Electric Feel Ventures

EFV is the venture arm of Electric Feel Entertainment with a focus on early-stage CPG + Consumer Tech startups

Austin Rosen

Founder and CEO

39 past transactions

SLUSHY

Seed Round in 2024
SLUSHY is a secure mobile web-based platform designed for content creators to find, grow, and monetize their audiences effectively. Unlike existing solutions that often do not meet creators' demands, SLUSHY focuses on providing a user-friendly experience that prioritizes monetization and audience engagement. The platform offers essential features such as audience insights, content distribution tools, and analytics to help creators identify emerging trends and underserved markets. Additionally, SLUSHY includes a robust legal framework with compliance tools like simplified consent, ID verification, and content moderation, ensuring a safe environment for both creators and their fans. By fostering open and honest relationships within the community, SLUSHY aims to become the preferred platform for professional content creators seeking to manage and support their endeavors.

Gooder Foods

Series A in 2023
Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

UnshETH

Seed Round in 2023
UnshETH is a cutting-edge DeFi protocol that promotes validator decentralization and provides the finest Ethereum staking experience for millions of users.

Chamberlain Coffee

Venture Round in 2023
Chamberlain Coffee, established in 2020 by Emma Chamberlain, is a manufacturer and retailer based in Beverly Hills, California, specializing in sustainably sourced coffee and related products. The company offers a variety of recipes and customized coffee accessories, along with hand-roasted coffee beans that are pesticide-free and packaged in eco-friendly bags. Chamberlain Coffee aims to provide consumers with access to organic coffee at reasonable prices, emphasizing quality and sustainability in its offerings.

Rye

Seed Round in 2022
Rye develops a commerce platform designed to assist organizations in creating and scaling their eCommerce workflows. By offering a suite of developer tools and APIs, Rye enables businesses to sell products from various merchants and build comprehensive, native commerce experiences efficiently. The platform provides the flexibility and agility necessary for businesses to thrive in a competitive marketplace, allowing them to adapt quickly to changing demands and enhance their operational capabilities.

Kits.AI

Seed Round in 2022
Kits is backed by the best in music and tech, including Andreessen Horowitz (a16z), WndrCo, Electric Feel Ventures (EFC), 1Confirmation, Steve Aoki, 3LAU, Lionel Richie, Wyclef Jean & more. Experts in AI audio-to-audio conversion, Kits enables producers to change their vocal tracks into any voice they can dream of. With over 4,000,000 users leveraging a 100% compliant AI IP audio library, custom voice cloning, stem splitting, and a host of other AI audio tools, Kits is revolutionizing the music creation process for the next generation of artists. Passionate about music and working on a fast pace high growth consumer software team? We'd love to hear from you!

Underdog Fantasy

Series B in 2022
Underdog Fantasy is an online daily fantasy sports platform that specializes in Pick'em games and esports projections. The platform provides a fantasy football application that enables users to draft football lineups and compete for rewards. In addition to its core gaming offerings, Underdog Fantasy hosts fantasy sports tournaments and authorized sports wagering. The company is also expanding its media network, which features content from former professional athletes, coaches, and analysts, along with the latest updates in the sports world. This combination of gaming and media creates an engaging environment for sports enthusiasts.

Last Crumb

Seed Round in 2022
Last Crumb is a Los Angeles-based company founded in 2021 that specializes in premium cookies made from fresh ingredients. The business is known for its unique direct-to-consumer (DTC) model, offering weekly drops of cookies that draw inspiration from celebrity culture. Last Crumb's product line features a diverse array of flavors, including chocolate chip, birthday cake, peanut butter, lemon, chocolate lava, salted caramel, Oreo milkshake, red velvet, blueberry muffin, and cinnamon toast crunch. Each cookie is crafted with a focus on quality and presented in luxurious packaging, providing consumers with an elevated and indulgent cookie experience.

Camp

Venture Round in 2022
Camp is a unique retail concept designed for children and their parents, blending merchandise with engaging experiences. The business offers a rotating selection of toys, children's clothing, and electronic items, alongside activities such as cooking and craft classes. This innovative approach allows families to enjoy a fresh experience with each visit, as Camp changes its theme every 8 to 12 weeks. By combining play, shopping, and media, Camp aims to create an enriching environment that appeals to both kids and adults, making each trip an opportunity for discovery and enjoyment.

