Mapp Digital
Mapp Digital is a prominent independent digital marketing technology company that specializes in enhancing customer engagement through its SaaS-based platform. Headquartered in San Diego, with operations in Munich and additional centers in major cities such as Paris, London, San Francisco, and Raleigh, Mapp Digital offers a comprehensive suite of software and services designed for marketers. Its platform integrates customer acquisition and engagement, providing tools for email, mobile, social, and web marketing. By leveraging real-time, unified customer data, Mapp enables businesses to gain valuable insights and execute highly personalized marketing strategies, thereby optimizing efficiency across various channels and devices. The company serves over 3,000 clients, including leading global brands, reflecting its commitment to simplifying complexity in digital marketing.
Webtrekk
Acquisition in 2019
Webtrekk GmbH is a Berlin-based company that specializes in developing customer intelligence platforms and marketing analytics software. Founded in 2003, it provides solutions that enable businesses to connect, analyze, and activate user and marketing data across multiple devices. Webtrekk's offerings include analytics, machine learning, AI, marketing automation, and app analytics, among others. The platform allows marketing managers to optimize their strategies by presenting large volumes of data in an accessible format, facilitating real-time decision-making and detailed visitor analysis. Serving various industries such as e-commerce, retail, financial services, and telecommunications, Webtrekk aims to enhance profitability through data-driven marketing and personalized campaigns. The company operates internationally, with additional offices in China, Italy, Spain, the Netherlands, and the United States, and is a subsidiary of Mapp Digital US, LLC.
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