TechStyle Fashion Group
TechStyle Fashion Group is a global fashion and lifestyle retailer established in 2010, focused on providing access, quality, and style at exceptional value. The company combines advanced technology with contemporary fashion trends to create a unique shopping experience for millions of customers, including five million VIP members. With a portfolio that features well-known brands such as JustFab, Fabletics, ShoeDazzle, Savage X Fenty, and FabKids, TechStyle operates in several countries, including the United States, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, and the Netherlands. The company emphasizes data-driven personalization and vertical integration to enhance consumer engagement and offer curated shopping options, enabling customers to make informed fashion choices.
Savage X Fenty
Series A in 2019
Savage X Fenty is a lingerie brand founded by Robyn Rihanna Fenty that aims to celebrate fearlessness and confidence through its extensive assortment of underwear, nightwear, and accessories. The brand is designed to embrace diversity, catering to women and men of all sizes, skin tones, and ages, including pregnant individuals and drag queens. By offering a wide range of products at accessible price points, Savage X Fenty has disrupted the marketplace and redefined the standards of lingerie fashion. The brand's commitment to inclusivity and empowerment is reflected in its diverse collections, which allow individuals to look and feel good.
ShoeDazzle
Acquisition in 2013
ShoeDazzle is a fashion subscription service that offers a personalized online boutique experience, specializing in women's footwear and accessories. The company provides a VIP Elite Membership for a monthly fee, which allows members to earn "VIP Credits" that can be used to purchase exclusive and brand-name shoes, handbags, and more. Each month, ShoeDazzle showcases a new selection of products tailored to each client's individual style preferences through a customized online showroom. The service is designed to enhance the shopping experience by delivering personalized styling for footwear, making it easier for customers to find products that suit their tastes. Rachel Zoe serves as the Chief Stylist, contributing to the company's fashion-forward approach.
The Fab Shoes
Acquisition in 2013
The Fab Shoes is an e-commerce platform that features a collection of women’s shoes, handbags, and accessories. Every month its team of designers prepares a personalized recommendation of trendy accessories that is adapted to its users’ style and advises its users how to combine them. The Fab Shoes was launched in 2012 by [Pablo Szefner](https://www.crunchbase.com/person/pablo-szefner#/entity), [Francisco de la Calle](https://www.crunchbase.com/person/francisco-de-la-calle#/entity), and [Xisco Calle](https://www.crunchbase.com/person/xisco-calle#/entity). The platform is based in Hospitalet De Llobregat, Spain.
FabKids
Acquisition in 2013
FabKids is a retail company focused on providing fashionable clothing and accessories for children. It operates a personalized e-commerce platform that offers parents tailored style recommendations for their kids. The company features a variety of on-trend and age-appropriate apparel, shoes, and accessories, ensuring that customers have access to stylish options at competitive prices. By catering specifically to the needs of children and their parents, FabKids aims to create a convenient shopping experience that aligns with contemporary fashion trends.
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