Current Foods

Seed Round in 2022
Current Foods specializes in developing plant-based seafood alternatives, offering products such as tuna and salmon bites that aim to replicate the taste and texture of traditional seafood. By utilizing plants and biotechnology, the company provides sustainable options that reduce environmental and ethical concerns associated with conventional fishing practices. Current Foods' mission is to create seafood substitutes that not only satisfy consumer preferences but also contribute to the preservation of ocean ecosystems and marine life.

Ohza

Venture Round in 2022
Ohza is a producer of premium, ready-to-drink mimosas that cater to consumers seeking a convenient and healthier beverage option. The company specializes in canned flavored mimosas made with quality sparkling wine and natural juices, mirroring the traditional recipe while significantly reducing sugar content. Ohza emphasizes a clean nutrition label, free from preservatives, making its products a calorie-friendly choice for health-conscious individuals. By prioritizing quality ingredients and a lighter formulation, Ohza positions itself as a refreshing alternative in the ready-to-go drink market.

GamerGains

Seed Round in 2022
GamerGains Labs is the first-ever token and cryptocurrency-based play and earn platform serving traditional gamers – a community of hundreds of millions of people around the world that enjoy playing on PCs and consoles such as Xbox and PlayStation. Offering an easy-to-use interface, the innovative platform will allow members to earn crypto with confidence through an automated contest lifecycle, which is impartial, transparent, and features instant payout settlement.

SLUSHY

Venture Round in 2022
SLUSHY is a secure mobile web-based platform designed for content creators to find, grow, and monetize their audiences effectively. Unlike existing solutions that often do not meet creators' demands, SLUSHY focuses on providing a user-friendly experience that prioritizes monetization and audience engagement. The platform offers essential features such as audience insights, content distribution tools, and analytics to help creators identify emerging trends and underserved markets. Additionally, SLUSHY includes a robust legal framework with compliance tools like simplified consent, ID verification, and content moderation, ensuring a safe environment for both creators and their fans. By fostering open and honest relationships within the community, SLUSHY aims to become the preferred platform for professional content creators seeking to manage and support their endeavors.

Caduceus Foundation

Series A in 2022
Caduceus Foundation is focused on creating a blockchain infrastructure designed to support developers in building high-performance applications for the metaverse. The foundation has developed a meta-array full-merge transaction engine that leverages advanced processing techniques from GPUs and AI NPUs. By offering open-source software, Caduceus enables developers to create various platforms, including metaverse applications, NFTs, GameFi, and DeFi solutions. This approach fosters a secure and efficient development environment, allowing users to express their creativity within a standardized ecosystem that encourages innovation and collaboration.

Volta

Seed Round in 2022
Volta is a no-code 3D visual tool. They designinto one of their pre-made templates. Their XR is at the forefront of music technology development, and since finishing the programme, it has partnered up with Warner, Beatport, Boiler Room, Mixcloud, and more to bring the next generation of music experiences to a audience.

The Coffee Breakers

Venture Round in 2022
The Coffee Breakers is a retail platform based in Hollywood, California, focused on modernizing the sports card collecting experience. The company specializes in buying, selling, trading, and investing in sports cards, offering daily box breaks of various sports card packs, including baseball, basketball, and soccer. This approach allows users to not only collect cards but also engage with a community of fellow enthusiasts, enhancing the overall enjoyment of the hobby.

Zellerfeld Shoe

Venture Round in 2022
Zellerfeld Shoe Company Inc., founded in 2020 and headquartered in Brooklyn, New York, specializes in the design and manufacturing of shoes through innovative 3D printing technology. The company aims to revolutionize the footwear industry by democratizing shoe production, allowing for the creation of a complete shoe at the push of a button. Zellerfeld develops its printing technology in-house, striving to challenge existing norms in the footwear business and address issues of fairness and ethics in manufacturing practices.

Backbone

Series A in 2022
Backbone offers a mobile gaming controller that is cloud-gaming and remote-play compatible. It is a low-power, low-latency gaming device that works with the iPhone and does not require charging, allowing for responsive gaming anywhere. Backbone allows gamers to simply snap their phone into the Backbone One controller, launch the Backbone App, and begin playing mobile, console, or PC games from any location.

