Webtrekk GmbH specializes in customer intelligence and marketing analytics software, empowering businesses to connect, analyze, and activate user and marketing data across multiple devices. Founded in 2003 and headquartered in Berlin, Germany, the company has expanded its reach internationally with offices in countries such as China, Italy, Spain, the Netherlands, and the United States. Webtrekk's platform offers a comprehensive suite of solutions, including analytics, machine learning, AI, app analytics, and marketing automation, designed to support industries such as e-commerce, retail, financial services, and telecommunications. By providing real-time data insights, the platform enables marketing managers to make informed decisions regarding marketing spend and optimization, ultimately enhancing ROI through precise targeting and personalized campaigns. Notable clients include Allianz, Siemens, and Bosch, demonstrating the platform's effectiveness in driving data-driven marketing strategies. As of June 2019, Webtrekk operates as a subsidiary of Mapp Digital US, LLC.