Cross MediaWorks is a leading multi-platform media firm that manages an array of media on a targeted and measured basis. Key segments of Cross MediaWorks' business include representation of linear and unwired networks, long-form and short-form broadcast, satellite and cable inventory as well as video-on-demand and on-line properties.
BlackArrow is a provider of advanced television advertising and data solutions, specializing in the pay-TV industry. The company reaches over 37 million homes and collaborates with major service providers, including Comcast and Time Warner Cable. BlackArrow's integrated suite of products enables clients to monetize video content delivered across various screens, enhancing revenue through more effective sales and marketing strategies. Additionally, the company's technology addresses the complexities of on-demand advertising, allowing clients to deploy and optimize their multiscreen advertising efforts. BlackArrow also offers real-time audience insights and measurement tools, empowering its clients to make informed decisions in a rapidly evolving media landscape.
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