Hero Bread

Series A in 2021
Hero Bread is a food product company that specializes in providing nutritious foods. The company is headquartered in San Francisco, USA.

BelliWelli

Seed Round in 2021
BelliWelli is a Los Angeles-based company that specializes in creating gut-friendly, plant-based snack bars designed for individuals with irritable bowel syndrome (IBS). Founded in 2020, the company offers four varieties of gluten-free, dairy-free, and low-sugar bars that are certified low-FODMAP. These products are formulated with ingredients such as almond butter, chia seeds, and cinnamon, aiming to enhance digestive health while providing a delicious snacking option. By focusing on the needs of those with IBS, BelliWelli seeks to raise awareness about gut health and promote suitable dietary choices.

Gooder Foods

Seed Round in 2021
Gooder Foods is a manufacturer of processed food products. The company offers veggie-boosted, protein-packed, mac and cheese, helping customers have healthy options in packaged food products.

TSX Entertainment

Venture Round in 2021
TSX Entertainment empowers artists and brands to reach and engage fans, seamlessly connecting physical and digital experiences through its next-generation entertainment platform.

Nectar Hard Seltzer

Venture Round in 2021
Nectar develops and sells hard seltzer products. They offer pear, lemon, grapefruit, and orange flavors. They allow consumers to directly buy goods or services from a seller over the internet using a web browser.

Westman Atelier

Venture Round in 2021
Westman Atelier formulates makeup with clean ingredients and no-compromises integrity. They crafted beauty in balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science. They are committed to researching and reassessing their ingredients as new information comes to light.

Grin

Series B in 2021
Grin is a marketing software company based in Sacramento, California, founded in 2014 by Brandon Brown, Brian Mechem, and Ryan Brown. The company specializes in providing an influencer marketing platform that assists direct-to-consumer brands in building and managing relationships with content creators. Grin's platform offers a comprehensive suite of tools that facilitate the discovery of influencers, relationship management, campaign execution, and performance measurement. It enables brands to identify suitable creators, nurture partnerships, and track campaign results while optimizing their marketing strategies. Additionally, Grin manages logistics, record-keeping, analytics, and payments related to influencer marketing, thereby simplifying the entire process for brands looking to enhance brand awareness and drive sales.

Ohi

Series A in 2021
Ohi is a New York-based company that specializes in e-commerce fulfillment, founded in 2018. It offers a micro-fulfillment platform aimed at enhancing post-purchase experiences through rapid delivery services. By utilizing data intelligence and advanced technology, Ohi enables brands to manage inventory in micro-warehouses located close to their customers. This strategic positioning not only lowers delivery costs but also improves the overall quality of the customer experience. Ohi’s innovative approach transforms fulfillment from a traditional cost center into a growth engine for brands, allowing them to deliver fast, memorable service that supports their business expansion.

Neen

Venture Round in 2021
Neen is a new makeup brand for the new generation and is accessible to everyone. It was founded by industry icon Jeanine Lobell, the founder of Stila Cosmetics.

Last Crumb

Seed Round in 2021
Last Crumb is a Los Angeles-based company founded in 2021 that specializes in premium cookies made from fresh ingredients. The business is known for its unique direct-to-consumer (DTC) model, offering weekly drops of cookies that draw inspiration from celebrity culture. Last Crumb's product line features a diverse array of flavors, including chocolate chip, birthday cake, peanut butter, lemon, chocolate lava, salted caramel, Oreo milkshake, red velvet, blueberry muffin, and cinnamon toast crunch. Each cookie is crafted with a focus on quality and presented in luxurious packaging, providing consumers with an elevated and indulgent cookie experience.

Autograph

Venture Round in 2021
Autograph is a platform that facilitates engagement between fans and their favorite athletes, entertainers, and brands through personalized digital experiences. It aggregates various multimedia content, including podcasts, blogs, videos, and social media posts, tailored to users' interests. The company specializes in the development of non-fungible tokens (NFTs), which create unique digital collections that offer users access to exclusive rewards, such as signed merchandise and invitations to special events. By providing curated experiences and digital collectibles, Autograph enhances how fans interact with sports, entertainment, and cultural content, fostering a deeper connection between creators and their communities in the evolving Web3 landscape.

