpose is to inform consumers about the quality and performance of products. Testseek.com is also a gathering place for all kinds of product information that is relevant to consumers.

Syndy

Acquisition in 2018
Syndy is a company that specializes in comprehensive content creation, management, publishing, and optimization services for product content, particularly in the eCommerce and omni-channel sectors. Founded in 2010 and based in Amstelveen, the Netherlands, Syndy collects a wide range of product information, including packaging, nutritional details, and product dimensions, and offers content management solutions that allow businesses to outsource these tasks. The company's services encompass professional media creation, such as pack shot photography and 360° imaging for FMCG and cosmetics. Additionally, Syndy provides an Online Store Check feature, which monitors digital assets and ensures consistency in online product descriptions, tracks SEO performance, analyzes consumer feedback, and checks compliance with EU regulations. It also alerts brands about stock availability and pricing across various online retailers. Syndy supports the exchange of product content between retailers and suppliers, with over 3,000 companies, including major brands like Philips and Unilever, utilizing its platform. Syndy operates as a subsidiary of ICEcat NV.

Iceshop

Acquisition in 2016
Iceshop is a specialized developer of the open source webshop platform Batavi, provides product information management software, integrates Icecat product data in popular webshop solutions such as Magento and Prestashop, and provides order management and electronic data interchange services.
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