TechStyle Fashion Group

TechStyle Fashion Group is a global fashion and lifestyle retailer established in 2010, focused on providing access, quality, and style at exceptional value. The company combines advanced technology with contemporary fashion trends to create a unique shopping experience for millions of customers, including five million VIP members. With a portfolio that features well-known brands such as JustFab, Fabletics, ShoeDazzle, Savage X Fenty, and FabKids, TechStyle operates in several countries, including the United States, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, and the Netherlands. The company emphasizes data-driven personalization and vertical integration to enhance consumer engagement and offer curated shopping options, enabling customers to make informed fashion choices.

Adam Goldenberg

Co-Founder and Co-CEO

4 past transactions

Savage X Fenty

Series A in 2019
Savage X Fenty is a lingerie brand founded by Robyn Rihanna Fenty that aims to celebrate fearlessness and confidence through its extensive assortment of underwear, nightwear, and accessories. The brand is designed to embrace diversity, catering to women and men of all sizes, skin tones, and ages, including pregnant individuals and drag queens. By offering a wide range of products at accessible price points, Savage X Fenty has disrupted the marketplace and redefined the standards of lingerie fashion. The brand's commitment to inclusivity and empowerment is reflected in its diverse collections, which allow individuals to look and feel good.

ShoeDazzle

Acquisition in 2013
ShoeDazzle is a fashion subscription service that offers a personalized online shopping experience focused on women's footwear and accessories. The service features a VIP Elite Membership, which costs $39.95 per month and provides members with rollover "VIP Credits" that can be used for future purchases. Each month, ShoeDazzle presents a new selection of exclusive and brand-name shoes, handbags, and other items tailored to individual customer preferences through a custom online showroom. The brand emphasizes a personalized styling service, allowing customers to access curated selections based on their unique tastes. Rachel Zoe serves as the Chief Stylist, enhancing the company's focus on fashion and style.

The Fab Shoes

Acquisition in 2013
The Fab Shoes is an e-commerce platform that features a collection of women’s shoes, handbags, and accessories. Every month its team of designers prepares a personalized recommendation of trendy accessories that is adapted to its users’ style and advises its users how to combine them. The Fab Shoes was launched in 2012 by [Pablo Szefner](https://www.crunchbase.com/person/pablo-szefner#/entity), [Francisco de la Calle](https://www.crunchbase.com/person/francisco-de-la-calle#/entity), and [Xisco Calle](https://www.crunchbase.com/person/xisco-calle#/entity). The platform is based in Hospitalet De Llobregat, Spain.
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