VersusGame

Seed Round in 2021
VersusGame is a global entertainment platform that offers a mobile gaming experience where users can leverage their knowledge of mainstream culture. It allows individuals, brands, and creators to engage with an interactive audience, driving excitement through gamified content. The platform enables users to participate in 1v1 games for cash and prizes, making it a popular choice for entertainment. VersusGame serves as a marketplace for interactive content, embedding its technology into various platforms such as apps, websites, TV shows, and podcasts. By utilizing artificial intelligence, it creates an engaging and fair environment for users to test their knowledge while placing bets on their favorite celebrities, brands, and events. The VersusGame app, along with its mobile website and integrations with social media platforms like Snapchat and Instagram, positions it as a leading prediction platform worldwide.

Actual Veggies

Seed Round in 2021
Actual Veggies, founded in 2020 and based in New York, specializes in the production of plant-based vegetable burgers aimed at providing healthy and environmentally friendly meal options. The company focuses on creating burgers made entirely from real vegetables without the use of preservatives or additives. Its product line features large, 5-ounce vegetarian burgers crafted from ingredients such as black beans, kale, sweet potato, beet, oats, and red onions. By avoiding artificial methods and processed offerings, Actual Veggies seeks to appeal to a diverse range of consumers, including vegans, flexitarians, and meat-eaters. Their burgers are designed to be vibrant and visually appealing, highlighting the freshness of the ingredients while delivering a satisfying taste. Products are available for purchase online, allowing customers to enjoy nutritious and flavorful meals without the need for frozen or less appetizing alternatives.

Poppi

Venture Round in 2021
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

Talkshoplive

Seed Round in 2021
talkshoplive is the leading live stream commerce network and distribution vehicle with a patent-pending embeddable video player containing sales execution, allowing transactions to be processed within the video player anywhere it exists. The network and app offer a full range of services for both buyers and sellers - from live show creation to order processing, to ease of shipping and payouts.

cred.ai

Venture Round in 2021
Cred.ai is a fintech company based in Philadelphia, Pennsylvania, founded in 2016. It operates an online financial platform that issues credit cards, utilizing proprietary technology to enhance consumer spending. The company offers unique features such as the Stealth Card, Automatic Credit Score Optimizer, and High-Security Mode, which provide users with innovative controls and convenience. By employing artificial intelligence, cred.ai assists users in managing interest and fee payments, streamlining their financial flows effectively. This approach aims to optimize credit scores automatically, making it easier for consumers to navigate their financial responsibilities.

Daring Foods

Series B in 2021
Daring Foods Inc. is a startup company that specializes in producing plant-based chicken, offering a healthier alternative to traditional meat products. Founded in 2018 by Ross Mackay, the company is headquartered in Glasgow, United Kingdom, and aims to cater to consumers seeking nutritious and sustainable meal options. Daring Foods' products are designed to be vegan, free from dairy and eggs, and do not contain palm oil, genetically modified organisms, hormones, or antibiotics. This focus on clean ingredients positions Daring Foods to attract customers who consume chicken regularly and are looking for delicious, plant-based alternatives. The company began retail operations by the end of 2019.

Vise

Series B in 2020
Vise is a New York-based company that automates investment management for financial advisors through the use of artificial intelligence. Founded in 2016 by Samir Vasavada and Runik Mehrotra, Vise has developed a comprehensive platform that supports the entire advisor-client relationship. This includes designing personalized portfolios, managing investments, and offering ongoing intelligence. By automating these processes, Vise allows financial advisors to concentrate on fostering their client relationships while providing tailored investment solutions. The platform facilitates the creation of customized portfolios using individual securities, with features such as automated trade execution and continuous rebalancing, thereby enhancing the capabilities of financial advisors in helping their clients achieve their financial goals.

OWYN (Only What You Need)

Venture Round in 2020
OWYN™ (Only What You Need) plant-based protein drinks are made for people who wish to live a clean, inspired and transparent lifestyle. The products contain only real, simple, all-natural ingredients. OWYN currently offers its protein drinks in six flavors and recently expanded its line to include meal replacement shakes. For more information on OWYN.
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