TradeDoubler

TradeDoubler is a Sweden-based leader in performance-based digital marketing, specializing in affiliate marketing across Europe. With a network of 140,000 publishers, TradeDoubler supports approximately 2,000 advertisers, including prominent brands like American Express, Disney, and Expedia, in achieving their business objectives. The company provides a range of performance marketing solutions that allow advertisers to enhance, measure, and track the effectiveness of their digital marketing efforts. Its services include innovative e-commerce and mobile commerce offerings, enabling advertisers to reach users on various platforms. TradeDoubler operates across multiple regions, including Germany, Switzerland, France, the Netherlands, the Nordic countries, Italy, Brazil, Spain, and the UK. Through close collaboration with its clients, TradeDoubler is dedicated to generating revenue and fostering growth on both national and international levels.

Matthias Stadelmeyer

President, CEO and Board Member

4 past transactions

Metapic

Acquisition in 2017
Metapic AB is a platform based in Gothenburg, Sweden, that facilitates monetization for bloggers by enabling them to tag products in their content. This innovative approach creates a connection between bloggers, their audiences, and e-commerce businesses, allowing bloggers to earn revenue through product recommendations without relying on traditional advertising methods. The platform emphasizes user-generated content, allowing bloggers to maintain control over their narratives while providing readers with direct access to recommended products. By streamlining the collaboration between digital creators and brands, Metapic enhances the shopping experience for consumers and generates high-quality leads for e-commerce partners. The company has established partnerships with thousands of bloggers and retailers, making it a significant player in the influencer marketing landscape.

R-Advertising

Funding Round in 2016
R-Advertising is a global online marketing company based on the French Riviera, specializing in performance-based affiliate marketing. The agency excels in creating customized advertising campaigns tailored to the needs of its clients. It operates Reactivpub, a brand that offers effective online campaigns across various industries, supported by a sophisticated proprietary platform. R-Advertising also provides comprehensive multichannel data collection services, allowing for a deep understanding of consumer behavior. With access to a vast pool of online consumer data and behavioral intelligence, the company connects with over 100 million online consumers, enhancing its ability to deliver targeted marketing solutions.

Dynadmic

Venture Round in 2016
DynAdmic SAS is a digital video advertising company based in Mougins, France, founded in 2012. It operates a marketplace that allows media buyers to purchase premium online video advertising space at competitive prices. Utilizing proprietary audio recognition technology, DynAdmic targets specific audiences by analyzing the audio content of videos, enabling advertisers to reach consumers based on their interests and the themes of the content. The company ensures brand safety by curating ad inventory and categorizing it by topics and keywords. This innovative approach not only enhances audience targeting but also creates new creative opportunities for advertisers, allowing them to associate brands with specific sounds or music. Overall, DynAdmic aims to optimize the effectiveness of video advertising while maintaining strict standards of brand protection and performance measurement.

ADNOLOGIES

Acquisition in 2015
Adnologies and they create an online tool to assist digital marketers in their advertising strategies.
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