Icecat

Icecat is a platform that manages and syndicates product information for various channels. It offers digital catalogs featuring tech, office, consumer electronics, DIY, FMCG, toys, and other products in multiple languages.

Martijn Hoogeveen

CEO

6 past transactions

NPEX

Series C in 2023
NPEX operates a secure online trading platform that connects companies and investors to trade securities. The platform enables companies to raise funds by issuing securities and bonds, provides investors with clear documentation and information to support their decisions, and increases issuer visibility through media exposure, facilitating financing and potential returns.

Autheos

Acquisition in 2021
Autheos B.V. is a video syndication platform based in Haarlem, the Netherlands, founded in 2012. The company specializes in facilitating the upload and distribution of brand and product videos across a network of e-commerce websites. By leveraging machine learning and artificial intelligence, Autheos enhances consumer engagement with video marketing, allowing brands to publish videos directly onto product pages. This many-to-many syndication network connects brands, creators, and consumers, enabling clients to promote new products effectively. Through its innovative approach, Autheos aims to optimize the video experience at the digital point of sale.

Cedemo

Acquisition in 2020
Cedemo is a digital marketing agency based in Monaco that specializes in advertising services. The company provides a range of offerings, including product video creation, motion graphics, 3D modeling, and product photography. Cedemo focuses on delivering curated product information and web merchandising solutions, enabling toy retailers to manage their content efficiently. The agency facilitates flexible integration and real-time updates, allowing clients to access a comprehensive network of content suppliers from a single platform. Through these services, Cedemo aims to streamline the marketing process for its clients and enhance their advertising efforts.

Testseek

Acquisition in 2019
Testseek's main purpose is to inform consumers about the quality and performance of products. Testseek.com is also a gathering place for all kinds of product information that is relevant to consumers.

Syndy

Acquisition in 2018
Syndy is a Netherlands-based company founded in 2010, operating as a subsidiary of ICEcat NV since 2018. It specializes in full-service content creation, management, publishing, and optimization for e-commerce platforms. Syndy collects diverse product information such as packaging details, nutritional facts, and weights/sizes, offering outsourced content management services. Additionally, it provides professional media creation services like pack shot photography, creative shoots, and 360° imaging for FMCG products and cosmetics. Its Online Store Check service monitors digital assets used by e-commerce stores, tracks product copy consistency, SEO rankings, consumer reviews, pricing agreements, EU legislative compliance, and out-of-stock alerts. Syndy facilitates the exchange of product content between retailers and suppliers, serving over 3000 companies including global brands like Philips, Unilever, and Dyson.

Iceshop

Acquisition in 2016
Iceshop BV is a Dutch company based in Nieuwegein that specializes in e-commerce development services across various sectors, including IT, telecommunications, office supplies, and consumer electronics. Founded in 1998, Iceshop is known for its open-source webshop platform, Batavi, which includes features such as multishop modules that allow the management of multiple webshops from a single administration. The company also offers product information management software and integrates Icecat product data into popular platforms like Magento and Prestashop. Additionally, Iceshop provides various e-business services that facilitate supplier connections, including ICEimport for standardized product information, ICEorder for order messaging, and ICEcat for comprehensive product content in multiple languages.
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